Cade NapierskiDirector of Sales

Setting goals the SMART way

Why do we set Goals?

When the archer misses the mark he turns and looks for the fault within himself. Failure to hit the bulls-eye is never the fault of the target.

-Gilbert Arland

"I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.”

“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, … because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win.”

John F. KennedyRice University, September 12,1962

SMART• Specific• Measurable• Attainable• Relevant• Timely

S-Specific• Goals need to be

specific.• Goals must be well

defined, clear, and unambiguous

• Who, what, why, when, how?

M-MeasurableSet specific criteria for measuring progress

A-AttainableGoals must provide a stretch that inspire us to aim higher without being a set-up for failure.

R -RelevantYour goal must be consistent with other goals established and be connected to your organization’s objectives.

T-TimelyYour goals must include a timeline, including a starting date and a target date of when your objectives should be accomplished.

Sharing goalsResearch recently conducted by Matthews shows that people who wrote down their goals, shared this information with a friend, and sent weekly updates to that friend were on average 33% more successful in accomplishing their stated goals than those who merely formulated goals.

- Dr Gail Mathews