CADE 2008: Lecciones del Futuro

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Copyright 2008 All Rights Reserved Culture Culture Technology Technology Business Business Lessons from the Future Lessons from the Future

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Presentación desarrollada por Wolfgang Grulke para el CADE 2008

Transcript of CADE 2008: Lecciones del Futuro

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CultureCulture

TechnologyTechnology

BusinessBusiness

Lessons from the FutureLessons from the Future

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TodayToday1970s1970s 2020s2020s

KnowledgeKnowledge SkillsSkills!!ExperienceExperience AttitudeAttitude!!

ManagementManagement LeadershipLeadership!!PeoplePeople RelationshipsRelationships!!

Individuals and business Smarter and Inter-connected

BOUNDLESSOPPORTUNITIES!

CHOOSEYOUR FUTURE!

What will differentiate you?

NEWNEW

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CultureCulture

TechnologyTechnology

BusinessBusiness

Lessons from the FutureLessons from the Future

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TheThe start of thestart of the Age of Aquarius, Age of Aquarius, peace and lovepeace and love

The birth of The birth of the culture the culture of the individualof the individual

The start of a major world recessionThe start of a major world recessionand the Japanese Miracleand the Japanese Miracle

China a closed societyChina a closed society

1970s

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The first global economy The first global economy with true free market principleswith true free market principles

India and China boomingIndia and China boomingUS economy stillUS economy still

dominates world marketsdominates world marketsPeace and democracy Peace and democracy on everyoneon everyone’’s s lips, but ethnic conflicts proliferatelips, but ethnic conflicts proliferate

Today

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China in crisisChina in crisisAutomation of industrial production Automation of industrial production

and consolidation of rural farms and consolidation of rural farms leaves 200 million without workleaves 200 million without workLegislation halts influx to citiesLegislation halts influx to cities

India boomingIndia booming

2020s

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2020 Hindsight““Do you remember October 2008?Do you remember October 2008?””

Natural & financial turbulenceNatural & financial turbulenceDisillusionment with governmentDisillusionment with government

Human politiciansHuman politicians……the end of heroesthe end of heroesBusinesses more powerful than governmentsBusinesses more powerful than governments

End of End of ‘‘nationalismnationalism’’ and an explosion of and an explosion of new new ‘‘borderlessborderless’’ loyaltiesloyalties

This was the This was the realizationrealization of the age of the of the age of the individual individual -- the start of true fractal economics the start of true fractal economics

OpennessOpenness and and technologytechnology were the catalysts but were the catalysts but the culture change had its roots in Woodstock!the culture change had its roots in Woodstock!

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Carers2020 CareersHighTechHighTech EntrepreneurEntrepreneur TourismTourism Health careHealth care EducationEducation ServicesServices

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Ten Lessons from the Future1.1. Service, information and relationships Service, information and relationships

fuel the economy! fuel the economy! Quality is a commodity. Pure knowledge is Quality is a commodity. Pure knowledge is worthless. Relationships are your most important worthless. Relationships are your most important asset and customers define what value is. asset and customers define what value is.

2.2. Bio/Bio/NanoNano is the new information revolution! is the new information revolution! Advances are being fuelled by information Advances are being fuelled by information professionals rather than biologists and will create an professionals rather than biologists and will create an economy more profound than the digital age.economy more profound than the digital age.

3.3. ItIt’’s the s the ‘‘personalpersonal’’ age! age! Central power is shifting to individuals, leveraging Central power is shifting to individuals, leveraging influence through social networks. Now you can influence through social networks. Now you can decentralize everything: information, knowledge, decentralize everything: information, knowledge, computing, energy production, health care, computing, energy production, health care, manufacturing, responsibility etc.manufacturing, responsibility etc.

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Ten Lessons from the Future4.4. StepStep--change is the imperative! change is the imperative!

IncrementalismIncrementalism doesndoesn’’t cut it anymore!t cut it anymore! The most The most powerful successes are not predictable powerful successes are not predictable -- taking risks taking risks is safer than doing nothing! is safer than doing nothing!

5.5. The unknown is the field of all possibilities! The unknown is the field of all possibilities! Uncertainty presents the moment of real freedom, Uncertainty presents the moment of real freedom, beyond the known of historic baggage. Plan beyond the known of historic baggage. Plan dynamically. dynamically. Innovate RADICALLY!Innovate RADICALLY!

6.6. Eat yourself, be your own worst nightmare! Eat yourself, be your own worst nightmare! DonDon’’t wait to be shown how customers ought to be t wait to be shown how customers ought to be serviced serviced –– do it yourself, while you can afford it. do it yourself, while you can afford it. Execute PERFECTLY!Execute PERFECTLY!

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Ten Lessons from the Future

7.7. You can no longer learn from experience! You can no longer learn from experience! In a warpIn a warp--speed world, learning fromspeed world, learning from experience experience is no longer enough. is no longer enough. We must learn from the future. We must learn from the future.

8.8. Market forces shape everything! Market forces shape everything! ItIt’’s a war for talent and customers. Create a cool s a war for talent and customers. Create a cool culture to win the bright young minds. Connect your culture to win the bright young minds. Connect your business to the hearts of your customers, business to the hearts of your customers, communities and individuals.communities and individuals.

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Ten Lessons from the Future

10.10. DonDon’’t compete! t compete! ItIt’’s the most competitive market ever so dons the most competitive market ever so don’’t t compete! Find whitecompete! Find white--space opportunities in which space opportunities in which you have no competitors. you have no competitors. Dance to the marketsDance to the markets’’ beat.beat.

9. It9. It’’s one world, one mind, one time! s one world, one mind, one time! A digital skin unites all mankind with one internal A digital skin unites all mankind with one internal clock that runs 24x7x52. Use the entire global clock that runs 24x7x52. Use the entire global resource base. resource base.

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Ten Lessons from the Future

11.11. Search for the hero inside yourself! Search for the hero inside yourself!

OOOOOPSOOOOOPS……almost forgotalmost forgot

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Ten Lessons from the FutureWe stand at the cuspWe stand at the cusp

of a new age!of a new age!

Whoever Whoever understandsunderstands

these lessons these lessons will rule the will rule the

futurefuturecompetitivecompetitive

jungle! jungle!

Will Will YOUYOU??Copyright 2008 All Rights Reserved

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Remember, youRemember, you’’ll ll spend most of the rest spend most of the rest

of your life thereof your life there……

……and youand you’’ll never get ll never get out of it alive!out of it alive!

SoSo……

What’s your Future to be?

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Thank you!Thank you!www.FutureWorld.org www.FutureWorld.org [email protected]@FutureWorld.org

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H o w t o u n d e r s t a n d t h e c h a n g i n g w o r l d