CADC Linked In or Left Out 2 -- What Does Your Linked In Profile Do For You?

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Linked In or Left Out: What Does Your LinkedIn Profile Do For You? (Part 2)

Transcript of CADC Linked In or Left Out 2 -- What Does Your Linked In Profile Do For You?

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Linked In or Left Out: What Does Your LinkedIn Profile Do For You? (Part 2)

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•  Turn  off  email,  phones,  instant  messaging    •  Get  involved  in  the  webinar  •  Use  the  Q&A  panel  to  submit  your  ques>ons  •  Let  family/colleagues  know  you  are  on  a  webinar    to  avoid  

distrac>ons  •  Par>cipant  phones  are  muted  

GET THE MOST OUT OF YOUR WEBINAR TODAY

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CADC STAFF

Tanya  White-­‐Earnest  Manager  

Trident  University  Interna>onal  Career  Advising  and  Development  

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Marketing Staff

Daniel  Sloan  Marke>ng  Specialist  

Trident  University  Interna>onal    

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CONTACT INFO

[email protected]      714-­‐816-­‐0366  X1943    [email protected]  -­‐  CADC  Manager  [email protected]    

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AGENDA

▪  Your  Accomplishments  –  Professional  and  Personal  ▪  Why  Quality  Wri>ng  is  Important  ▪  Content  Sharing  ▪  Engaging  With  Your  Connec>ons  ▪  Connect  with  Recruiters  &  HR  Managers  ▪  What’s  Next?  

Linked In or Left Out: What Does Your LinkedIn Profile Do For You? (Part 2)

AUGUST 26, 2015  

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▪  These  were  covered  in  the  first  part  of  this  series  ▪  What  did  you  miss?  ▪  LINK:  hbp://bit.ly/cadc0520  

LINKEDIN BASICS

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▪  Answer  with  a  yes  or  no.  ▪  Why  the  “yes”?  ▪  Why  the  “no”?  

I ACTIVELY USE LINKEDIN FOR NETWORKING, PERSONAL BRANDING, AND / OR MY CAREER.  

POLL

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•  Define  you  as  a  professional  –  and  person.  •  Look  beyond  career  successes  

•  Volunteer  work  •  Academic  success  •  Community,  scholas>c,  and  other  non-­‐professional  

related  accomplishments  •  Let  others  know  you’re  interested  in  volunteering!    

YOUR ACCOMPLISHMENTS

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▪  Professional  ▪  Play  a  key  role  in  an  ini>a>ve  launch  ▪  Regularly  mee>ng  or  exceeding  goals  ▪  Winning  /  nominated  for  an  award  ▪  Conference  invites  (as  presenter,  panelist,  etc.)  ▪  Press  men>ons  ▪  High  profile  work  ▪  Show  samples  of  your  work  

YOUR ACCOMPLISHMENTS

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▪  Academic  ▪  Dean’s  List  ▪  High  GPA  ▪  Projects  or  studies  mirroring  professional  work  

YOUR ACCOMPLISHMENTS

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YOUR ACCOMPLISHMENTS

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▪  Personal  ▪  Volunteering  with  community  groups  ▪  Key  scholas>c  posi>ons  ▪  Charity    

YOUR ACCOMPLISHMENTS

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▪  Treat  with  the  same  care  as  your  resumes,  cover  lebers  ▪  Be  descrip>ve,  concise,  and  clear  

▪  This  means  no  jargon,  no  slang  

▪  Do  some  keyword  research  ▪  Know  the  keywords  that  appear  in  job  

descrip>ons,  work  them  into  your  profile  

▪  Always  ask  a  trusted  peer,  colleague,  or  mentor  to  proofread  for  you  

▪  Seek  out  improvements,  advice  

QUALITY WRITING

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▪  Content:  website  links,  company  or  professional  events,  professional  milestones  and  successes  

▪  Start  conversa>ons  without  being  controversial    ▪  If  you  comment  or  like  content  shared  by  your  connec>ons,  

it  will  show  up  in  your  >meline  

SHARING CONTENT  

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▪  LinkedIn  now  sends  out  an  email  when  one  your  connec>ons  appears  in  the  news  ▪  This  is  a  great  way  to  

keep  in  touch  with    colleagues  –  and  share    content    

SHARING CONTENT  

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•  Go  to  LinkedIn.com,  click  on  "Profile"  on  the  taskbar  at  the  top  of  the  page  

•  Look  just  below  your  photo  and  headline  for  the  prompt  to  "Add  a  selec>on  to  your  profile”  

•  Click  on  "View  More"  and  several  items  which  you  can  add  to  your  profile  appear.    

•  On  the  bobom  right  hand  side  you'll  see  "posts"  -­‐  this  is  the  blogging  feature  

BLOGGING ON LINKEDIN  

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▪  Interact  with  your  connec>ons  ▪  Consider  where  you’ve  worked,  where  you’re  working,  and  where  

you  may  want  to  work.  

▪  Comment  on  and  like  content  they  share,  congratulate  them  on  job  successes,  stay  in  touch  with  those  you  used  to  be  close  with  

▪  Suggest  content  that  would  be  useful  to  them  ▪  Keep  an  eye  on  those  who  share  job  pos>ngs  

 

ENGAGING WITH YOUR CONNECTIONS  

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▪  89%  of  recruiters  have  reported  hiring  someone  through  LinkedIn;  94%  are  ac>ve  on  LinkedIn  

▪  Only  36%  of  job  seekers  are  

CONNECTING WITH HR & RECRUITERS  

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▪  Many  reasons  to  be  ac>ve:  ▪  Allows  you  to  get  an  insight  into  how  and  when  companies  hire,  

also  get  familiar  with  job  requirements  and  culture  ▪  If  recruiter  is  a  3rd  connec>on,  use  an  InMail  and  send  them  a  short  

message  to  express  your  interest  in  connec>ng  –  and  why  ▪  59%  of  recruiters  rated  talent  sourced  from  social  media  as  

“highest  quality”  ▪  Job  seekers,  by  a  wide  margin,  prefer  Facebook,  with  83%  repor>ng  

they  are  ac>ve  there,  compared  to  just  65%  of  recruiters  

CONNECTING WITH HR & RECRUITERS  

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▪  This  is  the  second  of  a  mul>-­‐part  series  ▪  Where  we  explore  next  will  be  dictated  by  YOUR  feedback  

and  YOUR  needs  ▪  Look  out  for  the  survey  at  the  end  of  the  webinar  

▪  Look  out  for  a  blog  in  the  next  week  that  will  expand  on  the  next  slide  

WHAT’S NEXT?  

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▪  Ac>vely  update  your  profile  ▪  Know  your  accomplishments  –  and  how  to  showcase  them  ▪  Your  wri>ng  needs  to  be  top-­‐notch  ▪  Share  relevant  content  with  your  connec>ons  ▪  Interact  with  your  connec>ons  ▪  Keep  tabs  on  your  industry  and  job  openings  by  connec>ng  

to  HR  managers  and  recruiters  

KEY TAKEAWAYS  

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QUESTIONS / COMMENTS?  

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NEXT WEBINAR

Join  us  in  2  weeks  for:    

10  Secrets  of  Effec.ve  Salary  Nego.a.on  

 Career  Advising  &  Development  Center  manager  Tanya  White-­‐Earnest  will  discuss:  •  When  not  to  nego>ate  •  Recognizing  “Buying  Signals”  •  Being  prepared  to  nego>ate  •  Knowing  what  to  nego>ate  

 

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THANK YOU!

We  appreciate  you  joining  us  today  for:    

“LinkedIn  or  Le<  Out:  What  Does  Your  LinkedIn  Profile  Do  For  You?  ”  (Part  2)  

 We  hope  you  enjoyed  and  learned  something  new  from  the  session    Watch  for  the  email  containing  the  link  to  the  recording  and  the  Slideshare  for  today’s  webinar    Please  be  sure  to  leave  your  comments  and  sugges>ons  as  you  log  out    See  you  next  >me!    

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[email protected]      714-­‐816-­‐0366  X1943    [email protected]  -­‐  CADC  Manager  [email protected]  

CONTACT INFORMATION

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▪  Career Planning ▪  Job Search ▪  Self-Assessment ▪  Career Transition/Advancement Assistance ▪  Resume Review/Critique and Preparation ▪  Mentoring and Networking Opportunities

Experience the Trident University Advantage

Tanya White-Earnest | www.trident4careers.com | [email protected] 714.816.0366 x1943