David OliverCorporate Affairs Director, Kraft Foods UK & I

• Add cadbury brand / kraft foods

We are now into the final lap of the race to the London 2012 Olympic and Paralympic Games

Cadbury have created a big gameanyone can play and any game goes:

Spots v Stripes

Participate

Cadbury bringing London 2012 Games closer to people:

Olympic Games & Teams

GalvaniseCadbury is helping people get more

out of the 2012 Games:

Tickets & Events

Celebrate

3

Play Games Sport Olympic & Paralympic

Games

KEEP TEAM GB PUMPED

PARADE

Outreach to social celebrity influencers

on Facebook to come join the Cadbury

Pumped Parade.

Secured support and tweets from:

• Huw Stephens

• Holy Moly (Jamie East)

• Matt Cardle

• Ant & Dec

• Amanda Holden

• Alexandra Burke

• Scott Mills

• Nihal Arthanyake

• Bobby Friction

• Boris Johnson

Engaging with Communities

126,000 people played SvS community games

3,200 Spots v Stripes community volunteers

2,000 community events across the UK & I

942,000 people have been reached

1,002 community groups engaged

Cadbury Spots v Stripes Community…in numbers

Supporting TeamGB and Paralympics GB

Connecting with Colleagues

The ambition for our 2 year long programme is:

• Lasting legacy

• All inclusive

• Mass participation

• Instilling the Olympic spirit

London 2012 & Cadbury

THANK YOU!