VSVS

TOPICTOPIC

Presented By: Akshay Virkar

INTRODUCTIONINTRODUCTION CADBURY is a British confectionery companyCADBURY is a British confectionery company Headquartered in Uxbridge, London, UKHeadquartered in Uxbridge, London, UK Operates in more than 60 countries worldwideOperates in more than 60 countries worldwide CADBURY DAIRY MILK has been leader in CADBURY DAIRY MILK has been leader in

the chocolate brandsthe chocolate brands

HISTORYHISTORY

JOHN CADBURY was founder of CADBURY JOHN CADBURY was founder of CADBURY companycompany

JOHN CADBURY began selling tea, coffee at JOHN CADBURY began selling tea, coffee at Bull Street in Birmingham in EnglandBull Street in Birmingham in England

Cadbury become partner with his brother Cadbury become partner with his brother BenjaminBenjamin

Their company were named as “ Cadbury Their company were named as “ Cadbury Brothers Of Birmingham”.Brothers Of Birmingham”.

Cadbury launched Dairy Milk bar in 1905.Cadbury launched Dairy Milk bar in 1905.

Cadbury was the brand leader in the United Cadbury was the brand leader in the United Kingdom.Kingdom.

OPERATES INOPERATES IN

United KingdomUnited Kingdom IrelandIreland United StatesUnited States AustraliaAustralia New ZealandNew Zealand IndiaIndia

INTRODUCTIONINTRODUCTION NESTLE originated in 1905 by the name NESTLE originated in 1905 by the name

of Anglo- Swiss Milk Company.of Anglo- Swiss Milk Company.

It was founded by Henri Nestle in 1866.It was founded by Henri Nestle in 1866.

Established in 1867 by brothers George Established in 1867 by brothers George Page and Charles Page. Page and Charles Page.

HISTORYHISTORY

First British company name “Anglo- Swiss Milk First British company name “Anglo- Swiss Milk Company" at Chippenham in 1873. Company" at Chippenham in 1873.

It developed a milk-based baby food.It developed a milk-based baby food.

Company was operating factories in United Company was operating factories in United States, United Kingdom, Germany and Spain.States, United Kingdom, Germany and Spain.

Nestle SA agreed to buy 60 percent of Hsu Fu Nestle SA agreed to buy 60 percent of Hsu Fu Chi international Ltd. For about $1.7 billion.Chi international Ltd. For about $1.7 billion.

OPERATES INOPERATES IN

Nestle has many branches in foreign countries.Nestle has many branches in foreign countries.

It is in United States, United Kingdom, It is in United States, United Kingdom, Germany & Spain. Germany & Spain.

CADBURYCADBURY

PRODUCTSPRODUCTS Cadbury produce many chocolate brands.Cadbury produce many chocolate brands. It products includes:It products includes:

DAIRY MILKDAIRY MILK

Cadbury Dairy Milk started in 1905 at Cadbury Dairy Milk started in 1905 at Bournville, United Kingdom.Bournville, United Kingdom.

Combination of Dairy Milk with a variety of Combination of Dairy Milk with a variety of ingredients.ingredients.

““Dairy Milk Desserts” was launched recently.Dairy Milk Desserts” was launched recently.

MORE EXAMPLESMORE EXAMPLES

5 STAR, Éclairs,5 STAR, Éclairs,

Perk, Gems, Hall, Perk, Gems, Hall, Celebrations etc.Celebrations etc.

HEALTHHEALTH & & SAFETYSAFETY

Cadbury detected a strain of Salmonella BacteriaCadbury detected a strain of Salmonella Bacteria

It was occurred at Marl brook plantIt was occurred at Marl brook plant

The company pleaded guiltyThe company pleaded guilty

It continue to use hydrogenated oilsIt continue to use hydrogenated oils

SHARESSHARES

Cadbury was market leader in chocolate businessCadbury was market leader in chocolate business Its market shares were of over 70%Its market shares were of over 70% Cadbury rank in top most trusted brand listCadbury rank in top most trusted brand list It hold 30% of shares in Indian chocolate It hold 30% of shares in Indian chocolate

marketmarket

NESTLENESTLE

PRODUCTSPRODUCTS Nestle has some 6,000 brandsNestle has some 6,000 brands The products name are below:The products name are below:

1)1) ‘‘Nescafe’ it is a coffeeNescafe’ it is a coffee

2)2) Chocolate such as Milky Bar, Munch etc.Chocolate such as Milky Bar, Munch etc.

3)3) Soups & Sauces such as Maggi, Buitoni etc.Soups & Sauces such as Maggi, Buitoni etc. There are many products which are produce in There are many products which are produce in

foreign countriesforeign countries

PRODUCTSPRODUCTS

HEALTHHEALTH && SAFETYSAFETY

The product of Nestle are safe to consumeThe product of Nestle are safe to consume

It consist condensed milkIt consist condensed milk

It has no trans fat in itIt has no trans fat in it

SHARESSHARES

Nestle purchase Delta Ice Cream CompanyNestle purchase Delta Ice Cream Company

The market shares was 17.5%The market shares was 17.5%

It become world largest ice cream makerIt become world largest ice cream maker

OUR JOURNEYOUR JOURNEY

Cadbury’s journey in India was greatCadbury’s journey in India was great

Cadbury was awarded by “The Champaign Of Cadbury was awarded by “The Champaign Of The Century” in IndiaThe Century” in India

It was popular by advertisement on televisionIt was popular by advertisement on television

CONCLUSIONCONCLUSION

AS COMPAIRED TO NESTLE AS COMPAIRED TO NESTLE CADBURY IS MORE POPULAR IN INDIA CADBURY IS MORE POPULAR IN INDIA BUT NESTLE IS MORE POPULAR IN ALL BUT NESTLE IS MORE POPULAR IN ALL OVER THE WORLDOVER THE WORLD

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