Cadbury Proposal (Rough)

8/12/2019 Cadbury Proposal (Rough)

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Association with REVERB


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REASONS TO ASSOCIATE:

Prestige and Scale: One of the few college events with nationwide youth appeal and in its 6 th reincarnation.

All-round promotion and publicity: Aggressive promotion and marketing campaigns throughdedicated team of 80 volunteers to publicize and market in over 250 colleges ofPune and Mumbai region and attract footfall.

Prodigious capability: Strong and active workforce of over 300 SITians to help you earn acompetitive edge over competitors.

The Fast Moving Consumer sector is amongst the highest growing sectors in the world.CADBURY INDIAindustry is a major contributor to the socio-economic development of anation. The only way a CADBURY INDIA Industry can flourish in such a fast growing andsaturated sector is through effective and segment based marketing .

CADBURY INDIAgets a chance to interact with almost all the leading brands of India whoassociate with REVERB 2014.This association will create a brand image of CADBURY INDIAamong leading corporate houses of India who can be prospective associates of CADBURYINDIA in their future endeavours. REVERB also provides you a platform to establishconnections with the affluent Alumni of Symbiosis Institute of Technology.

Association with REVERB 2014 will also give Cadbury India an opportunity of their aggressivepromotion and marketing campaigns through print, electronic and online media at thedomestic, national and international levels.

Apart from its cultural endeavors REVERB strives to do its part for the society by taking upnumerous social causes and initiatives. Last year, REVERB raised awareness against AIDS anddid its part for the unprivileged children under the cause EPIC. Thus REVERB provides itspartners a chance to fulfill their Corporate Social Responsibility (CSR) .

As a strongly organization the organizing committee of REVERB14 endeavors to pioneer theexcellence and success of this Annual Techno-cultural fest,REVERB and build relationship that

will last an sustaining impression.

OUTREACH OF PUBLICITY :REVERB being the biggest cultural festival of the region provides you with extensive outreachof Publicity.Here are some statistics of past editions of REVERB, supporting the fact ofREVERBs wide outreach and scale:


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Crowd Presence 8000Colleges Participating 250Number of eventsNumber of Participants

25+2000

REVERB being cultural festival of Symbiosis International University (one of the few of thereputed institutes in the country) gathers a huge crowd and has a vast public outreach whichalways makes the festival a huge success and gives a chance for our associated partners topromote their campaign in front of the massive crowd. Also, the crowd of REVERB is mostly inthe age group of 15-40, which is the target audience of CADBURY INDIA.

Online outreach of Publicity :

Total hits on REVERB website 10,000Average time spent on related domains 36 minutes

Association with REVERB 2014will also give CADBURY INDIA an opportunity of their aggressivepromotion and marketing campaigns through print, electronic and online media at thedomestic, national and international levels.

Widespread Gathering:

An engineering college with in-campus population of 1600 +. Endowed with the largest Symbian campus with a gathering with over 4000 students studying

under a rainbow of 8 different colleges , we are anticipating a humongous footfall.

Promotion in colleges such as SID, IIT Bombay, BITS Goa, Sinhgad, NIFTD FTII etc.


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REVERB 14

REVERB, IIT Guwahati reconstitute the Annual-Cultural Arts Festival 2013

(Cross Culture Festival) as an effort to preserve and develop local arts and

culture in India and other countries.

The festival aims to strengthen mutually beneficial cooperation between the

regions in India and other countries.

The program introduces the main target areas in North East-India to thecountries and also strive an active relationship among the communities of

regions in India and abroad through the performing arts and culture.

The festival has been held annually and this year would be the seventeenth.It begun on 1995 with the arts and culture performing from the regions

throughout North East India. Since 1995 the participants increased innumber from year to year.

The last few editions saw performances by some of the internationally

renowned performers. The following is a blink of the last few editions:

o 2012, REVERB : Saw performance by Grammy award nomineeAnoushka Shankar and world renowned Israeli folk metal band Orphaned land.

The very same edition saw a heavy association of REVERB with reputedacademy of culture to name a few: Barry John Academy, DJ Azaredo etc.

o 2010, REVERB : The Performance by the Swiss rock Metal BandEluveitie thrilled the audience and created a huge fan following in this part of


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India. This edition was also being supported by Embassy of Italy as well as

embassy of Canada.

Suggested Association

We invite CADBURY INDIA, for a co-branding initiative with REVERB, the biggest and most awaited

cultural festival in Eastern India.

CADBURY INDIA may choose from any of the following options:

1. of REVERB13

CADBURY INDIA would provide REVERB 2014 with:

A sponsorship amount of Rs /- Services and gifts worth Rs /- (to be availed by winners/jury of various events)

In Return REVERB 2014would provide CADBURY INDIAwith the following:


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General Mileages and Branding Avenues for Sponsors-

Brand Promotion: Print Media :

REVERB has regularly been covered by leading nationaldailies like Indian Express ,Economic Times, The Timesof India, The Telegraph, Assam Tribune, EasternChronicle to name a few. REVERB receives exclusivecoverage in these national dailies throughout the run ofthe festival.

Apart from that REVERB has also been covered bymagazines like The Eclectic , Blender , RSJ etc.

Advertisements published in the leading newspapers ofIndia and in the magazine partners of REVERB leadingto the festival and through the run of the festival, willcarry the name and logo of CADBURY INDIAas theSponsor/Partner .

Electronic Media :REVERB has been covered by national news channelslike NDTV, MTV Wassup, Headlines Today, DY 365, NETV. This provides CADBURY INDIAwith an unmatchedcoverage in the media.

Radio Spots REVERB will be covered extensively through our radio

partner like RED FM, BIG FM, Gup-Shup giving still deeperpenetration.

Sponsor mention in all radio coverage.

Local Outreach: Hoardings shall be put throughout the city at prominent

locations bearing the name of CADBURY INDIAas theSponsor/Partner

Advertisements will be put up at prominent movie theatersand multiplexes in Guwahati city before the festival.

Brand name of CADBURY INDIA will be marketed usingbanners during the on-campus eventsconducted in nearly50 colleges in and around Guwahati two week before thefestival.


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Online Presence REVERB also has a wide and extensive online presence

through its many online partners as bharatstudent.com,

minglebox.com, zapakmail.com, ibibo.com, testfunda.cometc.

A link to the official website of CADBURY INDIA would beprovided along with the logo on the REVERB 2014website(www.REVERB.in) thus providing an excellent e-marketing opportunity to CADBURY INDIA.

Press ReleasesSponsor mention in press releases relating to CADBURYINDIAs involvement at REVERB.

Alcher on the Move Alcher on the Move begins a month before REVERB

and informal events are conducted at various places inGuwahati such as colleges and malls.

Thereby giving CADBURY INDIAan opportunity todirectly reach out to the city audiences even before theevent starts.

Printed Material:

Posters

Release Poster- 3,000 Posters distributed throughoutcountry

Events Poster- 5,000 Posters sent to 500 colleges in India Promotional Poster- 5,000 Posters distributed in and around

North East

Souvenir Logo in the Official Souvenir , to be released in the inaugural ceremony

Proceedings


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Quarter Page Advertisement in the Official Proceedings, a full color publication listing allartists and entertainers for the event.

Logo in Official Event Program Guideandon Entry Passes

On Site Recognition:

On Site Kiosks On-site kiosk space (10 ft * 10ft) set aside for your product or service Product sales throughout the festival

On Site Banner At event entrances At sponsored location On Control Desk Stage Banner At all Entry Points

Video Walls

Advertisements of CADBURY INDIA will be displayed at the videowalls in auditorium and Pro Show venue.

Additional Benefits:

A very visible and obvious association with professional artistes of international repute andconstructive relationship with IIT Guwahati.

Alumni Meet:To facilitate the interaction between the alumni of our institute, REVERB 2014is holding analumni meet, inviting all our alumni for some precious reminiscence while involving them inour institutes cultural fest at the same time. An association with REVERB will also give CADBURY INDIAa chance of interacting with richAlumni of IIT Guwahati which would be beneficial to CADBURY INDIAin its futureendeavours.The events that will be a part of Alumni meet are

Panel Discussion Networking Lunch Star Gazing Show (Alumni Show) Workshops by alumni

Social Initiatives:

An association with REVERB2013 provides CADBURY INDIAanopportunity to get associatedwith issues of Social importance. REVERB 2014aims at the noble causes which include issueslike:

Udaan: Setting innocence free: REVERB will be working on its social initiative Udaan inthe sixteenth edition next spring. The problems of underprivileged children will be


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highlighted and they will be given an opportunity to be a part of this dreamtime atREVERB 2013

Drops of HOPE: Every year REVERB organizes Blood Donation Camp during the festival inits campus. But this year REVERB plans to make it huge by organizing not just one but aseries of Blood Donations all around the city a month before the festival.

Levels of Sponsorship

Title SponsorshipExclusive opportunity to be the primary sponsor of REVERB 2014with named association with theFestival and one major event. Exclusive brand alignment in print and online branding and PRopportunities.

Co-Sponsorship

Opportunity to sponsor the REVERB with logo and company mention in all the print media, brochures,festival guide, passes, Udaan material and the privilege of having the logo just after wherever REVERB is mentioned.

Associate Title SponsorshipOpportunity to sponsor the Festival as a whole which includes your logo on all print material, advert inFestival Guide and passes to festival events.

Sponsor of the DayGet a chance to be the ruler of the Day you like. Branding like never before on one of the days of yourchoice.

Stage PartnerOpportunity to be visible at all the event venues along with other publicity mediums.

Pro-Shows SponsorSponsor the major attractions of REVERB featuring renowned artists and maximum crowd.

PartnersMolding the association according to the corporate and social need, REVERB promotes its sponsor ona special theme based on the specific requirement.

Adventure PartnerGet associated with REVERBs unique kind of adventurous zone where events like paint -ball, bullriding,and mountaineering go for whole day.

Module SponsorshipExciting marketing opportunities of multiple brands promotion through logos, banners and backdropsin plethora of events.

Event Sponsorship


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Sponsor and host a particular event with your branding and logos at the event.

REVERB 2014would be eager to explore any additional forms of Publicity that you may suggest. Weare committed to provide the maximum mileage to our sponsors and within our festivals basicframework; we would go to any lengths to ensure that this commitment is realized to its fullestpotential.

Major Associations in the Past


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Cadbury Proposal (Rough)

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