Cad Bury Php App 01
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Transcript of Cad Bury Php App 01
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CADBURY INDIA LIMITED
Presented by : MOHAMED KAMAL
Under Guidance Of: Dr. Anand
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INTRODUCTION TO THE PROJECT
OBJECTIVES OF THE STUDY To understand the Indian confectionary market
To understand Cadburys share in Indianconfectionary market.
To analyze the strength of Cadbury in the
chocolate segment.
To analyze & understand the reasons of loyaltyof customer towards the brand Cadbury.
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CONFECTIONARYMARKET IN INDIAIndian confectionary industry:1) Chocolates2) Hard boiled candies3) clairs and toffees4) Chewing gums5) Lollipops6) Bubble gums7) Mints and lozenges
Total confectionary mkt: Rs.41 bn
Total Vol. turnover : 2,23,500 tpa
Consumption: Urban :73% &Rural : 27%
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KRAFT FOOD INC.
Company Profile Worlds no.2 company in Food products like
snacks, confectionaries, and quick meals
Annual turnover: $ 50bn.
Business spread worldwide in 160 countries.
Employees : 1,40,000
Operations in 70 countries
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CADBURYINDIA
Established in India: 1948
Manufacturing facilities at:1) Thane, 2) Induri (Pune), 3) Malanpur (Gwalior),4) Bangalore 5) Baddi (Himachal Pradesh)
Operates in India in 4 categories viz.
1) Chocolate confectionary2) Milk food drinks3) Candy4) Gum
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PRODUCTS (IMPULSE CATEGORY)
Cadbury dairy milk 5 Star Perk Celebrations clairs Gems Halls Bubbaloo Bournville
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RESEARCH METHODOLOGY
Method of Sampling- Convenience sampling
Sample size : 50
Data source :- Primary data : Questionnaire & Interview- Secondary data: Internet, Journals etc.
Research instrument : Questionnaire
Data Interpretation & Analysis
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ANALYSIS
1) Aware of Cadbury? 2) Source of awareness?
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ANALYSIS
3) Which Cadbury chocolate do you purchase the most?
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ANALYSIS
4) Other than cadbury? 5) Which pack size?
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ANALYSIS
6) How frequently do you purchase Cadbury chocolates?
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ANALYSIS
7) Impulse purchase ? 8) Availability?
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ANALYSIS
9) Which of the factors affect your purchase?
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ANALYSIS
10) How important are the factors ?
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ANALYSIS
Response
No, not at all (60%)
I may consider (24%)Cant's say (16%)
11) Will you stop buying Cadbury, if new brand appears in Market?
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FINDINGS
synonym for the word chocolates. Cadbury dairy milk (CDM) is flagship brand aiming to replace traditional gifting options like
Mithais and dry-fruits All occasion item & targeted towards whole
family Medium size is preferred. Small size packs
targeted for rural market Brand loyalty towards Cadbury is very high Brand name, quality & flavor are most important
factors
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RECOMMENDATIONS Cadbury should bring out new products for
health conscious people It should continue to promote itself as substitute
to mithai Choco-biscuits should be introduced Should use Indian ads and avoid global ads in
India Should consider attractive display or its own
Chocolate boutique (retail store). Special chocolates for Christmas should be
introduced e.g. rum, champagne flavored New flavors like strawberry,orange,vanilla etc.
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CONCLUSION
There is an immense scope for chocolate industryin India
Indian chocolate industry is unique mix with
extreme consumption patterns, attitudes, beliefs,income level and spending Understanding consumer preferences and
demands is the key to growth Pricing, quality , flavors and pack size are some
of the important factors Economical distribution using proper supply
chain management is necessity Brand loyalty should be maintained
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THANK YOU