Cacharel Scarlette
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Transcript of Cacharel Scarlette
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START TOGETHER!
SPECIAL PROJECT
1June, 2009
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Audience statistics*: All visitors, monthly– 3 600 000Russia. Месячная аудитория – 2 669,0 thousand.Russia. Недельная – 850,8 thousand.
How close to women’s needs we are:
WMJ.ru –one of the leader site for women. We are much creativity and we use active marketing strategy
WomanJournal.ru
In 2008 we realized 22 special projects for :
*source: TNS Web Index: The web-Projects Audience , April 2009 г.
Clients list: AVON, BIERSDORF, IKEA, KIMBERLY CLARK, LG, NOKIA, PROCTER & GAMBLE, UNILEVER, WIMM-BILL-DANN и др.
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Special Project «Scarlett for you»
Periods for the project:
1. Tiser period – July-August ,20092. Launch of the project, September /2009
The goal is to show Scarlett by Cacharel in a special way to web visitors, to force a relation between site audience and client’s brand, to satisfy customer’s interest to a new product.
The Product’s place is a part of a very sensitive women’ s private life.
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1.Teaser period – July-August 2009
Pre-Registration:
In July and August all visitors may fill in a form to be informed about a new fragrance launch.
Each, who write down their personal data :• Name, surname, address, e-mail, etc Get a chance to win a prize (bottle of perfume), being the one of 100.
We expect about 5, 000 filled forms, that means 50 prizes will be send.
Announce : up to siteForecasts: about 5 000 leads
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2. Launch of the project, September
Special page (lady’s “boudoir” room) contents:
• Info about the new fragrance• Test “Which Scarlett are You?”• Quiz “Who’s the Mysterious Scarlett”
When the project starts all subscribers of womanjournal.ru (about 420 000 people) will receive a special letter with an invitation to join the project (we don’t know the name).
At the same time people, who gave their personal data will also receive a special Personal letter with an invitation to join the project (we know the name).
For the quizzes there will be 2 kind of special prizes (for ex.): • Dress Cacharel -1• bottle of perfume – 5
• Or anything else, up to client’s choice
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Special Letter
Logo
Advertising
For personal letter:Dear Lana..
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2.Example of a Promo Page (main page of a project)
Logo
Banner 240х400
Play navigation
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2.Example of a test “Which Scarlett Are You”
Logo
Banner 240х400
Logo
Test
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2.Example of a quiz “Who’s the Mysterious Scarlett”
Logo
Banner 240х400
Logo
quiz
Who’s the Mysterious Scarlett
Prize
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Main page announce
Special Project
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Example of Announce
11
600*90, dynamic rotationSpecial Project banner
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Example of Media animation
Announcement: banner 600х90 – 1 200 000 hitsAnnouncment on a main page– 400 000 hits
Special project media contents:Logo at the up side;All page of a project banner 240х400All pages of a project branding
Period:Launch - 1 month
Advertising hits, for 2 period– 1 600 000
Coverage~ 350 000 users
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Additional way to announce: Main Page Branding
Layout
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Additional way to announce :“Health & Beauty” Branding
Layout
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Additional way to announce : Video Banner
Video
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Additional way to announce :Main page announce for Article
Article
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Additional way to announce : Article
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Thank you
Piterskaya MariaSales DirectorLLC "Milanor” Mail address: 12 Vrubelya St., Moscow, 125080, RussiaTel.: +7 495 411 7781 ext. 440Mob.: +7 903 965 3805Fax: +7 495 411 7282E-mail: [email protected]
www.womanjournal.ru