#CablesOperatorsAuditTracking (#COAT) December ......72 74 52 99 96 95 90 87 75 69 65 48 ARY Digital...

#CablesOperatorsAuditTracking (#COAT)December & February Report

Compiled By Compiled For

What Will You See In The Next Slides

Introduction

News Channels Analysis

Entertainment Channels Analysis

Sports Channels Analysis

International Channels Analysis

Kids Channels Analysis

Introduction

An Era of Tough Competition

❖ In the growing cloud of TV channels – & between the on-going tug of war for ‘Rating’ - the competition in media landscape become more tough, exciting & challenging

❖ In this extreme tough competitive scenario the role

of TV Cables operators emerged as strong &

decisive. Even sometime they are coercer

❖ Fact is that ultimately it’s their discretion to place

any TV channel at any number

❖ No one can deny this fact that – Television Audience

Measurement (TAM) results has direct relationship

with TV channel placement by Cable operators

❖ So its important to gauge the presence of TV

channels in all those cities where TAM is present

Pulse Consultant’s Approach

Step-1 : City wise cable converge identification

(Investigation of Cable operators).

Step- 2 : Recruitment of House hold / shop panel – One

household for one Cable operator

Step-3 : Verification of House hold panel (100%)

Step-4 : Cable Operators Distribution Audit after every

10th day in a month – 3 waves in a month along with

videography

Coverage

CitiesDecember

Wave-2

December

Wave-3

February

Wave-2

1 Karachi 27 27 24

2 Hyderabad 3 4 2

3 Sukkur 1 1 1

4 Multan 12 12 12

5 Larkana 2 2 0

6 Lahore 42 42 41

7 Gujranwala 8 7 8

8 Faisalabad 9 9 8

9 Rwp/Isl 17 17 18

10 Peshawar 8 8 9

11 Quetta 4 4 4

12 Sahiwal 2 2 2

13 Dadu 1 1 1

14 Kohat 3 3 3

15 Shekhupura 1 1 0

16 Pak Pattan 1 1 0

17 Mirpur Khas 0 0 0

18 Mardan 1 1 1

19 Jhelum 6 6 6

20 Sialkot 5 5 5

21 Rahim Yar Khan 0 1 1

22 Bahawalpur 1 1 1

Total Coverage 155 156 147

Procedure

❖ 3 waves in a month – it means 3 reports in a month (On Every 12th day)- 36 reports in a year

❖ To maintain the quality check – video recording of almost 90%+ cable operators.

❖ Track record of all Cable Operators since January 2014

❖ COAT is a syndicated study but have exclusive client servicing

• Coverage : Numbers of cables covered in a city

• Reach (Penetration): Availability of TV channel on total covered cables (Universe).

• Avg Positioning / Slab Average : Average position of TV Channel on total covered cables. It

is calculated through the formula

• Avg Positioning = Sum of channel position/Total covered channel

• Slabs: A group of 30 channels in numeric order i.e. 0 – 30, 31- 60 & 60+

• Bouquet : Group of same genre channels i.e. Bouquet of News channels contain ARY News,

Geo, Dunya , Express etc , Bouquet of Entertainment Channels contain ARY Digital, Geo

Entertainment, Hum TV etc

Glossary

News Channels Analysis

9295 95

92 9390 89

8178

84

72

77 76 7673

75

5954

61

92 94 9690 91 91 89

8379

88

68

78 76 78 7772

62

5358

95 95 95 95 93 91 9087 86

8280 80 79

7167 65 65

5754

GeoNews

ARYNews

92 HDNews

DunyaNews

SAMAANews

ExpressNews

BolNews

PublicTv

HumNews

24Channel

NeoNews

GNN PTVNews

AajNews

DawnNews

NewsOne

Abb Tak RozeNews

CapitalTV

Dec W 2 Dec W 3 Feb W 2

News Channels Reach

W 3

Rank

W 2

Rank

*Showing those channels which have more than 50% Reach

Showing Reach

1

3

W 2- Dec 15th to Dec 20th

W 3- Dec 25th to Dec 31st

W 2- Feb 19th to Feb 23rd

2

2

3

1

4

6

5

5

6

4

7

7

8

9

10

8

11 12

16

13

12

14

14

15

11

16

13 15

17

17

9

10

18

19

19

18

Base : W-187 155 CO/ W-188 156 CO/ W-189 147 CO In top 22 cities

W 1

Rank 5 2 1 4 3 6 7 9 8 16 11 13 12 15 14 1810 19 17

Channels Reach Comparison in Levels Format- An Understanding

Level

5

Level

4

Level

3

Level

2

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Levels Availability Description

Best Presence

2nd Best Presence

Good Presence

Need To Improved

Channels Reach Comparison in Levels Format

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]


** Showing Channels from Right to left at each level , with reference to strength of availability

*** Red box means negative improvement whereas Green box means positive improvement as compared to previous

wave

Level

5

Level

4

Level

3

Level

2

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Dec W 2 Feb W 2Dec W 3

2629 28 29

3128

32 3129 31

2931

29

33

38 38

4441

50

26

3028 29 29 29

32 31 30 31 3031

2933

39 39

44 42

49

26 27 27 28 28 28 2830 30 30 30 31 31 32

37 38

4243

52

92 HDNews

DunyaNews

PublicTv

BolNews

HumNews

GeoNews

NeoNews

PTVNews

GNN 24Channel

SAMAANews

ExpressNews

ARYNews

Abb Tak CapitalTV

AajNews

DawnNews

NewsOne

RozeNews


News Channels Position

1 2 3 4 5 6 7 8 10 11 12 13 14 15 16 179 18 19

1 6 3 5 12 2 13 11 10 7 9 4 14 15 16 188 17 19

W 3

Rank

W 2

Rank

W 1

Rank


1 8 2 4 5 3 13 11 10 7 12 6 14 16 15 189 17 19





Channels Bouquet Position

Avg Position - 20 to 30 [Primary

Bouquet]

Avg Position - 31 to 40 [Secondary

Bouquet]

Avg Position - 40+ Scattered]


Bouquet]


Bouquet]



** Green box means – positive improvement

*** Red Box means – Negative improvement

Secondary

Tertiary


Bouquet]


Bouquet]


Primary


55% 64% 52% 58% 56% 51% 55% 53% 47% 49% 37% 42% 46% 34% 28% 33% 26% 16% 24%

32%29%

33% 28% 28% 33% 26% 24% 28% 31%23%

33% 16%27%

26% 22% 24%

10%21%

5% 2%6% 8% 7% 8% 8% 6% 4%

8%

8%3%

13% 17% 23%7% 22%

26%13%

8% 4% 10% 6% 9% 9% 11% 17% 21% 12%32% 22% 24% 22% 23%

38% 28%47% 42%

Previous Wave

Slab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present

61% 63% 60% 56% 55% 52% 61% 59% 54% 50% 50% 41% 47%33% 27% 33% 24%

13% 22%

29% 29% 30% 26% 28% 31% 23% 25% 28% 24% 27% 35% 18%23% 24% 27%

23%14%

21%

5% 3% 5% 12% 10% 7% 6% 3% 3%7% 3% 4%

14%15% 16% 6%

18%

31%10%

5% 5% 5% 5% 7% 9% 10% 13% 14% 18% 20% 20% 21% 29% 33% 35% 35% 43% 46%

Oct W 3


Slab Wise Placement

58% 64% 54% 59% 57% 54% 59% 52% 46% 46% 40% 44% 45% 35% 24% 32% 28%14% 26%

28% 28%32% 27% 28% 29% 21% 25% 25% 30%

26% 30% 21%25%

28% 21% 26%

12%19%

5% 4% 7% 8% 8% 6% 9% 5% 7% 8%6%

3% 11% 17% 21% 6%21%

28%15%

8% 5% 8% 5% 7% 10% 11% 19% 22% 16% 28% 23% 24% 24% 27%41%

25%46% 39%

Previous Wave



Dec W

2

Dec W

3

Feb W 2





Entertainment Channels Analysis

99 97 9793

90 90 92 91 9085

75

8380

7477

51

99 97 9694 92 90 91 91

8885

76

83

7772 74

52

99 97 97 96 95 9390 90

87 85 8580

75

6965

48

ARYDigital

A Plus Hum Geo GeoKahani

Express Urdu 1 PTV Home Filmazia Play Bol ARYZindagi

TVOne HumSitaray

Aaj ATV


Entertainment Channels Reach

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Showing Reach

1 2 3 4 5 8 7 6 9 10 13 11 12 15 14

1 2 3 4 7 8 5 6 9 10 14 11 12 15 16

W 3

Rank

W 2

Rank

W 1

Rank


16

16

13





Channels Reach Comparison in Levels Format

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Level

5

Level

4

Level

3

Level

2

Level 5 [ 91% to 100%]

Level 4 [ 81% to 90%]

Level 3 [ 71% to 80%]

Level 2 [ 51% to 70%]

Sep W 2 Sep W 3Sep W 1


** Showing Channels from Right to left at each level , with reference to strength of availability

*** Red box means negative improvement whereas Green box means positive improvement as compared to previous

wave


32 32 32 3336

3837 37

4139 39 40

42

46 4743

33 33 3334

3638 37 36

40 4038

4143

47 4745

32 33 33 3436

37 38 39 40 40 4041

4346

47 47

A Plus ARYDigital

Hum Geo Urdu 1 Express Filmazia PTV Home Aaj Play Bol TVOne GeoKahani

HumSitaray

ARYZindagi

ATV


Entertainment Channels Position

W 3

Rank

W 2

Rank

W 1

Rank


1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

3 2 1 4 5 9 7 6 11 10 8 12 13 15 16

1 3 2 4 5 8 7 6 12 10 9 11 13 15 16

16

14

14





Channels Bouquet Position


Bouquet]


Bouquet]

Avg Position - 50+ Tertiary


Bouquet]


Bouquet]



Bouquet]


Bouquet]


Secondary

Primary

Tertiary



** Green box means – positive improvement

*** Red Box means – Negative improvement

45% 46% 43% 36% 24% 32% 38% 37% 31% 26% 24% 16% 23% 12% 17% 12%

51% 50% 50% 53%51%

50% 45% 42% 49% 51% 45%44%

44%44%

49%

28%

3% 2% 3% 5%17% 8% 8% 13% 8% 8%

7% 23% 10%17% 8%

12%

1% 3% 4% 6% 8% 10% 9% 9% 12% 15% 24% 17% 23% 28% 26%48%

ARYDigital


Express Urdu 1 PTVHome

Filmazia Play Bol ARYZindagi

TVOne HumSitaray

Aaj ATV

Previous WaveSlab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present

Slab Wise Placement

44% 44% 43% 37%22% 33% 36% 36% 29% 24% 24% 16% 19% 12% 16% 12%

53% 51% 50% 55%59%

56% 48% 38% 51% 50% 49%42% 46%

42% 42%20%

2% 2% 3% 3%14% 5% 6% 16% 7% 10% 12%

22% 10%14% 7%

16%

1% 3% 3% 4% 5% 7% 10% 10% 13% 15% 15% 20% 25% 31% 35%52%

ARYDigital




TVOne HumSitaray

Aaj ATV

Current Wave


45% 45% 46% 37%21% 33% 35% 36% 32% 25% 24% 16% 24%

11% 17% 12%

52% 51% 49%52%

55%49% 49% 43% 52%

52% 46%46%

47%48%

50%

27%

2% 1% 2% 3%14% 8% 8% 12% 6% 8%

5% 21% 9%15% 9%

12%

1% 3% 3% 7% 10% 10% 8% 9% 10% 15% 25% 17% 20% 26% 23%49%

ARYDigital




TVOne HumSitaray

Aaj ATV

Previous WaveSlab 0 – 30 Slab 31 – 60 Slab 61 – 100 Not Present


Dec W

2

Dec W

3

Feb W 2





Sports Channels Analysis

95%

97%

93%

98%97%

90%

97%97%

94%

PTV Sports TEN Sports Geo Super


Sports Channels Reach & AVG Position

1

1

2

2

3

3

29

30

33

29

31

33

29

30

33

PTV Sports TEN Sports Geo Super


1

1

2

2

3

3

Reach Position

2 1 3 1 2 3

Oct W 3

Rank

W 3

Rank

W 2

Rank

W 1

Rank

W 3

Rank

W 2

Rank

W 1

Rank





International Channels Analysis

57% 56%

19%

56%53%

19%

59%

53%

12%

CNN BBC World News DW Channel


International Channels Reach

1

77%

71%

12%

76% 74%

13%

72%

54%

12%

Animal Planet Discovery Channel National Geographic


2 3 1

1

2

2

3

3

News

Informative

1 2 3

1 2 31 2 3

W 3

Rank

W 2

Rank

W 1

Rank

W 3

Rank

W 2

Rank

W 1

Rank





54

55

53

55

54

55

51

53

54

CNN BBC World News DW Channel


International Channels Position

1 2 3

4647

48

46

48

4544

46

48

Discovery Channel Animal Planet National Geographic


1

2

2

3

3

1

News

Informative

2 1 3

1 2 33 2 1

W 3

Rank

W 2

Rank

W 1

Rank

W 3

Rank

W 2

Rank

W 1

Rank





Kids Channels Analysis

90%

48% 48%

0%

87%

53%50%

0%

81%

50%45%

0%

CartoonNetwork

Nick Cinemachi Toonami


Kids Channels Reach & AVG Position

1

1

2

2

3

3

4

4

36

32

38

0

36

32

38

0

35 36 37

0

Nick CartoonNetwork

Cinemachi Toonami


1

2

2

1

3

3

4

4

Reach Position

1 2 3 4 2 1 3 4

W 3

Rank

W 2

Rank

W 1

Rank

W 3

Rank

W 2

Rank

W 1

Rank





Disclaimer Disclaimer:

❖ The report in hand is the comparison of three waves – the field work which was conducted in from Dec 15th to Dec20th 2018 is denoting as “1st Previous” and Dec 25th to Dec 31st 2018 is denoting as “2nd Previous Wave”whereas field wave of latest wave is conducted from Feb 19th to Feb 23rd 2019 & denoting as “Current Wave”

❖ In 1st Previous Wave 155 cable operators were covered, In 2nd Previous Wave 156 cable operators were covered,whereas in Current Wave 147 COs are covered .

❖ The data is collected from households/ shops – i.e. one household/shop for one cable operator

❖ One household/shop visited within specified dates of specific wave

❖ Pulse Consultant is only responsible of the data which is collected within above specified dates

❖ Reading recorded after tuning and video recording also done for almost 90% of the COs

❖ Sometime due to any political / technical issues – any specific channel couldn’t appear for few days, if audit doneduring this period PC will collect the info whatever is appearing on TV

❖ In COAT – almost 85% are flat screen TVs

❖ Confidence on the provided data is 95% with just (less than) ±5% error margin

❖We are not covering those households, which are using any specific devise (e.g. Digital Box) for more TV channels

Pulse Consultant …

A Reliable and Trustworthy name in the field of Marketing, Social, Media and Opinion Research

This Distribution Audit conduct three times in a month – for Media Planning it’s a vital tool – If you need it –Please Contact Pulse Consultant

20% Special Discount for #PAS Members

Thank You !!!

To Get the Comprehensive Report of COATPlease Contact :Kashif Hafeez Siddiqui0321-2032757

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#CablesOperatorsAuditTracking (#COAT) December ......72 74 52 99 96 95 90 87 75 69 65 48 ARY Digital...

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