CABLE & SATELLITE · 2020. 9. 4. · network infrastructure, building and launching satellites, and...
Transcript of CABLE & SATELLITE · 2020. 9. 4. · network infrastructure, building and launching satellites, and...
CABLE & SATELLITEResearch Brief
Sustainable Industry Classification System™ (SICS™) #SV0303
Research Briefing Prepared by the
Sustainability Accounting Standards Board®
December 2014
www.sasb.org© 2014 SASB™
™
I N D U S T RY B R I E F | C A B L E & S AT E L L I T E
SASB’s Industry Brief provides evidence for the material sustainability issues in the Cable &
Satellite industry. The brief opens with a summary of the industry, including relevant legislative
and regulatory trends and sustainability risks and opportunities. Following this, evidence for each
material sustainability issue (in the categories of Environment, Social Capital, Human Capital,
Business Model and Innovation, and Leadership and Governance) is presented. SASB’s Industry
Brief can be used to understand the data underlying SASB Sustainability Accounting Standards.
For accounting metrics and disclosure guidance, please see SASB’s Sustainability Accounting
Standards. For information about the legal basis for SASB and SASB’s standards development
process, please see the Conceptual Framework.
SASB identifies the minimum set of sustainability issues likely to be material for companies
within a given industry. However, the final determination of materiality is the onus of the
company.
Related Documents
• Cable & Satellite Sustainability Accounting Standards
• Industry Working Group Participants
• SASB Conceptual Framework
INDUSTRY LEAD
Nashat Moin
CONTRIBUTORS
Andrew Collins
Stephanie Glazer
Anton Gorodniuk
Jerome Lavigne-Delville
Himani Phadke
Arturo Rodriguez
Jean Rogers
Evan Tylenda
Gabriella Vozza
CABLE & SATELLITEResearch Brief
SASB, Sustainability Accounting Standards Board, the SASB logo, SICS, Sustainable Industry Classification System, Accounting for a Sustainable Future, and Materiality Map are trademarks and service marks of the Sustainability Accounting Standards Board.
EINTRODUCTION
The Cable & Satellite industry, which initially
brought television programs to households
across the U.S., is now the foundation of
modern communications and information
sharing. As more and more content is
consumed and transmitted over the Internet
rather than via traditional cable and satellite
networks, the industry is focusing on gaining
Internet service subscribers to make up for the
stagnation in video service subscriptions. The
growth of Internet content has strengthened
the industry’s position as a provider of key
infrastructure, including telephone and
broadband Internet service.
Communication and information services have
helped the public and private sectors increase
efficiencies and drive innovation through lower
transaction costs, and increased speed and
variety of communication mediums. The
industry faces several sustainability challenges
and opportunities relating both to physical
infrastructure and transmission of user data. As
companies expand their Internet service
segment, they have to handle more data and
manage the effects of increasing regulatory
scrutiny and consumer concern about data
privacy and security. The growing influence of
cable and satellite companies over modern
communication and info sharing is fueling the
debate over the best ways to ensure open
Internet access.
Management (or mismanagement) of material
sustainability issues, therefore, has the
potential to affect company valuation through
impacts on profits, assets, liabilities, and cost of
capital.
Investors would obtain a more holistic and
comparable view of performance with cable
and satellite companies reporting metrics on
the material sustainability risks and
opportunities that could affect value in the
near- and long-term in their regulatory filings.
This would include both positive and negative
externalities, and the non-financial forms of
capital that the industry relies on for value
creation.
SUSTAINABILITY DISCLOSURE TOPICS
ENVIRONMENT
• Infrastructure Energy Use & Fleet Fuel
Consumption
SOCIAL CAPITAL
• Data Privacy
• Data Security
LEADERSHIP AND GOVERNANCE
• Managing Systemic Risks From
Technology Disruptions
• Competitive Behavior & Open Internet
Specifically, performance on the following
sustainability issues will drive competitiveness
within the Cable & Satellite industry:
• Managing the environmental footprint
of companies’ large and expanding
network infrastructure and fleets;
• Ensuring the privacy of customer data
through effective data use policies, and
managing government relations and
business strategy on issues related to
data privacy;
• Managing the increasing risk of cyber
attacks, particularly for cloud-based
services and business or government
customers in sensitive sectors;
• Managing risks to networks and
operations that could potentially create
systemic or social disruption; and
• Balancing the need to expand revenues
in the face of increasing competition,
while preventing engagement in anti-
competitive practices.
INDUSTRY SUMMARY
The Cable & Satellite industry is comprised of
companies that provide various subscription-
based cable and satellite services, including
video, Internet, and phone services, throughout
the United States.I This industry excludes
I Industry composition is based on the mapping of the Sustainable Industry Classification System (SICSTM) to the Bloomberg Industry Classification System (BICS). A list of representative companies appears in Appendix I.
companies in the Telecommunications industry,
such as AT&T and Verizon, which SASB covers
in its standards for the Technology &
Communications sector.II
Cable providers distribute television
programming from cable networks to
subscribers. They typically provide consumers
with video services, high-speed Internet, and
telephone services over the Internet (VoIP).
These services are traditionally bundled into
packages that are billed as a unit, providing
subscribers with easier billing.1 Satellite
companies distribute TV programming via
broadcasting satellites orbiting the earth or
ground stations.2 Both satellite and cable
companies compete in the same market for
delivering television content to households, the
industry’s main market segment.3, 4
The global revenue for companies listed on
global exchanges and traded over-the-counter
from the Cable & Satellite industry is $232
billion.5 In the U.S., the majority of cable
provider revenue comes from video services (65
percent), followed by Internet (17 percent),
VoIP Services (6.2 percent), business services
like the capacity for multiple VoIP lines (5.8
percent), and other services (6 percent).6 In
contrast, nearly all of U.S. satellite provider
revenue (97.7 percent) is generated from video
services including basic programming, video on
demand, HD channels, and DVR service.7 Public
II Companies in the Telecommunications industry provide Internet and voice services in addition to wireless services.
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companies including Comcast, Time Warner
Cable (TWC), DIRECTV, Dish Network, Charter
Communication, and Cablevision Systems all
contribute significantly to overall revenue.8
Companies traded on U.S. exchanges generate
most of their revenue from the domestic
market, with the exception of a few companies
including Liberty Global and Charter.9
Programming—purchase of content—is the
highest operating expense for industry players.
For example, Charter disclosed programming
costs of $2.1 billion, or 40 percent of operating
costs and expenses for fiscal year (FY) 2013.10
Depreciation costs are also large due to
significant infrastructure needs.11, 12 Property
and equipment constituted 30 percent of
DIRECTV’s total assets13 and 46 percent of
Charter’s total assets.14 U.S. listed companies
have a median net income margin of 7.28
percent.15
The Cable & Satellite industry is highly
concentrated. The top four providers—
Comcast, DIRECTV, Dish Network, and TWC—
account for 78.2 percent of video subscribers
and 56.6 percent of industry revenue.16 In the
U.S., the satellite segment experiences even
higher levels of concentration with two major
players, DIRECTV and Dish Network, controlling
more than 96.4 percent of the TV satellite
market.17 The high degrees of concentration
are due to several barriers to entry, including
substantial up-front costs of establishing a
network infrastructure, building and launching
satellites, and regulation of and access to
various licenses and authorizations. Without a
large established subscriber base, it would be
challenging for new entrants to be profitable
after overcoming initial startup costs and high
fixed costs.18, 19
Although the Cable & Satellite industry has
high barriers to entry, its TV services segment is
facing increasing external competition as
subscribers obtain content via new sources.
Streaming content through mobile devices like
phones and tablets is becoming an increasing
threat to the industry as customers cut the cord
on traditional television. New Internet
streaming services like Netflix, Hulu, Amazon,
and Google are all now striving to capture
market share in Internet TV, thereby adding
alternatives to traditional TV providers.20 In
fact, U.S. households are sourcing their
programming and information from non-
traditional TV devices: 67 percent of content is
watched on computers, smartphones, and
tablets, and 48 percent is watched through
subscription services like Netflix and Hulu.21
As a result, TV providers have seen an increase
in customer churn rates. Between 2008 and
2013, the number of TV subscriptions has
decreased by 0.3 percent annually, and is
expected to decrease further over the next five
years.22 Conversely, the number of broadband
Internet connections increased 16.4 percent
annually during the same period.23 Broadband
growth mitigates the loss of revenue for cable
providers as subscribers substitute TV services
for broadband Internet connections.
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In January 2014, the DC District Court of
Appeals struck down certain clauses of ‘net
neutrality,’ giving cable providers additional
leverage to combat these new Internet-
streaming threats (discussed further in the
Regulatory Trends section). In contrast, satellite
companies have limited options to generate
revenue from new or growing segments, as
nearly 100 percent of their revenues comes
from TV services.24
As new technologies and methods constantly
shape and redefine the way consumers access
their favorite television programs, Cable and
satellite companies may suffer if they cannot
adapt. To deal with these external threats,
some companies have engaged in mergers and
acquisitions. Providers are looking to vertically
integrate with network content producers to
secure a competitive pricing advantage.
Currently four out of the top six cable providers
hold an ownership interest in network content
providers.25 For example, in 2011 Comcast
acquired 51 percent of General Electric’s share
of NBC Universal; it acquired the rest in 2013.26
Competitors also engage in mergers or
acquisitions of peers as they search for new
sources of value. Cable company Charter
Communications acquired Optimum West in
2013, adding more than 360,000 cable
customers to Charter’s existing 5.2 million-
subscriber base.27 Charter recently attempted to
acquire TWC in a deal worth $37.3 billion, but
TWC rejected the offer for being inadequate.28
After the failed attempt by Charter, Comcast
offered $45.2 billion, much closer to TWC’s
asking price.29 The deal is current being
evaluated by the Federal Trade Commission.
These mergers and acquisitions are an attempt
to stay competitive in a quickly evolving
market. The companies that vertically integrate
with networks can reduce licensing fees and
gain higher margins, as programming accounts
for the majority of operating expenses for cable
and satellite companies.30, 31
Despite growing demand for programming and
an increase in consumer disposable income, all
service providers expect a continued decline in
paid-TV subscribers. Satellite providers are
expected to provide more niche content, such
as multicultural and sports programming, to
increase their appeal. Furthermore, both
satellite and cable providers will look to original
content to generate revenue through
subscriptions and increased advertising.32 In the
future, wire and cable telecommunications
providers are expected to compete through
premium services accessed online. These
services might include cloud-based DVR
services, like the ability to access programming
from outside the home or bundled services that
provide remote control over home security or
energy usage. By partnering with mobile
telecommunications for value-added services,
cable companies have the potential to increase
revenue and reverse customer turnover in the
industry.33, 34
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LEGISLATIVE AND REGULATORY TRENDS IN THE CABLE & SATELLITE INDUSTRY
The Cable & Satellite industry is highly
regulated, with extensive oversight of
networks, providers, and their intermediaries to
protect competition, intellectual property, and
consumers. Laws apply differently to the
various service offerings of the industry, adding
to the complexity of the legal framework. The
following section provides a brief summary of
key regulations and legislative efforts related to
this industry.III
The Federal Communications Commission (FCC)
regulates communications by radio, television,
wire, satellite and cable, and is the primary
authority for communications law, regulation,
and technological innovation.35 It was formed
under one of the earliest communications laws,
the Communications Act of 1934, which was
amended when Congress adopted the Cable
Communications Policy Act of 1984 (CCPA).
Over the following decades, the various
communications acts have attempted to
increase competition among providers of video,
voice, and, eventually, Internet services. The
CCPA established policies that promoted
competition in the industry, addressing
ownership, channel use, franchising, subscriber
privacy, service rates, authorization of services,
III This section does not purport to contain a comprehensive review of all regulations related to this industry, but is
and equal employment opportunity, among
other topics. Though the industry’s total
subscriptions and capacity grew as a result of
the new legislation, competition among cable
service providers did not increase, resulting in
higher service rates for many. The law had
failed to effectively promote competition, so
Congress went further, enacting the 1992
Cable Television Consumer Protection and
Competition Act, which promoted “availability
of diverse views and information.” The
Telecommunications Act of 1996 was created
to provide a framework for competition and
further remove regulatory barriers to entry,
promoting the development of technology in
the industry. To facilitate the entrance of new
players, the 1996 Act mandated
interconnection of telecommunications
networks, unbundling, non-discrimination, and
cost-based pricing of leased parts of the
network.36, 37
Telecommunication services are subject to
traditional common carriage regulation under
Title II of the Communications Act. A common
carrier is defined as “(a)ny person engaged in
rendering communications service for hire to
the public.” A common carrier cannot
discriminate within its area of service, except in
specific circumstances where there is potential
for damage, unreasonable level of risk, or it is
beyond a reasonable capacity. Common
carriage, as applied to telecommunications,
promotes interconnection, enhances
intended to highlight some ways in which regulatory trends are impacting the industry.
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competition, and assists in the provision of
universal service.38 Unlike legacy telephone
services, cable broadband services like Internet
and voice are not classified as
“telecommunication services;” whereby the
FCC has authority to regulate customer rates
and prohibit or restrict arrangements between
internet service providers and content and
network providers.39 The FCC released the
Open Internet Order in 2010, establishing
transparency rules and promoting an open
market in broadband Internet connections
while allowing for some degree of
management of congestion, traffic, and
security. However, in January 2014 the U.S.
Court of Appeals vacated the parts of the open
Internet access, or net neutrality, rule on
prohibition of blocking and unreasonable
discrimination.40 The decision now allows
Internet service providers to differentiate
transmission speed based on the type of
content. Companies have started to enter into
agreements with content providers like Netflix
to provide fast connection to its content.41
On May 15, 2014, the FCC launched a
rulemaking process and sought public
comments on protecting and promoting an
open Internet.42 One way to ensure open
Internet access would be to classify cable
broadband as a telecommunication service
under Title II. The FCC is currently in the rule
making process to ensure that broadband
companies, which provide the only access
consumers and business have to the Internet,
are non-discriminatory.43 In addition, in
November 2011, the FCC initiated a rulemaking
on Internet provider interconnection issues that
may have an impact on backend
interconnection arrangements with other
network operators.44
The concept of universal service, originating in
the context of the regulation of natural
monopolies, is a central tenet of the
Telecommunications Act of 1996, and it is
evolving as technology evolves. The Act and
subsequent actions by the FCC emphasize
access to new communications technology such
as high-speed Internet for all consumers at just,
reasonable, and affordable rates. Universal
service principles within the Act are specifically
focused on rural and insular areas and low-
income consumers. To implement provisions of
the 1996 Act, the FCC uses contributions based
on end-user revenues from telecommunication
providers, including wireline, wireless, and VoIP
providers like cable companies that provide
voice service.45
In 1999, Congress passed the Satellite Home
Viewer Improvement Act, which introduced
satellite network providers to the market.
Under this law, the FCC issues satellite
companies licenses for 10- and 15-year terms.46
As satellites are not confined to one nation,
international standards have been put in place
by the International Telecommunication Union
UN Convention on the Registration of Objects
Launched into Outer Space 47 and the Open-
Market Reorganization for the Betterment of
International Telecommunications (ORBIT) Act
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of 2000. Like the communications acts in the
U.S., ORBIT promotes competition in the global
satellite services market through licensing of
orbital locations for satellites.48
Programming is a central offering of the
industry, and regulations encourage
competition to ensure end-users have a variety
of choices for their television services.49
Programming is usually protected under
intellectual property (IP) law, including
copyright law. The 1976 Copyright Act and the
Berne Convention Implementation Act protect
authors of material and grant exclusive rights to
the use and distribution of the work for a
limited or unlimited period of time. The Berne
Convention was an international agreement
first established in 1886, requiring its
signatories to recognize the copyright of works
of authors from other signatory countries.50 For
example, Sirius XM Radio, Inc. states in its
regulatory filings that it must enter into an
agreement with copyright holders of musical
works and copyright holders of sound
recordings. Performing rights organizations
represent these copyright holders. Large record
companies negotiate fees and licenses with
copyright users, and collect royalties and
distribute them to the rights holders.51
In addition, certain content providers can
require satellite and cable companies to acquire
consent for the transmission of their content.
Content providers are increasingly demanding
inflated payments for retransmission consent,
increasing programming costs or sometimes
forcing networks to stop transmitting the
station’s content, potentially leading to a loss
of customers in affected markets.52 For
example, TWC lost more than 300,000
subscribers largely due to a dispute between
the company and CBS over retransmission
costs. The month long dispute left CBS
channels blacked out, causing many customers
to end their cable subscriptions.53
In 2013, Senator John McCain proposed the
Television Consumer Freedom Act to encourage
the “unbundling” of cable TV packages. The
proposed legislation addresses growing cable
bills and the problem of consumers paying for
cable channels that they do not watch. It allows
customers to pick and choose which television
channels they are willing to pay for.54 Recently,
many large companies in the industry were
defendants in a class action lawsuit that alleged
violations of antitrust laws, arguing that cable
and satellite companies conspired to provide
customers with only bundled packages and not
“a la carte” options. This case was dismissed by
the District Court for the Central District of
California and was denied review by the
Supreme Court.55 Although legislation and
litigation have stalled, the industry continues to
face external competition, for example from
Internet media companies, to deliver value
commensurate price.
As operators in the industry maintain sensitive
personal information, privacy has been the
focus of a number of existing and proposed
laws.56 Several laws related to data privacy,
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cyber security, and government access to user
data affect the industry. The FCC regulates the
collection of information by Cable and satellite
companies. The FCC determines how
companies can use such information, known as
Customer Proprietary Network Information
(CPNI), and what actions they need to take to
protect it, including specific requirements for
customers opting into or out of companies’ use
of CPNI.57
The Federal Trade Commission monitors
compliance with privacy laws. Cyber security
regulations have been rising in the United
States, as hackers get more sophisticated in
their attacks and attacks become more
frequent and high profile. The Data Security
and Breach Notification Act of 2013,
introduced to the Senate in June 2013, would
require companies that collect and store
personal information to protect that
information and provide individuals with a
notice in the case of security breach.58
Furthermore, on February 13th 2013, President
Obama issued an executive order that aims to
establish a framework under which the private
sector can work with the government to share
information about cyber-attacks and threats
that might undermine the broader population,
the economy, or other nations.59, 60
Finally, like any business with a physical
footprint, companies in the industry are subject
to federal, state, local, and international
regulations on air and water quality and waste
management. The increasing concern over
greenhouse gases driving climate change has
also spurred new policies around carbon
emissions and fossil fuel energy use. For
example, a California cap-and-trade law that
took effect on January 1, 2013 limits
companies’ carbon emissions. Although there is
no cap-and-trade system or carbon pricing at
the federal level, the President proposed new
legislation to limit greenhouse gas emissions
from new power plants in 2012. Laws such as
these place pressure on energy-intensive
activities like operating data centers by making
them more costly for cable and satellite
companies to operate.61, 62
SUSTAINABILITY-RELATED RISKS AND OPPORTUNITIES
Industry drivers and recent regulations suggest
that traditional value drivers will continue to
impact financial performance. However,
intangible assets such as social, human, and
environmental capitals, company leadership
and governance, and the company’s ability to
innovate to address these issues are likely to
increasingly contribute to financial and business
value.
Broad industry trends and characteristics are
driving the importance of sustainability
performance in the Cable & Satellite industry:
• Natural monopoly: While the industry
is facing some external competition,
the extremely high fixed cost of
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distribution has resulted in a limited
number of companies serving each
market, hence posing antitrust risks.
Dominant positions by a few players
create concerns about terminal access
monopolies in the absence of “net
neutrality.”
• Growing data transmission: As the
Cable & Satellite industry increasingly
provides Internet services, giving
companies greater access to consumer
information, public concern heightens
the need for strong data privacy and
security policies
• Digital interconnectedness of the
economy: With enterprises,
governments, and individual consumers
increasingly depending on cable and
satellite providers for Internet services,
a robust communications infrastructure
becomes important to avoid systemic or
economy-wide disruptions.
As described above, the regulatory and
legislative environment surrounding the Cable
& Satellite industry emphasizes the importance
of sustainability management and performance.
Specifically, recent trends suggest a regulatory
emphasis on consumer privacy and competitive
behavior, which will serve to align the interests
of society with those of investors.
The following section provides a brief
description of each sustainability issue that is
likely to have material implications for
companies in the Cable & Satellite industry.
This includes an explanation of how the issue
could impact valuation and evidence of actual
financial impact. Further information on the
nature of the value impact, based on SASB’s
research and analysis, is provided in Appendix
IIA and IIB. Appendix IIA also provides a
summary of the evidence of investor interest in
the issues. This is based on a systematic analysis
of companies’ 10-K and 20-F filings,
shareholder resolutions, and other public
documents. It also based on the results of
consultation with experts participating in an
industry-working group convened by SASB.
A summary of the recommended disclosure
framework and accounting metrics appears in
Appendix III. The complete SASB standards for
the industry, including technical protocols, can
be downloaded from www.sasb.org. Finally,
Appendix IV provides an analysis of the quality
of current disclosure on these issues in SEC
filings by the leading companies in the industry.
ENVIRONMENT
The environmental dimension of sustainability
includes corporate impacts on the environment.
This could be through the use of natural
resources as inputs to the factors of production
(e.g., water, minerals, ecosystems, and
biodiversity) or environmental externalities and
harmful releases in the environment, such as air
and water pollution, waste disposal, and GHG
emissions.
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Although the environmental footprint of the
Cable & Satellite industry remains limited
relative to other industries, the industry’s
energy use is increasing and becoming more
material, as additional traffic drives the need
for new network capacity and data facilities.
Energy consumption translates into companies’
direct and indirect contribution to greenhouse
gas (GHG) emissions through large vehicle
fleets and electricity consumption in data
centers and network equipment, respectively.
Carbon pricing has potential cost implications,
as pricing of GHG emissions could be passed on
to companies purchasing fossil fuel-based
electricity. Energy management can influence
reputation and attractiveness to customers in
the medium- to long-term (as public concerns
drive a closer inspection by business customers
of the environmental impacts of their supply
chains).
Infrastructure Energy Use & Fleet Fuel Consumption
Management of electricity usage, particularly
within data centers, and fuel consumption
related to operating large fleets of service
vehicles are concerns for companies in the
Cable & Satellite industry. A large part of the
energy consumed by the industry is used to
power critical network and data center
infrastructure that supports the transmission of
video, Internet, and VoIP services. As industry
players are increasingly supplying broadband
data connections, the need for data centers
and related infrastructure will increase.
Such infrastructure needs to be powered
continuously; disruptions to energy supply can
have a material impact on operations,
depending on the magnitude and timing of the
disruption. At the same time, cable and satellite
companies operate large fleets of customer
service vehicles, so managing fuel consumption
may be a material issue, as fuel prices tend to
rise over the long term.
Managing the environmental footprint of the
significant infrastructure of cable and satellite
companies is important for managing costs,
obtaining reliable supplies of energy, and
lowering reputational risks. With an increasing
global focus on climate change, regulatory and
customer actions place greater emphasis on
resource conservation, and innovations in
energy efficiency and renewable energy provide
new avenues for energy management.
With the growth of high-speed data and VoIP
services, companies are likely to continue
expanding their data-center infrastructure.
Cable and satellite companies can pursue
various strategies to achieve energy efficiency.
To minimize electricity consumption by data
centers, companies can purchase more efficient
equipment, optimize data center locations,
manage energy “hotspots” in data centers, and
implement server virtualization, which can
reduce the need to install more physical servers.
The use of efficient routing and dispatching,
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higher fuel economy, and cleaner vehicles
could reduce companies’ scope 1 GHG
emissions and fuel costs.
Company performance in this area can be
analyzed in a cost-beneficial way internally and
externally through the following direct or
indirect performance metrics (see Appendix III
for metrics with their full detail):
• Operational energy consumed,
percentage grid electricity, and
percentage renewable; and
• Fleet fuel consumed, percentage
renewable.
Evidence
Individual cable and satellite companies
consume substantial amounts of energy, with
impacts on both operations and the
environment. Given that large corporations in
this industry amass more than $300 million
annually in energy bills,63 there is an
opportunity for companies to provide value to
shareholders by promoting energy efficiency
measures throughout their operations. As
traffic over Internet networks has increased, so
has the need for data centers. In 2008, the
median Comcast residential broadband user
consumed 2.5 GB of data per month.64 Four
years later, Comcast reported that this number
had quadrupled to a median monthly usage of
8-10 GB per consumer.65 Although network
equipment and data centers are becoming
more energy-efficient, their overall energy
consumption is increasing with the expansion
in cable infrastructure and data traffic.
According to the Electric Power Research
Institute, data centers use between 10 and 20
times more energy than an average commercial
building.66 In 2013, U.S. data centers consumed
91 billion kWh of electricity, equivalent of to an
annual output of 34 large (500-megawatt)
coal-fired power plants. That consumption is
expected to increase to 140 billion kWh by
2020, which would amount to $13 billion in
electricity bills annually. Such consumption
would result in 150 million metric tons of CO2
emissions per year.67
Cable and satellite companies may operate
their own data centers or rent space in multi-
tenant data centers. Cable & Satellite industry
players are expanding their market share for
high-speed Internet. In the U.S., the seventeen
largest cable and telephone providers added
more than 2.6 million high-speed Internet
subscribers in 2013. Eighty two percent of
added broadband connections came from cable
companies; Comcast, TWC, and Charter alone
accounted for almost 1.9 million new
subscribers. As of 2013, top cable companies
had a broadband subscriber base of 49.3
million.68 Increasing data use is likely to drive a
higher demand for data centers. The North
American multi-tenant data center market is
expected to hit $14.8 billion by 2016, a 32
percent increase. To capture that growth, some
cable companies are expanding to the data
center segment. In 2014, Shaw
Communications, a Canadian communications
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company, acquired ViaWest, a Colorado-based
data center provider.69
While regulatory incentives related to GHG
emissions mitigation have not been
implemented consistently across the world or
continuously over time, they are likely to
increase costs of fossil fuel-based energy and
make renewable energy options more attractive
in the medium- to long-term. In the U.S., the
average retail price of electricity for the
commercial end-use sector has increased from
7.9 cents per kilowatt-hour (kWh) in 2001 to
10.3 cents per kWh in 2013.70 The U.S. Energy
Information Administration’s (EIA’s) long-term
projections show that nominal electricity prices
paid by the commercial end-use sector will
increase to around 18 cents per kWh by
2040.71 It is critical for cable and satellite
companies to provide uninterrupted service,
which may require additional capital
expenditures as their networks expand. As the
impacts of climate change intensify, electrical
grid disruptions are likely to increase, impacting
network operations. Weather-related significant
grid disturbances have been steadily increasing
in the U.S., from just over 20 incidents in 2003
to almost 140 incidents in 2011.72
Some states require that renewable energy
account for a certain percent of a utility
company’s total energy provided. Companies in
the Cable & Satellite industry may purchase
electricity in those states. In its 2013 CDP
report, DIRECTV states that the company may
be exposed to rising prices of renewable energy
if state and/or federal tax incentives are not
available to the owners of the renewable
energy generating facilities.73
Companies in this industry are addressing and
providing insight into many energy
management issues that are currently
impacting or may impact their operations in the
future. For example, Comcast’s efforts to
improve air flow and cooling methods in its
data centers are expected to save the company
more than $2 million over a 5-year period.74
Furthermore, by virtualizing physical servers,
Comcast was able to reduce the number of
physical servers significantly and lower power
consumption by 11 percent.75 DIRECTV used
171,200 MWh of electricity in 2012. The
company was able to reduce its Scope 2
emissions by upgrading essential equipment in
broadcasting operations as well as installing
efficient lighting and pumps. Upgrading remote
broadcast equipment helped to reduce annual
Scope 2 emissions by 2,500 metric tons of
CO2e.76 By upgrading older power supply
systems to more energy efficient ones, Telenet,
a Belgium-based provider of media and
communication services, improved efficiency by
10 percent, reduced annual Scope 2 emissions
by 431 metric tons of CO2e, and achieved
€285,000 in annual savings.77
Many companies in this industry also own large
commercial vehicle fleets for work related to
installation, infrastructure maintenance, and
customer service. Emissions from such vehicles
represent a significant portion of a company’s
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overall carbon footprint.78 More than half of
DIRECTV’s total emissions (scopes 1 and 2) of
215,000 metric tons of carbon dioxide
equivalent (CO2e) were generated by mobile
sources.79 In 2012, the company purchased
432,127 MWh of energy in fuel, which is
almost three times the amount of their
electricity purchases.80 In 2013, Comcast
operated more than 37,000 vehicles in its fleet,
making it the fourth largest vehicle fleet in the
U.S. that year. Other companies in the industry
also have large fleets – TWC had about 19,000
vehicles, Charter Communications 8,000,
DIRECTV 6,000, Dish Network 5,000, and
Cablevision 3,500 fleet vehicles.81 These six
cable and satellite companies accounted for 6.6
percent of the vehicles of the top 500 largest
fleet owners in 2013.82
Companies are evaluating the current structure
and operations of their service vehicle fleets to
better respond to volatile fuel costs and reduce
carbon emissions. For example, Dish Network
introduced a new fleet of 200 propane gas
automobiles, which it expects will save the
company 55 percent in fuel costs, more than
$2,500 annually per vehicle83 or $12.5 million,
assuming savings across its entire fleet.84 In
2011, TWC implemented a program to reduce
the amount of time its fleet vehicles are
allowed to idle. The initiative saved the
company $3.3 million in 2011 and reduced the
company’s carbon emissions per vehicle by
more than 60 percent.85 By improving routing
and dispatching in its fleet operation, DIRECTV
was able to reduce Scope 1 emissions by
approximately 13,000 metric tons of CO2e in
2012. In the same year, the company also
added 37 lower emission alternative fuel
vehicles to its fleet and committed funds to
testing cleaner vehicle technologies such as
propane, compressed natural gas, and
biodiesel.86
Value Impact
Continuing growth of high-speed Internet
subscriptions requires cable and satellite
companies to expand their data centers and
other network infrastructure. At the same time,
operating a larger number of data centers
requires companies to increase their operating
and capital expenditures in order to ensure
uninterrupted delivery of services and mitigate
the risks of disruptions, which, in turn,
indicates that materiality of the issue is likely to
increase in the near to medium term. Cable &
Satellite companies that implement initiatives
aimed at reducing energy consumption and
GHG emissions may achieve significant cost
savings and improve their operational efficiency
over time. Changes in the total amount of
energy and fuel consumed by a company in
comparison to revenues indicate changes in
operational efficiency. At the same time, given
the volatility of electricity and fuel prices, these
metrics give analysts an ability to assess a
company’s risk exposure to energy price shocks
over time.
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SOCIAL CAPITAL
Social capital relates to the perceived role of
business in society, or the expectation of
business contribution to society in return for its
license to operate. It addresses the
management of relationships with key outside
stakeholders, such as customers, local
communities, the public, and the government.
It includes issues around access to products and
services, affordability, responsible business
practices in marketing, and customer privacy.
Cable and satellite companies have access to
growing volumes of customer data. Proper
management of data privacy and security will
enable companies to be well positioned to deal
with emerging regulations and concerns about
the use and protection of customer data.
Performance on the issues of data privacy and
cyber security is likely to influence whether
companies can attract and retain customers
and build brand value.
Data Privacy
Through the services that they provide, Cable
and satellite companies have access to growing
volumes of customer data. Companies are
increasingly looking to monetize such data,
which may include web-browsing history,
behavioral, and demographic information. One
popular use for the data is to provide targeted
advertising to customers.87
Cable and satellite companies having access to
an expanding range of customer information is
increasing privacy concerns. This is particularly
relevant as third parties also gain access to such
information, although it is generally provided to
them at an aggregate level for groups of retail
consumers. These concerns have led to
regulatory scrutiny from the FCC and other
authorities.
These trends are increasing the importance to
Cable and satellite companies of adopting and
communicating in a transparent manner
policies on providing customer data to third
parties, including the amount and type of data
provided and the nature of its use (for example,
for commercial purposes).
Collection of personal and content data is also
a concern for invasion of privacy by
governments, as accentuated by the recent
national debate on the Foreign Intelligence
Surveillance Act (FISA) and the role of the NSA
in surveillance activities in the U.S. NSA
surveillance of communications networks,
including Cable and satellite companies’
alleged sharing of customer data (such as
number called, time of the call, and data about
email and website visits), and associated
reputational risks highlight the growing
importance of protecting customer data.88
When companies are required to track user
information or share data with governments,
transparency about their privacy practices and
the degree to which they comply with
government requests will enhance their
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reputation and lower the risk of legal actions or
customer backlash against them.
Company performance in this area can be
analyzed in a cost-beneficial way internally and
externally through the following direct or
indirect performance metrics (see Appendix III
for metrics with their full detail):
• Discussion of policies and practices
relating to collection, usage, and
retention of customer information and
personally identifiable information;
• Percentage of users whose customer
information is collected for secondary
purposes, percentage who have opted
in;
• Amount of legal and regulatory fines
and settlements associated with
customer privacy; and
• Number of government or law
enforcement requests for customer
information, percentage resulting in
disclosure.
Evidence
Evolving laws on data privacy and protection in
the U.S. and abroad pose regulatory risks for
Cable & Satellite service providers and
demonstrate public concern about privacy laws.
Investigations and enforcement actions by the
FCC highlight industry practices leading to data
privacy breaches and potential additional costs
of ensuring regulatory compliance. Previously
the amounts of some of the fines and
settlements were small relative to company
revenues, but a recent investigation into
Verizon’s failure to comply with privacy
protection regulations resulted in a $7.4 million
settlement. Investigations revealed in failing to
notify 2 million new customers of their privacy
and opt-out rights, Verizon had violated
Consumer Proprietary Network Information
(CPNI) rules. Over the past few years, the FCC
has been vigilant in enforcing CPNI rules.89
Although most enforcement cases have
involved traditional telecom carriers, the FCC
has asserted that the rules also apply to
interconnected Voice over Internet Protocol
(VoIP) providers.90 Furthermore, a dynamic
regulatory environment can increase penalties
for data privacy violations.
In addition to regulatory investigations, lawsuits
over privacy issues have plagued many of the
largest competitors in the industry, including
Comcast, DIRECTV, Dish Network, and TWC.
Comcast and TWC have faced class action
lawsuits for collecting and retaining customer
credit card and social security information even
after services were canceled. It is unclear as to
the financial impact of these lawsuits but under
the Cable Communication Policy Act, which the
plaintiffs argue has been violated, individuals
are allowed to collect over $100 per day the
violation continues.91 The reputational harm
may be much greater than any cost to conform
to regulation or fines from violations.
The Financial Times reported in August 2013
that cable and telecom companies were
lobbying Congress to relax FCC control over
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communications industry data and instead
grant the Federal Trade Commission greater
reach within the industry. The FCC has the
authority to limit the types of information that
can be sold.92 The sale of user data for
marketing or consumer-behavior analysis is a
potential area of growth in the industry. Sale of
user data was a $5.5 billion industry in 2012,
and is expected to reach $9.6 billion in 2016.
Cellular service companies like Verizon and
Sprint already sell customer data such as user
location and web surfing and application
history to third parties.93
In order to be able to capitalize on this growth
opportunity, Cable and satellite companies will
need to ensure they adopt best practices in
privacy protection, and are transparent about
their privacy policies. Some of these companies
allow customers to opt-in to share their
personally identifiable information, in order to
protect user privacy. For example, Comcast’s
XFINITY Internet support page mentions that
“No Personally Identifiable Information will be
shared with other companies for advertising
unless you tell us that you agree to share that
information.” However, for information that is
not personally identifiable, company policies
may be different – Comcast states that it “may
share your Non-Personally Identifiable
Information with other companies that we trust
IV The Federal Bureau of Investigation issues national Security Letters. The FBI issues these in connection with counter-terrorism or counter-intelligence matters; national security letters are limited to seeking non-content information like customer account information.
to help us provide content and advertising that
is more interesting and relevant to our users.”94
Furthermore, revelations of a broad surveillance
program conducted by the U.S. government
have raised concerns over user data privacy
within corporations and the general public.
Until recently, companies were not allowed to
disclose certain types of data requests by the
U.S. government. However, a recent ruling by
the U.S. Department of Justice allows
disclosures in broad ranges. After being
pressurized from civil rights groups, Cable and
satellite companies started issuing
‘Transparency Reports’ in order to improve their
reputation.95 Companies like Comcast and TWC
disclose requests for customer information
received from government and law
enforcement agencies. Comcast reported that it
received 24,698 criminal requests and between
0 and 999 National Security LettersIV in the first
half of 2013.96 Companies are not allowed to
disclose the exact number of National Security
Letter and FISAV Orders but can report them in
ranges. During the same period, TWC received
6,474 requests from government entities and
0-249 National Security Orders.97
Value Impact
In order to generate profits, retain existing
customers, and attract new ones, industry
players rely on innovative new services that
V The Foreign Intelligence Surveillance Court issues FISA Orders and Warrants. These orders and warrants typically seek both content and non-content information relating to national security matters, such as international terrorism or espionage.
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increasingly rely on the use of customer data,
leveraging such data with user networks to sell
targeted advertising or selling the data to third
parties. The changing regulatory landscape in
the U.S. and the E.U. concerning consumer
privacy and the use of personal information
could affect the ability of cable and satellite
companies to use customer data for
commercial purposes. At the same time, new
and emerging data privacy regulations are likely
to affect the operational expenses of
companies through increased costs of
compliance. As customers and regulators begin
to understand the privacy implications of the
use of customer data in the Internet and voice
services segments, the probability and
magnitude of these impacts are likely to
increase in the future.
Breaches of data privacy or unclear
communication to users regarding privacy
policies and the use of data for advertising
purposes are likely to affect company
reputation and brand value, with long-term
impact on market share and revenue growth
potential. Discussion around policies and
practices relating to the collection, use, and
retention of customer information is useful to
an assessment of the magnitude of possible
impacts if data breaches are to occur. Even
though material security breaches may be
infrequent in nature, the magnitude of their
impacts may be significant.
Companies’ exposure to data privacy risks can
be assessed through the percentage of users
whose information is collected for secondary
purposes. Further insight can be gained from
the percentage of consumer information
collected that is based on informed consent, as
opt-in approaches can shield cable and satellite
companies from consumer backlash.
The amount of legal and regulatory fines and
settlements associated with consumer privacy is
a lagging indicator of how well cable and
satellite companies have been managing this
issue. It also indicates the probability and
magnitude of direct costs associated with large
penalties, fines, and remediation
activities. Lastly, it is a proxy measure for the
effectiveness of a company's privacy policies
and practices, and it indicates potential long-
term impacts on reputation and a firm’s ability
to attract or retain clients.
Data Security
As cable and satellite companies increasingly
provide Internet and voice services, they are
entrusted with more and more customer data.
Companies in many industries, including Cable
& Satellite, are facing increasing risks from
security breaches and other malicious activities.
Companies need to ensure that policies and
processes are in place to manage these risks
and that they use hardware or software
systems that enable them to tackle data
security threats both to their own operations,
as well as those of their customers. As hackers
get more sophisticated, companies’ security
systems will also need to evolve.
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Cable and satellite companies are providers of
critical infrastructure serving several sectors
including finance, infrastructure, and
government agencies, in addition to retail
customers. If sensitive data of such entities is
exposed due to failings on the part of Cable
and satellite companies, there could be
repercussions for the wider economy and
reputational risks for Cable and satellite
companies. The National Institute of Standards
and Technology’s (NIST) cyber security
framework of February 2014 highlights the
risks to the nation’s security, economy, and
public safety, as well as the risks to companies’
bottom lines.98
Company performance in this area can be
analyzed in a cost-beneficial way internally and
externally through the following direct or
indirect performance metrics (see Appendix III
for metrics with their full detail):
• Number of data security breaches,
percentage involving customers’
personally identifiable information; and
• Discussion of management approach to
identifying and addressing data security
risks.
Evidence
A recent U.S. study on the cost of cybercrime
found that the cost, frequency, and time to
resolve cyber-attacks had increased for four
consecutive years. The study found that the
average annualized cost of cybercrime incurred
per organization ranged from $1.3 million to
$58 million. The average time it took to resolve
a cyber-attack was 32 days, with an average
cost to organizations of just over $1 million
during this period.99 The 2014 global Cost of
Data Breach Study conducted by IBM and
Ponemon found that the average cost of a data
breach had increased to $3.5 million. The
average per capita cost of data breaches varies
widely between countries, but at $201, the
average cost in the U.S. was among the
highest.100
Providing Internet and voice services makes the
Cable & Satellite industry vulnerable to cyber
security threats. According to the study, the
communications industry was among the top
five industry sectors in terms of average
annualized costs incurred over a four-year
period to FY 2013.101 Furthermore, according to
Mandiant’s 2013 Threat Report, six percent of
all advanced cyber-attacks target the
telecommunications industry.102
Companies with access to large amounts of
customer financial data are a target for data
theft by hackers. Retail company Target
recently had data from more than 70 million of
its customers stolen.103 Target faced several
analyst downgrades on the news, as investors
feared the company might lose customers.104
Some analysts believed the breach could cost
the company over $1 billion.105 In 2009,
Comcast experienced a small breach by hackers
that exposed more than 4,000 customer
usernames and passwords.106 Although the
consequences were not as severe as the breach
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at Target, where customers’ credit card
information was stolen, cable and satellite
company data breaches have the potential to
effect many more Americans due to the high
level of market penetration by the top players.
According to a survey of 405 investors, released
in February 2013 by security firm HBGary Inc.,
more than 70 percent of investors are
interested in reviewing company cyber security
practices.VI The U.S. Securities and Exchange
Commission (SEC) issued guidance in October
2011 asking all companies to disclose any
material information on cyber-attacks or risks.
Furthermore, the SEC has asked companies in
several sectors for more information than they
provided in their initial 10-K filings.107
Cable and satellite companies recognize the
risks to their business from security breaches.
Liberty Global states in its FY2013 Form 10-K
that “(a)ny disruptive problem that causes loss,
misappropriation, misuse or leakage of data
could damage our reputation and the credibility
of our operations.”108 Additionally, the
company recognizes the potential impacts from
non-compliance with data security laws, stating
that “(f)ailure to comply with these data
protection laws may result in, among other
consequences, fines.”109 Comcast adds that
data breaches could require companies like
theirs to make significant capital expenditures
and use other resources to remedy security
breaches and that “occurrence of any such
VI Note that the survey does not refer only to companies in this industry, but to all companies.
events or security breaches could have a
material adverse effect on our businesses.”110
Value Impact
Cable and satellite companies manage an
increasing volume of customer data, including
personally identifiable information as well as
demographic, behavioral, and location data.
Therefore, companies’ ability to combat cyber-
attacks is likely to affect their reputation and
brand value, with a long-term impact on
market share and revenue growth potential.
Additionally, companies may face acute impacts
through significant costs associated with
managing the consequences of a breach and
preventing future cyber-attacks or other data
breaches, which could result in increased
capital and operating expenditures as well as
regulatory penalties and contingent liabilities.
As customers and regulators begin to
understand the security implications of the
increasing volume of customer data managed
by cable and satellite companies, the
probability and magnitude of these impacts are
likely to increase in the future.
Companies at greater risk of breaches,
particularly high-impact ones, due to improper
data management policies or systems could
face higher costs of capital. The number of
data security breaches is a lagging indicator of
how well cable and satellite companies have
been managing this issue. At the same time, it
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can serve as a proxy for an assessment of the
magnitude of long-term impacts on customer
retention. Discussion of the management
approach to identifying and addressing data
security risks, including policies and procedures
as well as training of personnel, would help
analysts assess a company’s exposure to
potential data breaches. As companies in the
industry manage increasing amounts of data
and hackers get more sophisticated, the
probability and magnitude of impacts related to
data breaches may increase in the future. Public
concerns around the issue are likely to
continue, pushing governments to implement
stricter cyber-security regulations.
BUSINESS MODEL & INNOVATION
This dimension of sustainability is concerned
with the impact of environmental and social
factors on innovation and business models. It
addresses the integration of environmental and
social factors in the value creation process of
companies, including resource efficiency and
other innovation in the production process. It
also includes product innovation and efficiency
and responsibility in the design, use-phase, and
disposal of products. It includes management
of environmental and social impacts on
tangible and financial assets—either a
company’s own or those it manages as the
fiduciary for others.
The ability of cable and satellite companies to
ensure innovation in business models and
services in the face of changing competitive
forces and regulatory drivers will be crucial to
future success. In particular, innovations that
revolve around protecting customer data and
mitigating risks of network disruption are
important. These topics are discussed under the
Social Capital and Leadership and Governance
sections.
LEADERSHIP AND GOVERNANCE
As applied to sustainability, governance
involves the management of issues that are
inherent to the business model or common
practice in the industry and are in potential
conflict with the interest of broader stakeholder
groups (government, community, customers,
and employees). They therefore create a
potential liability, or worse, a limitation or
removal of license to operate. This includes
regulatory compliance, lobbying, and political
contributions. It also includes risk management,
safety management, supply chain and resource
management, conflict of interest, anti-
competitive behavior, and corruption and
bribery.
In the context of the Cable & Satellite industry,
governance issues manifest themselves in the
form of antitrust concerns and business
disruptions that may have systemic impacts,
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particularly as the industry serves as critical
infrastructure for the economy.
Managing Systemic Risks from Technology Disruptions
Cable and satellite companies own or operate
critical infrastructure that forms the basis of
modern communications and business
processes. Additionally, they provide
communications services that form the basis for
emergency communication systems, including
broadcast or cable television station news and
updates, emergency alert systems, and 911 call
processing.111 Systemic or economy-wide
disruption may occur if their network
infrastructure is unreliable and prone to
business continuity risks, or if they are not
prepared to handle major emergencies. Apart
from the Data Privacy and Security issues
discussed above, disruptions can occur in the
form of network downtime due to technical
errors, impacts of extreme weather events,
natural disasters, or electric grid disruptions.
As the frequency of extreme weather events
associated with climate change continues to
increase, cable and satellite companies will face
physical threats to network infrastructure and
will need to be prepared to convey emergency
communications. Long-term climate change
could also affect network equipment. This
could result in frequent or significant service
disruptions, outages, and the need to upgrade
or repair damaged or compromised equipment.
As cable and satellite companies expand their
offerings and increasingly provide Internet and
VoIP services, they need to ensure the reliability
and resilience of their systems so as not to
disrupt key services. Significant growth in data
volumes and the increasing complexities of
network management could pose risks for
service continuity and quality. Companies could
protect shareholder value by minimizing the
probability and magnitude of systemic impacts
and by actively investing in improving the
reliability, resilience, and quality of their
infrastructure and services.
Company performance in this area can be
analyzed in a cost-beneficial way internally and
externally through the following direct or
indirect performance metrics (see Appendix III
for metrics with their full detail):
• Average Interruption Frequency and
Average Interruption Duration; and
• Description of systems to provide
unimpeded service.
Evidence
Given the systemic importance of
communication networks, the FCC has recently
taken several steps to ensure their resilience,
posing regulatory risks for cable and satellite
companies. The FCC is working to improve the
reliability of networks used to originate
emergency calls. Between 2008 and 2010,
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residential and business interconnected voice
over Internet protocol (VoIP) services rose by 46
percent, and the FCC estimated that 31 percent
of residential wireline 9-1-1 calls were made
using VoIP service.112
In 2011, the FCC proposed rules regarding
outage reporting for interconnected VoIP and
broadband Internet, as cable and satellite
companies increasingly are offering both
services. In February 2012, the agency
implemented the rules for interconnected VoIP
service providers, while deferring a decision on
broadband Internet service providers. As a
result, VoIP providers are required to notify the
FCC within two hours of a discovery of major
service disruptions.113 The FCC requires VoIP
providers to meet Enhanced 911 obligations,
whereby emergency service personnel can
automatically receive a 911 caller’s call back
number and, in most cases, their location.114
The FCC also proposed rules to ensure that
wireline providers that route emergency calls
implement best practices in network design,
operations, and maintenance. Furthermore, a
public-private federal advisory committee to the
FCC has been asked to recommend best
practices for cooperation among network
providers during emergencies, including sharing
infrastructure and back-up power assets.115
According to the FCC, recent events have
exposed weaknesses in the infrastructure of
some Cable & Satellite providers. In March
2011, a Comcast outage in 19 communities in
New Hampshire resulted in those customers
being unable to make calls for hours.116
Furthermore, the FCC has noted that
inadequate back-up power and
communications backhaul redundancy were key
contributors to congestion or failure of
communication networks, particularly during
large-scale natural and man-made disasters.117
Regarding the need for new technology and
systems to maintain high standards of
reliability, the FCC states, “As the
communications infrastructure migrates from
older technologies to broadband technology,
critical communications services will be carried
over a communications network infrastructure
that may or may not be built to the high carrier
grade standards of legacy wireline systems. This
potential for differences in service reliability
could be a major source of concern for critical
sectors, such as energy and public safety, and
for consumers in general.” 118
The above discussion highlights the potential
for systemic impacts affecting individuals and
the economy, and also exposes risks that Cable
and satellite companies face in relation to the
resilience of their network infrastructure. In the
aftermath of Hurricane Sandy, Cablevision
reported 2012 Q3 losses of $3.8 million and a
decline in share price that stemmed from
concerns over losing video subscribers and the
financial impact of the hurricane. The loss is
significant, especially compared to 2011 Q3
profits of $39.3 million. The company
estimated that damages from Hurricane Sandy
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would exceed the $16 million loss from
Hurricane Irene in 2011.119
In response to Hurricane Sandy, the City of
New York produced a plan to bolster the city’s
infrastructure and protect communities from
the impacts of climate change. Communication
infrastructure was specifically addressed in the
plan, and faces challenges such as risks from
flooding by oceanic storm surges and extreme
heat waves, which damage electronic
equipment.120 A 2010 report commissioned by
the U.K. Department for Environment, Food,
and Rural Affairs looked at the information and
communications technology industry’s climate
change adaptation. Broad, long-term climatic
changes, such as higher temperature,
precipitation, and wind variation can affect
infrastructure on a large scale. They can, for
example, accelerate damage to equipment,
which raises maintenance and replacement
costs, and affect the reliability of networks.
Extreme weather events such as hurricanes
tend to severely impact communication
infrastructure on a local geographic scale.121
Leading Cable and satellite companies generally
provide disclosures in their 10-K filings
highlighting the risks associated with
technology and network disruptions. Comcast
outlines in its Form 10-K for FY 2012 the
financial exposure from such disruptions,
stating “(t)hese events also could result in large
expenditures to repair or replace the damaged
properties, networks or information systems or
to protect them from similar events in the
future.”122
Additionally, compliance costs for emergency
communications may be significant. DIRECTV
discloses that in addition to existing regulations
on Emergency Alert Systems, the FCC “may
also mandate that satellite carriers interrupt
programming for local emergencies and
weather events. Any such requirement would
be very difficult to implement, would require
costly changes to our DBS/DTH system (…)FCC
is also considering whether to require that EAS
alerts be provided in multiple languages or via
text messages, which could also prove difficult
and costly.”123
Value Impact
Customers of cable and satellite companies
expect uninterrupted and reliable access to
such services as broadcast or cable television
station news and updates, emergency alert
systems, and 911 call processing. Therefore,
network disruptions can lead to reputational
damage and loss of customers, with long-term
impact on market share and revenue. As
communication services are becoming essential
for many personal and business activities, acute
disruptions can have a systemic impact that
could endanger a company’s license to operate
and affect its risk profile and cost of capital.
Given the increasingly systemic impact of
technology disruptions on society, combined
with the adoption of new technologies and
additional infrastructure by cable and satellite
companies, the probability and magnitude of
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the value impact on industry players are likely
to increase in the future.
Network disruptions can also lead to
extraordinary expenses related to contractual
liability or claims for damages from customers.
In addition, technology and system upgrades
may be necessary to address the causes of
disruptions, resulting in additional operating
and capital expenditures. Average interruption
frequency and duration can be a proxy for
assessing the magnitude of losses associated
with a failure to provide reliable services.
Description of systems to provide uninterrupted
service can serve as a leading indicator of
performance, as robust management systems
and alignment with industry best practices
suggest a stronger ability to manage internal
risk factors as well as a better position to
manage externalities.
Competitive Behavior & Open Internet
The Cable & Satellite industry is a classic
example of a natural monopoly, where high
capital costs lead to a monopoly having the
most efficient production. A larger subscriber
base allows companies to offer lower prices
and gain higher margins due to economies of
scale. This, in turn, allows carriers to invest in
upgrading infrastructure to deliver better
services. Large-scale infrastructure and capital
VII Peering is the direct connection between Internet operations, for example, the connection between a content
requirements for both cable and satellite
providers also create barriers to entry, so the
first supplier to the market usually remains in
dominant position.
While the video124 and Internet125 provider
markets are highly concentrated, the
competitive behavior topic focuses on the
providing of Internet as a vital service in
modern society. It is the backbone of most
communications and is increasingly the
preferred method of delivery for media over
traditional delivery via cable or satellite.
Specifically, it explores the concept of open
Internet access, the associated social
externalities, and the financial risk to cable
companies mismanaging this issue.
Open Internet access is the concept that
owners of last-mile broadband access
infrastructure or Internet service providers (ISPs)
should not impair end user access to lawful
online applications, content, or services.126 The
Internet, as it is aptly named, connects a vast
network of content and service providers, like
Internet media and e-commerce companies, to
consumers. This exchange of Internet traffic
between content providers and end users
happens through various arrangements that
include, among others, transit, paid peering,
settlement-free peering, and content delivery
networks (CDNs).127 On the backend are transit
network providers that provide peeringVII
connections for anyone to use. On the
provider and a transit network provider or between a content provider and a last-mile ISP.
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consumer facing side, ISPs provide last-mile
delivery to consumers. Traditionally, all network
traffic would pass through these transit
networks, but major content providers are now
peering or connecting directly with ISPs to
hasten content delivery. Additionally, content
providers are also running content delivery
networks (CDNs) inside ISPs to streamline
delivery of popular content to the ISPs’
subscribers. ISPs have the technical ability to
monitor and filter network traffic and so can
act as gatekeepers.128
Since the market for Internet service provision
is so concentrated in the U.S., ISPs have the
potential to act as terminating access
monopolies, which is the cause of both public
and regulatory concern. Because of this, the
focus of the FCC’s net neutrality debate has
been on last-mile access. While some argue
that direct peering between content providers
and ISPs creates additive gains to network
capacity and efficiency,129 the FCC is also
looking into peering agreements between
content providers and ISPs.130
ISPs, both cable and telecommunications
companies, are under increasing pressure to
ensure net neutrality, or open Internet access,
where all data on the Internet is treated equally
in terms of performance and access. By having
the technical ability to speed up, slow down, or
throttle content delivery, Internet providers may
have an unfair advantage in terms of access to
consumers. There are concerns that ISPs may
charge content providers high fees to access
their networks and reach end-users. Together
with natural monopoly, the vertical integration
of cable providers with media producers creates
conditions for potential discrimination of lawful
content.
Cable and satellite companies therefore face
heightened regulatory risks from anti-trust
regulation and legislative changes aimed at
fostering competition and ensuring universal
service as technology advances. These have the
potential to impact market share and
profitability for dominant players.
Given the continued focus of regulations on
facilitating competition, cable and satellite
companies must balance two aspects in order
to protection shareholder value: the need to
expand market share and generate revenues in
an increasingly competitive market, and the
need to ensure that they do not engage in
unfair practices to restrict competition by using
their network advantages. In addition,
companies that are able to develop unique
pricing structures and ensure high quality of
service for rural and insular areas will be able to
expand their subscriber base while maintaining
their license to operate.
Company performance in this area can be
analyzed in a cost-beneficial way internally and
externally through the following direct or
indirect performance metrics (see Appendix III
for metrics with their full detail):
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• Amount of legal and regulatory fines
and settlements associated with anti-
competitive practices;
• Revenue from paid peering agreements
with content providers and other
networks and service providers; • Average actual sustained download
speed of owned and commercially-
associated content and non-affiliated
associated content; and • Discussion of risks and opportunities
associated with Open Internet
Principles and other potential
regulation.
Evidence
The changing dynamics of technology and
communications markets, in particular the rapid
expansion of the Internet, pose challenges to
the industry in terms of competitive behavior.
Cable and satellite companies maintain costly
infrastructure to enable communications
services and make continuous improvements to
ensure access to an increasing number of
products and services over communication
networks, including Internet. Consequently,
some Cable and satellite companies are seeking
ways to share the cost of maintaining the
infrastructure with Internet content providers,
who use telecom networks to deliver their
services. At the same time, Cable and satellite
companies could face regulations to ensure net
neutrality, restricting their ability to recover
costs and potentially limiting market share.
Natural monopoly conditions have led to high
market shares for the top carriers, creating
competition concerns. The top four providers -
Comcast, DIRECTV, Dish Network, and TWC -
account for 78.2 percent of video subscribers
and 56.6 percent of industry revenue.131
Though providing Internet services is not
limited to Cable and satellite companies, the
market for Internet service is also concentrated.
According to Leichtman Research Group,
seventeen of the largest cable and
telecommunications providers in the U.S.
represent 93 percent of the market,132 with the
top four – Comcast, TWC, AT&T, and Verizon –
accounting for 68 percent of Internet
subscribers.133 Due to the lack of competition
and perceived anti-competitive business
practices of dominant companies in the
industry, consumers are becoming displeased
with the price and quality of service.
Consumers continually voice their opinions over
cable and satellite companies’ pricing policies
and the topic has gotten a lot of media
coverage.134, 135, 136 This dissatisfaction is evident
in the poor reputational rankings received by
Internet service providers in the 2012 American
Customer Satisfaction Index. ISPs ranked lower
than airlines and health insurance companies.
Among ISPs, Comcast ranked the lowest,
followed closely by TWC. According to the
survey, customers were unhappy with ISPs’ call
center service, their Internet plans, and the
quality of online video streaming.137
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Cable companies have been losing video
subscribers to satellite companies and telecoms.
Additionally, there is an overall decline in
television subscribers, a trend that is expected
to continue with the rise in Internet media
services.138 Cable companies are making up for
lost video subscribers,139 by making gains in the
Internet segment. Customers have filed
antitrust lawsuits against many of the major
companies in the industry, including Comcast,
DIRECTV, Dish Network, and Charter.140, 141 In
one of the antitrust cases brought against
Comcast in 2003, plaintiffs argued that
Comcast’s share of subscribers in the
Philadelphia area increased by “impermissible
means,” from 23.9 percent in 1998 to 77.8
percent in 2002. They alleged that Comcast
gained dominant market position by
“clustering,” or driving out competition and
gaining market share in a defined geographic
area by strategically giving up or swapping
holdings elsewhere.142 If companies do not
ensure competitive business practices, the trend
of customer frustration can result in the
continued loss of TV subscribers, which can
materially harm the industry’s core
business.143, 144
The industry faces ongoing legislative and
regulatory actions aimed at ensuring
competition, which could limit the market share
and growth potential of some of the larger
players. M&A activity by dominant market
players has come under regulatory scrutiny.
Telecom giant AT&T has made a bid to acquire
DIRECTV. They are competitors in the video
segment, but DIRECTV’s 38 million satellite TV
subscribers would be a significant addition to
AT&T 5.5 million video subscribers.145 Also
noteworthy is the proposed merger by the two
largest cable providers, Comcast and TWC,
which is pending approval from the FCC. The
combined company would provide video
services to a third of American homes and
Internet service to nearly 40
percent.146 However, Comcast is confident that
its acquisition of TWC will be approved since
the two companies do not serve the same
geographic markets, and so a merger would
likely not result in less competition in individual
markets.147 This claim is aligned with an FCC
analysis that found 64 percent of households
had between one and two choices for high-
speed Internet service in 2012.148 Since the
companies do not compete in the same
markets, the limited consumer choice would
not be diminished further. It is unclear how the
deal will impact consumers, but it would
undoubtedly provide Comcast with substantial
purchasing power over cable networks149 and
greater terminal access monopoly.
Regardless, the FCC weighs concerns of various
parties in proposed mergers and many are
opposed to Comcast’s acquisition of TWC,
including competitors and content providers.
Further industry consolidation may put even
greater power in the hands of a few companies
to act as terminal access monopolies. Netflix,
whose content dominates as much as a third of
bandwidth on broadband networks during
peak hours,150 and Dish Network, a satellite
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video provider, are among those opposed to
the acquisition.151 Netflix has already signed
contracts with Comcast, TWC, Verizon, and
AT&T to ensure that the company can easily
stream its content to subscribers through these
networks.152
The FCC’s open Internet, or net neutrality, rules
included three key requirements for broadband
providers: “1) a prohibition against blocking
websites or other online applications; 2) a
prohibition against unreasonable discrimination
among Internet users or among different
websites or other sources of information; and
3) a transparency requirement compelling the
disclosure of network management policies.”153
In January 2014, the D.C. Circuit Court of
Appeals struck down all but the transparency
rule, citing that Internet provision was classified
as an information service and so was not bound
by the common carrier rules governing
telecommunications services.154 The
classification of Internet services and the fate of
open Internet rules are currently under debate
by regulators, adding to uncertainty and risks
around this issue. According to telecom analyst
and former FCC official Paul Gallant, “Under
Title II, cable and phone companies would
probably end up paying higher borrowing rates
for future network investments that [sic] they
pay today.”155
There are concerns that in the absence of open
Internet rules, Internet providers would favor
certain content. For example, they may lower
transmission speeds or provide poor quality
service to certain content providers and
increase the speed for their own content or
affiliated content. The absence of rules could
create an unequal playing field where larger
content providers are able to pay higher prices
to ensure faster speeds, but smaller
competitors or Internet media startups would
face difficulty in reaching end users.
Internet and video service providers may
continue to acquire content in order to lower
programming costs and gain competitive
advantage. Comcast owns the NBC and
Telemundo broadcast networks and Universal
Studios156 and DIRECTV has its own
professional and collegiate sports
programming.157 Vertical integration, with cable
and satellite video providers acquiring media
production companies, has also garnered
regulatory attention due to concerns over
differentiated Internet speeds. As part of the
consent decree when Comcast acquired
NBCUniversal, the company is required to
adhere to FCC open Internet rules.158
The FCC may want more authority to regulate
Internet broadband provision if the Commission
feels that it is not being deployed quickly
throughout the U.S. In April 2012, the FCC
requested comments on a proposal to tax both
cable and telecom broadband Internet services.
Similar to fees currently attached to both
landline and cellular telephone bills, the
revenue would be used to support universal
access by contributing to the newly created
Connect America Fund, which aims to subsidize
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the construction of high-speed Internet
networks to the 19 million Americans who
currently lack access.159
Value Impact
With increasing regulatory scrutiny from the
FCC, more public attention has been focused
on cable and satellite companies’ ability to
ensure competition and access to services they
provide. Involvement in cases of antitrust
violation may result in extraordinary expenses
and contingent liabilities and could lead to
reputational damage. Due to high
concentration within the Cable & Satellite
industry, antitrust authorities can impact
companies’ ability to raise prices, with
subsequent impact on revenue. As customers
and regulators begin to understand the
implications of net neutrality, the probability
and magnitude of these impacts are likely to
increase in the future.
Heavy reliance on arrangements with content
providers such as paid peering exposes
companies to the risk of losing a substantial
portion of revenue if new regulations make
these types of arrangements illegal. Failure to
meet customer expectations around download
and upload speed may result in customer
backlash and may open service providers to the
risk of class action lawsuits. Differences in
download speeds between owned and
commercially associated content and non-
associated content would indicate prioritization
of specific content. Such prioritization could
result in additional regulatory scrutiny and may
be prohibited under open Internet principles.
Discussion of risks and opportunities associated
with net neutrality regulation is a leading
indicator of a company’s positioning to best
enable growth and new revenue streams in an
evolving market.
I N D U S T R Y B R I E F | C A B L E & S A T E L L I T E | 29
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94 “Comcast Web Services Terms of Service and Privacy Policy,” Comcast, September 11, 2014, accessed October 22, 2014. http://customer.comcast.com/help-and-support/internet/comcast-web-services-terms-of-service-and-privacy-policy/
95 Sam Gustin, “AT&T Follows Verizon With Plans For Transparency Report,” Time, Secember 20, 2013, accessed October 22, 2014. http://business.time.com/2013/12/20/att-transparency-report/
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102 “2013 Threat Report,” Mandiant, p. 2, https://www.mandiant.com/resources/m-trends/
103 Jia Lynn Yang, and Amrita Jayakumar, "Target says up to 70 million more customers were hit by December data breach," Washington Post, last modified January 10, 2014. Accessed January 24, 2014. http://www.washingtonpost.com/business/economy/target-says-70-million-customers-were-hit-by-dec-data-breach-more-than-first-reported/2014/01/10/0ada1026-79fe-11e3-8963-b4b654bcc9b2_story.html
104 "Massive Target Breach Could Have Lasting Effects," NPR last modified January 10, 2014, accessed January 24, 2014.
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107 Chris Strohm, Eric Engleman and Dave Michaels, “Cyberattacks Abound Yet Companies Tell SEC Losses are Few,” Bloomberg, April 3, 2013, accessed October 23, 2014. http://www.bloomberg.com/news/2013-04-04/cyberattacks-abound-yet-companies-tell-sec-losses-are-few.html
108 Liberty Global plc, FY2013 Form 10-K for the fiscal year ended December 31, 2013 (filed Feb 13, 2014), p. I-46
109 Liberty Global plc, FY2013 Form 10-K for the fiscal year ended December 31, 2013 (filed Feb 13, 2014), p. I-46
110 Comcast Corp, FY2013 Form 10-K for the period ending December 31, 2013 (filed Feb 21, 2014) p. 34
111 “Emergency Communications,” Federal Communications Commission. Accessed December, 2014. http://www.fcc.gov/guides/emergency-communications
112 “FCC Adopts Outage Reporting Rule for Interconnected VoIP Services,” Federal Communications Commission,
21 February 2012: Web http://www.fcc.gov/document/fcc-adopts-outage-reporting-rule-interconnected-voipservices 113 “FCC Adopts Outage Reporting Rule for Interconnected VoIP Services,” Federal Communications Commission, 21 February 2012. https://apps.fcc.gov/edocs_public/attachmatch/FCC-12-22A1.pdf
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114 “VoIP and 911 Service,” Federal Communications Commission, October 8, 2014. http://www.fcc.gov/guides/voip-and-911-service, accessed October 24, 2014.
115 David Turetsky, “Toward More Resilient Communications Networks,” Federal Communications Commission, October 28, 2013: http://www.fcc.gov/blog/toward-more-resilient-communications-networks 116 “FCC Adopts Outage Reporting Rule for Interconnected VoIP Services,” Federal Communications Commission, 21 February 2012. http://www.fcc.gov/document/fcc-adopts-outage-reporting-rule-interconnected-voipservices 117 “Notice of Proposed Rulemaking. In the Matter of: Improving 9-1-1 Reliability; Reliability and Continuity of Communications Networks, Including Broadband Technologies,” Federal Communications Commission. March 20, 2013, p. 6-7, accessed October 8, 2014. https://apps.fcc.gov/edocs_public/attachmatch/FCC-13-33A1.pdf
118 “Reliability and Continuity of Communications Networks, Including Broadband Technologies,” Federal Communications Commission, 2011: Web http://www.fcc.gov/document/reliability-and-continuitycommunications-networks-including-broadbandtechnologies 119 “Cablevision Shares Fall on Worries About Storm’s Costs.” The New York Times, November 6, 2012. Accessed October 8, 2014. http://www.nytimes.com/2012/11/07/business/media/cablevision-posts-loss-as-hurricane-sandy-costs-worry-customers.html?_r=0
120 “A Stronger, More Resilient New York,” PlaNYC, The City of New York, June 2013, Page 161.
121 L. Horrocks, et al, “Adapting the ICT Sector to the Impacts of Climate Change Final Report,” AEA group,
August 2010, Page 5 http://archive.defra.gov.uk/environment/climate/documents/infrastructure-aea-full.pdf
122 Comcast Corp., FY2012 Form 10-K for the fiscal year ending December 31, 2012 (filed Feb 21, 2013), p. 34. 123 DIRECTV, FY13 Form 10-K for the fiscal year ending December 31, 2013 (filed Feb 24, 2014), p. 20.
124 Market Share. Data Library. BI CATVN <GO> command. Bloomberg Professional service. Accessed October 7, 2014. 125 “2.6 Million Added Broadband from Top Cable and Telephone Companies in 2013,” Leichtman Research Group. March 17, 2014. Accessed November, 2014. http://www.leichtmanresearch.com/press/031714release.html
126 “Abstract: Open Internet,” Computer & communications Industry Association. April 2014. Accessed November, 2014. http://www.ccianet.org/wp-content/uploads/2014/04/Open-Internet.pdf
127 Raphael Leung, “Paid Peering, Paid Prioritization, and the Nuance of the Net Neutrality Debate”, Benton Foundation. July 28, 2014. Accessed December, 2014. http://benton.org/node/197702
128 “Abstract: Open Internet,” Computer & communications Industry Association. April 2014. Accessed November, 2014. http://www.ccianet.org/wp-content/uploads/2014/04/Open-Internet.pdf
129 Raphael Leung, “Paid Peering, Paid Prioritization, and the Nuance of the Net Neutrality Debate”, Benton Foundation. July 28, 2014. Accessed December, 2014. http://benton.org/node/197702
130 Comcast Corp., FY2013 Form 10-K for the period ending December 31, 2013 (filed Feb 12, 2014) p. 20
131 Market Share. Data Library. BI CATVN <GO> command. Bloomberg Professional service. Accessed October 7, 2014.
132 “2.6 Million Added Broadband from Top Cable and Telephone Companies in 2013,” Leichtman Research Group. March 17, 2014. Accessed November, 2014. http://www.leichtmanresearch.com/press/031714release.html 133 Author’s calculations based on “2.6 Million Added Broadband from Top Cable and Telephone Companies in 2013,” Leichtman Research Group. March 17, 2014. Accessed November, 2014. http://www.leichtmanresearch.com/press/031714release.html
134 Ray Routhier, "Time Warner Cable’s reputation tarnished," Portland Press Herald, last modified October 06, 2013, accessed February 12, 2014. http://www.pressherald.com/news/Time_Warner_Cables_reputation_tarnished_.html?pagenum=full 135 "DirecTV - Billing Problems," Consumer Affairs, accessed February 12, 2014. http://www.consumeraffairs.com/cable_tv/directv_bill.html
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136 "Comcast Cable Service," Consumer Affairs, accessed February 12, 2014. http://www.consumeraffairs.com/cable_tv/comcast_cable.html
137 Brad Reed, "American ISPs are now hated even more than airlines," BGR, last modified May 21, 2013, accessed January 24, 2014. http://news.yahoo.com/american-isps-now-hated-even-more-airlines-040143420.html
138 Edmund Lee, “TV Subscriptions Fall for First Time as Viewers Cut the Cord,” Bloomberg. March 19, 2014. Accessed November, 2014. http://www.bloomberg.com/news/2014-03-19/u-s-pay-tv-subscriptions-fall-for-first-time-as-streaming-gains.html 139 Alex Sherman, "Time Warner Cable Loses 215,000 TV Customers in Fourth Quarter," Bloomberg, last modified January 09, 2014, accessed January 24, 2014. http://www.bloomberg.com/news/2014-01-08/time-warner-cable-loses-215-000-tv-customers-in-fourth-quarter.html
140 Edward Wyatt, "Court Rejects Antitrust Suit in Victory for Comcast," The New York Times, last modified March 27, 2013, accessed February 12, 2014. http://www.nytimes.com/2013/03/28/business/supreme-court-rejects-antritust-suit-against-comcast.html 141 " Consumers Challenge Bundles," Light Reading, last modified September 20, 2007, accessed February 12, 2014. http://www.lightreading.com/cable-video/video-services/consumers-challenge-bundles/d/d-id/647095
142 “Comcast V. Behrend: What’s at stake, hints from oral argument, and our predictions about what will happen,” Cohen Milstein. Accessed December, 2014. http://www.cohenmilstein.com/media/pnc/1/media.1271.pdf 143 Comcast Corp., FY2013 Form 10-K for the period ending December 31, 2013 (filed Feb 12, 2014). p.3
144 Alex Sherman, "Time Warner Cable Loses 215,000 TV Customers in Fourth Quarter," Bloomberg, last modified January 09, 2014, accessed January 24, 2014. http://www.bloomberg.com/news/2014-01-08/time-warner-cable-loses-215-000-tv-customers-in-fourth-quarter.html 145 Micahel Lindenberger, “Here’s the roadmap for AT&T’s proposed merger with DirecTV,” Dallas New, October 8, 2014. Accessed December, 2014.
http://www.dallasnews.com/business/technology/headlines/20141008-heres-the-roadmap-for-atts-proposed-merger-with-directv.ece
146 The Editorial Board, “A Cable Merger Too Far,” The New York Times, May 26, 2014, accessed October 21, 2014. http://www.nytimes.com/2014/05/27/opinion/a-cable-merger-too-far.html
147 Cecelia Kang, “Comcast, Time Warner agree to merge in $45 billion deal,” The Washington Post, February 13, 2014, accessed October 21, 2014. http://www.washingtonpost.com/business/economy/comcast-time-warner-agree-to-merge-in-45-billion-deal/2014/02/13/7b778d60-9469-11e3-84e1-27626c5ef5fb_story.html
148 The Editorial Board, “A Cable Merger Too Far,” The New York Times, May 26, 2014, accessed October 21, 2014. http://www.nytimes.com/2014/05/27/opinion/a-cable-merger-too-far.html 149 Baker, "Comcast takeover of Time Warner Cable to reshape U.S. pay TV."
150 Kang, “Comcast, Time Warner agree to merge in $45 billion deal.” 151 Robert Schoon, “Comcast Time Warner Cable Merger: New Arguments Emerge Against Proposed Buyout,” Latin Post, August 29, 2014, accessed October 21, 2014. http://www.latinpost.com/articles/20326/20140829/comcast-time-warner-cable-merger-new-arguments-emerge-against-proposed-buyout.htm
152 Schoon, “Comcast Time Warner Cable Merger: New Arguments Emerge Against Proposed Buyout.” 153 Charter Communications, Inc., FY2013 Form 10-K for the fiscal year ending December 31, 2013 (filed Feb 21, 2014) p. 15 154 Charter Communications, Inc., FY2013 Form 10-K for the fiscal year ending December 31, 2013 (filed Feb 21, 2014) p. 15 155 Tom Risen, “Net Neutrality: FCC May Regulate Internet Like Phones,” U.S. News, August 13, 2014, accessed October 22, 2014. http://www.usnews.com/news/articles/2014/08/13/net-neutrality-fcc-may-regulate-internet-like-phones 156 Comcast Corp., FY2013 Form 10-K for the period ending December 31, 2013 (filed Feb 12, 2014) p. 1
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157 DIRECTV, FY2013 Form 10-K for the period ending December 31, 2013 (filed Feb 24, 2014), p. 2 158 Comcast Corp., FY2013 Form 10-K for the period ending December 31, 2013 (filed Feb 12, 2014) p. 20
159 Brendan Sasso, “FCC Eyes Tax on Internet Service,” The Hill, September 26, 2012, accessed October 22, 2014. http://thehill.com/blogs/hillicon-valley/technology/245479-fcc-eyes-tax-on-internet-service
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APPENDIX I: Five Representative Cable & Satellite CompaniesVIII
COMPANY NAME (TICKER SYMBOL)
Comcast Corporation (CMCSA)
DIRECTV (DTV)
Time Warner Cable (TWC)
Liberty Global (LBTYA)
Dish Network (DISH)
VIII This list includes five companies representative of the Cable & Satellite industry and its activities. This includes only companies for which the Cable & Satellite industry is the primary industry, companies that are U.S.-listed but are not primarily traded Over-the-Counter, and for which at least 20 percent of revenue is generated by activities in this industry, according to the latest information available on Bloomberg Professional Services. Retrieved on September 30, 2014.
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APPENDIX IIA: Evidence for Sustainability Disclosure Topics
Sustainability Disclosure Topics
EVIDENCE OF INTERESTEVIDENCE OF
FINANCIAL IMPACTFORWARD-LOOKING IMPACT
HM (1-100)
IWGsEI
Revenue & Cost
Asset & Liabilities
Cost of Capital
EFIProbability & Magnitude
Exter- nalities
FLI% Priority
Infrastructure Energy Use & Fleet Fuel Consumption
33 75 3 Medium • Medium • Yes
Data Privacy 88* 83 1t High • • High • Yes
Data Security 88* 83 1t High • • • High • Yes
Managing Systematic Risks from Technology Disruptions
25^ - - N/A • • • High • • Yes
Competitive Behavior & Open Internet
69* 75 2 High • • High • Yes
HM: Heat Map, a score out of 100 indicating the relative importance of the topic among SASB’s initial list of 43 generic sustainability issues; asterisks indicate “top issues.” The score is based on the frequency of relevant keywords in documents (i.e., 10-Ks, 20-Fs, shareholder resolutions, legal news, news articles, and corporate sustainability reports) that are available on the Bloomberg terminal for the industry’s publicly-listed companies; issues for which keyword frequency is in the top quartile are “top issues.”
IWGs: SASB Industry Working Groups
%: The percentage of IWG participants that found the disclosure topic to likely constitute material information for companies in the industry. (-) denotes that the issue was added after the IWG was convened.
Priority: Average ranking of the issue in terms of importance. One denotes the most important issue. (-) denotes that the issue was added after the IWG was convened.
EI: Evidence of Interest, a subjective assessment based on quantitative and qualitative findings.
EFI: Evidence of Financial Impact, a subjective assessment based on quantitative and qualitative findings.
FLI: Forward Looking Impact, a subjective assessment on the presence of a material forward-looking impact.
^ The Heat Map score only covers the climate change adaptation angle discussed under this disclosure topic.
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APPENDIX IIB: Evidence of Financial Impact for Sustainability Disclosure Topics
Evidence of Financial Impact
REVENUE & EXPENSES ASSETS & LIABILITIES RISK PROFILE
Revenue Operating Expenses Non-operating Expenses Assets Liabilities
Cost of Capital
Industry Divestment
RiskMarket Share New Markets Pricing Power
Cost of Revenue
R&D CapExExtra-
ordinary Expenses
Tangible Assets
Intangible Assets
Contingent Liabilities & Provisions
Pension & Other
Liabilities
Infrastructure Energy Use & Fleet Fuel Consumption
• •
Data Privacy • • • • •
Data Security • • • • • •
Managing Systematic Risks from Technology Disruptions
• • • • • •
Competitive Behavior & Open Internet
• • • • •
H IGH IMPACTMEDIUM IMPACT
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APPENDIX III: Sustainability Accounting Metrics | Cable & Satellite
TOPIC ACCOUNTING METRIC CATEGORYUNIT OF MEASURE
CODE
Infrastructure Energy Use & Fleet Fuel Consumption
Operational energy consumed, percentage grid electricity, percentage renewable
Quantitative Gigajoules, Percentage (%)
SV0303-01
Fleet fuel consumed, percentage renewable Quantitative Gigajoules, Percentage (%)
SV0303-02
Data Privacy
Discussion of policies and practices relating to collection, usage, and retention of customer information and personally identifiable information
Discussion and Analysis
n/a SV0303-03
Percentage of users whose customer information is collected for secondary purposes, percentage who have opted in
Quantitative Percentage (%) SV0303-04
Amount of legal and regulatory fines and settlements associated with customer privacy*
Quantitative U.S. Dollars ($) SV0303-05
Number of government or law enforcement requests for customer information, percentage resulting in disclosure
Quantitative Number, Percentage (%)
SV0303-06
Data Security
Number of data security breaches, percentage involving customers’ personally identifiable information**
Quantitative Number, Percentage (%)
SV0303-07
Discussion of management approach to identifying and addressing data security risks
Discussion and Analysis
n/a SV0303-08
Managing Systemic Risks from Technology Dispruptions
(1) Average Interruption Frequency and (2) Average Interruption Duration***
Quantitative Disruptions per customer, Hours per customer
SV0303-09
Description of systems to provide unimpeded service Discussion and Analysis
n/a SV0303-10
Competitive Behavior & Open Internet
Amount of legal and regulatory fines and settlements associated with anti-competitive practices****
Quantitative U.S. Dollars ($) SV0303-11
*Note to SV0303-05 - Disclosure shall include a description of fines and settlements and corrective actions implemented in response to events.
** Note to SV0303-07 - Disclosure shall include a description of corrective actions implemented in response to data security incidents or threats.
*** Note to SV0303-09 - Disclosure shall include a description of each significant performance issue or service disruption and any corrective actions taken to prevent future disruptions.
****Note to SV0303-11 - Disclosure shall include a description of fines and settlements and corrective actions implemented in response to events.
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APPENDIX III: Sustainability Accounting Metrics | Cable & Satellite (cont.)
TOPIC ACCOUNTING METRIC CATEGORYUNIT OF MEASURE
CODE
Competitive Behavior & Open Internet
Revenue from paid peering agreements with (1) content providers and (2) other networks and service providers
Quantitative U.S. Dollars ($) SV0303-12
Average actual sustained download speed of (1) owned and commercially-associated content and (2) non-associated content
Quantitative Mbps SV0303-13
Discussion of risks and opportunities associated with Open Internet Principles and other potential regulation
Discussion and Analysis
n/a SV0303-14
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APPENDIX IV: Analysis of SEC Disclosures | Cable & Satellite
The following graph demonstrates an aggregate assessment of how representative U.S.-listed Cable & Satellite companies are currently reporting on sustainability topics in their SEC annual filings.
Cable & Satellite
Infrastructure Energy Use & Fleet Fuel Consumption
Data Privacy
Data Security
Managing Systematic Risks from Technology Disruptions
Competitive Behavior & Open Internet
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
TYPE OF DISCLOSURE ON SUSTAINABILITY TOPICS
NO DISCLOSURE BOILERPLATE INDUSTRY-SPECIF IC METRICS
75%
83%
83%
N/A
75%
IWG Feedback*
*Percentage of IWG participants that agreed topic was likely to constitute material information for companies in the industry.
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