CA2007 INTRODUCTION TO NEW MEDIA AND BROADCASTING EPISODE 7 RADIO PROGRAMMING.
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Transcript of CA2007 INTRODUCTION TO NEW MEDIA AND BROADCASTING EPISODE 7 RADIO PROGRAMMING.
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CA2007 INTRODUCTION TO NEW MEDIA AND
BROADCASTING
EPISODE 7
RADIO PROGRAMMING
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WEEK DAY TOPIC
11 Oct 26-30 Episode 7: Radio Programming
12 Nov 2-6 Studio Practice(all)
13 Nov 9-13 Lecture/Studio Practice(in group)
14 Nov 16-20 Studio Practice(in group)
15 Nov 23-27 Episode 8:New Media(Assignment II due 20%)
16 Nov 30-Dec 4 Episode 9:Epilogue(Assignment III due 15%)
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OVERVIEW
_ Characteristic of radio
_ Radio production process
_ Radio crew members
_ Radio genres
_ Audio production equipment
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Percent of radio
audience under age 35:
trivia55
6-10AMRadio’s most important
time of day:
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_ radio is Local
_ radio is Fragmented
_ radio is Specialized
_ radio is Personal
_ radio is Mobile
Characteristics of Radio
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radio production process
Pre-production
Production
Post-production
Market research
targeting and analyzing the audience
program concept
scriptwriting
RADIO SCRIPTPROGRAM
CLOCK
PROGRAM
LOG
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News
Commercial
Commercial
Com
mer
cial
TOP 10TOP 10
TOP 40
TOP 40
Game
Phone-in
TOP 20
New Release
TOP 40
New Release
0
15
30
45
PROGRAM
CLOCK
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PROGRAM
LOG
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Pre-production
Production
Post-production
LIVE BROADCAST
AUDIO RECORDING
radio production process
Talk
Music
SFX
ON AIR
Use simple words.Talk naturally.Avoid dead air.
No clutter either.
Music continuity.
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Pre-production
Production
Post-production
LIVE BROADCAST
AUDIO RECORDING
radio production process
1. sound editing
2. sound mixing
3. sound mastering
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Executive Director
radio crew members
Station Manager
Admin Sales Account Program Technic
Creative
Announcer
Producer
DJ
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MUSIC FORMAT
TALK FORMAT
radio genres Contemporary hit radio
Adult Contemporary
Country
Etc (60’s-70’s, 80’s, Jazz. etc.)
News
Talk
Documentary
Sports
Religious
Children
Radio Drama
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_ the room
_ microphone
_ speaker
_ audio console
_ software (Protools)
audio production equipment
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1
2 3
4
5
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turn on microphone (48V)push to talk
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Input
Output
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To Record
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Tools
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Mastering
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Mastering
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Mastering
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REFERENCES:
Baran, Stanley J. Introduction to Mass Communication: Media Literacy and Culture. San Jose University, 2002.
Dominick, Joseph R., Messere, Fritz and Barry L. Sherman. Broadcasting, Cable, the Internet, and Beyond, 5th edition. New York: Mcgraw-Hill, 2004.
Hinviman, Somsuk, et. al. Fundamental of Radio and Television, 2nd edition. Bangkok: Thammasat University Press, 2014.