CA Tecnologies Newsroom

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CA Technologies Newsroom

description

Web 2.0 created to spread CA Technologies’ material.

Transcript of CA Tecnologies Newsroom

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CA Technologies Newsroom

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• Ca Technologies is one of the leader companies of IT management software and solutions in the world.

• 30 years on the market, offices in more than 140 countries and more than 16,000 employees around the world.

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The latest Internet and social media trends were used to promote and position CA Technologies as a leader company.

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Newsroom

Need of helping administrators to distribute, manage and control press material and related information

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1.Outstanding News

2. Carrousel with the best news

3. Social Networks

4. Media Kit

5. Contact

6. Images7. Outstanding video

9. Multicountry access

8. Rss Feeds

Web 2.0 for Latin AmericaContent:

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1. Number of Shares on Twitter and Facebook 2. Section

3. Option to share the article

4. Comments

ArticleNewsroom

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Through this tool, CA Technologies centralizes its institutional information focused on the press and links it to the company’s social profiles.

TwitterFacebook Linkedin

YouTube Flickr

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Statistics

• The newsroom: 68% of new visitors since its launching on May

• Most visitors from Argentina and the United States

• Content pages: more than 4,500 visits

• Average duration of visits: more than 3 minutes

Argentina Chile

• New visits since its launching: 67%

• Direct visits: 20%

• Visits through other sites: 57%

• More visits from Argentina and Spain

• Average duration of visits: more than 7 minutes.

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