CA Technology Forum 2016 presentation - Human Centered Design Thinking by Satish Ramachandran
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Transcript of CA Technology Forum 2016 presentation - Human Centered Design Thinking by Satish Ramachandran
Inthebeginning…1950s
• Designfocusedmainlyonform,aestheticsandpackaging• Cardboardshippingcartons– Size,Color,Graphics• Housingsofinstruments– Form,material,accesstocontrols,handles
Butwhynow?
• iPxxx generation- Elevatedexpectationsofuserexperience
• WithMobile,ourexposuretotechnologyismassive
Notsurprising…becausecomplexityhasexploded...
Virtualization
Compute
Storage
Networking
Backup&DR
VSphere
vRops
But,whatifwereframedthecomputingquestion?
TomakeHuman consumptionofComputingsimple…whatneedstobebuilt?
§ Focusshift- SolvingfortheHumanExperienceasopposedtoextractingthemostfromthemachines.
OK,experiencematters,howisitcrafted?
DesignThinking
Ahumancentricmethodforsolvingproblemsanddiscoveringnewopportunities!
A verb,notaNoun!
DesignThinking– Whatisit?
• Notspecifictoanydomain• Biasedtowardsaction• Inclusiveprocess– creativityisNOTthedomainofachosenfew• Iterative– low/nofearoffailure
Empathize
• WearedesigningsolutionsfortheproblemsofOthers,notOurselves• Todoso,weneedtounderstandthem• Whoarethey?• Whatdotheydo?• Whydotheydo,whattheydo?• Whatisimportanttothem?• Howdotheythinkabouttheworld?• Whatismeaningfultothem,beliefs,values?• Whatisthecontextinwhichtheyexist(org,economicstrataetc.)
Empathize
• 99%ofneonataldeathsinlowtomidincomecountries
• VisithealthcareworkersinNepal• Largenumberofidleincubators– Surprise!• Babiesborninruralvillages,uptoadayoftravel
• Visitthesurroundingvillages• Costoftravelandhospitalcare• NoElectricity• $250istooexpensive
Define
• Originalproblem– Createalowcostincubator~$250
• Reframedproblem- DesignanUltralowcost,portablewayofmaintainingbabies’temperatureswithouttheuseofelectricity
Test
• Duringtransitfromthevillagetothecity– monitorchestmovement
• Culturalnorm– relyonintuitionmorethandoctorsinstructions
Empathize
29% ofallmothersstayathome.
Mostmotherssurveyedwouldliketowork.
7.6% percentageofall fathersstayathome.
Source:PewResearch
Empathize
• Survey• Understandthetargetaudience• Bothpotentialemployeesandmanagers• Needs/wants/goals/constraints/drivers?
Empathize…walkintheirshoes...
• FlexibletimingallowsmetodothingsthatIampassionateaboutoutsidework(music, familyrelatedwork)thatwillautomaticallybringinpassionintowork.
• Ihavebeenastayathomemomfor12yearsnowsoIamveryreadytogetbackintotheworkforceandbechallenged.
• Ihaveadaughterwithspecialneeds,sotheextratwoormorehoursadaywithher wouldmeansomuchtoourfamily.
Define
• Originalproblem:Createaworkprogramforstay-at-homeparents
• Reframedproblem:Designaflexibleemploymentprogramthatenablespeoplewithprioritiesandpassionsoutsideofworktore-entertheworkforcewithoutcompromisingtheircommitments.
Ideate
• Inclusive–HR,Recruiting,DesignTeam,Marketing,Hiringmanagers,potentialemployees,currentemployees
• Dozensofideas&differentdirections,rapidprototypes,sketches
Closingthoughts
• Humancentric– wearebuilding technology tosolvehumanproblems• Focusontheoriginal intent– Askwhy?why?why?• Varioussiloscometogether tosynthesize(PM,Eng,Designers,Ethnographers)• Iteration– nofearoffailure,freescreativity
WhyisDesignthinkingeffective?
Designthinkingresources
• Virtualcrashcourse- http://dschool.stanford.edu/dgift/
• Onlinecourse• http://online.stanford.edu/course/design-thinking-action-lab
• Numerousfreee-booksonAmazon– searchfor’designthinking’
• http://thisisdesignthinking.net
• Google‘designthinking’