Ca 106

3
CA 106 – PUBLIC RELATIONS and ADVERTISING COMMUNICATION Requirements of the Course: I PR PORTFOLIO: (INDIVIDUAL) Notebook: a) Definition of PUBLIC RELATIONS b) Short History of Public Relations c) 3 Essays: Why is there is a need for PUBLIC RELATIONS Why PUBLIC RELATIONS is important in Advertising The Pros and Cons of PUBLIC RELATIONS in the Philippines (-1,000 words maximum per essay) d) Folio Samples: (Conceptualize an imaginary Business Enterprise) e.g. Tacloban Interior Design Concepts, Inc. Create: 1. Press or News Release 2. Leaflet of Flyer 3. Newsletter 4. Magazine Article 5. Proposal for Advertising and PR Plan II TOUR and SURVEY of PR/Advertising Agencies, Newspaper/Magazine Outfits and Publishing Firms in Cebu City, Listing of Probable Contacts for ON THE JOB TRAINING for BACA students III PR Event Production: LARGABISTA Short Film and Music Video Competition IV CREATIVE ADVERTISING EXHIBIT: (GROUP) The Class is divided in 4 groups as “Mock Advertising and PR Firms” with their own Name, Logo, and Specific Objectives and will choose, adapt an EXISTING Business Enterprise in Tacloban City to work on their PR and Advertising Plan. At the end of the term, the groups mount the following on Exhibit in the Multi- Purpose Bldg: 1) Logo of the “Advertising Agency” (10 to 11 members)

Transcript of Ca 106

Page 1: Ca 106

CA 106 – PUBLIC RELATIONS and ADVERTISING COMMUNICATIONRequirements of the Course:

I PR PORTFOLIO: (INDIVIDUAL)Notebook:

a) Definition of PUBLIC RELATIONSb) Short History of Public Relationsc) 3 Essays: Why is there is a need for PUBLIC RELATIONS Why PUBLIC RELATIONS is important in Advertising The Pros and Cons of PUBLIC RELATIONS in the Philippines (-1,000 words maximum per essay)d) Folio Samples:

(Conceptualize an imaginary Business Enterprise) e.g. Tacloban Interior Design Concepts, Inc.Create: 1. Press or News Release

2. Leaflet of Flyer3. Newsletter4. Magazine Article5. Proposal for Advertising and PR Plan

II TOUR and SURVEY of PR/Advertising Agencies, Newspaper/Magazine Outfits and Publishing Firms in Cebu City, Listing of Probable Contacts for ON THE JOB TRAINING for BACA students

III PR Event Production: LARGABISTA Short Film and Music Video Competition

IV CREATIVE ADVERTISING EXHIBIT: (GROUP)

The Class is divided in 4 groups as “Mock Advertising and PR Firms” with their own Name, Logo, and Specific Objectives and will choose, adapt an EXISTING Business Enterprise in Tacloban City to work on their PR and Advertising Plan. At the end of the term, the groups mount the following on Exhibit in the Multi-Purpose Bldg:

1) Logo of the “Advertising Agency” (10 to 11 members)2) Exhibit of the PR/AD Campaign Samples of the adapted Enterprise/Product/Service in:

A) BrochuresB) Press ReleaseC) Poster AdD) Billboard Ad DesignE) Dummy Product/Mascot/MnemonicF) Event Photos of TV Ad Storyboard FrameG) Novelties or Give-AwaysH) Radio Ad with Script (Jingle- 60secs)I) InterPersonal Presentation with the “Board”

Prepared by: Prof. DULCE CUNA ANACION

Page 2: Ca 106

Sample Exam Projects:

From: Dulz Zweimann <[email protected]>Subject: VANTAGE Medical Review Center (Creative Ad Strategy)To: undisclosed recipientsDate: Saturday, March 14, 2009, 1:44 PM

This is a Real Company: I  want ALL of YOU to formulate a CREATIVE STRATEGY using the following:Download the poster above

A) Market Strategy = whom to connect, possible rationales and objectives (explain)B) Advertising Plan = what probable media (print, radio and tv broadcast, interpersonal, webpage, event promotion) to use and explain, create two media from the above enumeration as an example, to be inserted as your "Appendix"C) Probable Distinguishing edge from the Competition (explain)

NO TWO OR ALL PAPERS SHOULD BE THE SAME IN STRATEGY, the concept may be the same but the presentation should be different...

Deadline to pass: MARCH 23

Prepared by: Prof. DULCE CUNA ANACIONUpdated: June 2008

Page 3: Ca 106