C4 mulenga kasoma
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Transcript of C4 mulenga kasoma
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Central London Connexions App
Seminar Workshop – 3.15
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Our Objectives
• To develop an ‘App’ that is accessible to all users of mobile phones
• To devise and test an empowerment model with a range of partners
• To provide a unique method which involves young people in sourcing their own information.
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Issues to be addressed through Social Media
• Young people lost interest in paper-based material
• Young people sometimes feel uncomfortable asking for assistance
• Young people are unaware of different choices available to them, because information is scattered.
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How we used Social Media
• To deliver impartial IAG choices into the hands of young people through a mobile phone app which young people now favour
• By developing an ‘app’ that is accessible on all mobile phones, it will encourage interaction with young people supporting them in their key decision making, learning, training and work opportunities
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Target Audience
• Young people aged 13 – 19 year olds, and up to 25 year olds with Learning Difficulties
• Parents
Main Target• To reach 200 pre-16, 200 post-16, and 200
young people from youth clubs; amounting to 4,200 young people to sign up.
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Site Map of App
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The App includesPre and Post 16 Options – Courses and College Opportunities
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Advice on CV and Interview Skills
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Job and Apprenticeship Opportunities
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Personal Matters
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Sign up for Information
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How we’ve used other Social Media platforms to achieve our goals
• Schools; Colleges; and Youth Clubs– Generate awareness
about the app– Allow young people to
preview the app– Encourage young people
to sign up
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What we have achieved so far
• Soft launch of the app• Implementing our promotional plan; visits
arranged with youth clubs, schools, and colleges
• Feedback so far young people have said “this is what we want”.
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Lessons Learnt
• Understanding the different platforms that an App could be built on – Native vs. Web based App
• Undertaking in-depth analysis to ensure that the App can meet the needs of the target.
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Questions?