C25 Presentation

8/16/2019 C25 Presentation

1/15

SANBIX

PreparedAjinkye G

Anirudha

!ebarun

Gopa# A$

“Now no more boring snatime”


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In'rodu*'ion

•

“SANBIX” an premium segment biscuits and is targeting children segments

• From the survey we got to know that price is not the matter o cothe biscuit industry but the !uality " packaging and advertising m

• #ere we are creating a marketing strategy to introduce a new pronamed “SANBIX”

• For our product the uni!ueness lies in taste and !uality along witadvertising strategy

• $he product may ace tough competition and will re!uire more tpenetrate the market%s premium segment

• &orter and S'($ analysis has done to identiy the product%s estatime as to compete with the giant in the biscuit industry


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Produ*'

Ne%Produ*'

!e+e#op,en'

Ad+er'i-in$ .

Pro,o'ion

!i-'ribu'ion /hanne#. Supp#y

*hain

Por'er- 5or*e-

ana#y-i-

Pri*in$

S%o'Ana#y-i-


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ey S'ra'e$ie- or ne% produ*' de+e#op,en

•

Idea )eneration*+ ,imensional Analysis

-+ &roblem Analysis

.+ Scenario analysis

• &roduct screening

• &reparation o new product prototypes


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/on'

•

A--e--,en' o -a,p#e-

•4e*ord keepin$

•/ri'i*a# pa'h p#an

•S*a#eup 'o a*'ory produ*'ion

•Pa*ka$in$ and de-i$n


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Pri*in$

• $he ocus is to balance cost" !uality and aspiration o the brand

• /i0 o two type o pricing strategies /arket1&enetration and 2ua3eadership

• /4&5 4s+ -6 or *66gm &ack+

• 7ost rontloading

• 4s+ *8+9- cogs

• Average price o competitors is *8+9: or *66 gm pack

• /a0 distributor;broker margin 5 *er 5 -6= e0tra

• 4IS?S AN, 7(N7@4NS 1 )rowth is linked to the overall economic


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Ad+er'i-e,en'- . Pro,o'ion

Ad+er'i-in$ S'ra'e$y

• Signing a brand ambassador• Inorming and persuading potential customers to buy our pro

using emotional appeal

• /edias o advertising

&romotion• ,istributing samples

• ,iscount coupons in the newspaper to attract customers

• 7onducting contest or customer engagement

• $ie1up with stationary brand to advertise our product on thecover


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&romotion events

•

6Spread a -,i#e7 distributing biscuits at orphand conducting activities or kids and calling outto volunteer and contribute heir bit+

• isiting schools and promoting our product amochildren by conducting un activities and compe


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,istribution 7hannel

Supply chain

,istribution /etrics

,istribution @ntry Strategie


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,istribution 7hannel


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Supply chain


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,istribution /etrics

• ,istributed gains

• Average stock volume

• Stock cover in days

• 'eighted distribution

• Average sales per point o sales

• Number o outlets


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,istribution entry Strategies

•

#igher margin or retailers• Csing FIF( or the stocks

• 7oncentrating on online retailing and malls or !recognition


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&orters Analysis


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S'($ Analysis

C25 Presentation

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