C Wmore Presentation W C&C
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Transcript of C Wmore Presentation W C&C
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CEO and Founder of Charles Winston, Inc.
Fourth generation jeweler Charles Winston's deep appreciation for beautifuljewelry is a result of his rich jewelry heritage. At the age of 17, his father broughtCharles into the family business. Growing up in the jewelry industry Charlesworked in various capacities to make his own distinctive mark.
While working in these various capacities, Charles noticed the number ofcompanies that were emulating the classic fine jewelry look, but producing the finejewelry look in a lesser quality. Charles began asking himself, what it would takefor all women to enjoy beautiful classic looks without forfeiting the quality that heso much admired.
Around 1992, eighteen years after he started working in the jewelry industry,Charles realized he could create beautiful fine jewelry in that same fashion that allwomen could enjoy and thus began his quest to produce the worldʼs finest jewelryfrom genuine and lab-created gemstones. By following five basic principles, heembarked on a line that would change the industry, which resulted in the creationThe Charles Winston Collection.
Charles WinstonDedicationToday, Charles is the CEO and
founder of the company that
bears his name. Charles and
his best-selling designs appear
regularly on television shopping
networks around the world.
They include HSN in the USA,
Citrruss TV in Dubai (broadcast
in 17 Arab countries) and TVSN
in Australia. His collections can
currently be found in many fine
stores. His dedicated following
of buyers enjoy Charles’
stories, anecdotes as well as
appreciating his jewelry
expertise. They look to Charles
to educate them as they buy.
Charles has made such an
impression on many of these
shoppers that he is often
stopped in public and asked
about his jewelry. To keep up
with the demands of his fans,
Charles regularly reads and
responds to many of the
customer service and special
request emails!
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Brilliant
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Moissanite found on earth is so rare that without Charles & Colvard creating this gem, it would not beavailable for jewelry. With our exclusive patented process, our master craftsman hand-facet the most
brilliant jewel in the world. Painstakingly cut and polished to a fiery created gemstone, just asnature intended it to be, and then sorted by our highly trained staff of gemologists, each
piece is selected individually to ensure that nothing but the finest of stones are usedfor the Charles & Colvard Created Moissanite® brand. Not only have we created themost stunningly affordable luxury indulgence, it also provides a way for you toexpress your style in an earth-friendly manner as our technological advancements
work hand-in-hand with todayʼs need to be eco-friendly.
Born From the Stars
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ScintillatingGradingCLARITY Moissanite has only the finest clarityand on most diamond scales itsrating would rival the nicest VSdiamond. Moissanite’s exceptionalfire and brilliance are enhanced bythe consistent quality of Charles &Colvard Created Moissanite®.
COLOR Charles & Colvard CreatedMoissanite® is produced near-colorless and carries the highestrefractive index and dispersion. As a result, it has greater fire,brilliance and scintillation than that of any other gemstone.
CARAT WEIGHT Charles & Colvard CreatedMoissanite® is always precisely cut toexacting measurements so that itssize is consistent from stone tostone. This provides an advantagethat the size your customer selects isthe size they receive. It also allowsyou to see the equivalent pricingwhen compared to a diamond sothat you can see the value thisunique created gemstone can offer!
CUT From crystal formation to the final polish, moissanite stones are hand-faceted to maximize each created gemstone’s exceptional fire,brilliance and sparkle.
5th C Each Charles & Colvard CreatedMoissanite® gemstone is backed andwarranted with Charles & Colvard’s®
exclusive Limited Lifetime Warranty.
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KATE PETERSON, President and CEO, Performance Concepts, Inc.
Backed by over 20 years of behind-the-counter
experience, Kate Peterson has developed,
directed and delivered some of the most effective
training programs in the industry for legends
such as J.B. Robinson, Kay Jewelers, Sterling,
Inc. and Littman/Barclay Jewelers. Her areas of
expertise include every aspect of organizational
design and development, sales, client relations
and service, human resource management,
operations management and leadership
development. Her own skills in communication,
combined with wide ranging expertise have
earned her acclaim in every major speaking venue in the United States and
throughout the world. Kate is known for her creativity, innovation, 'out of the box'
thinking and use of leading edge technology. With a keen understanding of
adult learning, Kate has pioneered concepts and crafted tools for staff
development and human resource management that enable retailers all over
America to run their businesses more effectively. Earning an outstanding
reputation as an industry consultant specializing in family and closely-held
businesses, Kate's services are highly sought after for the unique
communication and growth strategies her perspective lends.
ACTIVE PRODUCT TRAININGPerformance Concepts' Product training DVD will equip your sales team with
the tools and mind set that will allow them to effectively gather information from
the customer in a non-offensive subtle manner, and then organize and utilize
that information to develop long lasting client relationships. For the retailer
looking to add professionalism and consistency to the sales process, while
developing customers into life-long advocates, this training experience is a
must! Even as a stand-alone, concept-based module, it's sure to bring your
team to a new level of client awareness and sales success!
PROGRAM COMPONENTS:
• The Value of Relationships
• Collecting the Most UsefulInformation
• Ask the Right Questions
• The Art of Active ListeningManaging Your Information
• Keeping in Touch
• Methods of Contact
• Long Term Maintenance
• Other fast paced and informationalfull-day programs are also available
MOISSANITE TRAINING
• Selling Essentials
• Advanced Presentation Techniques
• Jewelry Sales Boot Camp
• Steps in a Sale
• "ABC" Always Be Closing
• The "Ladder of Genuine Benefits"
• Establishing Value Keeping Controlof the Sale
• Overcoming Objections
• Turnovers
• Add-on Sales
• Product Knowledge Essentials
• Fashion and Style
Training Program
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ExceptionalSellingFor most people, sellingCharles & Colvard CreatedMoissanite® is a new andexciting experience, but thatdoesn't mean it should beoverwhelming. Understandingmoissanite’s qualitycharacteristics isstraightforward and simple.Charles & Colvard’s®
moissanite education isdesigned to answer all yourquestions. It explainsmoissanite’s characteristics,how those characteristicsinfluence appearance, andwhich are more important thanothers. In just a few minutesyou'll know everything youneed to know about the joy ofselling Charles & ColvardCreated Moissanite®.
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Brochure
MailerCounter Card
Poster
Billboard
Email Promo
Limited Lifetime Warranty & Jewelry Valuation Certificate
© 2010 Charles & Colvard®. All Rights Reserved. 660.904.052410
www.charlesandcolvard.com
8101 Brier Creek PkwyRaleigh, NC | (919)598-9625
Print this email, bring it to Kohlsand enjoy 15% OFF your More by
Chalres Winston® purchase.
Printer Freindly Coupon
8101 Brier Creek Pkw
yRaleigh, N
C | (919)598-9625
8101 Brier Creek PkwyRaleigh, NC | (919)598-9625
The Power to Turn Heads™
Unbelievably Brilliant,Unexpectedly within Reach™
Unbelievably Brilliant,Unexpectedly within Reach™
Bring thispostcard to Kohlsand enjoy
15% OFFyour Moreby ChalresWinston®
purchase.
© 2010 Charles & Colvard®. All Rights Reserved. 660.904.052410 coupon code: kohlscwcc070610
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RadiantMarketingWe are providing collateral files
for a fully integrated marketing
campaign to include the
broadest of consumer ranges
and reaches. Utilizing both
traditional channels as well as
social and electronic media.
Our distinct branding and
collateral will support not only
the unique beauty of created
gemstone and jewelry designs,
but additionally the
sustainability of purchasing
an affordable luxury item that,
by its nature, is an eco-
friendly option.
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What Makes More Different?Charles Winston, Inc. in
collaboration with Charles &
Colvard is able to keep the
costs at more reasonable
levels.
Charles got away from the
mundane looks that the other
distributors of Moissanite® are
selling.
.
Charles Winston brings his
trademark looks of big, over the
top items, using interesting
color combinations and plating
colors to accent the stones.
Charles Winston is a name that
evokes thoughts of the highest
quality standards in the jewelry
industry.
.
Charlesʼ new designs using
Moissanite® with genuine
colored stones, including
sapphire, pink sapphire, yellow
sapphire and ruby, just to name
a few will add an entire new
excitement to the product.
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This is a beautiful ring. Compared to a diamond there is no
difference. It is exactly the same as a
diamond ring with one exception the
price. If it were diamonds it would cost
around $9000.There are a lot of
moisannite stones some are yellow or
greenish in hue, not this one. This is
closer to the G,H ,I category. The
setting is Lucerne which costs more
than the standard settings.I have been
looking for awhile and this ring
averaged $1750 to $2100 for 1 and
3/4 carats with a yellow tinge the
better ones (like this) $2700 and up. It seems that this stone is
very popular and supply and demand has driven up the pricing
.You must see it to believe it, once you do you will never buy
a diamond again. I certainly wont.
Overstock - Nov 20, 2009ddiamnd from Brooklyn NY
Diamonds Don't EvenCompare To Moissanite!"This ring is GORGEOUS! I had already had
my heart set on Moissanite before stopping
by the Fort Wayne Helzberg store...but was
just shopping around to see what carat size
was appropriate for me...with the help of
Craig I decided anything bigger than a 1ct.
was TOO much for me! He was so helpful
and seemed more like a friend then a sales
person...which I appreciated greatly! He
introduced me to the "IMPERIAL Moissanite"
that is only sold at Helzberg...and I was sold
once again on Moissanite! He then showed
me the clearance price, and I was at the
counter putting it on Layaway immediately!
My boyfriend and I are not yet engaged, but
will be eventually and we couldn't pass up
such a steal! We plan to remove the stone
and have a setting custom made for me,
when the time is right for us...but either way,
with the original setting or another...this is
just STUNNING! You won't be sorry...afterall,
where else can you get a PERFECT 1ct.
solitaire for $549??? It's a no brainer!"
Helzberg - October 22, 2009
I first discovered Moissanite while doing research for engagement rings. After living in Europe
for 2 years I learned a lot about diamonds and the cartels. I felt as
I had been living in a fog about what the diamond industry was
really about and how the American culture has been captivated by
the media, myself included.There is no doubt the diamond is
beautiful, what we believe it represents is also beautiful, however
a moissanite to me is more beautiful. I read article after article, I
compared charts about the science of moissanite, I tried looking
for negative comments and had trouble. I then did a comparison
between a diamond and a moissanite, and I found that not only do
the science and numbers work in favor, but the physical beauty
was a delight. The flash and color beams like a star, and ironically
originally coming from a meteorite makes perfect sense.
I feel like I have a piece of a star at the base of my finger, it is a
gorgeous gem and wont cost me an extra mortgage to wear it. To
me it means not only beauty and strength, but the education and
knowledge I hold of the world. Thanks for the opportunity to share
my story, I couldn't be happier or prouder with my upcoming
engagement ring!
C&C Testimonials - Rachel W. - Milwaukee, WI
WOW!! Can't stop staring!! I just received this ring in the 2 carat/yellow gold. OMG, its beautiful!
I bought the 1 carat last year around this time and I am so pleased
that I decided to get the two carat. This ring is gorgeous and has a
good amount of gold. You can actually feel the weight to it, as
opposed to some rings that are so lightweight, you cannot feel them
in your hand. I cannot take my eyes off of it! December is 27 years
for us and this is my new wedding ring. :-)) The sparkle is blinding
and oh, so breathtaking!
HSN - Nikeeta, FL- Sepember 28, 2009
Testimonials
*All testimonials are from actual customers-typos and all.
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300 Perimeter Park Drive, Suite A, Morrisville, NC 27560919-468-0399 • charlesandcolvard.com
© 2010 Charles & Colvard®. All Rights Reserved. 100.2010.1.cw