C ULTURAL A CCESS Presented by Marian Winters VSA Florida January 28 th, 2014.
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Transcript of C ULTURAL A CCESS Presented by Marian Winters VSA Florida January 28 th, 2014.
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CULTURAL ACCESS
Presented by Marian WintersVSA Florida
January 28th, 2014
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Why you need to know
• Title III of ADA applies to museums– No individual with a disability is discriminated
against on the basis of a disability in the full and equal enjoyment of the entities’ goods, services and facilities.
– Where necessary a public accommodation must also provide appropriate auxiliary aids and services in order to ensure effective communication
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ADA cont.
• Requires removal of barriers to access in existing facilities where it is readily achievable to do so.
• New construction must be accessible.
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Common Barriers
• Doorknobs and operating mechanisms that require tight grasping or pinching
• Deep pile carpeting, loose gravel• Signs useless for individuals who are blind• Drinking fountains, mirrors, towel dispensers
mounted too high for people who use wheel chairs.• Protrusions – more than 4 inches from wall or over,
mounted at normal height, over side walks• Movable elements – garbage cans, display racks
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Who are people with disabilities
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Artist – Teaching Artist
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Performers
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What disability?
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Who are we talking about?• Twenty percent ( 63 million) of Americans have a
disability• Each year for the next 20 years, 4 million baby
boomers will turn 65 in the United States alone• Over 40 percent of baby boomers will be retiring
with some form of disability• 2015 the baby boomer generation will command 60
percent of net wealth and 40 percent of spending.
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Facts about people with disabilities
• In the U.S. people with disabilities make up the largest minority group.
• Difference between this minority and most others is that many are not born with their disability
• Of the almost 70 million families in the U.S. more than 20 million have at least one family member with a disability
• About 12% of the US population identifies as having a severe disability – about 35 million.
• About 54 million Americans have at least one disability• Nearly 40% of Americans living with a disability are from the
South.
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Disability breakdown:2.1 % Visual3.4 % Hearing6.9% Ambulatory4.8% Cognitive2.6% Self Care5.4% Independent Living Disability
12.3% females – all ages11.6 % males
Race:10.1 % Caucasian14.1% African – American4.5 % Asian18.0% Native Americans10.1 % other
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Economic Power• People with disabilities are the largest consumer
group in the U.S.• Discretionary income is more than 250 billion
dollars annually• With direct family members the “disability market”
is at least 3 trillion• The spending power is twice the spending power of
tweens- 17%• Parent population has the same income and assets
as the general population• Multiplier of 2.8-3 .5 – people visit with others• Two – markets
• Individuals with disabilities• Family and Friends
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For Success- Access must be imbedded into ALL parts of the institution.
Embraced at all levels.
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Benefits of Access
• Increased Attendance• New Funding Sources• More Community Visibility• Public Perception
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Ten Steps to Accessibility in the Arts
• Know how the law applies to your organization, patrons, and audiences with disabilities
• Designate an accessibility coordinator from your organization that will lead the organization in its efforts to comply with the American with Disabilities Act (ADA)
• Create an ADA Access Advisory group or committee
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Steps
Conduct an ADA survey of your facility and program to identify existing barriers and discriminatory policies or practices
Create an ADA plan for your organization that addresses program accessibility, barrier removal, effective communication, new construction and alterations
Adopt a policy statement about your organization’s commitment to accessibility
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Final Steps
Train your staff Implement your ADA plan Promote and advertise your accessibility plan Conduct an ongoing review of accessibility
efforts
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• Organizational1
• Employment2
• Communication3
Policies
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Organizational Policies
• Clearly visible • 504 plan• Every job
description• Training
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• Staff Hiring• Accessibility policies should
exist in every job description
• Notice of Availability of Accommodations
• Do not ask about Disabilities• Do ask about:
– What/if any accommodations are needed
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Maintain Staff Training and keep record of it.Staff
Training
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COMMUNICATIONS
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Expanding Your Audience
Include people with disabilities in program development.
Keep an open mind. Do not assume one size
fits all. Define why this market
needs your services. Become involved with
community organizations that focus on disability related issues
A personal invitation is powerful! Send invitations through
disability organizations. Work to avoid non-personal
mass mailings. Conduct focus groups and recruit
access advisory committee members through your patron base and local disability social groups and organizations.
Develop a database of interested patrons Marketing Materials
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People First Language
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Symbols/Policies of Symbols use
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MarketingMarket your Accessibility
To your board members and patronsTo the mediaTo your community
HowUse StatisticsPersonal StoriesPhotographsMeet and Greets
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• Printed or electronic document– Read the document out loud or explain it
• Make a large print version– Create a structured electronic file — a file using pre-set
headings, styles, and lists – so people can read it with their assistive devices, like screen readers. You can also use it to produce other accessible formats.
• Technical or complicated information– Use common words instead of jargon– Break text into shorter sentences and paragraphs– Use graphics to add meaning
• Graphic– Include a written or verbal description
How do you make things accessible?
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What else?• Sign
– Use larger text, simple pictograms, strong color contrast, and/or tactile elements– Verbal or audio– Make it visual — write it on a piece of paper, put it in an email or on a digital
screen• Video
– Add subtitles and/or video descriptions– Provide a transcript– Consider an in-person presentation or conversation
• Telephone Use text-based technology such as email, texting or instant messaging– Use technologies designed for the hard of hearing like a teletypewriter (TTY) or a
telephone relay service• Presentation
– Share a copy of your presentation materials (e.g. PowerPoint slides – or transcript)– Hire a sign language interpreter– Use a microphone
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Service Animals
• A dog or in special instances a miniature horse trained to provide assistance to an individual with a disability
• No license or certificate by a state or local government is required
• Never touch or distract a service animal• A patron with a service animal cannot be
segregated from other patrons
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2013 DOJ and International Spy Museum
• Agreement- services for blind- low vision– Tactile maps– Qualified audio describer for an requested
Museums presentation – audio visual computer interactives or exhibits
– Qualified reader to read all labels– Representative sample of objects or
reproductions
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DOJ cont.
• Hard of Hearing visitors– Captions– Scripts or wall text if captions provide an undo
burden– ASL and oral interpreter services and realtime
captioning on advance request for all public programs.
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DOJ cont.
• The Museum will also:– Website highlight accommodations– Provide enhances level of physical access including
restaurant and gift shop– Provide integrated wheel chair seating, accessible
ramps and improved access to doors and counters– All new construction is accessible– Designate ADA compliance officer– Train first line supervisors and managers staff on ADA –
and new staff within 30 days of hire
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QUESTIONS