3540 Wilshire BoulevardSuite 824

Los Angeles, CA 90010213-382-0500

A location-based media, entertainment and advertising platform providing unique brand and consumer focused programming for convenience stores and their customers featuring:

Specialized Content to enhance the in-store experience Content creation for in-store promotions Approved local/regional/national advertisements Hosted entertainment shows highlighting the latest CD and DVD releases Products and promotions provided to the stores on a guaranteed sale basis

highlighted in the hosted entertainment shows Promotional and Public Service Announcement (PSA’s) content

What is CONVENIENTCAST?

Greater message impact by using full-motion, full-color video

The ability to change the message faster, more easily and less expensively than replacing printed signage and POS material

The ability to change your message based on time of day, day of week--even due to weather

The ability to efficiently and inexpensively provide regional, local and even site-specific programming

Reduces the length of time required to deploy new promotional programs

Offer product partners a more relevant/cost-effective merchandising platform

Drives purchasing decisions Increases product sales for brands

Helping create a successful

marketing campaign

Advantages of CONVENIENTCAST

Convenientcast upgrades the look and feel of convenience stores. Not only does it increase traffic and in-store sales, it appeals to and helps attract a younger demographic.

Convenientcast provides a platform to drive sales on higher profit items.

Convenientcast creates time specific programming, highlighting the highest profit items in the store:

5AM - 10:00AM Breakfast items--Coffee, Donuts, Pastries10:00AM - 3:00PM Lunch items--Sandwiches, Sodas, Chips3:00PM - 7:00PM Dinner items--Chicken, Milk, Ice Cream7PM - 12Midnight Lottery Tickets, Snack

CONVENIENTCAST

SCREEN PRESENTATION

Side Panel no soundFlash, jpeg, video

Main Panel includes soundFull motion video

Ticker live feed providing stock market info, sports, headlines, etc.

CONTENT WHEEL BREAKDOWN

ContentAdvertisingBranded ContentStore SpotsChannel ID

Advertising – Regular Ad Spots

Content – Relevant and Topical shows to enhance and entice the viewing audience

Branded Content – ReinforcesBrand Images

Store Spots – Highlighting store specials

Channel ID – Reinforces Store’s Image

Consumer Facts

Consumers shop in c-store because:

Carries brand you like

Good product variety

Convenient location

Can get in/out of store quickly

Competitive gasoline prices

Availability of gasoline

Friendly employees

Competitive store prices

Easy to find products

Particular brand of c-store

Availability of fast food

0% 10% 20% 30% 40% 50% 60% 70%

Benefits

Store Picture

Existing Markets

Los Angeles:Male 55% /Female 45%

Age - 18 to 34 45%Age - 18 to 44 67%Age - 25 Plus 85%Age - 25 to 54 70%Age – 35 Plus 55%Age – 35 to 54 40%Age – 35 to 64 55%

Chicago:Male 55% /Female 45%

Age - 18 to 34 51%Age - 18 to 44 75%Age – 25 Plus 88%Age - 25 to 54 73%Age – 35 Plus 55%Age – 35 to 54 40%Age - 35 to 64 49%

EXISTING MARKETS

Pittsburgh/Wheeling:Male 55% /Female 45%

Age - 18 to 34 48%Age - 18 to 44 70%Age – 25 Plus 85%Age - 25 to 54 73%Age - 35 Plus 52%Age – 35 to 54 40%Age – 35 to 64 47%

2010 NETWORK INFO

Average Dwell Time: 6 minutes Programming Ad Loop: 6 minutes Average Daily Traffic per Store: 1,500 Stores Hours: Average 18 hours Days Open: Everyday Store Count: 55 (40 Los Angeles, 10 Chicago, 5

Pittsburgh)

1500 visitors x 30 days x 55 stores = 2,475,000 impressions per month

2010 LA CPM

Average Dwell Time: 6 minutes Programming Ad Loop: 6 minutes Average Daily Traffic per Store: ,1,500 visitors Stores Hours: Average 18 hours Days Open: Everyday Store Count: 40

1500 visitors x 30 days x 40 stores = 1,800,000 impressions per month

LOCATIONS

Shell 2005 East 4th St. Los Angeles CA 90033  

AM/PM 2800 N. Ball Rd Anaheim CA 92804

AM/PM 13511 Euclid St. Garden Grove CA 92843  

AM/PM 13331 Euclid St Garden Grove CA 92843

Shell 705 West Huntington Monrovia CA 91016  

Shell 702 E. Huntington Monrovia CA 91016

Convenient Food Mart Chicago 4301. W Irving Park Rd. Chicago IL 60641  

Convenient Food Mart Chicago 8290 James. Ave. Woodridge IL 60517

Convenient Food Mart Chicago 501 West 87th St Napersville IL 60540        

Convenient Food Mart Chicago 3170 N. Sheridan Rd. Chicago IL 60657

Convenient Food Mart Chicago 2850 N. Sheridan Rd. Chicago IL 60657    

Convenient Food Mart Chicago 1102 N. Hershey Bloomington IL 61704

Shell 3645 Crenshaw Blvd. Los Angeles CA 90016  

Shell 3100 Manchester Blvd. Inglewood CA 90305

Shell 5805 Crenshaw Blvd. Los Angeles CA 90043  

Arco AM/PM 22620 S Western Ave. Torrance CA 90501

Shell 51 Technology Way Irvine CA 92618    

Thrifty 362 N. Azusa La Puente CA 91744

Thrifty 447 N. Azusa La Puente CA 91744  

LOCATIONS

Shell 28681 Margarite Mission Vijeo CA 92690

Shell 25561 Geronimo Mission Vijeo CA 92690        

Shell 3090 Main St. Irvine CA 92614 5:00 4:00

Shell 1815 Tustin Ave. Orange CA 92865     0:00 0:00

Shell 11821 Rosecrans Norwalk CA 90650 0:00 0:00

Shell 10710 Alondra Ave Norwalk CA 90650     5:00 0:00

Mobil 3328 W Carson St. Torrance CA 90503

Mobil 1990 East Wardlow Rd. Long Beach CA 90807        

Mobil 3006 Sepulveda Blvd. Torrance CA 90505

Valero 1401 W Pacific Coast HWY Wilmington CA 90744        

Shell 30114 Santa Margarita Rancho Santa Margarita CA 92688 5:00 3:00

Shell 27875 Santa Margarita Rancho Santa Margarita CA 92691     5:00 3:00

Shell 3720 Baranca Pkwy Irvine CA 92604 5:00 23:55

Shell 8275 E. Santa Ana Cnyn Anaheim CA 92808     0:00 0:00

Shell 6801 Balboa Rd. Van Nuys CA 91406 0:00 0:00

Shell 5556 Sepulveda Blvd. Sherman Oaks CA 91411     0:00 0:00

Shell 1600 Jamboree Rd Newport Beach CA 92660 0:00 0:00

Shell 8990 Dolsa Ave. Westminister CA 92683     0:00 0:00

Shell 27055 Aliso Creek Aliso Vijeo CA 92651 0:00 0:00

Shell 1107 Hacienda Blvd Hacienda Heights CA 91745     0:00 0:00

Shell 106 South Azusa Blvd Azusa CA 91702

Contact info:Rick Thomas – 310-382-0500

rick@cstorenet.com