G rowing O lder W ith A D isability (GOWD ) INTRODUCTORY PLENARY :
C ONNECTING O LDER M ARYLANDERS T O F OOD S TAMPS.
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Transcript of C ONNECTING O LDER M ARYLANDERS T O F OOD S TAMPS.
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ABOUT BDT“Benefits Data Trust is a hub of a new outreach and
enrollment system that combines a
multi-agency back-office innovation
with the individual agencies’ need to qualify applicants
separately for each program.”
Feather O’Connor Houstoun, Former President of the William Penn
Foundation; appeared in Governing: Connecting America’s Leaders
BDT is a not-for-profit organization committed to transforming how people in need access public benefits
To meet this mission, Benefits Data Trust:
• Partners with diverse stakeholders to implement cost-effective and scalable outreach and enrollment strategies.
• Takes the time to inform and support individuals through a simplified application process.
• Delivers data and technology driven solutions to create a more coordinated benefits access system.
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OUR SUCCESS“BenePhilly has successfully infused millions of dollars
into the pockets of seniors. It has helped thousands of older Philadelphians cover the cost of food, shelter,
medicine and healthcare…Beyond the help that
BenePhilly provides to individuals, it creates a tremendous economic
stimulus for our City. The money individuals save and the benefits they receive are
spent right here in our community…at pharmacies,
farmers’ markets and bodegas.”
Mayor Michael A. NutterCity of Philadelphia
TOTAL • Over 300,000 applications submitted• Applied for an estimated $840 million in
benefits
PARTNERS:• AARP Foundation• PA Department of Public Welfare• PA Department on Aging• Philadelphia, Office of the Mayor• NY Department of Health• National Coalition on Aging• Maryland Department of Human Resources
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THE BDT MODEL“Benefits Data Trust is a sort of secret-pal fairy godmother of
government programs, finding
eligible seniors and guiding them through
complicated enrollments.”
Philadelphia InquirerJuly 12, 2010
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KEY PARTNERSHIPDEVELOPMENT AND SUPPORT
• Collaboration• Communication• Transparency• Flexibility
“The benefit enrollment campaign we implemented
with Benefits Data Trust was an incredibly successful
project that yielded an impressive return on investment for our
community. Our collective efforts helped hundreds of
community members enroll into benefits with relative ease. Working with BDT
staff was a pleasure and we are looking forward to
working with them in the future.”
Brian Gralnick, Director Center for Social Responsibility
Jewish Federation of Greater Philadelphia
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TARGETED IDENTIFICATION
Targeted outreach to likely eligible individuals, results in:• Higher response rates • Better quality responders• Reduced outreach costs• Reduced time spent by staff
screening ineligible individuals
Programs that use lists of likely eligible individuals incur, on average, 40% lower
costs than those that do not. 5
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Programs that use a trained phone-based application assistance model incur half the cost of face-to-face
models. 6
EFFECTIVE OUTREACH
• Diverse outreach methods meet people where they are
• Iterative attempts maximize targeted data
• Letters sent from a trusted source (mayor, administrator, community leader)
• Simplified single call to action
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IN-DEPTH APPLICATION SUPPORT
• Staff are respectful, patient and compassionate with clients
• Customized database manages client information to ensure service is streamlined
• Clients can call BDT multiple times to receive the right level of support
• All parties are protected: calls and interactions are recorded
Pre-populating forms from existing data
sources can generate a savings of over 3 times the cost of
traditional programs.7
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FOLLOW-UP ANDSUCCESSFUL SUBMISSION
• BDT follows up with clients via phone and mail to ensure that all documentation is collected and submitted with the application
• All documents are securely scanned and stored
For every 10,000 applications
submitted via batch processing,
approximately $25,000 in staff time
is saved.
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EVALUATION"Benefits Data Trust has done
a terrific job of using new technologies and high standards of service to
develop efficient methods of food stamp enrollment. They have given thousands of low income elderly people, who
were not able to deal with the paper work, or long lines at
the welfare office access to a significant benefit that helps their budget and makes it at
least a little easier to buy healthier food.”
Mary Summers, Senior Fellow, Fox Leadership Program, University of
Pennsylvania , School of Political Science, Author, “Making Food Stamps Work: A
Report on the Greater Philadelphia Coalition Against Hunger’s Food Stamp
Enrollment Campaign 2003-2006”
BDT’s Model is measurable and evaluative
• All steps of process evaluated on an ongoing basis
• Customized database allows for the analysis of key metrics
• Outreach & assistance can be refined and enhanced as needed - immediately
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INFLUENCING POLICY
BDT’s model and outreach projects will inform policy around:• Using data effectively• Streamlining outreach and enrollment efforts• Informing ACA implementation
“We need this so desperately. Thank you. My husband worked his whole life and we never, ever collected any kind
of Food Stamps or prescription help…A lot
of people are embarrassed and go
without food and prescriptions. Thank you for reaching out to me.”
Mrs. A, 78 years old
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BDT’S WORK IN MARYLAND• As part of AARP Foundation’s Drive to
End Hunger BDT is engaged in an outreach and application assistance project to help older Marylander’s access FSP.
• Goal: Submit between 5,000-6,000 FSP applications to the Maryland Department of Human Resources. over the next 6-9 months
• Targeted Areas: Statewide, excluding Carroll, Howard, Frederick, Charles and Baltimore Counties (Baltimore city is included).
“In the past, I have felt that certain Customer Service Reps were not
sensitive to my needs and provided the quickest and most convenient solution
to my problems from their perspective. But not in
this case…I am completely satisfied. ”
Mr. G.Qualifies for $233/month in SNAP
benefits
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KEY PARTNERSHIP•Referrals
• Clients who apply for SNAP through BDT often request additional support and services beyond the scope of our work
• Maintaining a network of local community organizations helps BDT staff to refer client’s to additional services
•Verifying outreach• Clients may bring in, or
mention BDT outreach mailings or calls to their support networks as a way to verify legitimacy
“The benefit enrollment campaign we implemented with Benefits Data Trust was an incredibly successful project that yielded an impressive return on investment for our community. Our collective efforts helped hundreds of community members enroll into benefits with relative ease. Working with BDT staff was a pleasure and we are looking forward to working with them in the future.”
Brian Gralnick, Director Center for Social Responsibility Jewish Federation of Greater Philadelphia
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Partnerships In Maryland:
• AARP Foundation• Maryland-AARP• Maryland Department of
Human Resources• Maryland Hunger Solutions
“I would like to say thank you to each and every one who helped me get Food
Stamps that I so badly need…I have gone
shopping twice and I am very surprised at how
helpful food stamps are in supplementing the
expense of going food shopping. Thank you very
much again for all your help.”
Mrs. G,Qualifies for $84/month in SNAP
benefits
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Targeting In Maryland:
BDT has identified 13,000 older Maryland residents that are highly likely eligible for SNAP using a list of the Maryland Energy Assistance Program (MEAP) enrollees
Additional outreach lists may target• AARP Members• Other state benefit program
enrollees
“Oh my goodness! I never applied for them (Food
Stamps) because I didn’t think I was eligible…I have never
received anything like this in my life. I don’t even know
how you found me! …I’m in shock and I can’t believe this.
My bills are horrible. My husband died of Alzheimer’s
and we both worked all of our lives. His Alzheimer’s
treatment ate up all of our money. His drugs were over $600 a month. Thank you so
much. Just thinking that someone wants to help me
makes me happy.“
Mrs. T, 80 years oldQualified for $140/month in SNAP
benefits
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Outreach LetterPrograms that use
lists of likely eligible individuals incur, on average, 40% lower
costs than those that do not. 5
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Application Support and Follow-up
Out of 542 outbound calls and 4,000 outreach letters, the Maryland Benefits Center has contacted 1,757 individuals (39%)
• Additional outreach attempts will increase this rate further
Of the contacted individuals 1,218 have started FSP applications (69%).
For every 10,000 applications
submitted via batch processing,
approximately $25,000 in staff time
is saved.
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OUTCOMES
In 9 months, BDT will:• Strengthen integrated partnerships
with government and community entities
• Decrease barriers to SNAP access for seniors in the following counties in Maryland:
• Increase the efficiency of the SNAP application process
• Apply 5,000-6,000 older Marylanders for SNAP
“We’re in a different place financially now than we
were many years ago. I’ve never had to ask for help
from anybody and this was just magical. It’s
brought some optimism back into a dark situation.
I would be lost and overwhelmed without
you.”
Mrs. H, 66 years oldQualifies for $500 in Property Tax
and Rent Rebate and $367 /month in SNAP benefits
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Endnotes1. U.S. Census, American Community Survey 2006-2008 Estimates2. The Elder Economic Security Initiative: The Elder Economic Security Standard Index for New York.
Accessed 7/25/11: http://www.mccormack.umb.edu/centers/gerontologyinstitute/pubAndStudies/documents/NYElderIndexFINAL.pdf
3. NYC Hunger Safety Net, 2007: A Food Poverty Focus. Prepared for the Food Bank for New York City. Accessed 7/28/11: http://foodbanknyc.org/files//Hunger_Safety_Net_2007.pdf
4. Analysis using: Number of Seniors under 200% FPL --- American Community Survey 2006-2008 Three Year Estimates Percent of Seniors Under 200% FPL Eligible for SNAP -- State Trends in Supplemental Nutrition Assistance Program Eligibility and Participation Among Elderly Individuals, Cunnyngham, Karen. Mathematica Policy Research, Inc. Sep. 2010 (p.165) Percent of Eligible Seniors Enrolled in SNAP 00 State Trends in Supplemental Nutrition Assistance Program Eligibility and Participation Among Elderly Individuals, Cunningham, Karen. Mathematica Policy Research, Inc. Sep. 2010 (p.91)
5. Access to Benefits Coalition: Pathways to Success: Meeting the Challenge of Enrolling Medicare Beneficiaries with Limited Incomes. 2005
6. Access to Benefits Coalition: Pathways to Success: Meeting the Challenge of Enrolling Medicare Beneficiaries with Limited Incomes. 2005
7. Access to Benefits Coalition: Pathways to Success: Meeting the Challenge of Enrolling Medicare Beneficiaries with Limited Incomes. 2005