C OMMUNICATION TO THE PATIENT Kajsa Wilhelmsson 05.03.2009 Prague.
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Transcript of C OMMUNICATION TO THE PATIENT Kajsa Wilhelmsson 05.03.2009 Prague.
COMMUNICATION TO THE PATIENT Kajsa Wilhelmsson
05.03.2009
Prague
IMPACTING CHANGE
The real incremental change occurs by the small steps forward we take every day
Active involvement of the users
THE OVERCOMMUNICATED SOCIETY
The oversimplified mind
The oversimplified message
THE CHALLENGE
“To say something doesn´t mean it is heard”
“To hear it doesn´t mean it is understood”
“To understand doesn´t mean to agree”
“To agree doesn´t mean to do” “To do it doesn´t mean to keep
doing it”
Konrad Lorent”
OVERSIMPLIFIED MESSAGES:
TEN SIMPLE TEN SIMPLE RULESRULES
Provide context and explain relevance
AWARENESS
Need for stem cell research – Michael J. Fox http://www.youtube.com/watch?v=a9WB_PXjTBo&feature=related
Breast Examinationhttp://www.breastawarenessguy.org/film.htm
Alzheimershttp://www.globalcharter.org/film/
Cervical Cancer - Since the reality television star Judy Goody was diagnosed last August, the number of women having the tests has risen 20 per cent in the UK
SWEDISH MEDICAL PRODUCTS AGENCY
www.crimemedicine.com
The Audience
The Content
The delivery channel
MessageReceived
!
BUT, IF YOU GET IT ALL RIGHT…
KAJSA WILHELMSSON+32-496 23 55 30