China International Fashion Fair (Spring)

03/ 15-17/ 2017

National Exhibition and Convention Center

(Shanghai)

China International Fashion Fair (Autumn)

10/ 2017

National Exhibition and Convention Center

(Shanghai)

CHIC as largest trade show in Asia is considered as bridge into the Chinese consumer market. The facts: over 1,000 exhibitors from 20 countries and regions, over 100,000 sqm at the most modern fairground in the world and over 100,000 professional visitors. Over 800 journalists are reporting worldwide about this event.

CHIC is perfectly structured into clear segments thus giving an excellent overview. CHIC is the place to meet prospective clients, to intensify contacts and it is the link to channel expansion, crossover cooperation, international collaboration and capital connection. The experience and the deep knowledge of the CHIC organizers is guarantee to innovations and to install improvements each year.

As marketing expert, CHIC connects the whole fashion business. Intensive marketing strategies cater to the require-ments of the exhibitors and also content the professional visitors with relevant information and seminars. Special topics are devoted to e-commerce and social media tools such as Wechat.

CHIC acts as mediator and brings together supply and demand in the fashion business.

ABOUTCHIC

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1993…2004 2008 2015 2017CHIC assists companies reshape brand images,

identify growth opportunities, shorten industrial segmentation processes. Overall integrator of all resources

brands need for a continuous development and market expansion…

Being relocated to Shanghai in a brand new exhibition environment, CHIC has become an "Eco-Resource Platform"

helping brands and channels to realize a comprehensive growth.

CHIC, with its upgraded value, will integrate various types of advantageous resources to meet

diversified demands and to further improve the exhibition results.

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Integration

Taking part in CHIC is doubtlessly one of the most effective approaches to the channel expansion. Besides the precise matching of channel transformation and demand, channel expansion of brands and optimization will be provided on the basis of CHIC's huge visitor resource. CHIC will help brands to identify the most needed channel optimization resource and at the same time acquire further suggestions and opinions on channel expansion.

According to the current status of fashion business, CHIC integrates advanced industrial chains and crossover resources on multiple tiers and dimensions. These resources, after selections and optimizations, will effectively satisfy various demands of different brands on different growth stages. In this way, actual achievements will be guaranteed for the exhibitors.

Latest fashion trends and new tendencies can be captured at CHIC, either changes of business terminal channels, or cutting-edge fashion ideologies, or visions of the combination between technology and fashion. CHIC tells what you need to know.

Terminal Channel

InsightTrends Update

AccumulationSuperior Resources

CHIC disposes of a retail database of over 200,000 contacts plus newly compiled over 3,000 multibrand stores. Several direct mailings via internet or social media are broadcasting on latest developments of the fair, exhibitors’ profiles. But CHIC is also creating novelties in form of new segments such as young designers, while additionally arranging detailed seminars and symposia to inform on new lifestyle forms, technology tools and market changes.

March15th-17th

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Spring

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CHIC2016 (SPRING)

VISITORRESOURCE

Visitors’ distributioncountries of origin

Men's Wear

57,425

Casual Wear

28,375

Kids' Wear

23,737

Designers' Brands

27,487

Accessories

18,975Young Fashion Brands

16,675

Footwear

16,675

Suitcase & Bag

16,087

Overseas Brands

65,725

Leather & Fur, Downwear

30,813

104,592

The demand in retail for more accessories has been considered by creating fresh segments such as shoes, bags and suitcases.

The retail demand of individualization required by consumers has been met by various new segmentations and the spirit of young designers, but also by CHIC Young Blood.

The implementation of the two-child policy increased immediately the birth rate and growth of baby products as most demanded category.

Women's Wear

79,587

Interest inProduct Categories

104,592 visitors from 68 countries: America; Canada; Australia; New Zealand; Morocco; South Africa; Egypt; Angola; Kenya; Brazil; Uruguay; Argentina; Mexico; Venezuela; Chile; Columbia; Dominican Republic; Bolivia; Costa Rica; Italy; Russia; Turkey; Britain; France; Germany; Denmark; Poland; Spain; Ukraine; Sweden; Netherlands; Belgium; Switzerland; Romania; Finland; Ireland; Austria; Hungary; Greece; Korea; Japan; India; Vietnamese; Indonesia; Thailand; Bangladesh; Pakistan; UAE; Singapore; Malaysia; Philippines; Iran; Nepal; Mongolia; Saudi Arabia; Jordan; Sri Lanka; Uzbekistan; Yemen; Cambodia; Burma; Kuwait; Israel; Kyrgyzstan; Palestine; Lebanon; Hong Kong, China; Taiwan, China; Macao China; China

International6%

China94%

Visitor origin

Northeast China7.23% Northwest China

2.47%

North China15.62%

Central China6.56%

Southweast China5.15%

South China16.09%

East China30.10%

Shanghai16.78%

Visitors’ distributionfrom China

Asia46%

HK, Macao, Taiwan

23%

Ozeanien2%

North America5% South America

3%

Europe21%

Visitors’ distributioninternational

Department Stores and Shopping Malls10%

Buyers and Multi Brand Stores9%

Wholesalers and Commercial Companies25%Agents and

Franchisees34%

E-Business5%

Others17%

Visitors’ distributionaccording to

trading channels

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4.1

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THE UNITBridge for the integration of the industrial chain's innovative factors.

The Unit presents supporting resources such as for the fashion industry relevant soft/hardware, lighting systems, displays, mannequins, auxiliary material etc. It establishes a bridge for communication and collaboration between brands and supporting resources providers.

CHIC- YOUNG BLOODStyles from international trendy brands, a new genera-tion is rising undeniably.

With important trendy brands from home and abroad, CHIC presents a stage for brand fusions, trendy crossover products, and lifestyle products.

IMPULSESOriginal design is connected with fashion buyers, design talents will be launched.

Original brands and designers from home and abroad will meet the demand of fashion buyers. This show will become the most convenient place for order taking and resource exchange.

FASHION JOURNEYAsian fashion window presenting the latest international fashion trends. On stage are Autumn/winter collections.

International market leaders, high-end tailor made and designer labels as well as commercial brands present their latest collection to potential partners for their market entry into the world's most dynamic consumer market.

KID’S PARADISECombination of design and quality enables a remarkable channel expansion.

Medium and high-end kids' wear, kids' shoes, and infant products are presented in this section. It is a grand display of  kids' brands at CHIC integrating the kids' lifestyle concepts. Channel expansion and brand promotion can be easily achieved, as well as a lot of fun.

SECRET STARSAccessories, the must haves for the individual outfit.

Well-known brands present bags & suitcases, jewelry, scarfs, headwear, sunglasses, umbrellas, fragrances, decoration products etc. and open a gate for brand collaboration, order placement, and channel expansion. The business potential of accessories is infinite.

The shoes' segment is a growing part at CHIC and will have its forum in this area.

NEW LOOKThe full product line of women's wear present classical, sophisticated and casual styles at CHIC.

Global brands of women's wear with the greatest potential are assembled at CHIC. Full categories can be found here. This section is designed for the whole industry chain, and fullfil various business demands through efficient approaches.

URBAN VIEWDelicate lifestyle for men, demonstration of top Chinese fashion.

Formal dresses, tailor-made, business casual, fashionable leisure, denim brands, elite lifestyles express the language of fashion. Exhibitors are developing channel distribution, their brand promotion, and crossover collaboration.

SUPERIOR FACTORYSmarter optimization creates a new industrial landscape.

Diversified service providing systems like quick response, flexible provision, and micro-supply, etc. make it possible to construct an overall platform to improve the awareness of the "manufacturer brand" and to create a new pattern of "intelligent manufacturing".

HERITAGEMagnificent leather & furs embodying high fashion.

High-end leather & fur brands, down makers, industrial institutions and organizations join this platform which provides trading, brand promotion, and manufacturing collaboration. New growth opportunities will be identified, product competitiveness will be improved.

The Segments: clear, concrete, comprehensive

A perfect overview will guide the professional visitors at CHIC. Lifestyle areas are bringing together the categories. Concrete performances of menswear, womenswear, kidswear etc. are giving an excellent orientation. FASHION JOURNEY invites to the international pavilions and individual exhibitors.

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PRESTIGE

SECRET STARS

NEW LOOK

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SUCCESSFUL EXAMPLESIN CHIC2016

Successful Examples of Agent/ Franchising

Successful Examples ofOrdering

Other Successful Examples

FIRSCompany Name: Shanshan Co., Ltd.As a longtime leader of conventional men's wear in China, FIRS joined in CHIC with a new identifica-tion: SHANSHAN. Looking forward to having a larger franchising network in China, SHANSHAN participated to realize a new nationwide channels layout in China. Different with former identification well known as FIRS, new brand of SHANSHAN will focus on second and third-tier cities, with young customer group between 28 to 35 years old as main target customers. Typical Chinese fashion agent/franchising mode model doesn't apply for SHANSHAN. It deploys strict unified standard management to stores invested by franchisees. SHANSHAN shall run a management over the stores in a way very similar to direct sales administration, with deposits contributed by franchisees. Final profit will be distributed between the brand owner and franchisees. During CHIC event, booth of SHANSHAN had been overcrowd-ed by visitors. 18 contracts were signed at their booth. 60 intentions for franchising have been confirmed, with over 100 more intentions for franchising have been received.

Company Name: Meien Garment (Shanghai) Co., Ltd.Mr. Yu Yonggang, GM of Meien, believes that, compared with primitive manufacturing, the future of fashion business lies in powerful capabilities of design and R&D, and in the Intelligent Manufactur-ing which is well known for production reform. "Those products that better meet clients' customization demands can effectively relieve inventory pressure, and fulfill customers' demands." Thanks to CHIC, Meien had negotiation in-depth talks with 100 customers with serious business intention and positively prompted the C2B online customization business mode.

shoe spaShoe spa, famous Korean footwear brand collection store, reached an agreement with Metersbonwe on a collaboration valued KRW 5 billion. Shoe spa is given access of store-in-store to 1,300 Metersbonwe stores all over China.

Aurora SilkCompany Name: Hangzhou Aurora Industrial Co., Ltd.Aurora Silk is a Chinese brand specializing at high-end scarf products, whose price is normally higher than RMB 1,000. Mareketing strategy newly developed by Aurora Silk is to rely on channels and influence of fashion business, home textile companies and professional market. For example, cooperating with Baima Market in Guangzhou, Aurora Silk is supplying decorative scarf for large-scale shows and performances. Aurora is in talk with Fuanna, well-known Chinese home textile maker, exploring the feasibility of collaboration on R&D. Doubtless, more open crossover thinking leads to brand new possibilities for both.

Yeehoo, PEEKABOO, I PINCO PALLINO, Carrément Beau, Billieb-lush, BillybanditCompany Name: Little Star Group.Little Star Group is a comprehensive children product maker specializing at children garment, supplies, furniture, and amusement service, etc. Through methods like self-ownership, agency or acquisition, it owns the operation rights of over 20 international brands in China. Core business ideology of Little Star is "to promote a systematic solution for Chinese children's new way of growing up". During CHIC, Little Star achieved an initial collaboration or acquisition agreement with a German Company.

Hempel InternationalHempel presented a ZHI-themed show at CHIC. ZHI, with multiple meanings, refers to knowledge in aspect of fashion culture, to occupation as designers, to wisdom as individualized mareket-ing, to textile as green weaving, to manufacturing as industrial production. In this way, advantages of Hempel International was fully shown. Hundreds of business intentions were achieved in 3 days of the show.

Pinghu PavilionIt was the second CHIC trip for Pinghu fashion companies, thanks to the excellent outcome of last one. 20 representatives, out of strict selections, were organized to display the overall fashion strength of Pinghu, as well as to indicate their individual capabilities. 5,000 customers visited the Pavilion, among which 1,000 showed business intention, 200 confirmed collaboration intentions or signed agreements. Value of confirmed orders was over RMB 55 million.

TUDOO SHOWROOMCompany Name: TUDOO Co., Ltd.It's been the first show of TUDOO SHOWROOM at CHIC. Obviously, franchisees and wholesellers, these traditional channels that used to occupy the largest part of the visitors, have been under tranformation. More and more visitors show intense interests in designers' brands. At its 18-square-meter small booth, with a few products for display, TUDOO SHOWROOM received orders valued more than RMB 200,000 from buyers, and hundreds of intended customers within 3 days of the event. TUDOO repersentative expected a larger booth for more products on display next time.

MoonbasaCompany Name: Moonbasa ChinaAPPARELWAY INC. Moonbasa is an international fashion group with powerful supply chain management capability. Joined in CHIC in March 2016, during 3 days of exhibition, Moonbasa welcomed visitors as many as 20,000 at its 300-square-meter booth. An outstanding reputation was obtained among professional visitors. Moonbasa participated CHIC with target accomplished: to have closer cooperation with designers online. Over 10 designers signed agreements on site. Moonbasa not only broadened its product line, but also became capable to provide its customers with products more individualized and more stylish. Meanwhile, acquiring franchisees in western China was another target which was achieved with franchisees obtained for more than 30 regions. As a result, layout of offline Moonbasa stores was expanded faster than expected, especially in western China. For example, in Xi'an, 2 new stores larger than 500 square meters newly opened in core business districts. In Chongqing, 3 experienced partners are discussing with Moonbasa. It's estimated that the stores would be opened in the 2nd half of the year 2016.

boy londonLarge number of customers have been contacted by boy london at CHIC. An immediate outcome is the dramatic increase of stores in China, from 150 to 300.

www.chiconline.com.cn

Hotline: 010/85229370 Hotline for International Exhibitors: (86)10/65054123

Sponsors: China National Garment Association / China World Trade Center Co., Ltd. / The Sub-council of Textile Industry, CCPIT.