Preparing for Your Career

@robkellaslinkedin.com/in/robkellas

Intro(about me)

From the UKServed an LDS mission in Ireland

Studied Communication at BYU-IGraduated in April 2009

Taught & developed New Media Strategies & Tactics class at BYU-IProduct Manager at Deseret Digital Media for 2+ yrs

Networking(what helped you to network?)

Internship Expeditions• Get a feel for the right fit for you*• Find out what paths lead to what destinations**

Follow up after initial contact• It’s an opportunity to make a great impression and develop a positive and memorable relationship with someone in the industry

Network with your professors• If they can’t recommend you, you’re in trouble :/

LinkedIn• The Facebook for professional networking• The NYT of industry news• Know the culture behind your industry

Twitter• Focus on building a spamless network• Use #hashtags at events or @mention company accounts to get noticed

Application(what has helped you most in your career?)

Iterative application• Taking applicable assignments very seriously• Freelance work• iComm/Alloy Agency

Keeping up-to-date on the industry• AdAge newsletters (https://adage.com/register.php)

• LinkedIn news• Twitter

Attitude• There is a lot more to BYU-Idaho than just graduating

• Applying the Learning Model• You receive in proportion to your preparation

Learn web publishing basics• Know how to publish with Wordpress• Know the basics of HTML• Know at least the very basics front-end technologies*

Missing Pieces(what I wish I learned more of in college)

Writing skillsYes, I know they are seemingly boring but they are really beneficial

Statistics & AccountingYes, they have as much creativity as a Geo Metro but if you want to

move on to do an MBA, you’ll likely need those classes

Pointers(some free, friendly advice)

Leadership• Look at the leadership of the companies you are interested in*

• Do they lead well?• Do they foster innovation and autonomy?• Do they help direct/shape the industry?

Maintain goals/focus• Chances are you’re not going to be at your first company for your entire career.

• What experience/knowledge do you want to leave with?

• Think experience first, compensation second

Use your Résumé as a vision document• Each semester write down what you want your resume to look like when you graduate and then work on reaching those goals

Questions

Internship Opportunity(Community Manager for OK.com)

Become part of a growing team that owns one of the most valuable domains on the web

Build and develop a Chief Trusted Reviewer Network that will review all types of media

Work with several communities and incentivize ratings and reviews with prizes

Candidate must be an excellent writer, be very familiar with the mommy blogosphere and know

how to publish on the web (HTML)

Start next semester

Paid

Preparing for Your Career

@robkellaslinkedin.com/in/robkellas