ByOwner Deck
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Transcript of ByOwner Deck
A Community of Buyers & Sellers
Creating The Best Classified Marketplace
www.byowner.com
Overview
Remove uncertainty and fear in buying and selling second hand goods with the Social Graph & User Profiles.
Buy from people with a connection to people who know people you know.
Social Graphing with and
Alternative 4 step verification process including:
email, phone, credit card & social network verifications.
If you have to worry, you may have cause to worry…
Craigslist, Backpage, and other classified sites list enormous amounts of goods but are in the news daily with arrests, killings or human trafficking.
Ebay has a degree of verification, but doesn’t connect you with who is connected to you.
The Social Graph via FB/LinkedIn provides a path to almost anyone on the planet (Six degrees of separation). Even if the identity is anonymous on site, the identity can be verified through a chain of connections.
Buying from someone you know, or who knows someone you know (on down several degrees) adds a degree of comfort and community between users.
Problem
A social model which natively encourages viral sharing.
Transparency between users with verified profiles.
Syndicated inventory and partner friendly
World Class SEO to rank on long tail terms to drive traffic
Great Story
Great Brand/Domain
Advantages
Social Graph
Seller
Seller
Seller
Seller
Seller
Seller
Buyer
Buyer
Buyer
Buyer
Buyer
Buyer
Buyer
Buyer
User, “Tom” logs in ByOwner with a social account
ByOwner is granted access to Tom’s “friends”
Tom finds a home for sale from “Mary"
Example:
Mary & Tom have a mutual friend “Jack”
MaryTom
Jack
Mary is notified that Tom wants to see her home and they have a mutual friend, Jack.
How’s The Social Graph Work?
How’s The Social Graph Work?Example 2:
TripAdvisor has a similar Social Graph with their “Friends of a Friend” product. Launched 4/2012
User, “Tom” logs in ByOwner with a social account
ByOwner is granted access to Tom’s “friends”
ByOwner shows Tom all of his connections Postings
Hi Tom, 20 of your friends or their friends have Postings on ByOwner!
Backup 4 step verification process, giving each user the option to verify:
email, phone, credit card & social network.
User Profiles
User Profile On All Postings.
Continued execution of technology Mobile Application
Responsive Design
Social Integration
Reservation Management System
Selected localized rolloutsYard Sign & Magnetic Sign Campaigns Keyword AdvertisingActive PR campaigns with attention on safety, buying from
friends and user verification. User Stories / Case Studies
In-House Programming
Use of Funds
…Not in the classified business.
…is so many stores you are buying from, not just the owners anymore, becoming more like Amazon.
: Lacks transparency, open platform for criminal behavior, anti-technology, anti-partner friendly.
: Regularly in the news with human trafficking and prostitution.
Others are single channel sites: ,
Competition
Premium Pay Channels (High value items) Homes – Premium Real Estate Postings Vacation Rentals Cars
Premium Placement in highly trafficked channelsOther Revenue Sources
Advertising: – Adsense:
Revenue Sharing– Flipkey, HomeAway– Bankrate
Business Model
1 Real Estate Posting per 138 visits, with 5% choosing a premium purchase of $249.
Forecast
690 3,000 5,000 10,000 20,000 30,000 50,000 100,000Daily Visits
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$22,721 $98,788 $164,647 $329,293$658,587
$987,880
$1,646,467
$3,292,935
Annual Income From Real Estate Postings
690 3000 5000 10000 20000 30000 50000 100000Daily Visitors
$0
$200,000
$400,000
$600,000
$800,000
$5,756 $25,026 $41,711 $83,421$166,842
$250,263
$417,106
$834,211Annual Adsense Income
$0.02286 Per Visitor
Current
Other Income
Premium Channels (High value items) Vacation Rentals ($149 for a 6 month posting)
Cars
Premium Placement in highly trafficked channelsOther Revenue Sources
Revenue Sharing– FlipKey– HomeAway– BankRate
Investors
Bootstrap Capital Invested:
Total $539,100
($250,000 Initial down payment on the domain)
Greg Sullivan - PresidentTony Gibbons - COORamesh Radhakrishnan - CTOConstellationCK – SEO / DevelopmentHiddenBrains - Development
BoardCarlos CashmanTony GibbonsGreg Sullivan
Team
Over 600,000 postings (3,600 Native)
Over 10 Partnerships and growing (Homeaway, Flipkey, GoSection8, Oodle, Walkscore, PopYachts, US Realty, Roomorama)
Growth. 211% increase in page views Q2 2013 over Q1 2013
179,294 visitors/traffic (1/1/13 to 10/28/13)
6 pages per visit / 4:24 minutes per visit
1,103,532 page views
Status and Milestones
Thank you.
For More Information Contact:
Greg Sullivan
561-702-5596