ByOwner Deck

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A Community of Buyers & Sellers Creating The Best Classified Marketplace www.byowner.com

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Transcript of ByOwner Deck

Page 1: ByOwner Deck

A Community of Buyers & Sellers

Creating The Best Classified Marketplace

www.byowner.com

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Overview

Remove uncertainty and fear in buying and selling second hand goods with the Social Graph & User Profiles.

Buy from people with a connection to people who know people you know.

Social Graphing with and

Alternative 4 step verification process including:

email, phone, credit card & social network verifications.

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If you have to worry, you may have cause to worry…

Craigslist, Backpage, and other classified sites list enormous amounts of goods but are in the news daily with arrests, killings or human trafficking.

Ebay has a degree of verification, but doesn’t connect you with who is connected to you.

The Social Graph via FB/LinkedIn provides a path to almost anyone on the planet (Six degrees of separation). Even if the identity is anonymous on site, the identity can be verified through a chain of connections.

Buying from someone you know, or who knows someone you know (on down several degrees) adds a degree of comfort and community between users.

Problem

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A social model which natively encourages viral sharing.

Transparency between users with verified profiles.

Syndicated inventory and partner friendly

World Class SEO to rank on long tail terms to drive traffic

Great Story

Great Brand/Domain

Advantages

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Social Graph

Seller

Seller

Seller

Seller

Seller

Seller

Buyer

Buyer

Buyer

Buyer

Buyer

Buyer

Buyer

Buyer

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User, “Tom” logs in ByOwner with a social account

ByOwner is granted access to Tom’s “friends”

Tom finds a home for sale from “Mary"

Example:

Mary & Tom have a mutual friend “Jack”

MaryTom

Jack

Mary is notified that Tom wants to see her home and they have a mutual friend, Jack.

How’s The Social Graph Work?

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How’s The Social Graph Work?Example 2:

TripAdvisor has a similar Social Graph with their “Friends of a Friend” product. Launched 4/2012

User, “Tom” logs in ByOwner with a social account

ByOwner is granted access to Tom’s “friends”

ByOwner shows Tom all of his connections Postings

Hi Tom, 20 of your friends or their friends have Postings on ByOwner!

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Backup 4 step verification process, giving each user the option to verify:

email, phone, credit card & social network.

User Profiles

User Profile On All Postings.

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Continued execution of technology Mobile Application

Responsive Design

Social Integration

Reservation Management System

Selected localized rolloutsYard Sign & Magnetic Sign Campaigns Keyword AdvertisingActive PR campaigns with attention on safety, buying from

friends and user verification. User Stories / Case Studies

In-House Programming

Use of Funds

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…Not in the classified business.

…is so many stores you are buying from, not just the owners anymore, becoming more like Amazon.

: Lacks transparency, open platform for criminal behavior, anti-technology, anti-partner friendly.

: Regularly in the news with human trafficking and prostitution.

Others are single channel sites: ,

Competition

Greg
get logos of these companies
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Premium Pay Channels (High value items) Homes – Premium Real Estate Postings Vacation Rentals Cars

Premium Placement in highly trafficked channelsOther Revenue Sources

Advertising: – Adsense:

Revenue Sharing– Flipkey, HomeAway– Bankrate

Business Model

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1 Real Estate Posting per 138 visits, with 5% choosing a premium purchase of $249.

Forecast

690 3,000 5,000 10,000 20,000 30,000 50,000 100,000Daily Visits

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$22,721 $98,788 $164,647 $329,293$658,587

$987,880

$1,646,467

$3,292,935

Annual Income From Real Estate Postings

690 3000 5000 10000 20000 30000 50000 100000Daily Visitors

$0

$200,000

$400,000

$600,000

$800,000

$5,756 $25,026 $41,711 $83,421$166,842

$250,263

$417,106

$834,211Annual Adsense Income

$0.02286 Per Visitor

Current

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Other Income

Premium Channels (High value items) Vacation Rentals ($149 for a 6 month posting)

Cars

Premium Placement in highly trafficked channelsOther Revenue Sources

Revenue Sharing– FlipKey– HomeAway– BankRate

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Investors

Bootstrap Capital Invested:

Total $539,100

($250,000 Initial down payment on the domain)

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Greg Sullivan - PresidentTony Gibbons - COORamesh Radhakrishnan - CTOConstellationCK – SEO / DevelopmentHiddenBrains - Development

BoardCarlos CashmanTony GibbonsGreg Sullivan

Team

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Over 600,000 postings (3,600 Native)

Over 10 Partnerships and growing (Homeaway, Flipkey, GoSection8, Oodle, Walkscore, PopYachts, US Realty, Roomorama)

Growth. 211% increase in page views Q2 2013 over Q1 2013

179,294 visitors/traffic (1/1/13 to 10/28/13)

6 pages per visit / 4:24 minutes per visit

1,103,532 page views

Status and Milestones

Greg
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Thank you.

For More Information Contact:

Greg Sullivan

[email protected]

561-702-5596