By FSDanielle Siauw|Editorial Director|Daniellefashionspacecom

Augustus Loi|Editor-in-Chief|Augustusfashionspacecom

Dorothy Tan|Writer|Dorothyfashionspacecom

Ong Yi Qin|Writer|Qinfashionspacecom

Brendan Zhang|Photographer|

Michael Chng|Cover Artist|

ContributorsPearl LiuKate Tan

Maisha MirandaAndrea Lee

CONTRIBUTORS

AUGUSTUS LOIEDITOR-IN-CHIEF

How did a smart cookie such as Augustus end up writing about fashion Because bad fashion is fatal hersquoll step on your neck the next time he sees you in one of those tees with sexual haikus on the front Big deal that itrsquos pure cotton spun by Third World natives with a giant crank using only their bare feet since they have no hands When not mowing down hapless fashion victims Augustus enjoys proselytizing against a life lived in denim Reading comes in at a close second ndash but only obscure books on post-post-post-modern philosophy or some other gobbledygook ndash since really whatrsquos the point of reading what everyone else has read

DOROTHY TANWRITER

Itrsquos the same age-old story that somehow never gets old Dorothy traded in her day job to pursue her true love ndash writing She has been blogging about fashion for five years and now rambles on about beautiful clothes and shoes (or whatever catches her fancy) at Dfordotcom When she is not writing about style shopping design or lifestyle you will find her doing lsquoresearchrsquo on online shopping sites with her nose stuck between the pages of a Penguin Classic or traipsing around in another city playing out the role of A Stranger In A Strange Land She also thinks that Abbey Road is probably the best record ever made

DANIELLE SIAUWEDITORIAL DIRECTOR

Danielle is a geek and a gourmand The Internet caffeine and desserts are some of her many addictions She feeds her eyes with her love for visual arts such as painting and drawing When not physically eating or gorging on the web she is likely living out her childhood fantasy of owning a zoo with her two furry friends Sparky the Dachshund and Wolfie the Siberian Husky If all else fails there is always the couch where she lazes indulging in a side of TV books and post-caffeine naps

PEARL LIUEDITORIAL ASSISTANT

A fashion communication student at LaSalle (College) of the Arts Pearl aspires to be an art director Her interest began when she saw an edi tor ia l spread by fashion photog-rapher Nick Knight a few years back and instantly became obsessed with experimental fashion imagery Despite her love of the visuals of fashion Pearl also finds great interest in fashion theory and history When not obsessing about fashion Pearl likes making her own jewellery and knitting

ONG YI QINWRITER

It a l l started when Qin found fashion and gave up her berm-and-tunic ways One thing led to another and a style blog was born An accountancy student by day Qin spends the rest of her time curled up in bed with a good movie or a K-pop track Qin is also a BlackBerry addict and a certi-fied Hello Kitty aficionado Her greatest fashion memory involved a fashion show and a child-like awe at the stunning clothes before her That was when she was sure that fashion is and wil l continue to be a big part of pink pink l i fe

CONTENTEVENTS | 1

Titanic The Artifact ExhibitionDreams amp Reality

World Hug DayWICKED

2 | NEWSVersace for HampM

3 | ACCESSORIESSuit Up

TRENDS | 4SpringSummer 2012

7 | SHOWPARCO next NEXT PROJECT 2011

25 | HOW TOBraided ScarfRed Lips

INTERVIEW | 9Depression

HanselOng Shunmugam

Courtney Blackman

Click on an article to go to the page

29 | FEATUREThe Third Kind

PHOTO ESSAY | 33Augustus x ERIIN

LOOKS OF THE MONTH | 43 Preppy Chic | Laced Up

Italian Brights | Frank Sintra xDouglas Fairbanks

CELEBRITY | 51YAY or NAY

FRIDAY FAVES | 53MS GLITZY

Danielle

47 | STREET STYLEMaxi SkirtsPastels

Click on an article to go to the page

55 | COLUMN

W EA R E

FASHIONSPACE

DIRECTORrsquoSLETTER

Happy New Year to everyone We are very excited to launch our first issue of ByFS ByFS is a fashion magazine ndash a grassroots ef-fort to showcase the talents and trends in our business As a dig-ital-only magazine we are at the vanguard of fashion media

With the exception of our editor the closest most of us have come to a printed byline is picking up Vogue at the supermarket Our team is rooted in new media ndash the bloggers and the entre-preneurs the rabble-rousers of the desktop publishing revolution

In this issue we interview three Singaporean fashion design-ers ndash two ve te rans and a new k id on the b lock Depres-sionrsquos Kenny and Andrew and Hansel rsquos Jo Soh share their cha l lenges as des igners in S ingapore Newcomer Pr i sc i l -la Ong shares how the past influences her line Ong Shunmugam

The fash ion pack take the fo l low ing as a g iven ldquoYou are

what you wearrdquo Each season is an opportuni ty for re inven-tion each ensemble a new character Wersquove been at it since Ma-donnarsquos brassieres could point to True North But with mod-els such as Lea T and Andrej Pejic in the spotlight this year the politics of the body has re-emerged in debate Our feature explores the new frontiers of gender in an otherwise progressive industry

Need some sartorial inspiration to kick-start the New Year The FS team has your back with an ode to the Prep and a lsquocheong-samrsquo for the 21st century For the men we revisit the greats w i th legendar y dand ies Frank S ina t ra Doug las Fa i rbanks and Emilio Pucci But fear not this isnrsquot your dadrsquos wardrobe

We hope you enjoy our inaugural issue Love it or hate it email us at byfsfashionspacecom or tweet us luvmyfs Or better yet think you can do better Start your own magazine at Fashions-pacecom and join the revolution Therersquos plenty of room in space

Yours

DANIELLE

29 | FEATUREThe Third Kind

PHOTO ESSAY | 33Augustus x ERIIN

LOOKS OF THE MONTH | 43 Preppy Chic | Laced Up

Italian Brights | Frank Sintra xDouglas Fairbanks

CELEBRITY | 51YAY or NAY

FRIDAY FAVES | 53MS GLITZY

Danielle

47 | STREET STYLEMaxi SkirtsPastels

Click on an article to go to the page

55 | COLUMN

W EA R E

FASHIONSPACE

DIRECTORrsquoSLETTER

Happy New Year to everyone We are very excited to launch our first issue of ByFS ByFS is a fashion magazine ndash a grassroots ef-fort to showcase the talents and trends in our business As a dig-ital-only magazine we are at the vanguard of fashion media

With the exception of our editor the closest most of us have come to a printed byline is picking up Vogue at the supermarket Our team is rooted in new media ndash the bloggers and the entre-preneurs the rabble-rousers of the desktop publishing revolution

In this issue we interview three Singaporean fashion design-ers ndash two ve te rans and a new k id on the b lock Depres-sionrsquos Kenny and Andrew and Hansel rsquos Jo Soh share their cha l lenges as des igners in S ingapore Newcomer Pr i sc i l -la Ong shares how the past influences her line Ong Shunmugam

The fash ion pack take the fo l low ing as a g iven ldquoYou are

what you wearrdquo Each season is an opportuni ty for re inven-tion each ensemble a new character Wersquove been at it since Ma-donnarsquos brassieres could point to True North But with mod-els such as Lea T and Andrej Pejic in the spotlight this year the politics of the body has re-emerged in debate Our feature explores the new frontiers of gender in an otherwise progressive industry

Need some sartorial inspiration to kick-start the New Year The FS team has your back with an ode to the Prep and a lsquocheong-samrsquo for the 21st century For the men we revisit the greats w i th legendar y dand ies Frank S ina t ra Doug las Fa i rbanks and Emilio Pucci But fear not this isnrsquot your dadrsquos wardrobe

We hope you enjoy our inaugural issue Love it or hate it email us at byfsfashionspacecom or tweet us luvmyfs Or better yet think you can do better Start your own magazine at Fashions-pacecom and join the revolution Therersquos plenty of room in space

Yours

DANIELLE

W EA R E

FASHIONSPACE

DIRECTORrsquoSLETTER

Happy New Year to everyone We are very excited to launch our first issue of ByFS ByFS is a fashion magazine ndash a grassroots ef-fort to showcase the talents and trends in our business As a dig-ital-only magazine we are at the vanguard of fashion media

With the exception of our editor the closest most of us have come to a printed byline is picking up Vogue at the supermarket Our team is rooted in new media ndash the bloggers and the entre-preneurs the rabble-rousers of the desktop publishing revolution

In this issue we interview three Singaporean fashion design-ers ndash two ve te rans and a new k id on the b lock Depres-sionrsquos Kenny and Andrew and Hansel rsquos Jo Soh share their cha l lenges as des igners in S ingapore Newcomer Pr i sc i l -la Ong shares how the past influences her line Ong Shunmugam

The fash ion pack take the fo l low ing as a g iven ldquoYou are

what you wearrdquo Each season is an opportuni ty for re inven-tion each ensemble a new character Wersquove been at it since Ma-donnarsquos brassieres could point to True North But with mod-els such as Lea T and Andrej Pejic in the spotlight this year the politics of the body has re-emerged in debate Our feature explores the new frontiers of gender in an otherwise progressive industry

Need some sartorial inspiration to kick-start the New Year The FS team has your back with an ode to the Prep and a lsquocheong-samrsquo for the 21st century For the men we revisit the greats w i th legendar y dand ies Frank S ina t ra Doug las Fa i rbanks and Emilio Pucci But fear not this isnrsquot your dadrsquos wardrobe

We hope you enjoy our inaugural issue Love it or hate it email us at byfsfashionspacecom or tweet us luvmyfs Or better yet think you can do better Start your own magazine at Fashions-pacecom and join the revolution Therersquos plenty of room in space

Yours

DANIELLE

DIRECTORrsquoSLETTER

Happy New Year to everyone We are very excited to launch our first issue of ByFS ByFS is a fashion magazine ndash a grassroots ef-fort to showcase the talents and trends in our business As a dig-ital-only magazine we are at the vanguard of fashion media

With the exception of our editor the closest most of us have come to a printed byline is picking up Vogue at the supermarket Our team is rooted in new media ndash the bloggers and the entre-preneurs the rabble-rousers of the desktop publishing revolution

In this issue we interview three Singaporean fashion design-ers ndash two ve te rans and a new k id on the b lock Depres-sionrsquos Kenny and Andrew and Hansel rsquos Jo Soh share their cha l lenges as des igners in S ingapore Newcomer Pr i sc i l -la Ong shares how the past influences her line Ong Shunmugam

The fash ion pack take the fo l low ing as a g iven ldquoYou are

what you wearrdquo Each season is an opportuni ty for re inven-tion each ensemble a new character Wersquove been at it since Ma-donnarsquos brassieres could point to True North But with mod-els such as Lea T and Andrej Pejic in the spotlight this year the politics of the body has re-emerged in debate Our feature explores the new frontiers of gender in an otherwise progressive industry

Need some sartorial inspiration to kick-start the New Year The FS team has your back with an ode to the Prep and a lsquocheong-samrsquo for the 21st century For the men we revisit the greats w i th legendar y dand ies Frank S ina t ra Doug las Fa i rbanks and Emilio Pucci But fear not this isnrsquot your dadrsquos wardrobe

We hope you enjoy our inaugural issue Love it or hate it email us at byfsfashionspacecom or tweet us luvmyfs Or better yet think you can do better Start your own magazine at Fashions-pacecom and join the revolution Therersquos plenty of room in space

Yours

DANIELLE

WHATrsquoSNEW

NEW LOOKBOOKS FROM

NEW MERCHANTS INCLUDING

Click on a lookbook to view

Click on a merchant to view their products

1

Dreams amp RealityEver dreamt of seeing first-hand famous art works photographs and masterpieces by artists before your time Now your dream can become reality The Dreams amp Reality exhibition offers a collection of carefully selected pieces from the Museacutee drsquoOrsay in Paris and features works such as Vincent Van Goghrsquos Starry Starry Night and The Birth of Venus by Alexandre Cabanel

The collection aptly portrays the tide and times of the 19th and 20th centuries characterised by urbanising social and economic landscapes and their shifts towards modernity Dreams amp Reality will be exhibited until 5 February 2012 at the National Museum of Singapore

nationalmuseumsg

Titanic The Artifact ExhibitionldquoNot even God himself could sink this shiprdquo Except an iceberg did The RMS Titanic fell on its maiden voyage in 1912 The ship was built with state-of-the-art technology how the ship could sink remains intriguing to historians The Titanic Artifact exhibition tells the story behind the design and conception of the Titanic and the events surrounding its demise The exhibition also features a range of artifacts several of which have never been seen before The exhibition on this iconic ship runs till 29 April 2012 at the ArtScience Museum at the Marina Bay Sands

titanicsg

WICKEDWICKED explores the untold story of the two witches who feature in L Frank Baumrsquos The Wonderful Wizard of Oz With 35 major awards under its belt including a Grammy three Tony Awards and six Helpmann Awards Entertainment Weekly describes WICKEDrsquos Broadway run as the ldquoBest Musical of the Decaderdquo WICKED opened in the Grand Theatre at Marina Bay Sands on 23 December 2011 and will show till 26 February 2012

wickedthemusicalcomsg

EVENTS

World Hug DaySince the turn of the decade the contemporary artists known as the Gao brothers have garnered a huge global cult following with works such as Midnight Mass and Miss Mao World Hug Day is a global phenomenon and an initiative of the Gao brothers that connects strangers through a spontaneous one-off event at which volun-teers hug each other for a total of fifteen min-utes as part of an art performance World Hug Day takes place in Singapore on 14 January 2012 at the Event Plaza of Marina Bay Sands

To complement the World Hug Day event art gal lery Vue Priveacutee wi l l hold an exhibi-tion from 12 to 15 January 2012 featuring past and present works by the controver-sial Gao brothers These works include a mix of installations photographic works and writing pieces great ly inf luenced by their experi-ences during Chinarsquos Cultural Revolut ion

vuepriveecom

WRITER ANDREA LEE

Click on an event to find out more

2

NEWS

Versace for HampM

WRITER ANDREA LEE

When Italian fashion powerhouse Versace collaborates with Swedish fast-fashion clothing store HampM the end product is an eclectic mix Ready-to-wear bold prints hung beside a draped red evening dress flamboyant floral tights with an assortment of cropped studded leather dresses and jackets The studded rings and bracelets proved a contrast to the cocktail numbers

whether floral printed embroidered or in full silver lameacute The collaboration was released in HampM stores last November featuring iconic Versace designs with exceptional emphasis on fabric and detailing With prices ranging from S$40 for jewelry to S$400 for leather jackets most pieces sold out fast ndash even before the collection was opened to the public

3

WRITER DOROTHY TAN

SS 2012Since Yves Saint Laurentrsquos deacutebut of the Le

Smoking suit in 1966 the tuxedo has ceased i ts exc lus iv i ty to the gent lemanrsquos arsena l The move al lowed women to l i teral ly lsquowear the pantsrsquo and st i l l cut a feminine l ine Talk about having it both ways Some say Marlene Dietr ich never looked more desi rable than with those wide lapels in the f i lm Morocco

Whi le a fu l l b lackt ie ensemble would pose something of a challenge as daywear ndash not to mention those dry-cleaning bi l ls ndash one can always channel that insouciant spirit with some clever accessories Whether it means smartening up with a quirky ceramic bow-tie going dandy with suspenders or skipping the heels for a pair of oxfords these nifty add-ons are a quick way to inject some machismo into any ensemble

ACCESSORIES WRITER DOROTHY TAN

Click on the products for more info

3

WRITER DOROTHY TAN

SS 2012Since Yves Saint Laurentrsquos deacutebut of the Le

Smoking suit in 1966 the tuxedo has ceased i ts exc lus iv i ty to the gent lemanrsquos arsena l The move al lowed women to l i teral ly lsquowear the pantsrsquo and st i l l cut a feminine l ine Talk about having it both ways Some say Marlene Dietr ich never looked more desi rable than with those wide lapels in the f i lm Morocco

Whi le a fu l l b lackt ie ensemble would pose something of a challenge as daywear ndash not to mention those dry-cleaning bi l ls ndash one can always channel that insouciant spirit with some clever accessories Whether it means smartening up with a quirky ceramic bow-tie going dandy with suspenders or skipping the heels for a pair of oxfords these nifty add-ons are a quick way to inject some machismo into any ensemble

ACCESSORIES WRITER DOROTHY TAN

Click on the products for more info

4

TRENDS

CANDY COLOURSDessert shades inspired by sweet treats are the go-to palette of the season Layer these candy pastels for a fresh take on colour-blocking or wear them in bold primaries for an arresting contrast

WRITER DOROTHY TAN

SS 2012

5

THE TWENTIESDecadent and fun we are thrilled that the Roaring Twenties are making a return on the runways Iconic elements like the dropped waist and soft flowing shapes have been spotted in many a col-lection but with a sleek 21st century update Go easy with the accessories and let the leisurely f luid clothes do the talking

6

ANIMAL PRINTSAnimal pr ints take on new meaning as we move away from skins to moti fs Sparrows bunnies or cats the animal king-dom is still a hot theme in fashion ndash only much tamer and more adorable than ever Keep the s i lhouette and detai ls sophis-t icated to prevent your outf i t f rom becoming too chi ld- l ike

7

SHOW

PARCOnext NEXT PROJECT

2011

WRITER PEARL LIU

6

ANIMAL PRINTSAnimal pr ints take on new meaning as we move away from skins to moti fs Sparrows bunnies or cats the animal king-dom is still a hot theme in fashion ndash only much tamer and more adorable than ever Keep the s i lhouette and detai ls sophis-t icated to prevent your outf i t f rom becoming too chi ld- l ike

7

SHOW

PARCOnext NEXT PROJECT

2011

WRITER PEARL LIU

7

SHOW

PARCOnext NEXT PROJECT

2011

WRITER PEARL LIU

8

W e l l i n t o i t s t h i r d y e a r m u l t i - l a b e l s t o r e PA R -CO launched i t annual showcase PARCO next NEXT a t t he M i l l enn i a Wa lk rsquos G rea t Ha l l l a s t November

Unlike last yearrsquos showcase the theme Borderless Fash-ion featured not only a wide range of local design talents but also up-and-coming Japanese designers such as No-turne22 by Michiko Suzuki and Ar ik i by Ryota Ar ik i

Mentored by accomplished Japanese designer Yuji Yama-mo to Suzuk i and A r i k i imp res sed w i t h a r e f r e sh -

ing use o f cons t ruc t i on techn iques p i cked up du r-ing their mentorship to create architectural si lhouettes

Despite the Japanese designers taking centrestage lo-cal designers were not left out ReadyMade by Sabrina Gunawan featured a series of jewelled head-dresses Inspired by the concept of bohemian luxe the collection uses Sab-rinarsquos signature self-designed prints which bear a tribal feel

un-coved by Joanne Loh challenged womenswear silhou-ettes with a series of origami constructions and shapes A

9

DEPRESSION

INTERVIEW WRITER ONG YI QIN

9

DEPRESSION

INTERVIEW WRITER ONG YI QIN

10

Depression is the brainchild of Kenny and Andrew former advertising executives who depressed by the corporate world decided to start a label Known for their unisex outfits drop-crotch pants caped jackets and t-shirts Depress ion is a wel l-known and v is ib le name in the Singaporean fashion scene

Their latest collection Birth Defects features Depressionrsquos first footwear line consisting of wedges brogues and loafers with fringe details A pony hair envelope clutch avail-able in black and pink is equally to die for A couple-wear ensemble ndash a dress and a shirt with an abstract face and bangs - is another item to look out for This pair is a declaration of aesthetic solidarity over sentimental statement

FS Why the move to designing clothes

D We got depressed thatrsquos why As much as we enjoyed creating ads we got t ired of the templates cl ients forced upon us Frustrated wi th the industr y we star ted looking for a new medium for us to toy with Depression started as a design outfit that would be the antidote to our depres-s ion and fash ion became our canvas

FS Whatrsquos the meaning behind the name I s t h e r e a n y s p e c i a l m e a n i n g t o i t

D I rony and dark humour are our main i n sp i r a t i ons Hence ou r l abe l s name Depress ion wh ich a rose as an i ron i c r e sponse t o ou r dep ress i on ove r t he corporate struggles of our previous jobs

11

12

Dysfunction | SS 2011 |

Birth Defects| Soft Launch |

Depression Store Opening| Cineleisure |

RET

RO

SPEC

TIV

E

13

14

FS Congra tu l a t i ons on you r new s to re a t C i n e l e i s u r e A r e t h e r e a n y p l a n s t o o p e n a t h i r d s t o r e a n y t i m e s o o n

D We o p e n e d o u r C i n e l e i s u r e d o o r s on 4 November [2011] and there rsquos an upcoming med ia cum V IP p r i va te pa r t y on 17 Decembe r [2011 ] We ca l l ou r new home lsquoa hospi ta l found in an indus-trial districtrsquo with cement flooring metal pipes and oxygen masks filling the clinical interior

Bu t wha t we l o ve mos t i s t he l oca t i on ndash tucked among a c luster of cool mul t i -b rand shops (Rocks ta r by Soon Lee i s one of our favourite destinations) and local des igners (Freder ic Sa i rsquos f lagsh ip looks gorgeous) C ine le isure is fas t becoming Singaporersquos mal l wi th the most potent ia l

We wou ld a l so l o ve t o exp l o re a t h i r d shop as long as the re i s an in te res t i ng concept that we can be a part of So if there are any leasing teams or angel investors reading this we would love to get in touch

F S W h a t a r e t h e i n s p i r a -t i o n s b e h i n d t h e B i r t h D e f e c t s l i n e

D Birth Defects is our AW2011 collection which was shown during Blueprint this yearUnfortunately it was not inspired by circus freakshows or genetic mutations Instead itrsquos a mouthpiece on the beauty of imperfec-tions By adding lsquodefectsrsquo or lsquotweaksrsquo in theconst ruct ion of garments the co l lec t ion aims to re-invent classic wardrobe staples

For instance the unisex cropped hoodie is a sporty jacket with sleeves that are deliberatelyelongated Currently wersquore getting ready to launch our AW2011 T-shirts by Depression collection Itrsquos our sub-line of graphic tees and accessories thatrsquos less depressing for the wallet

15

HANSELHansel by designer Jo Soh is a Singaporean womenswear label known for its quirky playfulness Jo aspires to design clothes that women of all ages would feel and look fabulous in

We c a u g h t u p w i t h J o t o f i n d o u t m o r e a b o u t w h a t i n s p i r e s h e r h e r f a v o r i t e s h o p p i n g h a u n t s a n d w h a t h e r n e x t c o l l e c t i o n i s a b o u t

F S W h y d i d y o u t a k e u p f a s h i o n d e s i g n a n d w h a t i s t h e s t o r y b e h i n d H a n s e l

J I grew up wi th a very fashionable mother who had a large wardrobe of c lothes I have been exposed to dif ferent sorts of clothes and understood how appear-ance can make you feel different about yourself I decided

to pursue fash ion des ign when I was 12 years o ld

FS We have noticed that many of your col lect ions are based on a signature print of an animal ndash the previous being a swan and now a donkey Are you a huge animal lover

J I d id not choose to des ign the pr in ts on d i f ferent an ima l s W i t h my d raw ing backg round I i n j ec t my pe r sona l i t y i n t o t he b r and Mos t o f t he p r i n t s a r e ac tua l l y d raw ings tha t I d rew w i t h my wax c rayon

FS Can you let us know what your next collection will be about

J Our nex t co l lec t ion w i l l be based on the ra inbow lsquokueh lapisrsquo and it will be launched next year in February

INTERVIEW WRITER ONG YI QIN

11

12

Dysfunction | SS 2011 |

Birth Defects| Soft Launch |

Depression Store Opening| Cineleisure |

RET

RO

SPEC

TIV

E

13

14

FS Congra tu l a t i ons on you r new s to re a t C i n e l e i s u r e A r e t h e r e a n y p l a n s t o o p e n a t h i r d s t o r e a n y t i m e s o o n

D We o p e n e d o u r C i n e l e i s u r e d o o r s on 4 November [2011] and there rsquos an upcoming med ia cum V IP p r i va te pa r t y on 17 Decembe r [2011 ] We ca l l ou r new home lsquoa hospi ta l found in an indus-trial districtrsquo with cement flooring metal pipes and oxygen masks filling the clinical interior

Bu t wha t we l o ve mos t i s t he l oca t i on ndash tucked among a c luster of cool mul t i -b rand shops (Rocks ta r by Soon Lee i s one of our favourite destinations) and local des igners (Freder ic Sa i rsquos f lagsh ip looks gorgeous) C ine le isure is fas t becoming Singaporersquos mal l wi th the most potent ia l

We wou ld a l so l o ve t o exp l o re a t h i r d shop as long as the re i s an in te res t i ng concept that we can be a part of So if there are any leasing teams or angel investors reading this we would love to get in touch

F S W h a t a r e t h e i n s p i r a -t i o n s b e h i n d t h e B i r t h D e f e c t s l i n e

D Birth Defects is our AW2011 collection which was shown during Blueprint this yearUnfortunately it was not inspired by circus freakshows or genetic mutations Instead itrsquos a mouthpiece on the beauty of imperfec-tions By adding lsquodefectsrsquo or lsquotweaksrsquo in theconst ruct ion of garments the co l lec t ion aims to re-invent classic wardrobe staples

For instance the unisex cropped hoodie is a sporty jacket with sleeves that are deliberatelyelongated Currently wersquore getting ready to launch our AW2011 T-shirts by Depression collection Itrsquos our sub-line of graphic tees and accessories thatrsquos less depressing for the wallet

15

HANSELHansel by designer Jo Soh is a Singaporean womenswear label known for its quirky playfulness Jo aspires to design clothes that women of all ages would feel and look fabulous in

We c a u g h t u p w i t h J o t o f i n d o u t m o r e a b o u t w h a t i n s p i r e s h e r h e r f a v o r i t e s h o p p i n g h a u n t s a n d w h a t h e r n e x t c o l l e c t i o n i s a b o u t

F S W h y d i d y o u t a k e u p f a s h i o n d e s i g n a n d w h a t i s t h e s t o r y b e h i n d H a n s e l

J I grew up wi th a very fashionable mother who had a large wardrobe of c lothes I have been exposed to dif ferent sorts of clothes and understood how appear-ance can make you feel different about yourself I decided

to pursue fash ion des ign when I was 12 years o ld

FS We have noticed that many of your col lect ions are based on a signature print of an animal ndash the previous being a swan and now a donkey Are you a huge animal lover

J I d id not choose to des ign the pr in ts on d i f ferent an ima l s W i t h my d raw ing backg round I i n j ec t my pe r sona l i t y i n t o t he b r and Mos t o f t he p r i n t s a r e ac tua l l y d raw ings tha t I d rew w i t h my wax c rayon

FS Can you let us know what your next collection will be about

J Our nex t co l lec t ion w i l l be based on the ra inbow lsquokueh lapisrsquo and it will be launched next year in February

INTERVIEW WRITER ONG YI QIN

12

Dysfunction | SS 2011 |

Birth Defects| Soft Launch |

Depression Store Opening| Cineleisure |

RET

RO

SPEC

TIV

E

13

14

FS Congra tu l a t i ons on you r new s to re a t C i n e l e i s u r e A r e t h e r e a n y p l a n s t o o p e n a t h i r d s t o r e a n y t i m e s o o n

D We o p e n e d o u r C i n e l e i s u r e d o o r s on 4 November [2011] and there rsquos an upcoming med ia cum V IP p r i va te pa r t y on 17 Decembe r [2011 ] We ca l l ou r new home lsquoa hospi ta l found in an indus-trial districtrsquo with cement flooring metal pipes and oxygen masks filling the clinical interior

Bu t wha t we l o ve mos t i s t he l oca t i on ndash tucked among a c luster of cool mul t i -b rand shops (Rocks ta r by Soon Lee i s one of our favourite destinations) and local des igners (Freder ic Sa i rsquos f lagsh ip looks gorgeous) C ine le isure is fas t becoming Singaporersquos mal l wi th the most potent ia l

We wou ld a l so l o ve t o exp l o re a t h i r d shop as long as the re i s an in te res t i ng concept that we can be a part of So if there are any leasing teams or angel investors reading this we would love to get in touch

F S W h a t a r e t h e i n s p i r a -t i o n s b e h i n d t h e B i r t h D e f e c t s l i n e

D Birth Defects is our AW2011 collection which was shown during Blueprint this yearUnfortunately it was not inspired by circus freakshows or genetic mutations Instead itrsquos a mouthpiece on the beauty of imperfec-tions By adding lsquodefectsrsquo or lsquotweaksrsquo in theconst ruct ion of garments the co l lec t ion aims to re-invent classic wardrobe staples

For instance the unisex cropped hoodie is a sporty jacket with sleeves that are deliberatelyelongated Currently wersquore getting ready to launch our AW2011 T-shirts by Depression collection Itrsquos our sub-line of graphic tees and accessories thatrsquos less depressing for the wallet

15

HANSELHansel by designer Jo Soh is a Singaporean womenswear label known for its quirky playfulness Jo aspires to design clothes that women of all ages would feel and look fabulous in

We c a u g h t u p w i t h J o t o f i n d o u t m o r e a b o u t w h a t i n s p i r e s h e r h e r f a v o r i t e s h o p p i n g h a u n t s a n d w h a t h e r n e x t c o l l e c t i o n i s a b o u t

F S W h y d i d y o u t a k e u p f a s h i o n d e s i g n a n d w h a t i s t h e s t o r y b e h i n d H a n s e l

J I grew up wi th a very fashionable mother who had a large wardrobe of c lothes I have been exposed to dif ferent sorts of clothes and understood how appear-ance can make you feel different about yourself I decided

to pursue fash ion des ign when I was 12 years o ld

FS We have noticed that many of your col lect ions are based on a signature print of an animal ndash the previous being a swan and now a donkey Are you a huge animal lover

J I d id not choose to des ign the pr in ts on d i f ferent an ima l s W i t h my d raw ing backg round I i n j ec t my pe r sona l i t y i n t o t he b r and Mos t o f t he p r i n t s a r e ac tua l l y d raw ings tha t I d rew w i t h my wax c rayon

FS Can you let us know what your next collection will be about

J Our nex t co l lec t ion w i l l be based on the ra inbow lsquokueh lapisrsquo and it will be launched next year in February

INTERVIEW WRITER ONG YI QIN

13

14

FS Congra tu l a t i ons on you r new s to re a t C i n e l e i s u r e A r e t h e r e a n y p l a n s t o o p e n a t h i r d s t o r e a n y t i m e s o o n

D We o p e n e d o u r C i n e l e i s u r e d o o r s on 4 November [2011] and there rsquos an upcoming med ia cum V IP p r i va te pa r t y on 17 Decembe r [2011 ] We ca l l ou r new home lsquoa hospi ta l found in an indus-trial districtrsquo with cement flooring metal pipes and oxygen masks filling the clinical interior

Bu t wha t we l o ve mos t i s t he l oca t i on ndash tucked among a c luster of cool mul t i -b rand shops (Rocks ta r by Soon Lee i s one of our favourite destinations) and local des igners (Freder ic Sa i rsquos f lagsh ip looks gorgeous) C ine le isure is fas t becoming Singaporersquos mal l wi th the most potent ia l

We wou ld a l so l o ve t o exp l o re a t h i r d shop as long as the re i s an in te res t i ng concept that we can be a part of So if there are any leasing teams or angel investors reading this we would love to get in touch

F S W h a t a r e t h e i n s p i r a -t i o n s b e h i n d t h e B i r t h D e f e c t s l i n e

D Birth Defects is our AW2011 collection which was shown during Blueprint this yearUnfortunately it was not inspired by circus freakshows or genetic mutations Instead itrsquos a mouthpiece on the beauty of imperfec-tions By adding lsquodefectsrsquo or lsquotweaksrsquo in theconst ruct ion of garments the co l lec t ion aims to re-invent classic wardrobe staples

For instance the unisex cropped hoodie is a sporty jacket with sleeves that are deliberatelyelongated Currently wersquore getting ready to launch our AW2011 T-shirts by Depression collection Itrsquos our sub-line of graphic tees and accessories thatrsquos less depressing for the wallet

15

HANSELHansel by designer Jo Soh is a Singaporean womenswear label known for its quirky playfulness Jo aspires to design clothes that women of all ages would feel and look fabulous in

We c a u g h t u p w i t h J o t o f i n d o u t m o r e a b o u t w h a t i n s p i r e s h e r h e r f a v o r i t e s h o p p i n g h a u n t s a n d w h a t h e r n e x t c o l l e c t i o n i s a b o u t

F S W h y d i d y o u t a k e u p f a s h i o n d e s i g n a n d w h a t i s t h e s t o r y b e h i n d H a n s e l

J I grew up wi th a very fashionable mother who had a large wardrobe of c lothes I have been exposed to dif ferent sorts of clothes and understood how appear-ance can make you feel different about yourself I decided

to pursue fash ion des ign when I was 12 years o ld

FS We have noticed that many of your col lect ions are based on a signature print of an animal ndash the previous being a swan and now a donkey Are you a huge animal lover

J I d id not choose to des ign the pr in ts on d i f ferent an ima l s W i t h my d raw ing backg round I i n j ec t my pe r sona l i t y i n t o t he b r and Mos t o f t he p r i n t s a r e ac tua l l y d raw ings tha t I d rew w i t h my wax c rayon

FS Can you let us know what your next collection will be about

J Our nex t co l lec t ion w i l l be based on the ra inbow lsquokueh lapisrsquo and it will be launched next year in February

INTERVIEW WRITER ONG YI QIN

14

FS Congra tu l a t i ons on you r new s to re a t C i n e l e i s u r e A r e t h e r e a n y p l a n s t o o p e n a t h i r d s t o r e a n y t i m e s o o n

D We o p e n e d o u r C i n e l e i s u r e d o o r s on 4 November [2011] and there rsquos an upcoming med ia cum V IP p r i va te pa r t y on 17 Decembe r [2011 ] We ca l l ou r new home lsquoa hospi ta l found in an indus-trial districtrsquo with cement flooring metal pipes and oxygen masks filling the clinical interior

Bu t wha t we l o ve mos t i s t he l oca t i on ndash tucked among a c luster of cool mul t i -b rand shops (Rocks ta r by Soon Lee i s one of our favourite destinations) and local des igners (Freder ic Sa i rsquos f lagsh ip looks gorgeous) C ine le isure is fas t becoming Singaporersquos mal l wi th the most potent ia l

We wou ld a l so l o ve t o exp l o re a t h i r d shop as long as the re i s an in te res t i ng concept that we can be a part of So if there are any leasing teams or angel investors reading this we would love to get in touch

F S W h a t a r e t h e i n s p i r a -t i o n s b e h i n d t h e B i r t h D e f e c t s l i n e

D Birth Defects is our AW2011 collection which was shown during Blueprint this yearUnfortunately it was not inspired by circus freakshows or genetic mutations Instead itrsquos a mouthpiece on the beauty of imperfec-tions By adding lsquodefectsrsquo or lsquotweaksrsquo in theconst ruct ion of garments the co l lec t ion aims to re-invent classic wardrobe staples

For instance the unisex cropped hoodie is a sporty jacket with sleeves that are deliberatelyelongated Currently wersquore getting ready to launch our AW2011 T-shirts by Depression collection Itrsquos our sub-line of graphic tees and accessories thatrsquos less depressing for the wallet

15

HANSELHansel by designer Jo Soh is a Singaporean womenswear label known for its quirky playfulness Jo aspires to design clothes that women of all ages would feel and look fabulous in

We c a u g h t u p w i t h J o t o f i n d o u t m o r e a b o u t w h a t i n s p i r e s h e r h e r f a v o r i t e s h o p p i n g h a u n t s a n d w h a t h e r n e x t c o l l e c t i o n i s a b o u t

F S W h y d i d y o u t a k e u p f a s h i o n d e s i g n a n d w h a t i s t h e s t o r y b e h i n d H a n s e l

J I grew up wi th a very fashionable mother who had a large wardrobe of c lothes I have been exposed to dif ferent sorts of clothes and understood how appear-ance can make you feel different about yourself I decided

to pursue fash ion des ign when I was 12 years o ld

FS We have noticed that many of your col lect ions are based on a signature print of an animal ndash the previous being a swan and now a donkey Are you a huge animal lover

J I d id not choose to des ign the pr in ts on d i f ferent an ima l s W i t h my d raw ing backg round I i n j ec t my pe r sona l i t y i n t o t he b r and Mos t o f t he p r i n t s a r e ac tua l l y d raw ings tha t I d rew w i t h my wax c rayon

FS Can you let us know what your next collection will be about

J Our nex t co l lec t ion w i l l be based on the ra inbow lsquokueh lapisrsquo and it will be launched next year in February

INTERVIEW WRITER ONG YI QIN

15

HANSELHansel by designer Jo Soh is a Singaporean womenswear label known for its quirky playfulness Jo aspires to design clothes that women of all ages would feel and look fabulous in

We c a u g h t u p w i t h J o t o f i n d o u t m o r e a b o u t w h a t i n s p i r e s h e r h e r f a v o r i t e s h o p p i n g h a u n t s a n d w h a t h e r n e x t c o l l e c t i o n i s a b o u t

F S W h y d i d y o u t a k e u p f a s h i o n d e s i g n a n d w h a t i s t h e s t o r y b e h i n d H a n s e l

J I grew up wi th a very fashionable mother who had a large wardrobe of c lothes I have been exposed to dif ferent sorts of clothes and understood how appear-ance can make you feel different about yourself I decided

to pursue fash ion des ign when I was 12 years o ld

FS We have noticed that many of your col lect ions are based on a signature print of an animal ndash the previous being a swan and now a donkey Are you a huge animal lover

J I d id not choose to des ign the pr in ts on d i f ferent an ima l s W i t h my d raw ing backg round I i n j ec t my pe r sona l i t y i n t o t he b r and Mos t o f t he p r i n t s a r e ac tua l l y d raw ings tha t I d rew w i t h my wax c rayon

FS Can you let us know what your next collection will be about

J Our nex t co l lec t ion w i l l be based on the ra inbow lsquokueh lapisrsquo and it will be launched next year in February

INTERVIEW WRITER ONG YI QIN

16Click on the image for the full lookbook

17

RETR

OSP

ECTIV

E

Hansel Pop Up Store| Tokyo |

Hansel Opening Party| Mandarin Gallery |

Hansel x Maybelline x Steve Madden

18Click on the image for the full lookbook

18Click on the image for the full lookbook

19

F S W e h a v e s e e n c e l e b r i t i e s s u c h a s K a t y P e r r y w e a r i n g H a n s e l I f y o u h a d t h e o p p o r-t u n i t y t o d r e s s a n y c e l e b r i t y w h o w o u l d i t b e

J Z o e y D e s c h a n e l S h e i s v e r y q u i r k y a n d l o u d ndash j u s t t h e r i g h t H a n s e l g i r l

F S W h a t a r e y o u r f a s h i o n p e t p e e v e s W h a t w o u l d y o u n e v e r b e c a u g h t d e a d w e a r i n g

J M y p e t p e e v e w o u l d b e t o h a v e a s t a t e -ment l i ke tha t I do not care and I w i l l a lways wear t h i ngs w i t h a sense o f humour ndash even i f i t s t acky

FS Wh ich a re your favor i te coun t r i es fo r shopp ing a n d w h a t a r e s o m e o f y o u r f a v o r i t e s t o r e s

J I t used to be HampM in Hong Kong and Un iq lo i n Japan I f I were to shop overseas I would try to look for loca l des igners s ince every countr y has i ts s ty le

FS What do you think about the local fashion scene What do you think are ways we could improve the scene

J I think the local fashion scene is improving More people are taking up fashion design Its an industry that is starting to grow We have support for each other There is more interest in the local market and people are beginning to think of it as a viable career What we can do better is ndash designers must focus on creating great products ndash that would convince more people to buy More and more people can tell the differ-ence between good and bad designs Quality is one thing

FS Last question i f you had 24 hours to spend alone in a city where would you go and how would you spend it

J I w o u l d l o v e t o g o a n y w h e r e a n d d o n o t h i n g b u t d r a w p a i n t i n g a n d r e a d ndash m a y b e d o s o m e s p o r t s a n d h a v e l o n g w a l k s I w o u l d l o v e t o g o f o r a m o n t h a s I d o n o t h a v e m a n y o f f d a y s

Click on the products for more info

20

Click on the image for the full lookbook

21

ONG SHUNMUGAMAt Ong Shunmugam past meets present in the most pleasing way Focusing on construction fit and cut instead of passing trends this local womenswear label brings together traditional and modern design elements to create a refreshing hybrid

Designer Priscilla Shunmugamrsquos latest collection Guardianship is a tribute to the body-loving lsquocheongsamrsquo Updating this oriental classic with Western-style details such as colour-block paneling and ruffled peplums and intriguing eco-friendly materials such as soy fibre the resulting pieces retain the unique cultural symbolism of the lsquocheongsamrsquo while being delightfully wearable

We s a t P r i s c i l l a d own f o r a q u i c k c h a t t o g e t t o know both her and her f ledgl ing brand a l i t t le bet ter

FS I am aware that you were a lawyer before starting Ong Shunmugan Why did you decide to move into fashion design

P I was trained as a lawyer but I chose early retirement In 2008 I packed my bags for London with nothing really set in stone except for an open mind and some savings

The fashion scene there seduced me ndash I bought a sewing machine on a Friday on Monday I started a dressmaking course and a few weeks later I took up pattern-cutting

From a young age Irsquove always liked the risk of creating something and watching people react to i t I suppose having these very innate inklings the transition into an insti-tution like law school was always going to be a challenge

T h e t r a n s i t i o n b a c k h o w e v e r h a s b e e n a l o t s m o o t h e r a n d t h a t p r o b a b l y s a y s a l o t So the decision to design womenswear was not pre-meditated it just came to me when I finally learnt to trust my instincts

INTERVIEW WRITER ONG YI QIN

22

FS What kind of materials do you use for your designs a n d d o y o u s o u r c e t h e s e m a t e r i a l s p e r s o n a l l y

P Fabric plays a key role in all our collections because we capi ta l ise on the lush textures and r ich pr ints readi ly a v a i l a b l e t h r oughou t t h e Sou t hea s t A s i a n r eg i on

A central focus is our use of tradit ional Asian text i les f o r e x a m p l e v i n t a g e J a v a n e s e lsquo b a t i k rsquo B a l i n e s e lsquo b a t i k rsquo C a m b o d i a n lsquo i k a t rsquo a n d C h i n e s e b r o c a d e We a l so expe r imen t w i t h t echno log ica l l y advanced fabr ic l i ke s i l k b lends o rgan ic c repe and soy f ib re

Yes I source my materials personally usually travell ing across Asia with not much more than an empty suitcase

F S W h a t i n s p i r e s y o u a n d y o u r d e s i g n s

P The Ong Shunmugam des i gn ph i l o sophy r e f e r-ences a spectrum of Asian her i tage for example the Chinese and Indian civ i l izat ions the Southeast Asian-spec i f ic races of the Peranakans and the Malays or even Japanese Indonesian and Sri Lankan peculiarit ies

I t i s a b i g poo l t o t ap f r om bu t I t r e ad ca r e f u l l y e v e r m i n d f u l o f a s s u m p t i o n s o r g e n e r a l i s a t i o n sO n a p e r s o n a l l e v e l I g e t m y i n s p i r a t i o n f r o m t h e s i m p l e s t p e o p l e a n d t h e s i m p l e s t t h i n g s

FS What are your favourite onl ine shopping websites

P N e t - A - P o r t e r g e t s t o p m a r k s f o r s h o w i n g e v e r y o n e h o w t o s h o p o n l i n e l i k e a g r o w n u p

FS Congratulations on opening your first store in Hong Leong Building Are there plans to open a second store

P Thank you We are just settling in trying to get used to being in Raffles Place It is funny to have almost every major bank across the street and then us in our modest little corner Another retail space Letrsquos see what happens from here

Click on the image for the full lookbook

23

FS Prior to working in the fashion industry you have worked as a sales and marketing director Why the jump to fashion

C I have a lways l i ked fash ion eve r s i nce I was young I loved how I cou ld dress a cer ta in way and peop le wou ld t reat you di f ferent ly I went on to take courses at the Lon-don Co l l ege o f Fa sh i on and t hen f ounded Fo rwa rd PR

FS What was your most memorable experience in the fashion industry

C M y m o s t m e m o r a b l e e x p e r e i n c e w a s h a v i n g m y f i r s t c a twa l k s how on s chedu l e i n Pa r i s I h ad t o con -v i n c e t h e Pa r i s Fe d e r a t i o n t o p u t o u r s h o w o n t i m e

F S W h a t c h a l l e n g e s h a v e y o u f a c e d s i n c e y o u r f o u n d i n g o f F o r w a r d P R

C I have to stay up to date with the changes digitally because the digital world is moving very quickly I also have to keep up with dif-ferent bloggers and it is quite time consuming to visit all the blogs It is important to sift through the key influencers among the bloggers

FS Can you tell us more about the job of a fashion PR executive

C As PR reps we are l ia isons between designers big fash-ion events and the media It is important to get editorial cover-age for our brands and to have celebrit ies wear our clothes We also have to think of unique collaborations and which celeb-r i t ies to endorse We of ten work ver y c lose ly wi th s ty l i s ts

F S I n y o u r o p i n i o n w h a t a r e t h e k e y s k i l l s t h a t a f a s h i o n P R r e p s h o u l d p o s s e s s

CS A fash ion PR execu t i ve has to be good in bo th wr i t -t e n a n d v e r b a l c o m m u n i c a t i o n S h e h a s t o k n o w a n d meet a lo t o f peop le s ince communica t ion i s the founda-t ion of PR I t a lso he lps to have a good sense of humour

FS You we r e r e c ogn i s e d b y A c c e s s Fa s h i o n i n 2010 a s a s t y l e i c o n W h o a r e y o u r p e r s o n a l s t y l e i c o n s

C Daphne Gu inness I th ink tha t she i s ve r y fasc ina t ing

COURTNEYBLACKMAN

As the founder of Forward PR and co-founder of The Indust r y who a lso s i ts on the board of the Eth ica l Fashion Forum Courtney Blackman i s one bus y ndash and ve r y f a sh i onab l e ndash l ad y

We met up with her last week to chat about the biggest challenges in practising public relations for the fashion industry and to pick her brain on the key skills she thinks a fashion PR rep should possess

INTERVIEW WRITER ONG YI QIN

24

FS I understand that you si t on the board of the Ethical Fash-ion Forum Are you very actively involved in the environmental scene

C No I wouldnrsquot say that I am I donrsquot see ethical fashion as a grano-la thing I see it as the only way that fashion can go The human race must think more ethically about the way clothes are made Cloth-ing should be environmentally safe People have to be treated fairly

F S Y o u a r e a l s o a c o - f o u n d e r o f T h e I n d u s -t r y D o y o u m i n d t e l l i n g u s a l i t t l e m o r e a b o u t i t

C We have four meetings a year called Networking Expert Meetings We interview fashion icons during the meetings and it is also a way to bring the fashion industry together It is to help designers and oth-ers who work in the fashion industry in isolation We also do classes to help people learn aspects of fashion such as intellectual property

F S B e i n g a l r e a d y i n v o l v e d i n s o m a n y a s p e c t s i n f a s h -ion a re there any o ther p ro jec ts tha t you wou ld l i ke to t r y

C I rsquom not sure I l i ke to be on the bus iness s ide o f fash ion I could never be a stylist designer or the creative kind Irsquom not sure what I would l ike to tr y but I would real ly l ike being an edi tor

F S W h a t a r e y o u r t h o u g h t s o n t h e b l o g g i n g s c e n e D o y o u t h i n k t h a t b l o g s w i l l o v e r t a k e t r a d i t i o n a l m e d i a

C I think itrsquoll be interesting to see Younger generations are very digi-tal I do not think it would be just blogs There will always be room for traditonal media It is quite nice to hold a magazine and read En-vironmentally there would also be a cap on paper production soon

F S B e i n g a f a s h i o n P R r e p e d i t o r b l o g g e r e n v i r o n -m e n t a l i s t w h i c h i s t h e m o s t c h a l l e n g i n g r o l e f o r y o u

C I think for now fashion PR is challenging You have to be very aware of so many things and you look after multiple brands You have to know where each one sits in the media It is important to get celebrities to wear your clothes and your brands on the right blogs and magazines At the moment we are going into a recession big brands are pulling out of ad-vertising and it is harder to get PR for smaller brands who have less money

FS Lastly its the holiday season What is on your holiday wish list

C I n e v e r w a n t a n y t h i n g f o r t h e h o l i d a y s I h a v e e n o u g h s t u f f M a y b e s o m e c h o c o l a t e w o u l d b e g o o d

25

BRAIDED SCARF

HOW TO WRITER DOROTHY TAN

25

BRAIDED SCARF

HOW TO WRITER DOROTHY TAN

26

The sca r f i s poss ib l y t he mos t ve r sa t i l e wa rd robe i tem you cou ld own Th ink o f i t as a b lank canvasThe re a re a m i l l i on and one ways t o wea r a sca r f b u t o n e wa y t o d o i t i s t o b r a i d i t I t i s i n c r e d -i b l y easy and t he resu l t i s a lways f un and s t y l i s h

Braiding a scarf into your hair may be an oldie but it is

def in i te ly a goodie Remember the Hermegraves SS10 ad featuring Karlie Koss with a twill braided through her hair

Not only is i t pretty in a bohemian f lower-chi ld kind of way it is also great for keeping your hair in place The beauty about i t is that i t works whether yoursquore doing spr ing-cleaning or going to a summer music fest iva l

1 Take scarf amp fold into thirds

2 Pull hair into ponytail amp secure with elastic

3 Centre scarf over top of head

4 Tie two ends but off to the side

5 Braid hair together with scarf

6 Secure with elastic

Click on the image to play video

27

REDLIPS

HOW TO WRITER DOROTHY TAN

28

It may not be the easiest thing to pull off but there is little doubt that red l ipst ick is a c lass ic and every woman s hou l d h a v e a t l e a s t o n e i n h e r make - up c a s e

G l a m o r o u s s u l t r y a n d i n c r e d -i b l y s e x y b o l d c r i m s o n l i p s a r e t h e a n t i t h -

esis to that lsquoau naturelrsquo nude look that defines beauty right now

Howeve r you can b r i ng t he two ex t remes toge ther by keep ing the face f resh and c lean wh i le le t t i ng the lips do the talking pun intended Add a sleek eyeliner and multiple coats of mascara for a stronger evening look

1 Apply white tone eyeshadow on the eyelid

2 Apply medium tone on the outer corner of the lid in a triangle shape

3 Using black eyeliner line upper lid

4 Apply light blush on cheeks

5 Apply red lipstick using a lipstick brush Ensure that inner corners of lip are covered evenly

Click on the image to play video

29

Born in Tuzla Bosnia and Herzegovina 20-year-old Andrej Pejic has had the honour of walking in both a frock ndash a wedding dress to be exact ndash and a suit in Jean-Paul Gaultierrsquos January 2011 shows

He ranks no 18 on modelscomrsquos l ist of Top 50 Male Models and no 98 in FHMrsquos 100 Sex ies t Women I t i s 2011 and h i s and rogyny s t i l l r a i s e s e yeb rows i n an i ndus t r y o t he r-wise legendary for its progressive bias on the subject of gender ldquoAndrogynousrdquo some scoff ldquoHersquos a man that looks like a womanrdquo

The same industr y might have l iberated women from corsets and put them pantsui ts in the lsquo60s but would i t ever do the same for men and dresses The unspoken fact remains for a woman to wear pants is empowering but for a man to wear a skirt

FEATURE WRITER AUGUSTUS LOI amp PEARL LIU

THETHIRDKIND

30

Even Louis Vuitton darling Marc Jacobs has been a target of this double standard When Lorenzo Martone spoke to Butt magazine about then-boyfriend Jacobsrsquo penchant for skirts Martone said ldquoHe knows I donrsquot love it I mean I loved it for a couple of months I thought lsquoOkay it was a cute joke Get over itrsquordquo

When senior designer Riccardo Tisci cast t ransgender mode l Lea T as the face of Givenchy this fal l some saw this as a progressive move Others saw a cynical g rab fo r a t t en t i on Ma le a t b i r t h Lea underwent sex reassignment surgery in March 2011 The fact that her father is renownED Brazilian football player Toninho Cerezo was more fodder for the press

Love Magazine capitalised on this attention when they offered two editions of their SpringSummer 2011 issue one featured Lea solo the other kissing supermodel Kate Moss

Waif ish Moss who heralded a new look in the lsquo90s was hersel f compared to a boy by t hen- f e l l ow unde rwea r mode l Ma r k Wah l be r g Wah l be r g h imse l f i s the physical epi tome of the alpha male

The deliberation that led to Learsquos surgery isnrsquot uncommon in the transgender community

When she appeared on the Oprah Winfrey Show in September last year she echoed the sentiments typical of Gender Identity Disorder (GID) sufferers ldquoI felt very uncom-for tab le keep ing i t [be ing fema le ] in rdquo

31

GID sufferers describe being born in the wrong body Model-turned-entre-preneur Tyra Banks sparked controversy when she interviewed on her talk show the parents of childern suffering from GID Some of the children were as young as seven years old leading viewers to ask whether or not parents should decide if their children should undergo reassignment surgery

In parts of Asia t ransgender issues are ei ther aided by or contend with the contexts of culture and history Hinduism accommodates the notion of a third gender but even traditionally Hindu societies are compli-cated by Judeo-Chr is t ian in f luences f rom the co lon ia l exper ience

In Thailand the lsquokatoeyrsquo or transgender community is a visible part of life Lynn Visudharomn editor-in-chief of 2Magazine says ldquoTo be honest I do not consider it too much But because I live in Thailand the idea of transgender and transvestites is very prevalent Personally I l ike thatrdquo

As a fashion magazine editor Visudharomn sees the use of transgender models in editorials as a way to talk about the issues surrounding gender through fashion Recalling male model Cole Mohrrsquos appearance in a dress in Marc by Marc Jacobrsquos FallWinter 2008 Visudharomn says ldquoI think every styled

32

fashion shoot is done to convey a certain message and therefore itrsquos the message that matters and the models that best fit the cause the objectives The model needs to be effec-tive at portraying and conveying the concept thatrsquos most important regardless of genderrdquo

From an observerrsquos perspective it is impossible to read Tiscirsquos mind ndash we can only describe what we see and hazard a guess But the impact of Lea for the transgender community is unquestionable her visibility is a rallying point

Whether her or Pej ic rsquos appearances on the covers of wel l- t raf f icked magazines represent a PR tact ic an earnest state-ment of gender polit ics or both we can only measure the effects As readers i t is we who decide whether such redefini-t ions become a fad or a turn ing point

33

AugustusE R I I N

PHOTOESSAY PHOTOGRAPHERS KATE TAN amp MAISHA MIRANDA

x

31

GID sufferers describe being born in the wrong body Model-turned-entre-preneur Tyra Banks sparked controversy when she interviewed on her talk show the parents of childern suffering from GID Some of the children were as young as seven years old leading viewers to ask whether or not parents should decide if their children should undergo reassignment surgery

In parts of Asia t ransgender issues are ei ther aided by or contend with the contexts of culture and history Hinduism accommodates the notion of a third gender but even traditionally Hindu societies are compli-cated by Judeo-Chr is t ian in f luences f rom the co lon ia l exper ience

In Thailand the lsquokatoeyrsquo or transgender community is a visible part of life Lynn Visudharomn editor-in-chief of 2Magazine says ldquoTo be honest I do not consider it too much But because I live in Thailand the idea of transgender and transvestites is very prevalent Personally I l ike thatrdquo

As a fashion magazine editor Visudharomn sees the use of transgender models in editorials as a way to talk about the issues surrounding gender through fashion Recalling male model Cole Mohrrsquos appearance in a dress in Marc by Marc Jacobrsquos FallWinter 2008 Visudharomn says ldquoI think every styled

32

fashion shoot is done to convey a certain message and therefore itrsquos the message that matters and the models that best fit the cause the objectives The model needs to be effec-tive at portraying and conveying the concept thatrsquos most important regardless of genderrdquo

From an observerrsquos perspective it is impossible to read Tiscirsquos mind ndash we can only describe what we see and hazard a guess But the impact of Lea for the transgender community is unquestionable her visibility is a rallying point

Whether her or Pej ic rsquos appearances on the covers of wel l- t raf f icked magazines represent a PR tact ic an earnest state-ment of gender polit ics or both we can only measure the effects As readers i t is we who decide whether such redefini-t ions become a fad or a turn ing point

33

AugustusE R I I N

PHOTOESSAY PHOTOGRAPHERS KATE TAN amp MAISHA MIRANDA

x

32

fashion shoot is done to convey a certain message and therefore itrsquos the message that matters and the models that best fit the cause the objectives The model needs to be effec-tive at portraying and conveying the concept thatrsquos most important regardless of genderrdquo

From an observerrsquos perspective it is impossible to read Tiscirsquos mind ndash we can only describe what we see and hazard a guess But the impact of Lea for the transgender community is unquestionable her visibility is a rallying point

Whether her or Pej ic rsquos appearances on the covers of wel l- t raf f icked magazines represent a PR tact ic an earnest state-ment of gender polit ics or both we can only measure the effects As readers i t is we who decide whether such redefini-t ions become a fad or a turn ing point

33

AugustusE R I I N

PHOTOESSAY PHOTOGRAPHERS KATE TAN amp MAISHA MIRANDA

x

33

AugustusE R I I N

PHOTOESSAY PHOTOGRAPHERS KATE TAN amp MAISHA MIRANDA

x

34

35

36

37

38

39

40

41

42

For the full interview visit blogeriincom

35

36

37

38

39

40

41

42

For the full interview visit blogeriincom

36

37

38

39

40

41

42

For the full interview visit blogeriincom

37

38

39

40

41

42

For the full interview visit blogeriincom

38

39

40

41

42

For the full interview visit blogeriincom

39

40

41

42

For the full interview visit blogeriincom

40

41

42

For the full interview visit blogeriincom

41

42

For the full interview visit blogeriincom

42

For the full interview visit blogeriincom

43

Bring ou t the Br i t i sh cha rm in t h i s p r eppy b l a z e r- and - sho r t s combo Complete the look wi th the ever-so-current oxfords and an overs i zed Mu lber r y sa tche l

LOOKS OFTHE MONTH WRITERS DOROTHY TAN amp ONG YI QIN WOMENPREPPYC H I C

Click on the products for more info

44

Another pretty cheongsam in lace w i th pep lum We love how the yel low br ings out the baby blue through the lace and ruff les We pair this with an ultra modern plastic o x fo rd i n t he same baby b l ue and a luxe clutch from Givenchy B r i ng ou t t h e de l i c a t enes s o f the dress with pearl accessories

WOMENL A C E DU P

Click on the products for more info

45

Follow in the dapper footsteps of Florentine fashion designer Emilio Pucci and inject some exuberant colour into your wardrobe Start small with a vividly-hued accessory but keep your silhouettes slim and sporty

LOOKS OFTHE MONTH WRITERS AUGUSTUS LOI amp PEARL LIU MENITALIANBRIGHTS

Click on the products for more info

46

In 1915 Frank Sinatra was born i n Hoboken I n 1939 Doug las Fairbanks died in his home in Santa Monica But how does a modern dandy pay homage to these gents w i t hou t l ook i ng l i k e a wa l k i ng c l i che Keep the bow- t ie lose the black Think old blue eyes in a Bentley on the coast of St Tropez

MENF R A N KS I N A T R AxD O U G L A SF A I R B A N K S

Click on the products for more info

47

M A X I SKIRTS

STREET STYLE WRITER ONG YI QIN

48

M A X I SKIRTS

Click on the products for more info

49

P A S T E L S

STREET STYLE WRITER ONG YI QIN

50Click on the products for more info

51

CELEBRITY

YAY

WRITER ONG YI QIN

52NAY

53

Vivacious fashion and lifestyle blogger MS GLITZY writes about everything from high fashion to the latest must-visit pig-out spot When not trying out the latest beauty products or partying up a

FRIDAY FAVES1 INSTAGRAM | My favourite iPhone camera app I am now addicted to snapping pictures on the go beaut i fy ing i t wi th a retro f i l ter before sharing the photos with my fr iends When Irsquom bored I dive straight into Instagram to check out my friendsrsquo snapshots Hope to see you guys on Instagram I rsquom ldquomsgl i tzyrdquo

2 LATTEacute | I make i t a po i n t t o v i s i t a r e c o m m e n d e d c a f e i n e v e r y c i t y t h a t I v i s i t I o r d e r a c u p o f l a t t eacute a n d j u s t s i t b a c k a n d e n j o y m y m o m e n t t h e r e

3 NISHITA CHEONGSAM ONG SHUNMUGAM | I am a fan of modified lsquocheongsamlsquo dresses tha t show o f f the beau ty o f ou r Ch inese cu l tu re ye t f la t te r d i f fe rent body shapes Moreover a lsquocheongsamrsquo dress makes us all look polished and effortlessly sophisticated

4 CLAD IN CHRYSANTHEMUMS MODCLOTH | I am no t a v e r y adven t u r ous d r e s se r so a s ta tement neck lace works wonders i n a c cen t u a t i n g my d a y - t o - da y ou t f i t s

5 OLIVA OLIVA ONG | My current ear-candy This album consists of mostly covers reinter-preted with jazzy and bossa nova arrange-ments I t i s such an en joyment l i s ten ing t o O l i v i a rsquo s soo t h i ng and sou l f u l voca l s Favourite track Track 2 I Feel the Earth Move

storm at the hottest fashion events in town she spends time in excit ing cit ies such as Hong Kong and New York Join her on her adventures for a hearty dose of all things fabulous and fun

| MS GLITZY |

Click on the products for more info

53

Vivacious fashion and lifestyle blogger MS GLITZY writes about everything from high fashion to the latest must-visit pig-out spot When not trying out the latest beauty products or partying up a

FRIDAY FAVES1 INSTAGRAM | My favourite iPhone camera app I am now addicted to snapping pictures on the go beaut i fy ing i t wi th a retro f i l ter before sharing the photos with my fr iends When Irsquom bored I dive straight into Instagram to check out my friendsrsquo snapshots Hope to see you guys on Instagram I rsquom ldquomsgl i tzyrdquo

2 LATTEacute | I make i t a po i n t t o v i s i t a r e c o m m e n d e d c a f e i n e v e r y c i t y t h a t I v i s i t I o r d e r a c u p o f l a t t eacute a n d j u s t s i t b a c k a n d e n j o y m y m o m e n t t h e r e

3 NISHITA CHEONGSAM ONG SHUNMUGAM | I am a fan of modified lsquocheongsamlsquo dresses tha t show o f f the beau ty o f ou r Ch inese cu l tu re ye t f la t te r d i f fe rent body shapes Moreover a lsquocheongsamrsquo dress makes us all look polished and effortlessly sophisticated

4 CLAD IN CHRYSANTHEMUMS MODCLOTH | I am no t a v e r y adven t u r ous d r e s se r so a s ta tement neck lace works wonders i n a c cen t u a t i n g my d a y - t o - da y ou t f i t s

5 OLIVA OLIVA ONG | My current ear-candy This album consists of mostly covers reinter-preted with jazzy and bossa nova arrange-ments I t i s such an en joyment l i s ten ing t o O l i v i a rsquo s soo t h i ng and sou l f u l voca l s Favourite track Track 2 I Feel the Earth Move

storm at the hottest fashion events in town she spends time in excit ing cit ies such as Hong Kong and New York Join her on her adventures for a hearty dose of all things fabulous and fun

| MS GLITZY |

Click on the products for more info

54

Danie l le shared wi th us some of her favour i te th ings She absolute ly loves her l i t t le dog Sparky A decadent choco-

| Danielle |

1 BICOLOR DOUBLE WOOL DRESS ANTONIO BERARDI | I like the geometric abstraction of Frederick Hammersleyrsquos painting Made up of black and white fabrics stitched together to form a simple and elegant shape this dress is art in itself

2 EVY MULTI GOLD CHAIN amp SUEDE CLUTCH SALVATORE FERRAGAMO | A simple suede clutch in gold and black structured with a half-moon flap Suitable for day and night I absolutely adore this

3 85MM BRUSHED CALFSK IN PUMPS SALVATORE FERRAGAMO | Ox-blood red is the new black It is easy to match and can be worn for both formal occasions and for work

4 SPARKY MY LITTLE DASCHUND | Sparky is the joy of my life Vertically-challenged and strange-looking German weiner but totally cute

5 NUTELLA CUPCAKE MARMALADE PANTRY | My weakness and indulgence Absolutely delicious

6 ULTIMATE GUITAR COLLECTION JOHN WILLIAMS | A prolific guitarist and composer for Hollywoodrsquos greatest f i lms such as Star Wars Jurassic Park and Indiana Jones John Williams is one heck of a talent This classical gui tar a lbum is one of my favour i te music collections featuring great guitar classics such as Concierto De Aranjuez and The Mission

la te cupcake makes her day and an e legan t b lack-and-wh i t e An t o n i o Be r a r d i n umbe r h e r n i g h t o n t h e t own

Click on the products for more info

55

DEPRESSIONfacebookcomDEPRESSIONlabel

Kenny Lim amp Andrew Low

ERIINeriincom

Kate Tan amp Maisha Miranda

FORWARD PRforwardprcom

Courtney Blackman

HANSELilovehanselcom

Jo Soh

MAKEUP POLICEmu-policeorg

Zuhairee Joe amp Zulfadhli Zainudin

MILK PHOTOGRAPHIEmilkphotographiecom

Brendan Zhang

ONG SHUNMUGAMongshunmugamcomPriscilla Shunmugam

TAFFtafforgsgLyn Chew

VUE PRIVEacuteEvuepriveecom

Olivier Henry

COLUMN

Who likes to have their photos taken Maybe models ndash Abercrombie models Theyrsquore so comfortable theyrsquod stand around the corner of Orchard Road free-birding in Santa red sweatpants This confuses me isnrsquo t Abercrombie amp Fitch an apparel company And donrsquot they stock under-wear Or did they recently pivot and no one told me

Either way my hypocrisy had me judging people who went down to gawk whi le I secre t l y gawked on Facebook from the comfort of my standing desk ndash but I digress

So we su f fe red ndash a t the legendar y M i l k Pho togra-ph ie s tud io w i th ce leb pho tographers Brendan and Ollie Oh how we suffered ndash getting our hair professionally coiffed our cheekbones sculpted by magical elves But our wide grins were a veneer mind you you want the photos to confirm that little dream that you were somehow made for the camera dammit But you fear that the visual evidence would see that thin layer of esteem fal l to smithereens

E v e r y o n e t h i n k s t h e y h a v e a f a t f a c e ndash e x c e p t me I k now I h a ve a f a t f a c e T he t r u t h i s I l o o k l i k e a s l i g h t l y c h a l l e n g e d p a n d a i n p h o t o s Two week s be f o r e my f r i e nd s f r om ER I I N swung

by t he o f f i c e t o do an imp romp tu pho to shoo t f o r the i r b log Readers lsquo impromptu rsquo in fash ion is code fo r f ou r hou rs o f p rep- t ime i nvo l v i ng no l e ss t han a s t e ame r a p r e s se r h a i r s p r a y s hoe po l i s h and complaints about how fat I rsquove gotten since graduation

Two nights before the shoot the great Rachel Zoersquos mantra dawned on me ldquoOptions options optionsrdquo Not one to forsake the pearls of wisdom drawn from reality TV ndash and if you arenrsquot watching The Rachel Zoe Project shame on you ndash I found myself coming down the Nicoll Highway at 10 pm in the back of a cab with a bag of clothes larger than my person

The fact is you canrsquo t deny the pr imacy of the image in fashion and we in the industr y are both perpetra-tors and victims Those of us non-models in the lsquorag tradersquo have a love-hate relationship with the camera similar to our relationship with animal prints you want to be the kind of person who can throw on a leopard and not look like a trollop with rent to pay Alas some of us are not so blessed

But work is work And thank Tyra for making us think that a few angles good lighting and a smize is all it takes Throw in the lsquoliquifyrsquo tool in Photoshop and the attitude is half the battle won

WRITER AUGUSTUS LOI

56

SPECIAL THANKSDEPRESSION

facebookcomDEPRESSIONlabelKenny Lim amp Andrew Low

ERIINeriincom

Kate Tan amp Maisha Miranda

FORWARD PRforwardprcom

Courtney Blackman

HANSELilovehanselcom

Jo Soh

MAKEUP POLICEmu-policeorg

Zuhairee Joe amp Zulfadhli Zainudin

MILK PHOTOGRAPHIEmilkphotographiecom

Brendan Zhang

ONG SHUNMUGAMongshunmugamcomPriscilla Shunmugam

TAFFtafforgsgLyn Chew

VUE PRIVEacuteEvuepriveecom

Olivier Henry

BloggersMS GLITZY msglitzycom

Hoisinivyhoisinivyblogspotcom

Graphic DesignerMichael Chngamoralnationblogspotcom

57

STREET STYLE - MAXI SKIRTS pg 54TL-BRhttpeeveryonenoseeblogspotcom201111sunglasses-feverhtml

httpthelocalsdktwice-the-charm

httpcarolinesmodecomstockholmstreetstyleart231167vlada_roslyakova

httpwwwellecomFashionStreet-ChicParis-Heat(imageIndex)7(play)falsemode=baseslide=7

httpcarolinesmodecomstockholmstreetstyleart231180dellal

httpstyledefinednyccom201112pretty-in-pink-4html

Pg 55TL-BRhttplittlemissglamorousblogspotcom201112inspiration-bianca-brandolini-daddahtml

httpwwwfashionschooldailycomindexphp20110926monday-morning-photos-6

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IMAGE CREDITSSTREET STYLE - PASTELSpg 56TL-BRhttpwegoodlookingcomparis-E28093-balancing-act

httpstreetpeepercomfashionmoon-spoon-saloon-girl-copenhagen

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httpstreetfsnblogspotcom20111010-men-part1html

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pg 57T-Bhttpstreetpeepercomfashionpastels-soho

httpstreetpeepercomfashionpastel-sydney