By: Youssef Rashad & Abdulla Al-Hendi

9B

LUCKY GOLDSTAR

(LG)

The Year LG Was Established

The transnational company, LG (Life’s Good), was originally established in 1958 as Gold Star.

LG was a merge of two different companies, Lucky, and Gold Star, from which derived the abbreviation of LG.

The current “Life’s Good” slogan was purposely phrased.

The Different Types Of Products (LG)

LG is high-tech industry that sells and produces many different kinds of products. Also, the company has expanded its business divisions threw out the years

The products LG produces in the year 2011… ARE :

• Plasma TV’s

• LCD TV’s

• USB memories

• Computers/Laptops

• Home theater systems

• MP3 players

• DVD recorders

Historical Development Of The Brand

(LG)

1956 first LG radio 2011 LG radio

1958 Head Quarters in Korea

2011 Head Quarters in Seoul Korea

1980 LG T.V

2011 LG LCD TV

The LG head office is in Korea in the city Seoul.

LG Head Office

The first production site of LG was in Seoul, Korea.

The First Production Site

The Main Sites Around The World Which Are Currently

Producing LG

USA CANADA JAPAN KOREA

The Role Of Technology In LG’s Global

Expansion Process

LG plays a huge role in the global expansion of their product. LG makes sure that their customer service is at a very high level, because the worst thing that would ever happen to a transnational company is a bad reputation.

LG also tries to use funny advertisements to grab people’s attention, and they have been very successful in that. Like this http://www.youtube.com/watch?NR=1&v=HudSMfL4moc

LG also commercialize their products using newspaper, magazines and some times in movies.

Why Is LG A Successful Brand?

Most of the reason why LG is so successful is because of its ability to attract the market. Also, the fact that it is a TNC means it is globally selling products at an incredible rate of speed.

Furthermore, this comes back to advertisement by commercializing there products using different types of media to attract their customers.

LG is very smart in choosing the specifications that they would include in each product to attract their customers.

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"LG History | LG Electronics Global." LG Electronics USA. Web. 29 Sept. 2011. http://www.lg.com/global/about-lg/corporate-information/at-a-glance/history.jsp

"LG Electronics." Wikipedia, the Free Encyclopedia. Web. 29 Sept. 2011. http://en.wikipedia.org/wiki/LG_Electronics

"LG Product - LG Refrigerator, Washer Dryer, LG Washing Machine and LG Dish Washer Distributor & Wholesaler." IndiaMART - Indian Manufacturers Suppliers Exporters Directory,India B2B Exporter Manufacturer. Web. 29 Sept. 2011. <http://www.indiamart.com/shribalaji-enterprises/lg-product.html>.

"What Types of Products Does the Company Lg Make." The Q&A Wiki. Web. 29 Sept. 2011. <http://wiki.answers.com/Q/What_types_of_products_does_the_company_lg_make>.