By Team 7:Angie IpDeneil JosephJulia Yeung

Eastman Kodak The μPic Tablet

It’s TIME FOR YOU & KODAK

What is the μPic Tablet? Sleek, Modern, Advanced, Innovative

Touch-screen with both Wi-Fi & 4G Connection

Includes an e-reader, FaceTalk, 16-megapixel camera with 8X Zoom, 1080p HD Video Quality, password protection & Face Identity Recognition

Big Idea

PRODUCTCharacteristics 0.25in Thickness,

1.25 lbs, ProcessorLong Lasting Battery

LifeBluetooth, Built-in

Speaker, etc.Debut Color – Black &

White

MAIN FEATURES

Instant connection to social networking sites

Adobe creative suite 5.5 master collection programs included

Lytrohttp://www.lytro.com/living-pictures/1698

SEGMENTATIONThe Target Market

Who is the customer?

Professional Photographers & Designers

Kodak – World Leader in Imaging

POINTS OF DIFFERENCE

Advanced Photo Customization

High Quality Picture & Video Taking Ability

Instant Access with Kodak & Social Networking Sites

Strengths Weaknesses Kodak Tablet is portable Easy to use, features are simple

and operation with easy sharing features

Compatible with any Kodak camera model

 

Provides only its picture taking feature as an advantage compared to other tablets in the market

Not compatible with non-Kodak cameras

 

Opportunities Threats Only tablet that focuses entirely on

photography Only tablet with the ability to

create & order prints/albums/books directly from Kodak

Ability to directly upload onto social networking sites

Creates a new opportunity for business users to engage with others  

Increase competition from competitors may reduce our market share

Other companies can develop a tablet that adopts the µPic’s picture customization feature in the future

Creates new challenges for firms to be very sensitive with information, due to privacy concerns

SWOT Analysis

NEW PRODUCTS & LINE EXTENSION

More colors will be available & special designs included

Line extensions –for the price-concerned consumer—different sizes and different features available for the 2 other types of tablets available

LINE EXTENSIONS 16-megapixel camera, no

flash

16GB or 32GB memory

Instant connect button to all sites and Kodak Easy Share

Adobe Photoshop

1024 x 768 resolutions

µPic A µPic B 16-megapixel camera with flash

32GB or 48GB memory

Instant connect button to all sites and Kodak Easy Share Acrobat X Pro for Creative Suite

Software- Design Premium

1024 x 768 resolutions

Mono speakers

 

LINE EXTENSIONS

16-megapixel camera with flash 48GB or 64GB memory 1024 x 768 resolutions Adobe Creative Suite 5.5 Master

Collection with Easy Share button features

Stereo Speakers with Clear Phase™ and xLoud™ technologies

Full-size SD card slot; No adapters needed to transfer data

Mini-USB port built-in Wrap-around design shifts tablet’s

weight to your palm making it feel lighter

µPic C

BRAND EXTENSIONIncludes:Applications

Kodak Tablet Headphones Lightweight, comfortable, designed for deep bass,

and listening to music on the go; eliminates ambient sounds that interfere with the listening experience

Kodak Tablet Printers Automatic connection to the tablet and the user can

print out the same quality photo on their own

PRICEThe μPic A - $198

The μPic B - $224.99

The μPic C - $249.99

~Price Lining

PRICE DISCOUNTS Discounts on holidays (Black Friday & After-Christmas Sale)

Special discounts sent through direct mail to frequent customers of Kodak

Professional Photographers & Designers will receive a special discount, if they use Kodak frequently

No Geographical Price Adjustments

PLACE STRATEGY Retail Distribution Indirect Channel (Consumer Goods & Services)

Electronic Marketing Channel (Kodak.com)

Kodak(Producer)

Retailer(Best Buy,

J&R, PC Richards)

Consumer(YOU)

PROMOTION

Advertising: TV, radio, newspapers

Sales Promotion: Offer coupons and discounts

Direct Marketing Mail – Brochures

Publicity (Public Relations): Product launches

FINANCIAL ANALYSISFinancial Element Cost Each Total after 4 Years

Number of μPic A Sold $198 49,495 tablets

Number of μPic B Sold $224.99 975,150 tablets

Number of μPic C Sold $249.99 4,075,000 tablets

Total Net Sales $1,266,083,760total Sales

Total Advertising Costs Varies Each Year $13,600,000

Variable Costs $40 each -$206,985,800

Fixed Costs $220,000 -$880,000

Total Profit +1,040,117,960

CONCLUSION The µPic Tablet changes the way people see images

Kodak makes a profit for each one sold and does not sacrifice quality for its users

Create a long-term relationship with its customers, due to many opportunities that it will create

Raises Kodak’s brand as the world leader in capturing the memories, you want to share with the world

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Moment Of Your Life