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TheSpeedofTrustBy Stephen M. R. Covey

Stephen M. R. Covey

www.speedoftrust.com

Whydidwepickthisbook?

Everythinginitiscommonsense Putitalltogetheranditsbrilliant Coveyisstraightforward,logicaland

buildsapowerfulbusinesscase

Greatbookforanyonenewtomanagement,teamleadership,ordirectreports.

Thebooksmainargument

Trustismorethananabstracthumantrait;itsahardbusinesstrait

Trusttranslatestotangiblebusinessequityandcompetitiveadvantage,mainlythroughincreasedspeed

Trustisntaninnatequality;itcanbeunderstoodandtaught

Howtodefineatrustadvantage?

Presenceoftrustaddsvaluetowork Stephenequatestrusttocapital Lackoftrustextractsapenalty

Waves

First:SelfTrust Second:RelationshipTrust Third,fourthandfifth:stakeholdertrust

Organizationaltrust Markettrust Societaltrust

SelfTrust Credibilityasthefoundation Coresofcredibility

RelationshipTrust Behavior The13behaviors

StakeholderTrust Organizationaltrust(theprincipleofAlignment)

MarketTrust(theprincipleofReputation)

SocietalTrust(theprincipleofcontribution

SelfTrustandtheCoresofCredibility

Thefourcoresandmataphor ofthetree

Core1:Integrity Core2:Intent Core3:Capabilities Core4:Results

Integrity

Beyondethics Congruence Humility Courage Increasingyourintegrity:commitments,principles,openness

Intent

Motive Agenda Behavior Improvingintent:Examiningmotives,declaringintent,choosingabundance

Capabilities

T.A.S.K.S. IncreasingCapabilities: Linkyourstrengthstoyour

purpose Stayrelevant Knowthedestination

Results

Past,present,future Whatarethey,howtogetthem Definingandcommunicating Improvingresults:Takeresponsibility,expecttowin,finishstrong

RelationshipTrustandthe13Behaviors

Behaviormatters Behaviorcanbechanged Buildingtrust Thestrength/weaknessbellcurve

Behavior1:Straighttalk

Betruthful,leavetherightimpression

Counterfeits:spin&manipulation Donttakeittoofar Toimprove:Examine,beaware,gettothepointquickly

Behavior2:Respect

Littlethings TheCounterfeit:Fakingit Toimprove:judgeyourbehavior,bespecific,donttakeanyrelationshipforgranted

Behavior3:Transparency

Littlethings TheCounterfeit:Illusion Toimprove:lookatyourbehavior,ratethoseyouareresponsiblefor,examineyourpartnerships

Behavior4:RightingWrongs

Goingtheextramile TheCounterfeit:Coveringup Toimprove:watchyourresponses,examineyourpast,forgivequickly

Behavior5:Loyalty

Givingcredit Consistencyinspeakingofothers TheCounterfeit:Beingtwofaced Toimprove:optionsfortalkingaboutsomebody,givecreditfreely,nevertalkaboutfamilynegatively

Behavior6:DeliverResults

Clarifyupfront TheCounterfeit:Activities Toimprove:understandexpectations,

berealistic,anticipateneedsanddeliverinadvance

Behavior7:Improvement

Gettingbetterbuildstrust Counterfeits:eternalstudentand

thosewithonlyonecourseofaction Toimprove:seekfeedback,learnfrom

mistakes,createsafeenvironments,stop/start/continuetest

Behavior8:DealingwithReality

Sacredcowsandelephants TheCounterfeit:Appearances&evasion Toimprove:Dontavoidgivingbad

news,explorereluctances,examinediscomforts,testdifferentareasofyourlife

Behavior9:Expectations

Businessexpectations Thetwowaystreet TheCounterfeit:Smokeandmirrors,lackofspecifics

Toimprove:claritychecks,projectpractices,practicingathome

Behavior10:Accountability

Theself Others TheCounterfeit:Blame Toimprove:Checkyourselfwhenthingsgowrong,practicewithyourdirectreports,createaccountableenvironments

Behavior11:Listening

Understanding,respect,mutualbenefit

TheCounterfeit:Pretending;waitingforyourturntospeak

Toimprove:examinepastinteractions,checkyourself,beproactive

Behavior12:Commitments

Reputationandresponsibility Culturalintelligence TheCounterfeit:Beingvague Toimprove:findandkeeprepeatedvalueadds,berealistic,payattentionathome

Behavior13:ExtendingTrust

Frompersontoleader Empowerment,optimism,reciprocity

TheCounterfeit:Withholding Toimprove:pinpointarelationshiplowontrust,110rating,lookforsuspicion&micromanagement

Actionplan

Fastestdeposit:demonstratingcompetence

Fastestwithdrawal:violationofcharacter

Evaluation.Stephenprovidesaratingtemplatetomapthecharacteristicshedescribes.

Third,fourth,fifthwaves

Organizationaltrust(alignment)andthepracticalmanifestations

Markettrust(reputation),branding,andscalingbehaviors

Societaltrust(contribution)andthebusinesscontext,economicnecessityofcitizenship

Closingpages

Extendingtrust Restoringtrust Apropensitytotrust

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TodaysPDU:OnePDU(professionaldevelopmentunit)WS032014

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