by Seth Greene Guaranteed Ways To Double Your Sales By...24 person direct response marketing fi rm,...
Transcript of by Seth Greene Guaranteed Ways To Double Your Sales By...24 person direct response marketing fi rm,...
by Seth Greene
2 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
MY STORYI was a 25 year old, freshly minted series 7 fi nancial advisor.
My fi rst day back from training I met with my branch manager
bright and early at 7am on Monday morning. He told me he got
me a present to help me get my practice started. I got excited.
I started mentally spending all the money I was going to make.
He handed me a book. Th e phone book. Literally, the phone
book. And told me good luck. Th at’s a true story.
I made 300 cold calls a day, 5 days a week, for years. It sucked.
Th en everything changed. I stopped cold calling forever, thank
G-D, and my sales went up 435% in two years. What changed?
I learned Emotional Direct Response Marketing.
It worked so well it got me written about in 3 business books (2 best sellers),
the fi nancial services industry’s top trade journal (Registered Rep), and in
legendary marketing guru (and best-selling author) Dan Kennedy’s NO BS
Info Marketing Newsletter.
It also inspired the company you are reading about, here’s how: One of
the small business owners who received the marketing for my fi nancial
services fi rm called me up and said, “I can’t use you because my brother in law is my fi nancial
advisor. But your marketing got my attention, and it’s better than anything we are doing.
Can we hire you for that?” I replied with, “I don’t know. How big a check
can you write?” His answer started Market Domination, our
24 person direct response marketing fi rm, where we double
your sales in 12 months….guaranteed!
With our proven marketing programs, you will never have to
cold call again!”
3 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
Here are 7 of our best ways to Double Your Sales!
AUTOMATED TELEPHONE MARKETINGHate cold calling?
Hate wasting your time leaving messages for people
who don’t call you back?
Automated Telephone Marketing is your solution.
I used to call my clients every single month, regardless
of what was going on with their accounts, just to check
up on them and touch base. Th ey loved it. I literally
have a 3 inch thick binder fi lled with thank you cards
from my clients, just for checking up on them.
Th en Dan taught me something that radically changed
my time, and my business.
Automated Telephone Marketing.
I still call all my clients every month, and I still get thank you cards, only now I don’t do
any of the work.
I call a #800, record the message I want to leave for my clients / prospects. Takes 60 seconds.
I upload a Microsoft Excel spreadsheet with my clients / prospects phone numbers on it.
Takes 30 seconds. Th en I schedule what time I want the message delivered to my client’s
voice mail. Th en I push send. Total time – Less than 2 minutes. Th e computer program
delivers that message to all my clients in minutes. Th en my phone starts ringing with people
who want to talk to me.
4 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
Automated Telephone Marketing
CASE STUDYDon’t Believe Me, read Kathleen’s story of how well it worked for her, she used it to cold call
prospects for her!
“I wanted to let you know how well your ATM Technology worked for me. My
first call campaign was to almost 1200 numbers scheduled for after office hours at
approximately 7:30 PM on a Thursday.
Within 1 minute of the scheduled call campaign, I started receiving phone calls, one
after the other. This went on for about an hour. I could not keep up with it. The
next day, the first call came in at 6:00 AM! And by 8:15 AM, the phone just rang
constantly. It was hard to hear the person I was talking to due to the distraction from
the call waiting beeps! This continued throughout the day with the last call coming at
6:15 PM.
I received approximately 65 calls in total, 6.9% of my prospects Called Me! I am very
excited! Seth, thank you so much for turning me on to this wonderful marketing
advantage!!”
- Kathleen F, Brokerage Services
“After using the automated call process that Seth recommends, I had 2 clients call
within 15 minutes ready to discuss options for their portfolio. Our lives will definitely
be easier using this technology, Thanks, Seth for the tip…”
- Jeff Peters
“…inspiring and very motivational. I see this program benefiting my practice in
more ways that I can even begin to articulate! I love having the ability to leave 800
voicemails in a matter of seconds. The handwritten postcards that can be sent via
computer are great”
- Ryan Crowley, Morgan Stanley
6.9% of my prospects called me!
5 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
LUMPY MAIL MARKETINGThe next technique I learned was how to make direct mail actually work. That’s right that
ancient form of media that was supposed to be extinct with the invention of the fax machine,
email, internet, or social media still works better than ever at reaching highly targeted groups
of prospects, and getting them to come to your business or website!
However, you can’t just send them any boring old marketing letter and expect it to make your
phone ring off the hook. The first thing you have to do is get them to open it and read it!
One of the best ways of getting your mail opened is by sending lumpy mail!
What’s lumpy mail? Three dimensional mail that sticks out from the pile of junk mail your
prospects get every day and grabs their attention!
Here is an example of one of my favorite lumpy mail marketing campaigns that we have
written. The prospect received a metal treasure chest in the mail! You can bet that grabbed
their attention. Then they had to un-tape the keys that were on the top of it, and use them
to undo the mini padlock on the treasure chest. Once they opened the treasure chest, under
the two plastic gold coins that rattled around inside, they found the crumpled up letter I have
shown you below…
We developed this treasure chest campaign on
behalf of a local car dealer who wanted to go
back to his database of people his salespeople
has sold cars to in the last five years, who had a
little more than one year left on their car loans.
That way they would still be used to making
payments, but might starting to think about a
new car.
Lumpy mail gets your marketing messages read!
6 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
Due to the heavy competition from the large number of car dealers in the area, I am not
liberty to share this dealers exact result with you here. However, I will share with you this
quote directly from the General Manager of the dealership:
“For the fi rst time ever, we had people calling the dealership, asking to make an
appointment so that they could come trade in their car and buy a new one!!!”
– David W, General Manager
7 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
POSTCARD MARKETINGTh is is the back of our Stratosphere Referral Marketing Campaign
postcard. When you use this postcard in our scripted Stratosphere
conversation with clients, you will get an average of 3 referrals per
client. Salespeople all over the country have used it with great success!
Plus, it gets mailed to the referral, and then follows up with our
Stratosphere Letter – that gets the referrals calling you!
Th is was a postcard selling a
$25,000 investment in a heavy equipment
leaseback investment fund. Don’t worry
about what all that means – all you need to
know is that we took something really dry,
technical, fi nancial, and boring – and we
made it sexy!
Men wanted to buy it for their wives, and women wanted to buy it for themselves. On the
lighter side, women wanted to know where they could buy the dress the model was wearing,
and some single male prospects asked if they could meet the model!
“Seth Greene is amazing. He has been off ering his time to help me pull together some
marketing strategies, and his suggestions are great, his advice is sound, and I really feel
total support from him to move forward in my practice. I am really grateful for all he
is sharing with me to grow my business — it’s making a big diff erence for me.”
– Arpana Warren, Attorney-At-Law
It’s making a big diff erence for me!
8 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
WEBSITE MARKETINGOne of the biggest mistakes people make with their websites:
It’s just a brochure / business card
Here at Market Domination we think of the web as another form of media. Being direct
response marketers, that means that our websites have to generate a direct response – more
sales for you! If your website isn’t making you a lot of money (way more than the money and
time you put into it), then you are doing something wrong.
Th e sole purpose for your website should be to attract, capture and convert your ideal
prospects into clients who pay, stay, and refer.
Whew! Th at’s a mouthful. What does that all mean? Let’s break it down.
ATTRACT YOUR IDEAL PROSPECTSTh is means they have to be able to fi nd your website in the fi rst place.
If your prospect is searching for you today, does your website show up on the fi rst page of
Google for the keyword search term they are looking
for (not the name of your business)? If you aren’t’ on
the fi rst page, you most likely won’t be found. We can
fi x that.
Our best results – we took a client from position 153
(15th page of google) to 2 listings on the fi rst page of
google in 90 days!
Here is another client that we got 7 listings on the fi rst
page of google!
Wow!Search Engine Domination = owning the ENTIRE
fi rst page of Google search results.
9 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
CAPTURE YOUR IDEAL PROSPECTSThis means that they are willing to give you their contact information, and give you
permission to contact them about your products / services.
Why would they do that? Because you enticed them with a well crafted irresistible free offer.
Here is an example of one we did for a Buffalo Catering Company.
Do you see the difference? His website before us was just a pretty picture with a meaningless
slogan.
His After page gets folks in his town to give him name, email address, and phone number in
exchange for a catering consumer awareness guide.
When the person enters their contact info, they are entered into the marketing automation
software we set up which…..
“I see this program increasing the number of ideal clients I work with. It touches my
clients more by automating the marketing process.”
- Ian Clarke-Pounder, Morgan Stanley
BEFORE AFTER
Pretty Brochure Website Lead Generation Website
Automates the marketing process
10 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
“I just wanted you to know how much I have enjoyed working with Seth on my
coaching. He has been very helpful and his knowledge level is exceptional.”
-Barton Close, Classic Wealth Advisory
Puts Your Marketing on AUTOPILOT &
CONVERTS your Prospect Into A PAYING CLIENT!!!
When that person parts with their contact information, our marketing automation soft ware
starts what we call a follow up sequence.
As you can see – that prospect goes
through 16 steps.
Th ey get a cover letter and the report
they requested via direct mail.
Th ey get 7 e-mails over the next 7 days
Th ey get 3 lumpy mail (more on that
later) letters over the next 8 days.
All coordinated fl awlessly and
automatically by our soft ware,
all dripping on that prospect to
CONVERT them into becoming a client!
Aft er that happens we want them to get them to PAY for your product or service
Th at means they have to be able to give you money online with a credit card.
Relax – even if you don’t think you can sell our product or service online – we can show you
Seth’s knowledge level is exceptional!
Autopilot Follow-Up Marketing Sequence.
11 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
ways to make this work for your business, and why you would want to do so in the first place.
It doesn’t matter if you are a mortgage broker, an attorney, or in heavy equipment sales.
Let’s say you are a mortgage broker. You probably aren’t going to have someone pay their
closing costs with a credit card. We totally get that. Humor me for a second here…what if
you had them secure their appointment with a credit card? They pay nothing if they show
up, but if they stiff you their card gets dinged? Would that eliminate your no-shows? You bet
it would! That’s why your doctor does the same thing! We have done this for professional
service providers and salespeople all over the country, and it works great!
So you need a merchant account – we can set up with that, and then integrate it with our
marketing automation software. You can reserve appointments, sell physical products, virtual
products, monthly subscriptions, free trials, you name it. We can make sure you get paid
without any work on your part.
Can your website do all of that?
If not, give us a call at 1-888-899-9214
12 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
WEBSITESBefore After
Before After
VIP Client Websites
13 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
FACEBOOK MARKETINGImportant Stats:
250,000,000 login to Facebook every day 71.2% of the US web audience
is on Facebook
When people build their Facebook profi les, they put in a TON of data
(birthdays, likes, favorite movies, music, companies they use, etc). The
beauty of this is that as a marketer, you can BUY access to all of that data!
57% of people talk to people more online than they do in real life
So, you know your business needs to be on Facebook, but how
do you make any money at it? How do you use Facebook to
actually get new customers? If you are like most businesses,
you don’t. You spend a whole lot of time and money spinning
your wheels posting stuff , friending people, all to no avail.
Did you know you can advertise on Facebook?Some of the biggest brands in the world advertise on Facebook
– you can see examples of Facebook Ads in the picture below
14 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
99% of all Facebook ads take the visitor to the businesses main Facebook page, otherwise
known as their wall.
THIS IS A HUGE MISTAKE!
Your wall doesn’t do anything!!!
Instead of taking them here to your wall:
Take them here: to our Facebook automated multi-media marketing system
First Th ey see this:
Aft er they like your page, then they see this:
15 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
Th en they get this:
Automated text messages, emails, voice mails, on the dates and times you specify, for as long
as you want, to get your new Facebook fan to become a customer of your business!
16 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
VIDEO MARKETINGYouTube gets over 300,000,000 visits a day, with
people watching over 2,000,000,000 videos.
Th ey aren’t stupid cat tricks either.
People go there to look for videos to answer their
questions, show them how to do something, or
review a product or business.
In once specifi c professional niche alone (for
fi nancial advisors) we have over 8 videos on the
fi rst page of YouTube search results.
We have over 8,000 views in that niche alone.
No, we don’t have 3,000,000 – but we don’t
need that many. Th ose 8,000 views are all
by fi nancial advisors who are looking for
marketing help – our target market for this
product. We get at least three calls a day, every
day from advisors who fi nd us on you tube and
want to hire us.
What impact would it have on your business if you had three more new clients / patients
calling you every day, ready to buy?
How can we help you do that?
We interview you to get that vital information about why your business is diff erent out of
your head, and into the marketplace. We write the scripts. We come shoot the videos.
Video Marketing – Own the First Page of You Tube!
17 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
We then distribute the videos through 20 diff erent institutional video distribution engines.
Just imagine, 20 videos through 20 engines is 400 new links back to your website in less than
7 days!
Th at gets you higher Google rankings, which gets you more free organic rankings, which gets
your phone ringing off the hook!
18 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
REFERRALS FOR LIFE PROGRAMA majority of business owners say that they get their best customers from word of mouth.
Yet if you ask the same business owner if they have a formal process for generating more
referrals they say no.
We can solve that problem for you, and generate more referrals than you ever thought
possible.
First we start by surveying your clients, to find out all sorts of information about them you
never thought to ask. We find out what sports they watch, what hobbies they have, what
books they read, what magazines they buy, what topics they want to learn more about from
you, how often they want to see you, and so much more.
Next we mine all that data so that we can turn it into referral gold for you.
Here is one example:It’s your client Mrs. Jones’s birthday. What do you do?
Most businesses do nothing. Some will send a stock pre-printed birthday card with their logo
on it. Some even write the gift cards themselves, and send a gift – like a gift card to Starbucks.
What if you did this instead? You send Mrs. Jones a Danielle Steele book (her favorite
author), a DVD of a Danielle Steele movie, and a bottle of Mrs. Jones favorite red wine, Pinot
Noir. Mrs. Jones, goes nuts. She calls you to thank you profusely, sends you a handwritten
thank you card, and then, better yet….she tells the four couples she and her husband go out
with to celebrate her birthday dinner exactly what you did. Do you think you might get some
referrals out of that? You bet what you would. We know because we have proven this across
the country, and in tons of different types of businesses around the country. How did you
know to do this? Simple, Mrs. Jones filled out that survey and told you Danielle Steele is her
favorite author, she likes watching movies to relax, and her favorite wine is Pinot Noir.
We do all the work, you get all the credit, and all the business. And birthday’s are just the
beginning. The amazing thing is that in some cases, all of this information is public! Where
can you find this veritable gold mine of data? Your prospects, customers, and clients
Facebook PAGES!
19 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
To recap:
We have covered
Automated Telephone marketing
Lumpy Mail
Postcard Marketing
Autopilot Website Marketing
Facebook Automated Marketing System
Video Marketing
Referrals for Life
That’s 7 of our best ways to attract your ideal prospect, capture their information,
and stay in front of them automatically – all to convert them into a paying customer or client
who stays loyal for life, and refers other clients to you as well.
All to help you Double Your Sales in 12 Months…Guaranteed!
Want to know how to make your website generate
the sales you’ve been wishing for?
Because you made it to the very end of this report, mention code “MAGIC” when you call us at
1-888-899-9214 and you can have the Special Bonus Offer on the next page completely FREE!
20 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
MAGICAL WEBSITE AUDITSEO AUDIT – For the small investment of $1,000 we will prepare an exhaustive analysis of
your website. We will show you…
Why you aren’t getting found where you should be.
Why your website isn’t generating the sales you want
Th e 5 things you can do in the next 30 days to raise your ranking, get found, and get sales!
We will present our fi ndings to you over an hour or two either in person, or via webinar
(based on your preference – and your location). We will also prepare a 16-20 page report of
our fi ndings. If you follow our recommendations, we guarantee you will get results.
Magical Website Audit Results
21 7 Guaranteed Ways to make New Customers Appear Like Magic by Seth Greene
Testimonial:
“I was not expecting what I received. I thought yes of course Seth was going to say I
was doing only “fair” otherwise he would not have business so I am probably still not
as bad off as this states. But to my biggest surprise that is not where the report left me
(with a “fair” rating) it gave me in great detail my missing pieces on how to improve
my rating from “fair” to dominate.
I went back to investigate – I went through the report with a fi ne comb investigated
and yes those pieces that the report identifi ed were missing – I had huge holes in my
internet presence!!!
So I started to do the work to fi ll in the holes and it worked!
Within four weeks I have moved my rankings within Google in one of my largest
markets from 10th to 3rd!!!
I plan on using Seth to help me navigate through all the channels to ensure that I am
at the right place using all the right channels every day.”
– Lisa Jones, http://www.FishWindowCleaning.com
Ready to take the next step of having a
conversation with one of our courteous
staff members about how we can help
your business grow?
CONTACT US!
1-888-899-9214www.DoubleYourSalesInc.comSeth@MarketDominationProgram.com
Moved my rankings with Google from 10th to 3rd!