By: Samantha Bender Charla Johnson. Give a detailed account including reasons or causes.
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Transcript of By: Samantha Bender Charla Johnson. Give a detailed account including reasons or causes.
Explain how principles that define the sociocultural level of analysis may be demonstrated in research (that is, theories and/or studies).
To have the proper qualifications, especially social qualifications, to be a member of a group
Belong
People will adjust themselves to adapt to the group◦ Nada when she changed her music from rap to metal
in the skit People need to feel need and to fit in This can be a positive effect or a negative effect
◦ POSITIVE: if you are in a group of friends that have good grades, you would try harder to get good grades also
◦ NEGATIVE: if you hang out with a group of friends that skip school , you would skip and then your grades would fail
Human beings are social animals and we have a basic need to “belong”
STUDY
Asch Conformity Experiment (Asch Paradigm)
Aim: to see whether the real participant would change his answer and respond in the same way
Ways Principle #1 Can be Studied
A male participant was surrounded by 5-7 confederates.
One card had one line and the second had three different length lines.
24% did not conform at all 75% conformed at least once 5% conformed every time
Ways it can be studied
The way people are raised and the people around them can affect the way they think and act
Morality, Christianity, chastity◦ If you have good morals, Christianity, chastity
can effect a persons relationship with others Drinking
◦ In America it’s a big deal when you’re 21 but in Europe its typical when you are in your early teens
Culture influences behavior
Milgrams Obedience Experiment
Aim: to investigate what level of obedience would be shown when participants were told by an authority figure to administer electric shocks to another person
All went to 300 volts 65% went to 450 volts 35% stopped before
Ways it is Studied
3 roles: teacher, participant, confederate
teacher had participant raise volts of electricity for confederate
When the participant said to not go one the teacher stated simple continuations
Teacher told participant that the confederate had a heart condition
Culture: taught to obey authority
Ways it was studied
Because people are social they develop their own social behavior
Nada’s actions when she was by herself and with the group
Humans are social animals, they have a social self
Social Identity Theory (Henri Tajfel and John Turner)◦ Portion of an individuals self-concept derived from
perceived membership in a relevant social group Explains a person’s behavior to events Explains a person’s behavior in groups
A group starts to have similar aspects and then the group as a whole develops a social self
It is through observations of people and groups and how they socialize
Way it is studied
If people have a mind set of an idea they will refuse to change the way they think.◦ Some eventually do change the way they think
Black Civil Rights◦ People were against rights for blacks because it
was different and not what they were used to
People’s view of the world are resistant to change
Leon Festinger et al. “When Prophecy's Fails” (1956)
Research was done by Festinger and his team
They joined a cult to covertly observe a religious group that thought the world would end on December 21 and that aliens would save them once god started to destroy the world.
Way it was studied
Festinger and his team left the cult after December 21.
The members of the cult were in doubt that the aliens did not take them away and they refused to believe that it was not the end of the world or that the aliens were not coming
they eventually came to the decision that the aliens did not come because god decided not to destroy the world
Festinger