By Paul David Power June 29th to The Of perchancetheatre...

ThePowerOf Words

Our brand campaign for Perchance Theatre “The Power of Words” took a light-hearted and critical view of the building blocks of language - the letters. On their own, letters aren’t very strong — some are just plain old weak. But, when they’re used in the words of Shakespeare, they become powerful. Being a classical theatre, this was something Perchance could own.

Brand Posters

AThe letter A

should be condemned.

It’s derelict. Like a little

house that needs help

standing up, so they shoved

a dash in there just to keep it

alive. Decrepit is what it is.

But, when it’s attached to,

“All that glitters is

not gold,” this derelict

little A cleans up nicely.

Every letter. Every word.

A power all its own.

Experience that power at

PerchanceTheatre.

ThePowerOf

Words

CrippledBy Paul David Power

Directed byDanielle Irvine

June 29th toAugust 31st, 2019

perchancetheatre.com

The letter A should be condemned. It’s derelict. Like a little house that needs help standing up, so they shoved a dash in there just to keep it alive. Decrepit is what it is. But, when it’s attached to, “All that glitters is not gold,” this derelict little A cleans up nicely.

Every letter. Every word. A power all its own. Experience that power at Perchance Theatre.

Poster Copy

“ “

Brand Posters Brand Posters Brand Posters

CC seems indecisive. It’s as if it doesn’t know where to go. It’s completely discombobulated. It’s akin to some college kid during frosh week, shot-gunning pilsners in a kiddie pool on some stranger’s lawn. But, when you see it written down in, “Cry havoc! And let slip the dogs of war.” C gets very direct, very, very quickly.

Every letter. Every word. A power all its own.Experience that power at PerchanceTheatre.

ThePowerOfWords

The Servant ofTwo Masters

By Carlo Goldoni

Directed byPerry Schneiderman

July 20th toSeptember 1st, 2019


D is a strange beast. It’s like a big, goofy, toothless smile. It’s a total mouth-breather. It’s the kindof letter that slurps its soup, has opinions on gun rights, and farts at the table. But, when you hear it in a line like, “Double, double, toil and trouble,” that big, gassy, toothless, gun-toting, mouth-breathing smile ain’t so goofy any more.


ThePowerOfWords





The letter B is unsightly: bumpy... in the way. Like, if you were driving down the road and all of a sudden a B appeared, you’d do whatever you could to avoid it. But, when it appears in, “Bid me run, and I will strive for thing impossible,” nothing seems insurmountable. Not even a bumpy old B.


ThePowerOfWords

JuliusCaesar

By William Shakespeare




FThePower

OfWords

F is overrated.It just looks like

an incomplete E. F is like an E

that never really grew up. It’s the

Peter Pan of letters. But, it tends to mature

pretty quickly when you hear,

“Full fathom five, thy Father lies,

of his bones are coral made.”

Not too shabby for a young fella.


A power all its own.Experience

that power at Perchance

Theatre.

The Servant ofTwo Masters By Carlo Goldoni

Directed by Perry Schneiderman

July 20th to September 1st, 2019


GEver look at a G?

I mean really look at it.

G looks like a doodle.

The kind of drawing that

happens when you

have a really exciting idea and then bail

on it at the last second.

It’s a sin, really. Almost sacrilegious.

However, when it’s

used in, “Get thee to a

Nunnery,” it finds its salvation

pretty damn quick.




Theatre.

ThePowerOf

Words





H should really be two letters. But, somebody decided to cobble them together. It’s an identity crisis waiting to happen. Nobody cares, though. It’s just an H, after all. However, when Hamlet says, “How weary, stale, flat and unprofitable seem to me all the uses of this world,” you can’t help but worry about the little guy.


ThePowerOfWords

JuliusCaesar





JJ is hard to look at.

Not really ugly, per se. It’s the

Cinderella of the alphabet

in many ways. Bossed around by its older (and

infinitely more interesting)

stepsister K, and mocked in

the streets by all the vowels,

(including Y). But, when

Romeo says, “Juliet is the

sun,” the once humble J really starts shining.




Theatre.

ThePowerOf

Words

Crippled By Paul David Power

Directed by Danielle Irvine

June 29th to August 31st, 2019


KK is cool. There’s no

question about it. If I was ever going to hang out with a

letter, or kick a soccer ball around,

K would be the first one I’d call. But, when you

read it in a sentence like,

“A knave, a rascal,

an eater of broken

meats,” you start to

second-guesshow cool K

really is.




Theatre.

ThePowerOf

Words

JuliusCaesar By William Shakespeare




L is a garbage letter. I’m sorry, it is. L is like a guy that doesn’t understand the meaning of personal space in the morning coffee line. But, when you see it in a sentence like, “Let slip the dogs of war,” that’s when that creepy little coffee line guy starts lookin’ a whole lot sexier.

Every letter. Every word. A power all its own. Experience that power at PerchanceTheatre.

ThePowerOfWords


By Carlo Goldoni




MThe M is massive. You'd never want to sit next to one on a plane. Elbows digging into you. Legs spread wide. Likely, over- compensating for something. However, when it’s written as, “Methinks the lady doth protest too much,” it all starts to make sense.


ThePowerOf

Words





NN is a loner. The hermit of the alphabet. The type of letter that lives in a shack in the woods. But, when it appears in, “Now, entertain conjecture of a time, when creeping murmur, and the poring dark fills the wide vessel of the universe,” you’re kind of glad that N is living in a shack in the woods.


ThePowerOfWords

JuliusCaesar





ZZ is a funny letter,

isn’t it? It’s awkward.

Looks weak. Anemic.

Bloody thing looks like

it would crumble like an

accordion if you stood

on top of it. But, when

you use it in something

like, “’Zounds,” it sounds

pretty cool, doesn’t it?

There’s a whole Wrath

of Khan vibe going on there.

Every letter.

Every word. A power

all its own.Experience

that power at PerchanceTheatre.

ThePowerOf

Words

JuliusCaesar





WW is huge. So slow it could block traffic. It really should have a wide-load sticker on it. However, when it appears in, “Wisely and slow, they stumble that run fast,” it makes you think that maybe the W knows a thing or two we don’t.


ThePowerOf

Words

JuliusCaesar





YY is the drunk uncle

of the alphabet.

The kind of letter that

runs around at parties knocking over the

chips and bumping into the furniture.

Its lumbering arms reaching

up high, trying to get somebody

to pay attention

to it. It’s a lot to deal with.

Until you hear Old Capulet

say, “You and I are past our dancing

days,” and you realize, we all have to grow up eventually.




Theatre.

ThePowerOf

Words

Crippled By Paul David Power


June 29th to August 31st, 2019


VIf V died tomorrow... we’d be sad. And we’d all post tributes about how it was our favourite letter, and how V was the inspiration for you to lose 30 pounds, or learn to knit. But, V is forgettable. That is, until you hear Friar Lawrence talk about “Violent delights.” Then, the forgettable V ain’t so forgettable, after all.


ThePowerOfWords





OThe letter O is nothing. Something you’d as soon scrape off the bottom of your shoe than pay any real attention to. But, when you use it in a sentence like, “O for a muse of fire that would ascend the brightest heaven of invention,” it seems a tad bit more substantial, doesn’t it?

Every letter. Every word. A power all its own. Experience that power at PerchanceTheatre.

ThePowerOfWords


By Carlo Goldoni




PP is such an unsettling letter. It’s so unstable. Like, at any minute it could just topple over, like a lowercase b on a bender. However, when you use it in a sentence like, “The play’s the thing wherein I’ll catch the conscience of the King,” the old P starts to sober up pretty quickly.


ThePowerOfWords





QQ is nothing more than a pretentious O. The kind of letter that collects obscure modern art prints and sips port. Maybe listens to jazz musicians nobody has ever heard of. The kind ofletter that wears a turtleneckin July. But, when Hamlet talks about a “Quintessence of dust,” all that weird jazz begins to melt away, and you’re left with something a little more human.

Every letter.Every word. A power all its own.Experience that power at PerchanceTheatre.

ThePowerOfWords

JuliusCaesar





RThe R is funny, isn’t it? Just a silly little letter. Think of the way it sounds...R. Every time you say it, you feel like a pirate at a kids birthday party. And nobody wants to feel like a pirate at a kids birthday party. However, when Juliet says, “Romeo, Romeo, wherefore art thou, Romeo,” you tend to forego the plank walking and listen.


ThePowerOfWords


By Carlo Goldoni




The S is greasy. The kind of letter

you’d expect to meet in a

dark alley wearing a

trench coat full of luxury

watches. If this was

the 1800s, you’d find them on a

stagecoach schilling

snake oil. But, when someone

says, “Shall I compare

thee to a summer’s day,” it just

goes to show, you

shouldn’t be too quick to judge.




Theatre.

ThePowerOf

Words





T looks like its hiding

something. Covering itself up. Trying not

to be seen. Like a turtle.

And, as a result, nobody ever

really pays much attention to it.

We take it for granted, the T.

And sometimes it takes a line like,

“To thine own self be true,” to really make

you appreciate this painfully shy,

yet incredibly self-aware, letter.




Theatre.

ThePowerOf

Words

JuliusCaesar By William Shakespeare




XIs there a more judgemental letter than the letter X? I think not. Cartographers stopped working with it years ago, electing for the pin, instead. Its usefulness has gone the way of the Dodo Bird. Until, that is, you hear Othello call himself an “Excellent wretch,” and all of a sudden it’s just as memorable as it ever was.


ThePowerOfWords


By Carlo Goldoni




UU is an underwhelming

letter. A bit of a throwaway,

isn’t it? You can just picture the

masterminds of the Queen’s

English leaning on shovels,

naming letters, and thinking, “meh, this is

good enough.” But, when you

see it written as, “Uneasy lies

the head that wears the

crown,” it hardly feels

like an afterthought.




Theatre.

ThePowerOf

Words


By Carlo Goldoni




AThe letter A

should be condemned.

It’s derelict. Like a little

house that needs help

standing up, so they shoved

a dash in there just to keep it

alive. Decrepit is what it is.

But, when it’s attached to,

“All that glitters is

not gold,” this derelict

little A cleans up nicely.


A power all its own.

Experience that power at

PerchanceTheatre.

ThePowerOf

Words





The letter B is unsightly: bumpy... in the way. Like, if you were driving down the road and all of a sudden a B appeared, you’d do whatever you could to avoid it. But, when it appears in, “Bid me run, and I will strive for thing impossible,” nothing seems insurmountable. Not even a bumpy old B.


ThePowerOfWords

JuliusCaesar





CC seems indecisive. It’s as if it doesn’t know where to go. It’s completely discombobulated. It’s akin to some college kid during frosh week, shot-gunning pilsners in a kiddie pool on some stranger’s lawn. But, when you see it written down in, “Cry havoc! And let slip the dogs of war.” C gets very direct, very, very quickly.


ThePowerOfWords


By Carlo Goldoni




D is a strange beast. It’s like a big, goofy, toothless smile. It’s a total mouth-breather. It’s the kindof letter that slurps its soup, has opinions on gun rights, and farts at the table. But, when you hear it in a line like, “Double, double, toil and trouble,” that big, gassy, toothless, gun-toting, mouth-breathing smile ain’t so goofy any more.


ThePowerOfWords





What can you say about E? It looks uncomfortable. You’d hate to be stuck in a crowded subway car with one, that’s for sure. It’s little prongs digging into your back, like a pitchfork. They are the worst. But, when it appears in something like, “Exit pursued by a bear,” it brings that discomfort to a whole new level.


ThePowerOfWords

JuliusCaesar





I is a selfish letter. The toddler of the alphabet. “Look at me! I’m really cute and people love me.” But, the truth is most of the time it just reeks of strained peas and rotten milk. However, when Lear says, “I am a man more sinned against than sinning,” you realize there’s more to the I than meets...well, y’know.


ThePowerOfWords


By Carlo Goldoni




We didn’t just stop at four letters — we designed an entire alphabet. Perchance’s new alphabet allowed them to use these poster designs in print and OOH in a number of ways: either as individual letters on their own, or they were used to spell out words and phrases relevant to Shakespeare’s plays and Perchance’s current season. They were also used to to create merchandise to help generate added income for the theatre.

Show Posters Show Posters Show Posters

JuliusCaesarSometimes, all it takes is a few small words to topple an empire.

By William ShakespeareDirected by Danielle Irvine

July 27th - September 1st, 2019perchancetheatre.comThe Power of Words

CrippledSometimes, the hardest goodbyes are the ones we don’t get to say.

By Paul David PowerDirected by Danielle Irvine

June 29th - August 31st, 2019perchancetheatre.comThe Power of Words

The Servant ofTwo Masters Sometimes, when word travels fast, it doesn’t always travel correctly.

By Carlo GoldoniDirected by Perry SchneidermanJuly 20th - September 1st, 2019

perchancetheatre.comThe Power of Words

*Appears courtesy of Canadian Actors Equity

*

Bookmarks

Shakespearean Word Merchandise

The new Perchance logo was based on the shape of the theatre itself — a classic 16th century style theatre with a distinctive hexagonal structure. The ‘P’ of Perchance was incorporated into the logo in a way that kept it open and inviting - just like the walkway audiences use to enter the theatre itself.

By Paul David Power June 29th to The Of perchancetheatre...

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