By: Olivia Miller

The Product Life Cycle Of

Contemporary R&BStarted in Early 1980s

The product is promoted to create awareness. (traditional rhythm and blues music)

Competitors are attracted into the market with very similar offerings. (Pop & Hip Hop Music)

At this point the market reaches saturation. (combination of R&B style and hip hop rhythms was termed new jack swing)

For example more innovative products are introduced or consumer tastes have changed. (decrease in popularity in mainstream music since 2010)

Classic Rock

Introduction• Contemporary R&B originated after the decline of disco in the

1980s.• Hip hop influences• combination of R&B & hip hop rhythms was termed new jack

swing.• “This newer style combines some prior elements of Soul, Funk,

Pop, and Dance-Pop but with an integrated approach and a slick modern production.”

http://rateyourmusic.com/genre/Contemporary+R%26B/

Marketing of Genre

“Janet Jackson's album Control was "important to the development of R&B for a number of reasons", crafted a new sound that fuses the rhythmic elements of funk and disco, along with heavy doses of synthesizers, percussion, sound effects, and a rap music sensibility.”http://en.wikipedia.org/wiki/Contemporary_R%26B

Growth

• In 1990s, neo soul, which added 1970s soul influences to the hip hop soul blend started.

“Neo soul is distinguished by a less conventional sound than its contemporary R&B counterpart…”

- Erykah Badu

- Lauryn Hill

http://en.wikipedia.org/wiki/Neo_soul

Maturity

Frank Ocean

Bruno Mars

infused 1990s R&B with synthesizers and a futuristic sound

combined R&B with pop styles, to create a lighter and more international sound

2010

Musiq SoulchildLove By Musiq Soulchild

So many things I've got to tell you

But I'm afraid I don't know how

Cause there's a possibility

You'll look at me differently

Love

Ever since the first moment I spoke your name

From then on I knew that by you being in my life

Things were destined to change cause......

[Hook:]

Love

So many people use your name in vain

Love

Those who faith in you sometimes go astray

Love

Through all the ups and downs the joy and hurt

Love

For better or worse I still will choose you first

“He has a net worth of $8 Million as on March 2012. He has earned his wealth as a singer and song writer and specializes in contemporary R&B, alternative, funk, soul, blues, jazz, gospel and hip hop.”

http://www.therichest.com/celebnetworth/celeb/musiq-soulchild-net-worth/

Decline

Favorite CD

Marketed to me via T.V, social media, & internet

Target Market:Age:16-30 yrs.Gender: WomenIncome: $0-25,000 Location: GlobalRace: African American

Favorite CD

Product: Drake’s “Nothing was the same” albumPrice:$13.99Promotion: T.V., leaked songs, & social mediaPlace:U.S. & Canada