www.valleyfiddleheads.comBy: Nick Albert

FiddleheadsFiddleheads are a green that grows

seasonally along brooks and rivers.My plan is to grow fiddleheads year round in

a hydrophilic facility and market and sell over the internet.

Eventually through high search ability I plan to fully develop the niche market.

Competitors and Market ConditionsAfter spending an 30 minutes on the Internet,

I could only find one vendor.One article stated that fiddleheads can be

bought for $8 to $12 a pound. http://www.fitsugar.com/1590466

The one vendor requires bulk orders of over fifty pounds.

The niche market of small orders is not filled and I plan to fill it.

TechnologyThe website will be on a web-hosting service

such as Go-Daddy. This will greatly reduce cost.

Company financials and credit card information will be kept and processed with QuickBooks.

Some technologies that do not directly involve E-commerce are hydrophilic tanks, fiddlehead cleaners and a plant to store everything in

Product DifferentiationThe fiddleheads will be sold fresh to local

buyers and either frozen or canned to those who can’t be reached by next day shipping.

Bulk orders will be sold at a discount and delivered personally depending on location.

Different sized packages will appeal to different buyers.

Accessory products like cookbooks and specialized utensils will also be for sale.

ShippingThe shipping will be done by UPS because my

research indicates that they are the cheapest and most accessible.

Some packages need insulated containers.Local and large orders will be delivered in

person.

ViabilityIf the company can get past the early

financing stage, the company will prosper into the future.

Interest payments are a big factor in viability.Low capital requirements for the e-commerce

side of business is a major plus.

By the WayI am really selling fiddleheads, beginning in

about two to three weeks. If you want some, get a hold of me.

Thanks for listening.