By Nathan McCloud
description
Transcript of By Nathan McCloud
JCCC “SPACES” PROGRAMAWARENESS CAMPAIGN
By Nathan McCloud
This campaign aims to increase the awareness of and use of renewable energy through the JCCC SPACES (Solar Power Appointed Consumer Electronic Stations) program planned for implementation in the spring of 2013.
AWARENESS?
Key areas of focus for our campaign to be successful.• Audience • Goals• Location• Resources• Support• Message• Channels
CAMPAIGN OVERVIEW
The target Audience of this awareness campaign is more diverse that what might be expected.
The student body of JCCC The faculty and staff of JCCC Visitors to the Campus The community that supports JCCC
AUDIENCE
The goals of this campaign aims to increase awareness in the student body about Taylor Hall’s energy saving SPACES kiosks that will be installed around the JCCC campus in the spring of 2013.
Awareness Use Marketing opportunity for JCCC to promote the
programs that developed this “sustainable” idea.
GOALS
LOCATION?
(Satellite Image from Maps.Google.com)
CC
GEB
COMSC OCB
LIB
SCI
RC
CLB
People – to help conduct this campaign, students and/or staff volunteers will be needed to hang posters, distribute flyers, and spread the word about these kiosks.
Services:◦ Document Services ◦ Marketing Communications Department ◦ Publications Department
RESOURCES & SUPPORT
Our message – To save electricity and support the needs of its students and staff to recharge their personal electronics used in their education, JCCC has started the SPACES program.
MESSAGE
CHANNELSTo spread our message of sustainability we will use many different kinds of channels of communication.
Channels: PostersFlyersJCCC websiteschool paperschool TV’ssocial mediaPress Release to local and metropolitan media
resources.
24%
24%
8%
44%
Student Survey of Channel EfficacyWeb TV School Paper Posters
CHANNEL EFFICACY
www.jccc.edu/spaces/
“SPACES”•Solar Powered Appointed Consumer Electronic Stations•Charging Stations for personal electronic devices•Conserve Electricity•Reduce carbon emissions•Environmentally Friendly
COMING SOON!
PROGRAM
(www.jccc.edu/maps/)
Sponsored by: Student Sustainability Committee
SPACES PROGRAM
Located:
Spring Of 2013
Sponsored by: Student Sustainability Committee
•Solar Powered Appointed Consumer Electronic Stations•Charging Stations for personal electronic devices•Conserve Electricity•Reduce carbon emissions•Environmentally Friendly
www.jccc.edu/spaces/
SAMPLE
TIMELINE
March 2013
April 2013
May 2013
June 2013
July 2013
August 2013
September 2013
October 2013
November 2013
December 2013
Campaign Begins•“Coming Soon”
Installation of Kiosks•School Paper Article•Web Article
Press Release/ Conference•Taylor Hall & SSC Interviews
End of Campaign
“Campus Ledger.” JCCC Campus Life. Web. 23 Nov. 2012.
“Creating an Awareness Campaign.” Carbon Trust. Carbon Trust, 2010. Web. 23 Nov. 2012.
“Document Services.” JCCC Administration. Web. 23 Nov. 2012.
Hall, Taylor. “JCCC SPACES.” JCCC Sustainability. Web. 17 Nov. 2012.
JCCC Map. 2012. Johnson County Community College, Overland Park. JCCC.edu. Web. 27 Nov. 2012.
“JCCC Publications Department.” JCCC Administration. Web. 27 Nov. 2012.
“JCCC Student Body Call for Sustainability Project Proposals.” JCCC Sustainability. Web. 18 Nov. 2012.
Ladd, Robert. “Design Elements.” UNC Health Sciences Library. U of North Carolina, 4 Sep. 2012. 23 Nov. 2012.
“Marketing Communications.” JCCC Administration. Web. 23 Nov. 2012.
“Poster Printing.” Fedex. Fedex, 25 Sep. 2012. Web. 27 Nov. 2012.
“Student Success Center.” JCCC Success Center. Web. 19 Nov. 2012.
SOURCES