E-COMMERCE

By Julia Mammone, Charlotte Detering & Elizabeth Pham

WHAT IS E-COMMERCE? Simply put, e-commerce is the online transaction of business, featuring linked computer systems of the vendor, host, and buyer. Electronic transactions involve the transfer of ownership or rights to use a good or service.Charlotte

EXAMPLES OF E-COMMERCEE-commerce comes in many different forms and can be used a

variety of ways, including: Advertising/Web Marketing digital certificates Payment systems, inc. Non credit-card payment banking buying Privacy food ordering travel flower delivery

Julia

ABOUT ONLINE SHOPPING Online shopping is the process consumers go through

to purchase products or services over the Internet. An online shop, eshop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall.

The metaphor of an online catalog is also used, by analogy with mail order catalogs. All types of stores have retail web sites, including those that do and do not also have physical storefronts and paper catalogs. Online shopping is a type of electronic commerce used for business-to-business (B2B) and business-to-consumer transactions.

• lizzie

BENEFITS OF BUYING ONLINE

Benefits of online shoppingBargaining power of consumers. They enjoy a

wider choice Supplier power. It is more difficult for

consumers to manage a non-digital channel. Threat of new entrants. Online means it is

easier to introduce new services with lower over-heads

Threat of substitutes Rivalry among competitors. It is easier to

introduce products and services to different market

Julia

ABOUT SPAM AND WHY IT’S CALLED SPAM

E-mail spam, known as unsolicited bulk Email junk mail, or unsolicited commercial email is the practice of sending unwanted e-mail messages, often with commercial content, in large quantities to an indiscriminate set of recipients

The term spam comes from the 1970 SPAM sketch of the BBC television comedy series "Monty Python's Flying Circus”. The sketch is set in a cafe where nearly every item on the menu includes SPAM canned luncheon meat. As the waiter recites the SPAM-filled menu, a chorus of Viking patrons drowns out all conversations with a song repeating "SPAM, SPAM, SPAM, SPAM... lovely SPAM! wonderful SPAM!", hence “spamming" the dialogue.

WHAT DOES SPAM COST? Some of the direct effects that spam has includes the

expenditure of network and computer resources, the cost in human time in getting rid of unwanted messages and the arms race between spammers and those who try to stop spam. In addition, there are the opportunity cost of those who forgo the use of spam-afflicted systems.

The term "arms race" is used to describe any competition where there is no real goal, only the relative goal of staying ahead of the other competitors

The California legislature found that spam cost United States organizations alone more than $13 billion in 2007, including lost productivity and the additional equipment, software, and manpower needed to combat the problem

WHAT DO YOU DO ABOUT SPAM? Filter your email Keep all firewall and anti-virus protection up to

date. Install any patches or security updates that are

required for your computer's operating system. Use a spam filter. Do not open emails from addresses you do not

recognise. Do not follow any links in spam emails. Delete the email Don’t reply to any spam emails Don't buy anything from or send money to

spammers

ADVERTISING ON THE INTERNET Some businesses have an online presence to

complement their bricks and mortar businesses while others use the internet as their only shopfront.

Whether online or firmly on the ground all Australian businesses need to comply with existing trading laws.

A website can include a lot of content. A website also offers many opportunities for innovative advertising. Online traders, however, should ensure that all representations made on the site regarding description, quality, performance and price are accurate.

For detailed information on good advertising practices see the publication, Advertising and Selling and also advertising and selling in related topics below.

ADVERTISING ON THE INTERNET

Is your business maximising the potential of the Internet?

Internet Advertising leads the way, and the marketing dollars don't lie! The internet, as a marketing medium, now ranks ahead of TV, Radio and Print as the preferred marketing method for businesses, brands and organisations in Australia.

Internet Advertising has proven to be a targeted approach to reaching both new and existing customers. As the competition takes advantage of a burgeoning market, isn't it time you did the same?

ADVERTISING ON THE INTERNET

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

ADVERTISING ON THE INTERNET

One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.

Another benefit is the efficiency of advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords and AdSense enable ads shown on relevant webpages or aside of search results of pre-chosen keywords. Another is the payment method. Whatever purchasing variation is selected, the payment is usually relative with audiences' response.

BIBLIOGRAPHY http://

www.accc.gov.au/content/index.phtml/itemId/8135

http://www.privacyrights.org/fs/fs23-shopping.htm

http://www.shopsafe.co.uk/ http://www.bbbonline.org/OnLineShopTips/

THE END!THANKS FOR WATCHING

BY JULIA MAMMONE, ELIZABETH PHAM AND CHARLOTTE DETERING