By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund,...
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Transcript of By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund,...
![Page 1: By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.](https://reader031.fdocuments.us/reader031/viewer/2022032607/56649ed35503460f94be3b1d/html5/thumbnails/1.jpg)
By Insiders For Insiders
![Page 2: By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.](https://reader031.fdocuments.us/reader031/viewer/2022032607/56649ed35503460f94be3b1d/html5/thumbnails/2.jpg)
By Insiders For Insiders
![Page 3: By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.](https://reader031.fdocuments.us/reader031/viewer/2022032607/56649ed35503460f94be3b1d/html5/thumbnails/3.jpg)
Steve Lagier, of Lagier-Meredith, consulting winemaker.
Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.
Others must remain confidential.
By Insiders. For Insiders.Punch is made by artisans at
top Napa Valley vintners
… who wanted a “cult style” Cabernet Sauvignon
… they can afford for themselves.
![Page 4: By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.](https://reader031.fdocuments.us/reader031/viewer/2022032607/56649ed35503460f94be3b1d/html5/thumbnails/4.jpg)
$75+ Napa Cab taste for $35.
Mostly Napa Valley hillside grapes.
Classic Napa Cab character with velvety texture (like Pinot Noir).
Drinkable upon release.
“The Thinking Man’s Cabernet”
– California Wine Retailer
![Page 5: By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.](https://reader031.fdocuments.us/reader031/viewer/2022032607/56649ed35503460f94be3b1d/html5/thumbnails/5.jpg)
By Insiders. For Insiders.• $35/$29.99 deepest
discount.• High end BTG.• Independent retail.• Fewer accounts, bigger
drops.• 1,000 cases per
vintage.Buyers & Sommeliers who love sharing secrets.•Selected On-Premise•Stores w/ Wine Clubs•Country Clubs & Yacht Clubs
![Page 6: By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.](https://reader031.fdocuments.us/reader031/viewer/2022032607/56649ed35503460f94be3b1d/html5/thumbnails/6.jpg)
Secret Decoder Ring• Back label, lower
right.
• Tells where most of grapes were grown.
• 2011 is Spring Mountain.
![Page 7: By Insiders For Insiders. Steve Lagier, of Lagier-Meredith, consulting winemaker. Lee Nordlund, ex-Beringer, Mondavi, Delicato, Franciscan, founder.](https://reader031.fdocuments.us/reader031/viewer/2022032607/56649ed35503460f94be3b1d/html5/thumbnails/7.jpg)
By Insiders. For Insiders.