By: Ian Nelson Lauren GreenleesMegan Chisick

History

Started in 1967- with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline

Headquarters- Dallas Texas

Operates more than 3,400 flights a day

Worlds Largest low cost carrier

Fleet size of 582

Customer Service

slogan-If it matters to you, it matters to us

Ranked number 1 for lowest customer complaints for all U.S. airlines

Fun environment

http://www.youtube.com/watch?v=pvdCFYLf_JI

Financial

total rev 4.4 billion dollars

gross profit 2.48 billion

operating income- 385 million

stock price $21.20 as of 2/13/14

Recent news

Went international

Reward Credit Card ranked #1 in satisfaction

Paired with brewing company

Strengths

Top customer service- 2 Free checked bags

Free internet on flights

“Fun” Atmosphere

Great staff relations- looks over staff of about 45,000

Largest low-fare airline- 89 destinations

Maximizes use of internet and technology for booking

Only Boeing 737s fleet

Weaknesses

Being copied by other airlines

Conservative growth tactics- also a strength

Opportunities

Expansion to other cities

International

Further improve customer value and satisfaction (like craft beers)

Acquisitions- Airtran

Threats

Recession- decrease in air travel

Oil prices

Competitors- jetblue

Weather related issues

Sources http://aviationblog.dallasnews.com/2014/02/milecards-com-southwest-airlines-reward-credit-card-ranked-no-1-in-

satisfaction-and-ease-of-booking-awards.html/

http://www.latimes.com/food/dailydish/la-dd-southwest-airlines-just-got-even-friendlier-with-craft-brews-20140206,0,3215683.story#axzz2tFuMhSfx

http://www.latimes.com/business/travel/la-fi-mo-southwest-airlines-goes-international-20140127,0,2015303.story#axzz2tFuMhSfx

http://en.wikipedia.org/wiki/Southwest_Airlines

https://www.southwest.com/html/about-southwest/

http://finance.yahoo.com/q;_ylt=AnRI3ndHVQ3IWdnazitm0gmiuYdG;_ylu=X3oDMTBxdGVyNzJxBHNlYwNVSCAzIERlc2t0b3AgU2VhcmNoIDEx;_ylg=X3oDMTBsdWsyY2FpBGxhbmcDZW4tVVMEcHQDMgR0ZXN0Aw--;_ylv=3;_ylc=X1MDMjE0MjQ3ODk0OARfcgMyBGZyA3VoM19maW5hbmNlX3dlYl9ncwRmcjIDc2EtZ3AEZ3ByaWQDBG5fZ3BzAzEwBG9yaWdpbgNmaW5hbmNlLnlhaG9vLmNvbQRwb3MDMQRwcXN0cgMEcXVlcnkDTFVWLARzYWMDMQRzYW8DMQ--?p=http%3A%2F%2Ffinance.yahoo.com%2Fq%3Fs%3DLUV%26ql%3D0&type=2button&fr=uh3_finance_web_gs&uhb=uhb2&s=LUV

http://www.youtube.com/watch?v=pvdCFYLf_JI