Lowe’s Companies Inc.

By Crystal Cornelius BUSI 1200 Section 602

Do-it-yourselfers

Small volume

Assistance purchasing products

Complete projects on own

Contractors

Large volume

Usually know what they are looking for

Vs.

Began 1946 in Wilkesboro, NC.

Initially involved with professional builders.

After its first billion dollar sales year, the company’s focus turned do-it-yourself homeowners (Lowes).

Brief Company Overview

To “provide customer-valued solutions with the best prices, products and services to make Lowe's the first choice for home improvement.”

Company Vision

Wi-Fi is all Lowe’s stores to bring up projects on Wi-Fi enabled devices.

Associates have iPhones to aid in helping customers meet their needs (Castellanos).

Technology and the Customer Experience

Lowe’s has a focus on women shoppers with: Wider aisles Effective organization Brightly lit aisles Bright and fun displays

and commercials Whole room displays

(Clemons)

Lowe’s and Women Shoppers

Offers Build and Grow kids clinics

Kids make a wooden project

Take home apron, goggles, and patch

Lowe’s and Kids

Consumer Credit Card Offers consumers a

credit card

5% off everyday purchases

If spend more than $299, pay no interest for six months

Build profiles of each room in the house

Updates on when filters need to be changed

Records paint bought in the past

Can ask project questions from home

myLowes

Departments clearly distinguished Project ideas for do-it-yourselfers How-to projects for each room in the house How-to videos Buying guide Project calculator

Lowes.com

Lowe’s has advantage in homeowner market

Lowe’s store layout is customer-centric Home Depot’s store layout is like a

warehouse Home Depot switched plan for associates

to focus more on consumers Home Depot introduced Martha Stewart

products to draw in women shoppers

Home Depot Plays Catch-Up

Castellanos, Dalina. "Customer Service Push at Home Depot, Lowe's and Rivals Paying off." Los Angeles Times. Los Angeles Times, 15 Aug. 2012. Web. 27 Sept. 2012. <http://articles.latimes.com/2012/aug/15/business/la-fi-home-improvement-20120815>.

Clemons, Maureen. "Lowe's Knows Women." Brogan & Partners Convergence Marketing. Brogan & Partners, 21 May 2012. Web. 27 Sept. 2012. <http://www.brogan.com/blog/lowes-knows-women>.

Dan, Avi. "How Lowe's Plans To Revolutionize Its Customer Experience." Forbes. Forbes Magazine, 26 Sept. 2011. Web. 27 Sept. 2012. <http://www.forbes.com/sites/avidan/2011/09/26/how-lowes-plans-to-revolutionize-its-customer-experience/>.

"Lowe's Companies, Inc. History." History of Lowe's Companies, Inc. â ��FundingUniverse. Funding Universe, n.d. Web. 01 Oct. 2012. <http://www.fundinguniverse.com/company-histories/lowe-s-companies-inc-history/>.

Lowe's Investor Relations. Lowe's Companies Inc., n.d. Web. 27 Sept. 2012. <http://phx.corporate-ir.net/phoenix.zhtml?c=95223&p=irol-IRHome>.

Ramos, Rachel Tobin. "Home Depot Woos Women Shoppers with Martha Stewart Alliance." The Atlanta Journal-Constitution. Cox Media Group, 19 Mar. 2010. Web. 27 Sept. 2012. <http://www.ajc.com/news/business/home-depot-woos-women-shoppers-with-martha-stewart/nQdSq/>.

References

Questions?