Brand Identity Guidelines

Brand Role 3

Brand Elements 4

Logo & Color 5

Color Palette 8

Type 10

Imagery 12

Web & Print 16

T-Shirt & Polo 20

Property Signage 21

TABLE OF CONTENTS 2

By Brian Edward is a luxury brand in custom home development of private residences in the Maryland, Washington DC and Virginia area, offering a personalized approach to designing your dream home.

All homes are uniquely designed and developed with great amount of attention paid to the quality of materials, details and level of execution. Throughout the process, Brian E Abramson is involved with helping the customer realize their dream home.

The brand should convey luxury, sophistication and trust in everything we do.

BRAND ROLE 3

What is a ‘brand role’? It’s a simple, powerful statement that guides everything we do. Including how we look and how we talk to the world.

BRAND ELEMENTS 4

Brand ElementsOur brand identity is made up of a number of elements. The images we use, the colors we choose, our images and words, and so on.

Each has a specific role to play, but the real magic happens when they’re all used together.

Logo

Color Palette

Photography

LOGO & COLOR 5

LOGO & COLOR 6

by BE

by BRIAN EDWARD

LOGO & COLOR 7

by BRIAN EDWARD

14 pt. Font

by BRIAN EDWARD24 pt. Font

by BRIAN EDWARD48 pt. Font

Block Style

by BE by BE

COLOR PALETTE 8

The by Brian Edward blue is a hero color. We use this blue to clearly call attention to an element within the design. We use this color generously for buttons, our logo and promo-tional material.

We have a select set of supporting neutral colors which help this blue sing. In the majority of uses, we want strong con-trast between all of the colors used.

COLOR PALETTE 9

BLUE

CMYK69, 3, 13, 0

RGB36, 186, 214

DARK BROWN

CMYK70, 68, 64, 75

RGB34, 30, 31

WARM GREY

CMYK39, 31, 30, 0

RGB161, 162, 164

LIGHT BROWN

CMYK38, 34, 43, 2

RGB163, 155, 141

LIGHT GREY

CMYK4, 3, 1, 0

RGB242, 242, 245

TYPE 10

Meet RalewayWe use Raleway as our primary typeface for all primary text: headlines, body copy and print collateral. Much like our logo, we will support this san-serif font with an beautiful serif font.

Our secondary font is Cardo Italics. It is a free-web font pro-vided by Google fonts. We use this typeface for our tag-line. This typeface is used to bring some elegance and femininity to the brand copy.

TYPE 11

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Raleway [Regular]

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Raleway [Light]

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Cardo [Italic]

PRIMARY SECONDARY

IMAGERY 12

Images speak louder than words.LifestyleMaterialsBefore/After Renderings

IMAGERY | LIFESTYLE 13

IMAGERY | MATERIALS 14

IMAGERY | BEFORE & AFTER 15

WEB & PRNIT 16

KEEP IT SIMPLEClean design carried over to digital & print

WEB & PRINT 17

2000 TOW ER OA

WEB & PRINT 18

OAKS BOUL EVARD, 9 th FL ROCKVILLE, MD 20852

BYBRIANE DWAR D. CO M

WEB & PRINT 19

BRIAN EDWARDbyby BRIAN EDWARD

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consectetur adipiscing elit. Donec ullamcorper nulla non metus auctor fringilla.

2000 TOW ER OAKS BOULE VARD, 9 th FL ROCKVILLE, MD 20852

NO | 301 984 7000 | 301 692 1521BYBRIANE DWAR D. CO M

T-SHIRT & POLO 20

PROPERTY SIGNAGE 21

Questions about these brand guidelines, contact

B E H N A Z B A B A Z A D E HH E L L O @ B E H N A Z B A B A Z A D E H . C O M