By: Arianna Ferraro Brett Bradanini Drew Ehrlich Greg Circelli Vincent Finelli.
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Transcript of By: Arianna Ferraro Brett Bradanini Drew Ehrlich Greg Circelli Vincent Finelli.
Bike Royalty By: Arianna Ferraro Brett Bradanini Drew Ehrlich Greg Circelli Vincent Finelli
Mission Statement:Our mission is to be productive and
cooperative as a group everyday, while putting out a great and successful product through Mikes Bikes. Our job as members of the Bike Royalty team is to always strive for the best; whether it be in the production of cycles or for customer satisfaction.
Strategy:Produce the highest quality cyclesHigh PR/Advertising (dependant on
type of cycle)Try to monopolize road bike market
BrandingThe brand name Bike Royalty is
simple, memorable and distinctive. “Bike Royalty” suggests that our
bikes are of high quality and value. Our customers would not only be
getting a great bike, but one that is reliable and one to be proud of.
Our Bikes:Mountain Bike- “The King 1.6”
Distributed 2008Upgraded: 2016
Road Bike- “Emperor 1.5”Distributed 2012
Upgraded 2015
The King 1.6
Emperor 1.5
Things we did Well:Buy EquityIssued good dividendFrequently upgraded old
products
Stockholder Value (SHV):
1 2 3 4 5 6 7 8 90
5
10
15
20
25
30
35
40
45
$9.30 $10.39 $10.09$7.68 $7.16
$14.22
$20.03
$28.10
ROY Shareholder Value (SHV)
Earn
ings
in d
oll
ars
$39.49
Mistakes and Lessons Learned:Selling Capacity2 Markets: Great in the short run, not
in the long run