SWEDENBy Adam LaGesse

SWEDEN One of the world’s leading nations in free-trade More than half the economy relies on trade Sweden has not adopted the euro system and

remains outside the Euro Zone 450,295 sq. Kilometers, slightly larger than

California Capital is Stockholm Population: 9,088,728 people Longest life expectancy than any other country

and lowest birth rate

SWEDEN AND THE U.S. 6.5 % of total U.S. Imports are from

Sweden This number is more than twice the

amount that the U.S. exports to Sweden Sweden imported 3.7 billion dollars

worth of goods while exporting 8.6 billion dollars worth of goods to the U.S.

The U.S. is the fifth largest purchaser of Swedish goods.

IMPORTS, EXPORTS, AND ECONOMY In 2009 an economic recession occurred;

2008 was a better year for the music products industry in everyway for Sweden.

Since then the economy has fully recovered and the products industry is back on the rise

The U.S. is Sweden’s number one provider of musical instruments.

With the Swedish economy fully recovered, buyers confidence is back and this bodes well for U.S. music manufacturers.

ECONOMY Median age: 42 years GDP: $354 billion GDP Per Capita: $39,000 GDP-Real Growth Rate: 4.10% Unemployment rate: 8.30% Inflation: 1.40% All of these numbers are much healthier

than the 2009 year when the market had a slump

WORLD TRADE Export partners: Norway, Germany and

U.K. are the top three Import partners: Germany, Denmark

and Norway are the top three Total export: $162.6 billion Total import: $158.6 billion

MUSIC INDUSTRY Sweden’s music market is worth $89.5

million dollars Sales per capita is $9.88 In the entire music industry, the small

country of Sweden only holds 0.60% of the global market

COMPARING

SWEDEN JAPAN Music Market: $89.5

million Sales per capita: $9.88 Global Share: 0.60%

Germany Music Market: $1 billion Sales per capita: $13.18 Global Share: 6.50%

Music Market: $2.1 billion Sales per capita: $16.68 Global Share: 14%

United Kingdom Music Market: $627

billion Sales per capita: $10.27 Global Share: 4.10%

IN U.S. $ MILLIONS

PIANOS FRETTED AND STRING INSTRUMENTS

Imports

2008 3.02009 2.02010 1.5Exports2008 1.12009 0.72010 0.9

Imports

2008 82009 7.72010 8.5Exports2008 2.32009 2.22010 3.0

IN U.S. $ MILLIONS

WIND INSTRUMENTS PERCUSSION

Imports

2008 3.82009 3.02010 2.8Exports2008 2.52009 1.62010 1.4

Imports

2008 5.82009 5.12010 4.8Exports2008 2.52009 2.52010 3.0

LEVIN GUITARS 1900 – 1978 Herman Carlson Levin Produced over half a million instruments in

the active 78 years Guitars, Mandolins, Banjos, and Lutes Biggest Scandinavian music company for a

long time Marketed Goya Guitars in the U.S. Bought out by Martin Guitars in the early

70’s

SWEDISH MUSIC COMPANY’S Luthman Soundability $157 million in revenues in 2010 415 employees Music retailer

EM Nordic AB $39.5 million in revenues in 2010 110 employees Music retailer

SWEDISH MUSIC COMPANY’S Clavia Digital Music Instruments $16.3 million in revenues in 2010 26 employees Keyboard, electronic, and digital sounds

Propellerhead software $9.7 million in revenues in 2010 40 employees Music Software, Creators of “Reason”

CONCLUSION 2009 effected Sweden’s music industry Not for long because by 2011 the music

industry is back on the rise Electronic music industry is very popular

in Sweden right now Sweden exports much more than it

imports This is good for U.S. trade Overall Sweden is only 0.60% of the Music

products industry