UX Facilitates..UX is not only for External Consumer but also for Internal Product TeamGraphical Representation Enhance Quick Grasp of Topics | Prototypes Reduce Development Iterations (Cost Effective)

To Facilitate Effectively, UX need to be in close contact with other Departments.MARKETING provide us with Quantitative Analysis Data and Market ResearchSALES provide us with Competitive Edge and Local Demographic OutlookBUSINESS ANALYST make it easy for us to understand the Subject DocumentationTECHNICAL ARCHITECT addresses ScalabilityPRODUCT OWNERS set priority for usCEO’s Perspective Projections Realised Through UX

Design Enhancements have

High User-Base Impact | High Development Impact

EXAMPLESHIGH USER BASE IMPACT- Redefining a User Flow or changing Button Location impacts Lakhs of

Layman Users using the Product, lead to Steep Learning Curve and High Cognitive Load.HIGH DEVELOPMENT IMPACT- Adding a Search require many months of logic implementation.

To be in the same conscience insist Everyone to watch first 4 mins of the video. https://www.youtube.com/watch?v=quJdL9ggETI

Monitoring User’s Adaptability toward Change

It's not about how fast the Product Team can make enhancements. It’s more about closely monitoring User’s Adaptability toward the changes and rejections by Implementing proper Feedback Channels.

Individual Login, Product-line Login, Platform Based Login

From 2004 to 2010, followed by many debates on User Data Security & respective enhancements, it took us 6 years to mature as a Society to implement Facebook, Google Plus, Twitter and Linkedin based Platform Login.

Consistency in PX Design & Branding,Recipe for Seamless Integration!

*PX - Product Line Experience

Google Product-Line PX consistency Derived from a Well-Defined Style Guide

Google Plus and Google Drive Productline PX consistency ExampleTitle Bar, Top Menu, Left Menu

Minimalistic Design Approach is not possible without a strong Branding and Product Style Guide

Here is an Example of Consistent Product Line Branding.Further explore the products to find minimalistic design approach and seamless integration.

Common Branding Categories:1. Company

a. Symbolic Logob. Full Logo Textc. Logo Text Initials Onlyd. Tagline

2. Product Linea. Symbolic Logob. Full Logo Textc. Logo Text Initials Onlyd. Tagline

3. Producta. Symbolic Logob. Full Logo Textc. Logo Text Initials Onlyd. Tagline

BrandingClear Guidance on when to use Only Symbolic Logo, Symbolic Logo + Full Logo

Text, Only Logo Initials, Logo + Tagline

Branding Style Guide (Google) (BX)Product-Line Style Guide (Material Design Philosophy) (PX)

Product Style Guide (Google Docs, Slides, Sheets) (UX)

CX - Customer Experience more related to customer relationship management and after sales services.

Advertising through “Word of Mouth”Depends on Quality of After Sales Services

Effectiveness of CX

Avoid Decision making by Whim & FancyTake Data Driven Decision

Refrain from Assumptions, Prejudice and Opinions. Rely and Evaluate through Data Driven Methodologies. UX Researcher first hand involvement is required for carrying out Quantitative Research, summarised version may not fulfil the need of deep understanding.

Collaboration is the Key

Implementation of Collaboration Softwares likeAtlassian Confluence - Create, organize, and discuss work with your teamInvisionapp - Prototyping Collaboration, version management, Discussion

Wiki - Knowledge Base

Product Maturity Chart1. Enhancing Product Experience

2. Integrating Product-Line3. Cultivate Product as Platform

Thank YouCreated By Ratul Aich, Principal UX Consultant