BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting...
-
Upload
sheena-pitts -
Category
Documents
-
view
217 -
download
0
Transcript of BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting...
![Page 1: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/1.jpg)
BWH Communication & Public Affairs
presents…
What’s Your Point? Effective Strategies For Getting
Your Message Across
![Page 2: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/2.jpg)
Presenter:
Erin McDonough Senior Vice President Communication & Public Affairs
![Page 3: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/3.jpg)
Fear Factor
Fear of Heights? (Acrophobia)
![Page 4: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/4.jpg)
Fear Factor
Fear of spiders? (Arachnophobia)
![Page 5: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/5.jpg)
Fear Factor
Fear of death? (Necrophobia)
![Page 6: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/6.jpg)
Fear Factor
1.Fear of public speaking (Glossophobia)
2.Fear of death (Necrophobia)3.Fear of spiders (Arachnophobia)4.Fear of darkness (Achluophobia, or
Myctophobia)5.Fear of Heights (Acrophobia)
![Page 7: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/7.jpg)
Today’s agenda
• Honing your presentation skills
![Page 8: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/8.jpg)
Effective Presentations
Activity
What’s your definition?
![Page 9: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/9.jpg)
Effective Presentations
• Our definition– Authoritative– Energetic & Engaging– Clear & Concise
![Page 10: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/10.jpg)
Establishing Your Authority
• Who are you?• Why are you talking about this?
![Page 11: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/11.jpg)
Be Yourself, if…
• You are – Confident– Enthusiastic– Engaging
![Page 12: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/12.jpg)
Know your Audience
• Who are they?• What is their level of understanding?• What is their connection to your
message?
![Page 13: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/13.jpg)
Know your Audience
Activity
Tell it to your Grandma
![Page 14: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/14.jpg)
Know your Audience
• Find out as much as you can • Tailor your message to your
audience• Avoid jargon• Anticipate questions
![Page 15: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/15.jpg)
Anticipate Questions
• Consider what else they might want to know
• Pinpoint details they may challenge – what might be controversial?
• Develop your exit strategy
![Page 16: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/16.jpg)
Develop an Outline OPEN
What’s the Big Idea, Mission, or Theme of the
Presentation?
BODY Talking Point 1
BODY Talking Point 2
BODY Talking Point 3
CLOSE Summary or Call to Action
Restate your main idea
![Page 17: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/17.jpg)
The Open
• Capture their attention! – a question– a startling fact– a story– a scenario (imagine, what if…)– a humorous quote & story – caution!
OPEN What’s the Big Idea,
Mission, or Theme of the Presentation?
![Page 18: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/18.jpg)
The Open
• Tell them what you are going to tell them
• Tell them what they will gain• Make it interesting!
![Page 19: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/19.jpg)
The Body
• 3 – 5 key points• Details and proof• Use of Data & Stats
– limit & make them memorable!
BODY Talking Point 1
BODY Talking Point 2
BODY Talking Point 3
“Facts bring us to knowledge, stories bring us to wisdom.”
![Page 20: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/20.jpg)
The Close
• Tie it all together• Tell them what you told them • Conclusions or call to action• Reiterate your big idea or theme
CLOSE Summary or Call to Action
![Page 21: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/21.jpg)
Slides: A picture is worth 1,000 words
• 3 – 5 points per slide• Use bullets, key phrases, not
sentences• Always check for mizpelled words!• Use at least 20-point font• Use different size fonts for main
points – And secondary points
• This will help make things clear to your audience
![Page 22: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/22.jpg)
What Works & What Doesn’t• If you use small fonts, your audience won’t be able to see it
• CAPITALIZE ONLY WHEN NECESSARY – OR IT WILL SEEM LIKE YOU’RE YELLING!
• Don’t use complicated font• Save bold and underline for special
emphasis
![Page 23: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/23.jpg)
What Works
• For critical points, reveal only one at a time– Helps the audience concentrate on what you
are saying– Prevents the audience from reading ahead– Helps you keep your presentation focused
![Page 24: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/24.jpg)
What Doesn’t
• This page contains too many words for a presentation slide. The slide is not presented in bullet point form and therefore is much more difficult for your audience to read and for you to present each point. In short, your audience will spend too much time trying to read this paragraph and not enough time listening to you.
![Page 25: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/25.jpg)
What Works
• Use a color that contrasts with the background
• Use color to emphasize a point!– But only use this occasionally
• Don’t get too creative with your use of color!!!
![Page 26: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/26.jpg)
What Doesn’t
Do not use too much animation
Do not use distracting animation
Approaching the danger zone with the animation
Enough already with the animation!
![Page 27: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/27.jpg)
What Works - Images
If they are clear If they are memorable
Items Sold in First Quarter of 2002
0
10
20
30
40
50
60
70
80
90
100
January February March April
Blue Balls
Red Balls
![Page 28: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/28.jpg)
What Doesn't Work - Images
![Page 29: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/29.jpg)
Review
You know your audienceYou’ve got your outlineYou’ve got your slidesYou’re ready to go – right?
![Page 30: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/30.jpg)
Activity
What’s your challenge?
![Page 31: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/31.jpg)
Practice, practice, practice!
• Do several “dry runs” in advance
• Use a mirror, tape recorder, video – whatever works for you!
• Find a friend (have someone watch & critique)
![Page 32: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/32.jpg)
Why Practice?
• You “hear” it, refine your message• Become fluid and conversational• Plan pauses, inflection, gestures• Delete jargon
![Page 33: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/33.jpg)
Why Practice?
• Internalize the message• Convey confidence• Practice your timing • Establish a Plan B• Reduce anxiety!
![Page 34: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/34.jpg)
How Important is Style in Communication?
![Page 35: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/35.jpg)
Activity
You be the coach
![Page 39: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/39.jpg)
Elements of Style – Body Positioning
• Always be aware of your posture• Don’t stand in front of your slides• Laser pointers never work out
![Page 40: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/40.jpg)
Elements of Style – Movement
• Be animated as you present
• Move purposefully
• Don’t make erratic movements, like bouncing, rocking, pacing
![Page 41: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/41.jpg)
Elements of Style – Hands
• Gesture naturally, not mechanically• Do not use your hand excessively,
unless you do naturally• Be aware that some gestures could
be culturally offensive – OK?
=
![Page 42: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/42.jpg)
Elements of Style – Facial Expression
• Be aware of your facial expressions – use them purposefully. Show me:– Thoughtful– Questioning– Annoyed – Empathetic– Touched– Proud– Exasperated
![Page 43: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/43.jpg)
Elements of Style – Vocal
• Volume • Pace/Pauses• Tone • Fillers• Inflection
![Page 44: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/44.jpg)
Inflection Changes Meaning
• I did not say I want a raise this year• I did not say I want a raise this year• I did not say I want a raise this year• I did not say I want a raise this year• I did not say I want a raise this year• I did not say I want a raise this year
![Page 45: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/45.jpg)
Elements of Style – Eye Contact
• Make eye contact – include your audience, focus on multiple people
• Not too long – that’s creepy! • If they’re not looking, they’re not
listening
![Page 46: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/46.jpg)
Elements of Style – Appearance
• Be aware of the image you are projecting
• Dress appropriately for the occasion/audience
• Avoid distracting colors & patterns• Project calm and authority
![Page 47: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/47.jpg)
Elements of Style - Nervousness
• Accept it- everyone gets nervous!• Preparation is key.• Have confidence in you – your
audience does.• Breathe deeply
![Page 48: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/48.jpg)
What’s your challenge?
![Page 49: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/49.jpg)
Review
√ You know your audience√ You’ve got your outline√ You’ve got your slides√ You’ve practiced, and practiced, and
practiced√ You look good√ You’re ready to go! (Really this time!)
![Page 51: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/51.jpg)
Questions?
![Page 52: BWH Communication & Public Affairs presents… What’s Your Point? Effective Strategies For Getting Your Message Across.](https://reader038.fdocuments.us/reader038/viewer/2022110206/56649d005503460f949d18f8/html5/thumbnails/52.jpg)