BVDW ADVERTISING STATISTICS - Programmatic Advertising 2016/02
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Methodology ✔ The leading Sell Side Platforms (SSPs) report programmatically generated net advertising revenues for digital display advertising. ✔ An extrapolation to the total market is carried out. ✔ Reporting and collecting via a neutral authority (auditor). Strategy In the German market there is a need for an adequately collected market figure regarding the net advertising revenues generated via programmatic advertising. In cooperation with the relevant market partners the BVDW was able to create a higher market transparency in this dynamically growing area. BVDW ADVERTISING STATISTICS Programmatic Advertising 2016/02 www.bvdw.org Net advertising revenues in programmatic advertising in Germany In million EUR 600 500 400 300 200 100 0 BVDW statistics 2014 BVDW statistics 2015 BVDW forecast 2016 Source: Committee Programmatic Advertising in the German Association for the Digital Economy (BVDW): Report of the Sell Side Platforms (extrapolation of the programma- tically generated net advertising revenues reported by the auditor for digital display advertising to the total market). Data only represents revenues generated in Germany in mil- lion EUR for 2014 and 2015 with a forecast for 2016. // Digital display advertising according to the definition of the OVK. // Programmatic advertising is the automated control of individual advertising contact opportunities in real time. // Data as of: July 2016 Biannual development of the net advertising revenues in programmatic advertising in Germany In million EUR 400 300 200 100 0 First half of the year Second half of the year Special thanks are due to the reporting companies Publisher PROGRAMMATIC ADVERTISING FOKUSGRUPPE IM BVDW Share of net advertising revenues in programmatic advertising in the advertising statistics of the Circle of Online Marketers (OVK) BVDW statistics 2014 BVDW statistics 2015 BVDW forecast 2016 1,782 € 1,676 € 1,581 € 17% 23% 32% 2.000 1.500 1.000 500 0 In million EUR 390 (+45 %) 577 (+48 %) 269 390 269 147 219 (+49 %) 171 (+40 %) 122 +20 % +28 % BVDW-statistics 2014 BVDW-statistics 2015 258 (+51 %) BVDW-statistics 2016
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Transcript of BVDW ADVERTISING STATISTICS - Programmatic Advertising 2016/02
Methodology✔ The leading Sell Side Platforms (SSPs) report
programmatically generated net advertising revenues for digital display advertising.
✔ An extrapolation to the total market is carried out.
✔ Reporting and collecting via a neutral authority (auditor).
StrategyIn the German market there is a need for an adequately collected market fi gure regarding the net advertising revenues generated via programmatic advertising.
In cooperation with the relevant market partners the BVDW was able to create a higher market transparency in this dynamically growing area.
BVDW ADVERTISING STATISTICSProgrammatic Advertising 2016/02
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w.b
vdw
.org
Net advertising revenues in programmatic advertising in GermanyIn million EUR
600
500
400
300
200
100
0
BVDW statistics 2014 BVDW statistics 2015 BVDW forecast 2016
Source: Committee Programmatic Advertising in the German Association for the Digital Economy (BVDW): Report of the Sell Side Platforms (extrapolation of the programma-tically generated net advertising revenues reported by the auditor for digital display advertising to the total market). Data only represents revenues generated in Germany in mil-lion EUR for 2014 and 2015 with a forecast for 2016. // Digital display advertising according to the defi nition of the OVK. // Programmatic advertising is the automated control of individual advertising contact opportunities in real time. // Data as of: July 2016
Biannual development of the net advertising revenues in programmatic advertising in Germany
In million EUR
400
300
200
100
0
First half of the year Second half of the year
Special thanks are due to the reporting companiesPublisher
PROGRAMMATIC ADVERTISINGFOKUSGRUPPE IM BVDW
Share of net advertising revenues in programmatic advertising in the advertising statistics of the Circle of Online Marketers (OVK)
BVDW statistics 2014 BVDW statistics 2015 BVDW forecast 2016
1,782 €1,676 €1,581 €
17% 23% 32%
2.000
1.500
1.000
500
0
In million EUR
390 (+45 %)
577 (+48 %)
269
390
269
147219 (+49 %)
171 (+40 %)122+20 % +28 %
BVDW-statistics 2014 BVDW-statistics 2015
258 (+51 %)
BVDW-statistics 2016
