BV_2006_10
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Fall 2006 Nobel Biocare has recently launched a direct-to-consumer marketing campaign which should be of great benefit to our SSC Directors and Members. This multi- faceted program is designed to boost practice growth and to improve patient/ staff communications. The company is currently airing three television commercials, three radio spots and running full-page advertisements in Self and Prevention magazines. The commercials are airing on programs such as Live! with Regis & Kelly , The View , Ellen and The Today Show , and on the Lifetime Network. In addition, they have an ongoing public relations campaign, which has featured several dentists using Nobel Biocare implants on over 65 local news stations throughout the country. The way the program works is when a new patient calls, and after being qualified, they are routed directly to the nearest available doctor participating in the program. Hundreds of calls are logged each day, and every doctor is given a secure website where they are provided a detailed report of all their calls. Doctors can even listen to the recorded calls for quality assurance and staff training. Dr. Jack Hahn, Cincinnati, Ohio, Nobel Biocare Advertising Campaign Gives Boost to SSC Member Marketing Strategies says, “We are very pleased with the results from the NobelSmile™ television campaign. To date we have had nine patient visits, which has resulted in over $75,000 in total income. In addition, we have four other patients that have sched- uled appointments. Thanks for letting us participate!” The beauty of this program is that doc- tors can participate by simply purchasing Nobel Biocare implants (100 per year) or Procera ® crowns. Nobel Biocare even guarantees you will receive 20 calls per 90 days, or you stay in the program at no cost until you do. According to Julie Ficke, VP of Marketing, Nobel Biocare, “The program has been very successful! Each month our call volume continues to increase significantly. We are working diligently to ensure that consumers are educated about the benefits of dental implants and the Procera ® all-ceramic solutions that our company provides, and driving those educated patients directly to our participating dentists providing these solutions.” For more information on this pro- gram contact your local Nobel Biocare representative or call Dan Hinkle at 800.993.8100 ext. 4884. Symposium Brochures Available The 2007 SSC Symposium brochures have been sent to all Study Club Directors. Each of you should be receiving one soon from your Director, if you have not already. Information and online registration is available at www.seattlestudyclub.com. The early discount registration deadline is November 3, 2006. Would you like to hear Dr. Magne or Dr. Chiche, but they aren’t in your club’s curriculum this year? In an ef- fort to meet ongoing requests, the Seattle Study Club will be testing a few special “individual” web sessions. This is a terrific opportunity for individuals who would like to participate in a web meeting from the comfort of their own home or office. The only requirements are a computer with a wired high-speed connection and the desire to spend an evening with a dynamic teacher. These initial test sessions are limited to 3-4 people per session and will be assigned on a first come, first served basis. Cost: $195 per person (must be paid at the time of reservation). Dr. Gerry Chiche Tuesday, November 7, 2006 7:00 pm Eastern Time Dr. Gerry Chiche Tuesday, November 14, 2006 7:00 pm Pacific Time Dr. Maurice Salama Wednesday, February 7, 2007 7:00 pm Pacific Time Dr. Pascal Magne Wednesday, February 28, 2007 7:00 pm Central Time Dr. Sascha Jovanovic Wednesday, April 11, 2007 7:00 pm Pacific Time Contact Cheryl Dunham at cheryl@ seattlestudyclub.com or at 425.576.8000 to participate. Individual Web-Based Sessions Now Available
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Nobel Biocare Advertising Campaign Gives Boost to SSC Member Marketing Strategies Fall 2006 The 2007 SSC Symposium brochures have been sent to all Study Club Directors. Each of you should be receiving one soon from your Director, if you have not already. Information and online registration is available at www.seattlestudyclub.com. The early discount registration deadline is November 3, 2006.
Transcript of BV_2006_10
Fall 2006
Nobel Biocare has recently launched a direct-to-consumer marketing campaign which should be of great benefit to our SSC Directors and Members. This multi-faceted program is designed to boost practice growth and to improve patient/staff communications.
The company is currently airing three television commercials, three radio spots and running full-page advertisements in Self and Prevention magazines. The commercials are airing on programs such as Live! with Regis & Kelly, The View, Ellen and The Today Show, and on the Lifetime Network. In addition, they have an ongoing public relations campaign, which has featured several dentists using Nobel Biocare implants on over 65 local news stations throughout the country.
The way the program works is when a new patient calls, and after being qualified, they are routed directly to the nearest available doctor participating in the program. Hundreds of calls are logged each day, and every doctor is given a secure website where they are provided a detailed report of all their calls. Doctors can even listen to the recorded calls for quality assurance and staff training.
Dr. Jack Hahn, Cincinnati, Ohio,
Nobel Biocare Advertising Campaign Gives Boost to SSC Member Marketing Strategies
says, “We are very pleased with the results from the NobelSmile™ television campaign. To date we have had nine patient visits, which has resulted in over $75,000 in total income. In addition, we have four other patients that have sched-uled appointments. Thanks for letting us participate!”
The beauty of this program is that doc-tors can participate by simply purchasing Nobel Biocare implants (100 per year) or Procera® crowns. Nobel Biocare even guarantees you will receive 20 calls per 90 days, or you stay in the program at no cost until you do.
According to Julie Ficke, VP of Marketing, Nobel Biocare, “The program has been very successful! Each month our call volume continues to increase significantly. We are working diligently to ensure that consumers are educated about the benefits of dental implants and the Procera® all-ceramic solutions that our company provides, and driving those educated patients directly to our participating dentists providing these solutions.”
For more information on this pro-gram contact your local Nobel Biocare representative or call Dan Hinkle at 800.993.8100 ext. 4884.
Symposium Brochures AvailableThe 2007 SSC Symposium brochures have been sent to all Study Club Directors.
Each of you should be receiving one soon from your Director, if you have not already. Information and online registration is available at www.seattlestudyclub.com. The early discount registration deadline is November 3, 2006.
Would you like to hear Dr. Magne or Dr. Chiche, but they aren’t in your club’s curriculum this year? In an ef-fort to meet ongoing requests, the Seattle Study Club will be testing a few special “individual” web sessions. This is a terrific opportunity for individuals who would like to participate in a web meeting from the comfort of their own home or office. The only requirements are a computer with a wired high-speed connection and the desire to spend an evening with a dynamic teacher. These initial test sessions are limited to 3-4 people per session and will be assigned on a first come, first served basis. Cost: $195 per person (must be paid at the time of reservation).
Dr. Gerry ChicheTuesday, November 7, 2006
7:00 pm Eastern TimeDr. Gerry Chiche
Tuesday, November 14, 20067:00 pm Pacific Time Dr. Maurice Salama
Wednesday, February 7, 20077:00 pm Pacific TimeDr. Pascal Magne
Wednesday, February 28, 20077:00 pm Central Time
Dr. Sascha JovanovicWednesday, April 11, 2007
7:00 pm Pacific Time Contact Cheryl Dunham at cheryl@
seattlestudyclub.com or at 425.576.8000 to participate.
IndividualWeb-Based Sessions
Now Available
