BUZZStore_Agency Credentials 2016

Turning your customers

into brand advocates

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Power to the consumer

USER-GENERATED CONTENT

WORD OF MOUTH

NETWORKS

ONLINE ADVISORY BOARDS

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with people

Power to the brand advocates

6/30/2016 @BUZZStore/ Agency proposal 3 2014, EU Research

59% are following their

favorite brands/retailers on social media

channels 6/30/2016 @BUZZStore/ Agency credentials 4

New “species” of shoppers:

Internet & social networks impact

PwC research 15 countries/15.000 respondents, 2013

55% believe Internet

offers are better than traditional

retail

59% discovered at least one new

brand via social

networks

21% (9% in 2012) have visited social network pages of their favorite brands after receiving promotional e-mail /

sms.

55% mentioned social media while talking about their

relationship with a certain brand

48% bought products using

social networks, compared to only

10% in 2012

41% are purchasing from tablet

(28% in 2012), 43% via

smartphone (30% in 2012)


Word of Mouth

still most trusted

resource says

Nielsen

research!

Who are we?

Romanian agency, with in-depth knowledge

of the local market, active since 2013 in the

field of participatory marketing services.

A experienced & innovative team with more

than 35 years cumulated experience in

marketing & customer experience.

Our team has expertise in: Design & DTP

Web development

Social media

Community management

Logistics

Print production


Adelina Pasat (39), owner and

Managing Director, over 20 years of marketing& communication experience in media, telecom,

FMCG & retail companies.

What we do?

We transform natural word of mouth into a

targeted and measurable media channel.

We are fueling conversations that

generate awareness and shape brand

perception.

We connect great brands with curious and

active consumers through a powerful

online technical platform with 35.000+

growing network of opinion leaders

(volunteers) called BUZZers.


Who are the BUZZers?

Curious consumers, well connected off-

line and active on-line, key opinion

leaders in their micro-communities,

eager to experience and promote

great products and services.

They are subscribing voluntarily to our

platform and are not being paid for

their activity.

The BUZZers conversations are being

actively monitored, guided and

stimulated by us.


Campaign mechanics

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Campaign development based on brief/ campaign page

set-up

BUZZers selection based on demographic

requests

Send invites to subscribe to the

campaign

Pre-campaign questionnaire

fill-in

Selection of participants

based on agreed relevance filters

Confirmation of participation in the campaign

BUZZ Kit production &

expedition

Monitoring & stimulating

BUZZers reactions

Post-campaign questionnaire fill-in

(customer satisfaction survey)

Ex-post analysis + optional in-

depth research results

Results presentation

(ex-post)


What do we measure?

Reach How many people were exposed to the campaign message Online/ Offline.

Insights BUZZers and their friends impressions on the tested products/ services.

Net Promoter Score The propensity of participants to recommend the tested products/ services.

How do we measure?


How do we measure?

But we corroborate it with other qualitative insights.

Important as companies can claim it on advertising materials

such as “92% of mothers recommend product X” (based on

BUZZStore research).

•Promo concept

•Campaign page set-up & maintenance

•Campaigns pre and post questionnaires design

•BUZZers selection process

Promotion concept

•BUZZ guide development & production

•Products, samples, coupons logistics (from client’s warehouse to BUZZers’ hands)

BUZZers Kit

•Continous activation of online & offline conversations.

•Questionnaires analysis – qualitative and quantitative outcome.

•Campaign report.

Monitor & Evaluate


What do we offer? Basic package includes:

•Special campaigns designed for bloggers

•U&A analysis

•Customer satisfaction survey

•CATI interviews

•Video testimonials

•Printed items of the BUZZ kit

•BUZZers Kit materials creative

•Campaign microsite design

BUZZ Creative

BUZZ Producti

on

BUZZ Blog

BUZZ Research


Additional services/ with 3rd parties

• Campaign concept (new or based on ATL comm) and support for development of layouts by clients’ agency

• Campaign Web page design & implementation

• Recruitment & finalizing questionnaires design and implementation

• BUZZ Kit management & logistics

• Reporting

Campaign management

• BUZZers selection from our own database, based on demographics

• BUZZers conversion in the campaign participants based on agreed relevance filters

• Activation/ monitoring/ motivation of the BUZZers during the campaign

BUZZers management

• Boxes for the Kit

• BUZZ guide leaflet

• Marketing giveaways, activation gifts

• brochures, vouchers (if not delivered by client)

Production

• Transport via courier

Logistics

• Analysis of the 2 online questionnaires and executive report

Research

Pricing methodology


Deliverables of a BUZZStore campaign

PRODUCT REVIEWS

Authentic impressions

of the actual users of the products, based on

their testing experiences.

ADVOCACY:

* Loyal consumers beyond the campaign time-frame.

* Credible WOM through

brand advocates,

on and offline.

VALUABLE INSIGHTS:

Buzzers contribution can be used as feed for

own media(photo,

videos, comments)

MARKETING CLAIMS:

NPS

“ X% of consumers

recommend product Y”

“ x out of 10 recommend product Y”

MARKET DATA: Two

researches included in the cost, up

to 20 questions/ research, multiple

possibilities

SALES ARGUMENTS:

Use results for sales

presentations to clients or

own sales force as motivation/

influential.

Brands that trusted BUZZStore


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Contact us at:

Adelina Pasat

Managing Partner

tel: + 40 765 23 29 28

[email protected]

www.buzzstore.ro

Facebook/BUZZStoreRomania

mailto:[email protected]

http://www.buzzstore.ro/

BUZZStore_Agency Credentials 2016

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