Buzzoole saa s planning plaftorm for native content-giuseppe langfelder
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Native Content Platform Qualified, easy and fast word of mouth
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Transcript of Buzzoole saa s planning plaftorm for native content-giuseppe langfelder
Native Content Platform
Qualified, easy and fast word of mouth
Traditional PR Campaign
- manual scouting
- cash engagement
- lacks of analytics
Buzzoole Innovation
+ dynamic scouting
+ genuine engagement
+ ROI analysis
+ SaaS
BUZZOOLE INNOVATION
SEMANTIC REACH RESONANCE RELEVANCE
OPENDATA
NETWORK
leisure
politics
sport
fashionbusiness
technology
society
media
BUZZOOLE TECHNOLOGY
• Connect their social accounts• Analyze their their social activity• Optimize their personal branding• Discover which topics they are
influential in and be rewarded for that!
WHAT USERS CAN DO ON BUZZOOLE PLATFORM?
optimize their engagement within their social networks
partecipate in campaigns and become brand ambassador
Receive discounts, special offers, invitations to exclusive events or/and Buzzoole credits (convertible in Amazon gift cards) in return.
WHAT USERS CAN DO ON BUZZOOLE PLATFORM?
Brands create their own campaign, set a budget and write a short brief
Engage influencers and brand advocates within any social channel saiving up to 70% of their budget
Choose the channel of your campaign
See a preview of the performance
THE BENEFITS OF USING BUZZOOLE BY A BRAND
Monitoring of the campaign’s performance Pay as you go formula, with cost per publication
/ 3.000 €
BUDGET SPENT
0 005
THE BENEFITS OF USING BUZZOOLE BY A BRAND
Brands can see post streaming and social influencers activities in real time.
THE BENEFITS OF USING BUZZOOLE BY A BRAND
BUZZOOLE USERS IN NUMBERS
It is a powerful tool that quickly finds the most relevant group of influencers in every category, as a result of Buzzoole’s proprietary algorythm. The main aspect of Finder is that it allows brands and agencies to search for influencers by topic, location and skills set among more than 2 billion online profiles, including Twitter and Facebook accounts, personal blogs and websites.
After insert the key word into the search bar, such as ‘marketing’, brand can create a full report: a ranked list of influencers validated by their peers.
FINDER: A POWERFUL TOOL MADE BY BUZZOOLE
With the prepared report it’s possible to view all the results and interact with all influencers (follow, mention, etc.).
FINDER: A POWERFUL TOOL MADE BY BUZZOOLE
SOME CASE HISTORIES
BRIEF:Supportare il contest “Freddie Selfie” per il lancio della nuova Nissan Micra Freddy.
SOLUTION:Ingaggiare Top Inflluencers di Buzzoole invitandoli a redigere articoli sui loro blog e/o post sui propri canali per promuovere il contest fotografico.
INFLUENCERS
138VIRAL USERS
1.438TOTAL REACH
2.2MVIRAL REACH
50%TOTAL POSTS
2.044
TARGETAutomotive
INFLUENCERS USER GENERATED CONTENTS
MARKETItaly
CHANNELSBlog + Social
BUDGET20.000 €
MATTEO POGLIANI
TOMMASO LIPPIELLO
TIZIANOOSTIGONI
TARGETAutomotive
MARKETItaly
CHANNELSBlog + Social
BUDGET20.000 €
TOTAL REACH
PAID AND VIRAL REACH
CONTENT CREATED BREAKDOWN
ENGAGEMENT BREAKDOWN
BRIEF:Spingere la landing page, dove sarà possibile consultare e scaricare gratuitamente l'utile menu Detox di Activia, con tanti consigli pratici per adottare da subito un'alimentazione sana e corretta e detossificarsi dalle giornate stressanti della vita quotidiana.
SOLUTION:coinvolgere i Top Influencers di Buzzoole che dovranno creare un contenuto ad hoc che sottolinei la necessità di adottare uno stile di vita sano e ad una corretta alimentazione per combattere il senso di gonfiore, cogliendo i consigli presenti sul sito riactiviati.activia.it
INFLUENCERS
31VIRAL USERS
789TOTAL REACH
604,7KVIRAL REACH
412%TOTAL POSTS
927
ANNASANTESE
ROSAFARFALLA
VALENTINALANGONE
TARGETFoodLifestyle
MARKETItaly
CHANNELSBlogSocial Networks
BUDGET5.000 €
INFLUENCERS USER GENERATED CONTENTS
TARGETFoodLifestyle
MARKETItaly
CHANNELSBlogSocial Networks
BUDGET5.000 €
TOTAL REACH
PAID AND VIRAL REACH
CONTENT CREATED BREAKDOWN
ENGAGEMENT BREAKDOWN
BRIEF:Silvio Berlusconi è stato assolto nel processo Ruby. La fan page di Facebook di Ceres commenta l'accaduto con un'immagine molto pungente. Ceres desidera creare rumore intorno a questa azione di marketing.
SOLUTION:coinvolgere i Top Influencers di Buzzoole invitandoli a commentare la action di Ceres, creando un’alta vitalità nel minor tempo possibile (la campagna è durata un giorno).
INFLUENCERS
13VIRAL USERS
1.401TOTAL REACH
1,128M
VIRAL REACH
520%TOTAL POSTS
1.463
FRANCESCO RUSSO
ALESSANDRA HEIDELBERG
FABRIZIA SPINELLI
TARGETMarketingLifestyle
MARKETItaly
CHANNELSBlogSocial Networks
BUDGET750€
INFLUENCERS USER GENERATED CONTENTS
56 47 K 46
TARGETMarketingLifestyle
MARKETItaly
CHANNELSBlogSocial Networks
BUDGET750€
TOTAL REACH
PAID AND VIRAL REACH
CONTENT CREATED BREAKDOWN
ENGAGEMENT BREAKDOWN
Giuseppe LangfelderHead of Sales
THAT’S ALL FOLKS
QUALIFIED, EASY AND FAST WORD OF MOUTH
