Buzzin Community Sites
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Transcript of Buzzin Community Sites
![Page 1: Buzzin Community Sites](https://reader035.fdocuments.us/reader035/viewer/2022070512/5889729f1a28ab44758b6ca5/html5/thumbnails/1.jpg)
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“Paradigm Shift” in your customer’s buying habits.
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Digital Marketing Some Interesting “Facts”
• + 2 Billion active users on Social Media worldwide• Facebook 1.28 Billion• Twitter 320 Million• Linkedin 400 Million• Instagram 200 Million• Pinterest 100 Million
• 60% + of searches are done from Mobile or Hand Held Devices
• 80% of consumers do research online before purchasing
![Page 4: Buzzin Community Sites](https://reader035.fdocuments.us/reader035/viewer/2022070512/5889729f1a28ab44758b6ca5/html5/thumbnails/4.jpg)
Why Digital Marketing ?
• Cold Calling• Cold Emails (SPAM)• Interruptive Ads• Marketer -Centric
• SEO• Blogging• Attraction• Customer – Centric
Inbound Methodology
Inbound
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Inbound Methodology
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The Buyer’s Journey
AwarenessStage
Consideration Stage
Decision Stage
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Buyer Personas
• Semi-fictional representations of your ideal customer
• Based on real data and some select educated speculation about customer
• demographics,• behaviour patterns• motivations• goals.
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Website
Social Media
Digital Marketing - Platforms
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Explosion of different types of hardware devices, mostly tablets and smartphones
Web Design and Web Content are an key components of every good marketing strategy
Modern aesthetics
Digital Marketing - Website
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WebsiteContent + Context
WHEN CREATING CONTENT, KEEP IT EDUCATIONAL.
• Who are you creating content for?
• Not educating your buyer personas on who you are and what you do, but
• Educating them on their problems and solutions to those problems
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Website - SEOWHAT IS SEARCH ENGINEOPTIMIZATION (SEO)?
• SEO is the process of improving your website so that it attracts more visitors from search engines
• Relevant, Useful and Trustworthy answers
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Website - Blogging
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Website Landing / Thank You Pages
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Inbound Methodology
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Social MediaInbound Best Practice
Set SMART Goals
Use buyer personas
Meet buyers where they are
Use the buyers journey
Create great content
Leverage your content
Tie efforts to ROI
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Social MediaDistribution
Distribution makes content RELEVANT
• The right distribution technique gets the right content in front of the right person at the right time.
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VideosBlog postsSlidesharesFree ToolseBooks/Guides
Social Media - Send content that follows the Buyer’s journey
AwarenessStage
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VideosBlog postsSlidesharesFree ToolseBooks/Guides
Social Media - Send content that follows the Buyer’s journey
ConsiderationStage
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Free TrialsROI ReportsProduct DemosConsultationsEstimates/Quotes
Social Media - Send content that follows the Buyer’s
journey
DecisionStage
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Social Media - Analytics
Analysis should be inherent in every single thing you do with your inbound strategy.
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4.3 billion email accounts that send 196 billion emails every day.
91% of consumers check their email daily.
Email is a channel that you own. 77% of consumers prefer email for
marketing communications. Email lets you be highly personal. Email has a marketing ROI of
4,300%.
E-mail – Do they work ?
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Don’t Spam Database Links to your website,
products and services Calls to action Keep it relevant Personalize Tracking & Analytics to
measure success
E-mail Marketing – Some Basics
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Segment your contacts database
Determine your audience Send the right email at the
right time Nurture your lead into a
customer
Email MarketingRight Email – Right Person
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Email MarketingCTA buttons
• A CTA is a button that promotes an offer and links to a landing page.
• A CTA kicks off the conversion process
• YOU CAN’T GET LEADS WITHOUT A CONVERSION PROCESS.
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Conversion Process
• Call to action
• Landing Page
• Thank You Page
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Social Media Toolset CRM Platform Email Delivery
System Content
Management System
Digital Marketing – Tools You Need to Make it Happen
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Web Services
Pages and E-Commerce sites
Custom designed templates
Optimised for mobiles and tablets
Platform scales and protects against obsolescence
Superfast / Super Secure
Software as a Service (SaaS)
Digital Marketing Services
Responsive Landing Pages
Newsletter / Email Marketing
Facebook Set-Up
Webfactories Website and Digital Marketing Services
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LOCAL COMMUNITY HUBS
Banner Advertising Featured Business Listing Featured Events Classified Trades & Services Coupons & Offers Blogs / News Social Media Promotion Free and paid for services
Buzzin – Online Advertising