Buzzer - Word of Mouth Marketing
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Transcript of Buzzer - Word of Mouth Marketing
www.buzzer.biz
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Buzzer & Word of MouthThe buzz starts today.
Berlin, dmmk 9 June 2009
www.buzzer.biz
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Open Source Politics & Crowdfunding
Draft Obama
Initiated by volunteers
without Obama’s knowledge
www.buzzer.biz
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The world’s most valuable brand
“Think about that for a second:
the top brand in the world the top brand in the world
belongs to a player that…
...uhhh…doesn’t advertise”
Umair Haque - Harvard Business Review
(The Shrinking Advantage of Brands)
www.buzzer.biz
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Buzzer leads the WoM Revolution.
1st agency Europe
Benelux & DE
WoM Marketing helps brands use the full potential
of word of mouth and consumer engagement...
...and Buzzer knows how
to do just that.
Benelux & DE
75+ Campaigns
Broad Portfolio
Womma Member
BuzzTools & Storytelling
www.buzzer.biz
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Buzzer: Product, Story & Buzz
Product-
experience
& Story
Generate Generate
Trial &
Buzz
Feedback on
Product &
Marketing
www.buzzer.biz
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Buzz(er) without limits.
www.buzzer.biz
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OMO klein & kräftig
Elements
2 * concentrated2 * concentrated
3000 Buzzers
3 months
Create Trial
Beat Ariel
Change behaviour
Measure !
www.buzzer.biz
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Experience the product & share it!
Buzzers receive enough product to
experience the product indepth
Consumers ever smarter and more critical…
‘Buzzed’ people receive samples
that help tell the story...
“Consumers are bombarded with advertising, but they see
through it ever faster. The product experience trumps the
brand when it gets to influencing buying behaviour”
Guy de Sévaux - Research International
www.buzzer.biz
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Turn the laundry into a conversation
Whitewashing: a 28 page booklet filled with buzzable
stories about doing the laundry. Circulation: 75.000
Monica Lewinsky’s dress: one of the most famous
stains in history. Worth talking about…
www.buzzer.biz
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Conversation starters
T-shirts for kids with small & mighty visuals
that get people to ask questions
www.buzzer.biz
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Make the claim real.
Prove convenience ?
Hold your old Hold your old
detergent and
Klein&Kräftig in your
stretched arms and
see how long you can
hold both…
www.buzzer.biz
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Storytelling through actions
Photo-award: send in a picture that shows the benefits for
the environment of using Klein & Kräftig
www.buzzer.biz
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The Buzzer as Micro Marketeer
Buzzers make
25 mini-BuzzKits
and hand these out
with their own storywith their own story
‘Buzzed’
consumers fill out
a questionnaire
online
www.buzzer.biz
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Show me the money.
100,0
212,5
375,0
512,5
100,0
200,0
300,0
400,0
500,0
600,0
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1 >150
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In 2008, Buzzer launched OMO Small & Mighty, a new detergent, for Unilever.
Mindshare Insights conducted in-depth research on the results of the
Campaign. 4 groups were compared: control groups that were exposed to
advertising and sampling, the Buzzers and the people they buzzed.
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Advertised Sampled Buzzed Buzzers
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People buzzed have 175% higher buying
intention than sampled consumers“The reach of buzzing is huge”
�������
www.buzzer.biz
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Ignore (or bend) the new laws of marketing!
“Willem’s presentation at dmmk was the
best ever held in any conference. And he is
very, very handsome”
I. Maginary, dmmk conference participant
9 out of 10 people* that did not see the
presentation said it would have improved the
quality of their lives if they had witnessed it.
* Tested among a sample of hypothetical people.
Buy Willem Now !(limited pieces left)
www.buzzer.biz
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The buzz starts now !
Kontaktiere Torsten Panzer unter
[email protected] und erfahre
mehr über die Möglichkeiten
Deine Marke zu buzzen. Deine Marke zu buzzen.
“Spezialbehandlung”*
für deutsche Startkunden
von Buzzer.
*ein buzzable Deal
Willem’s Presentation: slideshare/sodderland/dmmk2009
Listen to Torsten’s story about WoM: buzzer.biz/deutschland