BUYER PRESENTATION FOR THE XXXX

FAMILY

7 Pidgeon Hill Drive Sterling, VA 20165 703-327-2428 www.realtydirect.com

Address: XXXX

Prepared for: XXXX

By: XXXX

Intro Letter

It was a pleasure speaking with you on the phone. I have taken the opportunity of providing you with a brief overview of myself and my company as requested. I would like to assure you in advance that I will work very hard to find you a new home, at the best possible price as quickly as possible.

My primary goal is to provide you with enough information to familiarize yourself with the real estate market prices in the areas you are considering. Once you decide to get started I will send you detailed information on homes that are currently listed and homes that have recently sold in your price range that meet your criteria.

If at anytime you have any questions or comments, please let me know!

Table of Contents

• Agent Overview• Company Overview: Agents• Company Overview: Services• Company Overview: Technology• Service Comparison Chart• Company Overview: Your Results• What is a Market Analysis• What is a Market Analysis (Cont)• Free Tools• Next Steps Overview• Pre-approval Letter• Subject Property Information• Ready To Get Started?

Agent Overview

Years in Local Area:

Experience:

Real Estate Awards:

Professional Affiliations:

Hobbies:

Family:

Company Overview: Agents

Realty Direct: A Full Service Discount Brokerage

AGENTS

Realty Direct agents are Top Producers in their local areas.  Our Brokers have over 30 years of real estate experience.  Each agent is fully trained on the Realty Direct methodology to ensure a complete and successful real estate experience.  For each transaction, each agent is surveyed by the customer to ensure the transaction was completed to their satisfaction. 

Realty Direct is committed to having not only a quality program but quality agents to serve you. Your agent is available to you with direct/mobile and office numbers. Phone calls and emails are returned promptly. We are working hard for you. Our back-end team and assistants provide continued support to the agents to ensure they are successful.

Many companies have tried to imitate our success, but they just can’t duplicate our people. We are committed to serving you with honesty and integrity. We stand committed to these ideals because we’re not in it for the fast sale, we want you to be our customer FOR LIFE!

Company Overview: Services

Realty Direct offers a full service package for buying and selling. 

SERVICES

Our listing program for 3.99% includes 3% to the buyer agent and 0.99% to Realty Direct with no hidden fees.  From pricing assistance to virtual tours to settlements, Realty Direct agents provide a full-service comprehensive system for selling your home and achieving top dollar.

Our buying program provides rebates up to 1.5%; 1% for resale homes and 1.5% for new homes.  Our agents are local agents.  They have access to listed and unlisted homes.  From showing homes to settlement, Realty Direct delivers a full-service buying program and also gives cash back.

Realty Direct uses leading edge technology to ensure our top agents combined with the best tools are working for you.  Keeping the customer informed is a crucial part of our service offering, from appointment checklists to phone updates, you are always informed. 

Company Overview: Technology

Realty Direct knows the future is on-line marketing.

TECHNOLOGY

Realty Direct knows that technology is extremely important for real estate business today. 

From on-line real-time data on listed homes to virtual tours, Realty Direct continues to lead the real estate world in their service offerings – surpassing most traditional brokerages today.  Enjoy daily automated emails on home information in particular areas you are interested in.  Don’t wait for the newspaper – get the information real-time.

Realty Direct’s website, www.realtydirect.com, gets thousands of visitors searching homes all over the United States daily. We have affiliates and a national network for supporting our customers. Lots of customers use the internet as their first source for searching for homes and Realty Direct ensures that they get all the information about your listing and other homes they are interested in. From pictures to virtual tours, the site provides a great marketing source for you the customer.

Service Comparison Chart

Available Services

Realtor Member

Local MLS service

National Referral Network

Strong Newspaper Presence

Hold Open Houses

On-going In-house training

Fully Computerized

Mail JUST LISTED letters

Lock Box Service

24-hour Answering Service

CASH BACK TO CUSTOMERS

Realty Direct

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Y

Small Local Company

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?

?

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Big Local Company

?

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Company Overview: Your Results

Realty Direct gets top dollar for homes and knows how to sell your home in any market.

YOUR RESULTS

Realty Direct was named the #1 New Real Estate Franchise in the United States for 2005 by Entrepreneur Magazine.  Our success is based on ensuring our service package adds value to you over traditional brokerages.  Realty Direct provides an extensive marketing system for selling homes and our agents have in-depth knowledge of the local area to assist buyers in finding their next home.

Discount Real Estate is the future and we are glad to be the brokerage offering you exceptional service at huge savings.  We understand that house prices have gone up, but traditional brokerage rates have not gone down.  Why not get the same exceptional service and get cash back for doing it?

From Agents to Services, to Technology – Your Results are always a priority with Realty Direct.  Start Saving and Getting the Results you Deserve!

What is a Market Analysis?

The correct selling price of a home is the highest price the market will bear. To assist you in determining the correct asking price we have provided you with a comprehensive market analysis of comparables properties that have been recently offered for sale in your neighborhood.

This analysis is based strictly on homes that can be considered similar to yours, and has been specially prepared for you over the last few days.

This ‘Comprehensive’ property analysis includes homes that are LISTED, have SOLD, have not SOLD, and those UNDER CONTRACT.

What is a Market Analysis? (cont)

By carefully studying the comparable property locations, features, and the terms under which they are offered, we can develop a clear picture of the potential market for your property.

By looking at the properties currently listed, we can see exactly what alternatives a serious buyer has to choose from. We can be certain that we are not under pricing the property.

By looking at similar properties recently sold, we can see what homeowners have actually received over the last few months. This is the acid test that is used by lending institutions to determine how much they will be willing to lend a buyer for your home.

While we naturally want top market for the home, we can agree that there’s a point where the price would be too high. By looking at homes that did not sell, we can accurately determine that price point and be careful not to get too close to it. By doing our homework diligently and having local experience, we can get maximum dollars in a reasonably short period of time.

Free Tools for Your Use

• Free Price My House Analysis

• Free Website Up-to-Date Searches & Address Information

• Free School Report

• Free Neighborhood Information Report

1. Decide if you would like to begin the search for your new home with Realty Direct

2. Get a pre-approval letter 3. Based on the above, and your subject property info,

search for available homes that fit your criteria4. Narrow down the homes you want to view5. Go over a Market Analysis for the homes of interest6. Submit a contract

Next Steps Overview

Pre-approval letter

Once you have decided to go forward with your home buying search, you should first get a pre-approval letter. This will help you better understand what prince range you would be able to get a loan for.

Realty Direct is happy to say we have a strong relationship with Countrywide and can provide you a contact that will be responsive and helpful to you.

Subject Property Information

What I would need from you to begin a search for your new home, is the following information, as well as any other information you can provide to help me assist you better.

Type of Home:

SQFT:

Minimum Bedrooms:

Minimum Baths:

Parking Type:

Age of home:

Lot Size:

Levels:

Required finished BSMT:

Other Features You Know you want or don’t want:

Are you ready to get started?

xxxxRealtor

Realty Direct of Eastern Loudoun

7 Pidgeon Hill Drive, Suite 104

Sterling, Virginia 20165

Office: (703) 327-2428

Fax: (703) 852-3508

www.realtydirect.com

THANK YOU